Surface Care in Nigeria

Abstract
While surface care registered double-digit current value growth, there was a decline in both constant value and volume sales, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did not benefit as much as it could have from elevated global oil prices in 2022 as output was low due to infrastructure deficiencies and on the other hand, the economy was negatively impacted by elevated global gas and food prices. In addition, the nair...

Euromonitor International's Surface Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Surface Care in Nigeria
January 2023

List Of Contents And Tables

SURFACE CARE IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume decline in 2022 as inflation bites
Reckitt Benckiser maintains its lead with its strong Dettol brand
Consumers’ continued focus on preventative hygiene drives demand for home care disinfectants
PROSPECTS AND OPPORTUNITIES
Moderate outlook over forecast period
Growth set to be driven by increasing availability of cheaper domestic brands
Consumers look for economies of scale
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Surface Care: % Value 2018-2022
Table 4 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 5 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN NIGERIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Distribution of Home Care by Format: % Value 2017-2022
Table 13 Distribution of Home Care by Format and Category: % Value 2022
Table 14 Forecast Sales of Home Care by Category: Value 2022-2027
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources