Surface Care in Ecuador

Abstract
Surface care saw dynamic growth during the COVID-19 pandemic as consumers elevated cleaning routines in their homes, and used products to disinfect them on a regular basis. With the pandemic largely under control and virus concerns reduced, consumers, demand for surface care is falling. Nevertheless, retail volume and current value sales of surface care remain well above pre-pandemic levels, with many households still putting a stronger emphasis on home cleanliness in 2022 compared to 2019.

Euromonitor International's Surface Care in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Surface Care in Ecuador
January 2023

List Of Contents And Tables

SURFACE CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Surface care is affected by a minor impact of the pandemic in Ecuador
Flurry of new small players emerge in more competitive landscape
Despite global inflation, multi-purpose cleaners see price stabilisation
PROSPECTS AND OPPORTUNITIES
Moderate growth of wipes after initial outbreak
Advertising investment is key to maintaining relevant to consumers
Surface care will face competition from laundry powder detergents
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 7 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN ECUADOR
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2017-2022
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2017-2022
Table 11 Sales of Home Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Home Care: % Value 2018-2022
Table 13 LBN Brand Shares of Home Care: % Value 2019-2022
Table 14 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 15 Distribution of Home Care by Format: % Value 2017-2022
Table 16 Distribution of Home Care by Format and Category: % Value 2022
Table 17 Forecast Sales of Home Care by Category: Value 2022-2027
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources