Surface Care in North Macedonia

Abstract
In response to the outbreak of COVID-19, surface care products performed very well in 2020 and 2021 due to raised hygiene awareness among consumers. The ongoing consumer interest in surface care has encouraged players to extend their portfolios and offer eco-friendly products and more effective cleaning formulas. For example, in May 2021, Saponia dd launched the Arf Hello Sunshine within glass/window cleaners and Arf Hello Sunshine within bathroom cleaners.

Euromonitor International's Surface Care in North Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Surface Care in North Macedonia
February 2023

List Of Contents And Tables

SURFACE CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Players focus on eco-friendly products to boost growth in surface care
All-purpose cleaning wipes and scouring agents face retail volume declines
SC Johnson & Sons maintains its position as leading player
PROSPECTS AND OPPORTUNITIES
Surface care growth slows and scouring agents continue to decline
Consumers return to their normal cleaning routines, impacting sales
Wash and wax cleaners to grow as specialised products gain ground
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 7 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2017-2022
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2017-2022
Table 11 Sales of Home Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Home Care: % Value 2018-2022
Table 13 LBN Brand Shares of Home Care: % Value 2019-2022
Table 14 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 15 Distribution of Home Care by Format: % Value 2017-2022
Table 16 Distribution of Home Care by Format and Category: % Value 2022
Table 17 Forecast Sales of Home Care by Category: Value 2022-2027
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources