Surface Care in Guatemala

Abstract
Colgate-Palmolive Centroamerica continued as the outright leader in surface care in 2022, thanks to its three leading brands, Fabuloso, Ajax and Azistin. As competition is fierce in surface care, the company's brands even compete against each other, offering vast portfolios of products available in a variety of pack sizes and aromas. Fabuloso continued to hold the highest brand share and towards the end of the review period, Colgate-Palmolive launched Fabuloso Alternativa al Cloro, and Fabuloso...

Euromonitor International's Surface Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Surface Care in Guatemala
February 2023

List Of Contents And Tables

SURFACE CARE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colgate-Palmolive remains ahead in surface care with its Fabuloso brand available via a variety of channels and presentations
Packaging and smaller formats become more important elements in surface care in 2022
Bathroom cleaners suffers from supply chain issues and subsequently a decline in demand
PROSPECTS AND OPPORTUNITIES
Colgate-Palmolive Centroamerica maintains category lead over the forecast period
Positive forecast period development of private label
Category continues to benefit from high innovation and dynamism
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 7 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN GUATEMALA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2017-2022
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2017-2022
Table 11 Sales of Home Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Home Care: % Value 2018-2022
Table 13 LBN Brand Shares of Home Care: % Value 2019-2022
Table 14 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 15 Distribution of Home Care by Format: % Value 2017-2022
Table 16 Distribution of Home Care by Format and Category: % Value 2022
Table 17 Forecast Sales of Home Care by Category: Value 2022-2027
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources