Toilet Care in Nigeria

Abstract
While toilet care registered double-digit current value growth, there was minimal volume growth, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did not benefit as much as it could have from elevated global oil prices in 2022, as output was low due to infrastructure deficiencies and on the other hand, the economy was negatively impacted by elevated global gas and food prices. In addition, the naira also devalued, making many...

Euromonitor International's Toilet Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Toilet Care in Nigeria
January 2023

List Of Contents And Tables

TOILET CARE IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minimal volume growth in 2022 as inflation bites
Harpic launches a sachet format for cash-strapped consumers
Toilet liquids/foam the only significant product within toilet care
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Toilet liquids/foams continues to be the most popular product, due to affordability
Fragrance an increasingly important attribute
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2017-2022
Table 2 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 4 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 5 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
HOME CARE IN NIGERIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Distribution of Home Care by Format: % Value 2017-2022
Table 13 Distribution of Home Care by Format and Category: % Value 2022
Table 14 Forecast Sales of Home Care by Category: Value 2022-2027
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources