Customer Intelligence Platform Market by Component, Application (Customer Data Collection & Management, and Customer Segmentation & Targeting), Deployment Mode, Organization Size, Data Channel, Vertical and Region - Global Forecast to 2027

Abstract
The customer intelligence platform market size to grow from USD 1.9 billion in 2022 to USD 7.0 billion by 2027 at a Compound Annual Growth Rate (CAGR) of 29.7% during the forecast period. Several factors, such as the rising need to gain a holistic view of customer data, intensifying need to deliver omnichannel experience, the rising demand for personalized customer experiences, and the shift toward data-driven marketing and advertising. In addition, heightened adoption of customer intelligence platforms to monitor changes in the market as they occur, and rising investments in customer intelligence platforms by large enterprises, all contribute to the expansion of the customer intelligence platform market.

Services segment to have a higher CAGR during the forecast period

Based on services, the customer intelligence platform market has been segmented into consulting and support, and maintenance services. These services help organizations streamline their marketing operations. It includes the support offered by customer intelligence platform vendors to assist their customers in using and maintaining customer intelligence platform solutions efficiently. With customer data increasing day by day, organizations are increasingly adopting customer intelligence platform services to address marketing requirements for continuously evolving customer demands.

Cloud deployment segment to have the highest CAGR during the forecast period

Based on deployment modes, the customer intelligence platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Cloud-based customer intelligence platforms offer various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among organizations. The SaaS deployment model is generating demand for a cloud-based customer intelligence platform, as it provides scalability and flexibility. The major providers of cloud-based customer intelligence platforms are Oracle, Adobe, and SAP.

SMEs segment to hold higher CAGR during the forecast period

The customer intelligence platform market has been segmented by organization size into large enterprises and SMEs. SMEs with limited marketing budgets are trying to scale up their business through cost-efficient marketing techniques to generate the most ROI from their marketing spend. Thus, a customer intelligence platform can help SMEs align with their limited budget and fulfill their business expansion objectives. With instant technological changes and digital transformations disrupting various industries, SMEs are also facing pressure to adjust to the latest trends and use technologically advanced solutions that support their business operations.

Asia Pacific is projected to hold the highest CAGR during the forecast period

Asia Pacific is expected to grow quickly during the forecast period. Opportunities for smaller customer intelligence platform vendors to introduce customer intelligence platform solutions for numerous sectors have also increased. All these aspects are responsible for the region's expeditious growth of the customer intelligence platform market. Companies operating in Asia Pacific continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan and India have displayed ample growth opportunities in the customer intelligence platform market.

Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer intelligence platform market.

By Company: Tier I: 15%, Tier II: 42%, and Tier III: 43%
By Designation: C-Level Executives: 65%, D-Level Executives: 23%, and Managers: 12%
By Region: Asia Pacific: 30%, Europe: 20%, North America: 40%, MEA: 5%, Latin America: 5%

The report includes studying key players offering customer intelligence platform and services. The major vendors in the global customer intelligence platform market include IBM (US), Oracle (US), Microsoft (US), Adobe (US), SAS (US), Salesforce (US), Google (US), Accenture (Ireland), Informatica (US), SAP (Germany), Verint (US), Teradata (US), Zeta Global (US), TIBCO (US), NICE (Israel), TransUnion (US), Alida (Canada), Algonomy (US), NetBase Quid (US), NGDATA (Belgium), Zeotap (Germany), ActionIQ (US), Amperity (US), UserIQ (US), Datashift (Belgium), Staircase AI (US), Terminus (US), and Lifesight (Singapore).

Research Coverage
The market study covers the customer intelligence platform market across segments. It aims at estimating the market size and the growth potential of this market across segments, such as components, deployment modes, organization size, applications, verticals, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report
The report would provide the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall customer intelligence platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain better insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.

Content
Table of Contents

1INTRODUCTION46
1.1STUDY OBJECTIVES46
1.2MARKET DEFINITION46
1.2.1INCLUSIONS AND EXCLUSIONS46
1.3MARKET SCOPE47
1.3.1MARKET SEGMENTATION48
1.3.2REGIONS COVERED48
1.3.3YEARS CONSIDERED49
1.4CURRENCY CONSIDERED49
TABLE 1UNITED STATES DOLLAR EXCHANGE RATE, 2019–202149
1.5STAKEHOLDERS49
2RESEARCH METHODOLOGY51
2.1RESEARCH DATA51
FIGURE 1CUSTOMER INTELLIGENCE PLATFORM MARKET: RESEARCH DESIGN52
2.1.1SECONDARY DATA52
2.1.2PRIMARY DATA53
TABLE 2PRIMARY INTERVIEWS53
2.1.2.1Breakup of primary interviews53
2.1.2.2Key industry insights54
2.2MARKET BREAKUP AND DATA TRIANGULATION55
FIGURE 2DATA TRIANGULATION55
2.3MARKET SIZE ESTIMATION56
FIGURE 3CUSTOMER INTELLIGENCE PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES56
2.3.1TOP-DOWN APPROACH56
2.3.2BOTTOM-UP APPROACH57
FIGURE 4MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE) — ESTIMATION OF REVENUES GENERATED FROM CUSTOMER INTELLIGENCE PLATFORMS/SERVICES57
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 BOTTOM-UP (SUPPLY SIDE)—COLLECTIVE REVENUE GENERATED FROM ALL CUSTOMER INTELLIGENCE PLATFORMS/SERVICES58
FIGURE 6MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3 BOTTOM-UP (DEMAND SIDE)—ESTIMATION OF SHARE OF CUSTOMER INTELLIGENCE PLATFORMS IN OVERALL SPENDING59
2.4MARKET FORECAST60
TABLE 3FACTOR ANALYSIS60
2.5RESEARCH ASSUMPTIONS61
2.6RESEARCH LIMITATIONS62
3EXECUTIVE SUMMARY63
TABLE 4CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2016–2021 (USD MILLION, Y-O-Y%)64
TABLE 5CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2022–2027 (USD MILLION, Y-O-Y%)64
3.1CUSTOMER INTELLIGENCE PLATFORM MARKET: RECESSION IMPACT64
FIGURE 7PLATFORM SEGMENT ACCOUNTED FOR LARGER MARKET SIZE IN 202265
FIGURE 8SUPPORT & MAINTENANCE SERVICE SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 202265
FIGURE 9CLOUD SEGMENT HELD LARGER MARKET SIZE IN 202266
FIGURE 10LARGE ENTERPRISES SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 202266
FIGURE 11CUSTOMER DATA COLLECTION & MANAGEMENT SEGMENT HELD LARGEST MARKET SIZE IN 202267
FIGURE 12WEB SEGMENT CAPTURED LARGEST MARKET SHARE IN 202267
FIGURE 13RETAIL & ECOMMERCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD68
FIGURE 14NORTH AMERICA HELD LARGEST SHARE OF CUSTOMER INTELLIGENCE PLATFORM MARKET IN 202268
4PREMIUM INSIGHTS69
4.1ATTRACTIVE MARKET OPPORTUNITIES FOR PLAYERS IN CUSTOMER INTELLIGENCE PLATFORM MARKET69
FIGURE 15INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES BY ENTERPRISES69
4.2CUSTOMER INTELLIGENCE PLATFORM MARKET: TOP THREE VERTICALS69
FIGURE 16RETAIL & ECOMMERCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD69
4.3CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION70
FIGURE 17NORTH AMERICA HELD LARGEST MARKET SHARE IN 202270
4.4NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION AND VERTICAL70
FIGURE 18PLATFORM AND BFSI SEGMENTS HELD LARGEST SHARES OF NORTH AMERICAN CUSTOMER INTELLIGENCE PLATFORM MARKET IN 202270
5MARKET OVERVIEW AND INDUSTRY TRENDS71
5.1INTRODUCTION71
5.2MARKET DYNAMICS71
FIGURE 19CUSTOMER INTELLIGENCE PLATFORM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES72
5.2.1DRIVERS72
5.2.1.1Need to gain holistic view of customer data72
5.2.1.2Intensifying need to deliver omnichannel experience73
5.2.1.3Rising demand for personalized customer experiences73
5.2.1.4Shift toward data-driven marketing and advertising73
5.2.2RESTRAINTS73
5.2.2.1Need to ensure compliance with data privacy laws and protect customer data73
5.2.3OPPORTUNITIES74
5.2.3.1Development of AI- and ML-based customer intelligence platforms74
5.2.3.2Heightened adoption of customer intelligence platforms to monitor changes in market74
5.2.3.3Rising investments in customer intelligence platforms by large enterprises74
5.2.4CHALLENGES75
5.2.4.1Organizational failures pertaining to optimized use of customer data75
5.2.4.2Lack of skilled workforce75
5.3CASE STUDY ANALYSIS76
5.3.1CASE STUDY 176
5.3.1.1To understand increasingly diverse customer base across industries76
5.3.2CASE STUDY 276
5.3.2.1To create more personalized and relevant interactions76
5.3.3CASE STUDY 377
5.3.3.1To analyze consumer behavior on all touchpoints77
5.3.4CASE STUDY 477
5.3.4.1To build better direct relationships with patients77
5.3.5CASE STUDY 578
5.3.5.1To provide real-time and automated customer service78
5.4TECHNOLOGY ANALYSIS78
5.4.1CLOUD COMPUTING AND CUSTOMER INTELLIGENCE PLATFORMS78
5.4.2BIG DATA AND ANALYTICS AND CUSTOMER INTELLIGENCE PLATFORMS79
5.5FEATURES OF CUSTOMER INTELLIGENCE PLATFORMS79
5.5.1CUSTOMER SERVICE SOFTWARE79
5.5.2MARKETING AUTOMATION SOFTWARE79
5.5.3POINT OF SALE SYSTEMS79
5.5.4ECOMMERCE PLATFORMS79
5.5.5CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SOFTWARE80
5.6TYPES OF DATA COLLECTED FOR CUSTOMER INTELLIGENCE80
5.6.1DEMOGRAPHIC DATA80
5.6.2PSYCHOGRAPHIC DATA80
5.6.3TRANSACTIONAL DATA80
5.6.4BEHAVIORAL DATA80
5.7ECOSYSTEM ANALYSIS81
TABLE 6ECOSYSTEM ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET81
5.8VALUE CHAIN ANALYSIS82
FIGURE 20VALUE CHAIN ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET82
5.9SUPPLY CHAIN ANALYSIS83
FIGURE 21SUPPLY CHAIN ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET83
5.10PATENT ANALYSIS84
5.10.1METHODOLOGY84
5.10.2DOCUMENT TYPE84
TABLE 7PATENTS FILED, 2019–202284
5.10.3INNOVATIONS AND PATENT APPLICATIONS84
FIGURE 22TOTAL NUMBER OF PATENTS GRANTED PER YEAR, 2019–202284
5.10.3.1Top applicants85
FIGURE 23TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–202285
5.11PORTER’S FIVE FORCES ANALYSIS85
TABLE 8PORTER’S FIVE FORCES ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET85
FIGURE 24PORTER’S FIVE FORCES ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET86
5.11.1THREAT OF NEW ENTRANTS86
5.11.2THREAT OF SUBSTITUTES87
5.11.3BARGAINING POWER OF SUPPLIERS87
5.11.4BARGAINING POWER OF BUYERS87
5.11.5INTENSITY OF COMPETITIVE RIVALRY87
5.12REGULATIONS AND INDUSTRIAL STANDARDS88
5.12.1GENERAL DATA PROTECTION REGULATION (GDPR)88
5.12.2HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA)88
5.12.3INTERNATIONAL ORGANIZATION FOR STANDARDIZATION/INTERNATIONAL ELECTROTECHNICAL COMMISSION 27000 STANDARDS88
5.12.4CLOUD SECURITY ALLIANCE (CSA) CONTROLS89
5.12.5GOVERNANCE, RISK, AND COMPLIANCE (GRC)89
5.12.6EUROPEAN UNION DATA PROTECTION REGULATION89
5.12.7SARBANES-OXLEY ACT OF 200289
5.12.8GRAMM–LEACH–BLILEY ACT90
5.12.9EUROPEAN UNION DATA PROTECTION REGULATION90
5.12.10CAN-SPAM ACT90
5.13REGULATORY LANDSCAPE90
5.13.1REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS90
TABLE 9NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS90
TABLE 10EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS91
TABLE 11ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS91
TABLE 12MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS92
TABLE 13LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS92
5.14PRICING ANALYSIS93
5.15KEY STAKEHOLDERS AND BUYING CRITERIA93
5.15.1KEY STAKEHOLDERS IN BUYING PROCESS93
TABLE 14INFLUENCE OF STAKEHOLDERS 0N BUYING PROCESS FOR TOP THREE VERTICALS (%)93
5.15.2BUYING CRITERIA94
FIGURE 25KEY BUYING CRITERIA FOR TOP THREE VERTICALS94
TABLE 15KEY BUYING CRITERIA FOR TOP THREE VERTICALS94
5.16TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS IN CUSTOMER INTELLIGENCE PLATFORM MARKET95
FIGURE 26CUSTOMER INTELLIGENCE PLATFORM MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS95
5.17KEY CONFERENCES AND EVENTS, 2023–202496
TABLE 16CSUTOMER INTELLIGENCE PLATFORM MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2023–202496
6CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT97
6.1INTRODUCTION98
6.1.1COMPONENT: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS98
FIGURE 27PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD98
TABLE 17CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)99
TABLE 18CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)99
6.2PLATFORM99
6.2.1AI AND ML USED BY CUSTOMER INTELLIGENCE PLATFORM TO MANAGE AND ANALYZE DATA FROM MULTIPLE DISPARATE SOURCES99
TABLE 19PLATFORM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)100
TABLE 20PLATFORM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)100
6.3SERVICES100
FIGURE 28DEPLOYMENT & INTEGRATION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD101
TABLE 21SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)101
TABLE 22SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)101
TABLE 23SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE TYPE, 2018–2021 (USD MILLION)102
TABLE 24SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)102
6.3.1CONSULTING SERVICES102
6.3.1.1Help organizations develop, implement, and maintain data-driven marketing operations102
TABLE 25CONSULTING SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)103
TABLE 26CONSULTING SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION)103
6.3.2SUPPORT & MAINTENANCE SERVICES103
6.3.2.1Include upgrading of existing systems, software maintenance, and proactive services103
TABLE 27SUPPORT & MAINTENANCE SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)104
TABLE 28SUPPORT & MAINTENANCE SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION)104
6.3.3DEPLOYMENT & INTEGRATION SERVICES104
6.3.3.1Ensure efficient communication between systems to improve production processes104
TABLE 29DEPLOYMENT & INTEGRATION SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021(USD MILLION)105
TABLE 30DEPLOYMENT & INTEGRATION SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)105
7CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE106
7.1INTRODUCTION107
7.1.1DEPLOYMENT MODE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS107
FIGURE 29CLOUD SEGMENT TO RECORD HIGHER CAGR DURING FORECAST PERIOD107
TABLE 31CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)108
TABLE 32CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)108
7.2CLOUD108
7.2.1FACILITATES CUSTOMER INTELLIGENCE PLATFORM DEPLOYMENT WITHOUT NEED FOR IT STAFF TO MANAGE SOFTWARE108
TABLE 33CLOUD: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)108
TABLE 34CLOUD: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)109
7.3ON-PREMISES109
7.3.1PROVIDES ORGANIZATIONS WITH FULL CONTROL OVER ALL PLATFORMS AND SYSTEMS109
TABLE 35ON-PREMISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)109
TABLE 36ON-PREMISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)110
8CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE111
8.1INTRODUCTION112
8.1.1ORGANIZATION SIZE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS112
FIGURE 30SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD112
TABLE 37CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)113
TABLE 38CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)113
8.2SMALL AND MEDIUM-SIZED ENTERPRISES (SMES)113
8.2.1ADOPT CUSTOMER INTELLIGENCE PLATFORM TO GENERATE MAXIMUM ROI FROM THEIR MARKETING SPEND113
TABLE 39SMES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)113
TABLE 40SMES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)114
8.3LARGE ENTERPRISES114
8.3.1DEPLOY CUSTOMER INTELLIGENCE PLATFORM TO EFFECTIVELY MANAGE VOLUMINOUS CUSTOMER DATA AND DERIVE ACTIONABLE INSIGHTS114
TABLE 41LARGE ENTERPRISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021(USD MILLION)114
TABLE 42LARGE ENTERPRISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION)115
9CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL116
9.1INTRODUCTION117
9.1.1DATA CHANNEL: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS117
FIGURE 31MOBILE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD117
TABLE 43CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)118
TABLE 44CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)118
9.2WEB119
9.2.1FIRST POINT OF CONTACT FOR CUSTOMERS TO INTERACT WITH BUSINESSES119
TABLE 45WEB: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)119
TABLE 46WEB: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION)119
9.3SOCIAL MEDIA120
9.3.1LARGEST SOURCE OF CUSTOMER INSIGHTS FOR MARKETERS120
TABLE 47SOCIAL MEDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)120
TABLE 48SOCIAL MEDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)120
9.4MOBILE121
9.4.1ENABLES PERSONALIZED COMMUNICATION BETWEEN USERS AND BUSINESSES121
TABLE 49MOBILE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)121
TABLE 50MOBILE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)121
9.5EMAIL122
9.5.1HELPS BUILD BETTER CUSTOMER RELATIONSHIPS BY DELIVERING PERSONALIZED CONTENT122
TABLE 51EMAIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)122
TABLE 52EMAIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)122
9.6IN-STORE123
9.6.1GIVES CONSOLIDATED INFORMATION TO CUSTOMERS FOR BETTER UNDERSTANDING123
TABLE 53IN-STORE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)123
TABLE 54IN-STORE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)123
9.7CALL CENTER124
9.7.1HANDLES ALL CUSTOMER-RELATED PROBLEMS AND QUERIES THROUGH CALLS124
TABLE 55CALL CENTER: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)124
TABLE 56CALL CENTER: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)124
9.8OTHER DATA CHANNELS125
TABLE 57OTHER DATA CHANNELS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)125
TABLE 58OTHER DATA CHANNELS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)125
10CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION126
10.1INTRODUCTION127
10.1.1APPLICATION: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS127
FIGURE 32CUSTOMER DATA COLLECTION & MANAGEMENT SEGMENT TO CONTINUE TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD127
TABLE 59CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)128
TABLE 60CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)128
10.2CUSTOMER SEGMENTATION & TARGETING129
10.2.1ENABLE MARKETERS TO DEVELOP DEEPER UNDERSTANDING OF CUSTOMER NEEDS129
TABLE 61CUSTOMER SEGMENTATION & TARGETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)129
TABLE 62CUSTOMER SEGMENTATION & TARGETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)129
10.3CUSTOMER RETENTION & ENGAGEMENT130
10.3.1ADOPTION OF PERSONALIZED APPS AND RECOMMENDATION OF USEFUL PRODUCTS TO RETAIN LOYAL CUSTOMERS130
TABLE 63CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)130
TABLE 64CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)130
10.4CUSTOMER BEHAVIOR ANALYTICS131
10.4.1USES DATA TO ANALYZE CUSTOMER REQUIREMENTS131
TABLE 65CUSTOMER BEHAVIOR ANALYTICS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)131
TABLE 66CUSTOMER BEHAVIOR ANALYTICS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)131
10.5CUSTOMER EXPERIENCE MANAGEMENT132
10.5.1PRIORITIZES ORCHESTRATION AND PERSONALIZATION OF END-TO-END CUSTOMER EXPERIENCE132
TABLE 67CUSTOMER EXPERIENCE MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)132
TABLE 68CUSTOMER EXPERIENCE MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)132
10.6CUSTOMER DATA COLLECTION & MANAGEMENT133
10.6.1HELPS IMPROVE SERVICES, UNDERSTAND CONSUMER NEEDS, REFINE BUSINESS STRATEGIES, AND RETAIN CUSTOMERS133
TABLE 69CUSTOMER DATA COLLECTION & MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)133
TABLE 70CUSTOMER DATA COLLECTION & MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)133
10.7OMNICHANNEL MARKETING134
10.7.1PROVIDES SEAMLESS SHOPPING EXPERIENCE ACROSS ALL CHANNELS134
TABLE 71OMNICHANNEL MARKETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)134
TABLE 72OMNICHANNEL MARKETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)134
10.8PERSONALIZED RECOMMENDATION135
10.8.1CUSTOMER INTELLIGENCE PLATFORM PROVIDING REAL-TIME DATA TO MARKETERS TO HELP THEM OFFER PERSONALIZED RECOMMENDATIONS135
TABLE 73PERSONALIZED RECOMMENDATION: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)135
TABLE 74PERSONALIZED RECOMMENDATION: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)135
10.9OTHER APPLICATIONS136
TABLE 75OTHER APPLICATIONS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)136
TABLE 76OTHER APPLICATIONS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)136
11CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL137
11.1INTRODUCTION138
11.1.1VERTICAL: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS138
FIGURE 33BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2027139
TABLE 77CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)139
TABLE 78CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)140
11.2BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)140
11.2.1USES CUSTOMER INTELLIGENCE PLATFORM TO INCREASE ONLINE ENGAGEMENT AND PROVIDE PERSONALIZED CUSTOMER EXPERIENCE140
TABLE 79BFSI: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)141
TABLE 80BFSI: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)141
11.3GOVERNMENT & DEFENSE141
11.3.1USES CUSTOMER INTELLIGENCE PLATFORM TO STRENGTHEN DATA COMPUTING CAPABILITIES, ENHANCE DATA SECURITY, AND REDUCE COSTS141
TABLE 81GOVERNMENT & DEFENSE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)142
TABLE 82GOVERNMENT & DEFENSE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)142
11.4TELECOM142
11.4.1UTILIZES CUSTOMER INTELLIGENCE PLATFORM TO MANAGE HUGE DATA VOLUMES142
TABLE 83TELECOM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)143
TABLE 84TELECOM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)143
11.5RETAIL & ECOMMERCE143
11.5.1USES CUSTOMER INTELLIGENCE PLATFORM TO ACHIEVE AUTOMATED PERSONALIZED EXPERIENCES AND OPTIMIZE COSTS143
TABLE 85RETAIL & ECOMMERCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)144
TABLE 86RETAIL & ECOMMERCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)144
11.6MANUFACTURING144
11.6.1USES CUSTOMER INTELLIGENCE PLATFORM TO INCREASE PERFORMANCE AND YIELD, REDUCE COSTS, AND OPTIMIZE SUPPLY CHAINS144
TABLE 87MANUFACTURING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)145
TABLE 88MANUFACTURING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)145
11.7MEDIA & ENTERTAINMENT145
11.7.1INCORPORATES CUSTOMER INTELLIGENCE PLATFORM TO PROVIDE REAL-TIME CONTENT RECOMMENDATIONS BASED ON CONSUMER DATA145
TABLE 89MEDIA & ENTERTAINMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)146
TABLE 90MEDIA & ENTERTAINMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)146
11.8TRAVEL & HOSPITALITY146
11.8.1USES CIPS TO PROVIDE ENRICHING EXPERIENCES TO ENSURE CUSTOMER LOYALTY146
TABLE 91TRAVEL & HOSPITALITY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)147
TABLE 92TRAVEL & HOSPITALITY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)147
11.9HEALTHCARE & LIFE SCIENCES147
11.9.1USES CUSTOMER INTELLIGENCE PLATFORM TO UNDERSTAND PATIENT BEHAVIOR AND DELIVER PERSONALIZED EXPERIENCE147
TABLE 93HEALTHCARE & LIFE SCIENCES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)148
TABLE 94HEALTHCARE & LIFE SCIENCES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)148
11.10ENERGY & UTILITIES148
11.10.1ADOPTS CUSTOMER INTELLIGENCE PLATFORM TO TRACK CONSUMER BEHAVIOR AND PROVIDE BETTER SERVICES148
TABLE 95ENERGY & UTILITIES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)149
TABLE 96ENERGY & UTILITIES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)149
11.11OTHER VERTICALS149
TABLE 97OTHER VERTICALS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)150
TABLE 98OTHER VERTICALS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)150
12CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION151
12.1INTRODUCTION152
FIGURE 34NORTH AMERICA TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD152
FIGURE 35ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD153
TABLE 99CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)153
TABLE 100CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)153
12.2NORTH AMERICA154
12.2.1NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS154
12.2.2NORTH AMERICA: RECESSION IMPACT154
12.2.3NORTH AMERICA: REGULATIONS155
12.2.3.1Health Insurance Portability and Accountability Act of 1996155
12.2.3.2California Consumer Privacy Act155
12.2.3.3Health Information Technology for Economic and Clinical Health Act155
12.2.3.4Sarbanes Oxley Act155
12.2.3.5United States Securities and Exchange Commission156
12.2.3.6International Organization for Standardization 27001156
12.2.3.7California Consumer Privacy Act156
12.2.3.8Federal Information Security Management Act156
12.2.3.9Payment Card Industry Data Security Standard157
12.2.3.10Federal Information Processing Standards157
FIGURE 36NORTH AMERICA: SNAPSHOT OF CUSTOMER INTELLIGENCE MARKET158
TABLE 101NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)158
TABLE 102NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)159
TABLE 103NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)159
TABLE 104NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)159
TABLE 105NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)160
TABLE 106NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)160
TABLE 107NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)161
TABLE 108NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)161
TABLE 109NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)161
TABLE 110NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)162
TABLE 111NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)162
TABLE 112NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)162
TABLE 113NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)163
TABLE 114NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)163
TABLE 115NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)164
TABLE 116NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)164
12.2.4US164
12.2.4.1Development of innovative solutions to gain insights from customer intelligence platform to drive market164
TABLE 117US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)164
TABLE 118US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)165
TABLE 119US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)165
TABLE 120US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)165
12.2.5CANADA165
12.2.5.1Cloud adoption to support market growth165
TABLE 121CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)166
TABLE 122CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)166
TABLE 123CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)166
TABLE 124CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)167
12.3EUROPE167
12.3.1EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS167
12.3.2EUROPE: RECESSION IMPACT167
12.3.3EUROPE: REGULATIONS168
12.3.3.1GDPR 2016/679168
12.3.3.2General Data Protection Regulation168
12.3.3.3European Committee for Standardization168
12.3.3.4European Technical Standards Institute168
TABLE 125EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)169
TABLE 126EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)169
TABLE 127EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)169
TABLE 128EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)169
TABLE 129EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)170
TABLE 130EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)170
TABLE 131EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)171
TABLE 132EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)171
TABLE 133EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)171
TABLE 134EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)172
TABLE 135EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)172
TABLE 136EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)172
TABLE 137EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)173
TABLE 138EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)173
TABLE 139EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)174
TABLE 140EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)174
12.3.4UK174
12.3.4.1Rapid adoption of customer intelligence platform and services to drive market174
TABLE 141UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)174
TABLE 142UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)175
TABLE 143UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)175
TABLE 144UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)175
12.3.5GERMANY175
12.3.5.1Rising digital mobility in major industries to fuel customer intelligence platform market175
TABLE 145GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)176
TABLE 146GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)176
TABLE 147GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)176
TABLE 148GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)176
12.3.6FRANCE177
12.3.6.1Digital transformation in France to favor market growth177
TABLE 149FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)177
TABLE 150FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)177
TABLE 151FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)177
TABLE 152FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)178
12.3.7REST OF EUROPE178
12.4ASIA PACIFIC178
12.4.1ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS179
12.4.2ASIA PACIFIC: REGULATIONS179
12.4.2.1Privacy Commissioner for Personal Data179
12.4.2.2Act on the Protection of Personal Information179
12.4.2.3International Organization for Standardization 27001180
12.4.2.4Personal Data Protection Act180
FIGURE 37ASIA PACIFIC: SNAPSHOT OF CUSTOMER INTELLIGENCE MARKET181
TABLE 153ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)181
TABLE 154ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)182
TABLE 155ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)182
TABLE 156ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)182
TABLE 157ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)183
TABLE 158ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)183
TABLE 159ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)184
TABLE 160ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)184
TABLE 161ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)184
TABLE 162ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)185
TABLE 163ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)185
TABLE 164ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)185
TABLE 165ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)186
TABLE 166ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)186
TABLE 167ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)187
TABLE 168ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)187
12.4.3CHINA187
12.4.3.1Growing need to effectively manage huge volumes of data to boost de