Surface Care in Romania

Abstract
Surface care continues to be supported by the consumers’ heightened hygiene concerns arising from the era of COVID-19, during which they cleaned and disinfected their homes more frequently. During this time, there was a specific rising focus on products which offered effective antibacterial properties whilst not being harmful to either the environment or consumers’ health. Brand owners took this into consideration and have become focused on launching more natural-positioned products, whilst not...

Euromonitor International's Surface Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Surface Care in Romania
January 2023

List Of Contents And Tables

SURFACE CARE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall healthy surface care growth supported by consumers seeking both premium products and those which offer multiple uses
Local brands expand their portfolios following pandemic sales success
Growing focus on sustainability and environmental issues in surface care
PROSPECTS AND OPPORTUNITIES
Inflation will shape consumption habits in surface care
Eco-friendly products to gain more ground
Internet retailing to become increasingly relevant
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 9 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN ROMANIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2017-2022
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2017-2022
Table 13 Sales of Home Care by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Home Care: % Value 2018-2022
Table 15 LBN Brand Shares of Home Care: % Value 2019-2022
Table 16 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 17 Distribution of Home Care by Format: % Value 2017-2022
Table 18 Distribution of Home Care by Format and Category: % Value 2022
Table 19 Forecast Sales of Home Care by Category: Value 2022-2027
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources