Polishes in Estonia

Abstract
Changing trends and a perceived need for polishes over the review period were exacerbated by higher price-sensitivity from the onset of the Coronavirus (COVID-19) pandemic. As consumers prioritised essential and lower-priced brands or private label products, retail volume growth slowed, compared with the already slight increments recorded in the early review period. Meanwhile, high inflation and rising productions costs exerted upward pressure on unit prices, which supported higher retail curren...

Euromonitor International's Polishes in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Polishes in Estonia
February 2023

List Of Contents And Tables

POLISHES IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Multi-purpose products exert pressure on the use of polishes
Cleanliness and home interior trends contribute to the rising demand for furniture polish and metal polish, respectively
SC Johnson & Son offers wide choice to lead, while e-commerce creates opportunities for niche players
PROSPECTS AND OPPORTUNITIES
Changing trends to undermine use of polishes
Furniture and metal polishes to continue to see the fastest growth rates
E-commerce grows but modern grocery retailers to remain the leaders in distribution
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2017-2022
Table 2 Sales of Polishes by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Polishes: % Value 2018-2022
Table 4 LBN Brand Shares of Polishes: % Value 2019-2022
Table 5 Forecast Sales of Polishes by Category: Value 2022-2027
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
HOME CARE IN ESTONIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources