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Competitor Strategies in Luxury Goods

Competitor Strategies in Luxury Goods

The luxury industry almost recovered fully to pre-pandemic levels in 2022, as pent-up demand and a return to travel prevailed. The outlook however remains challenging as inflation-driven rises in the cost of living is leading to a more measured consumption pattern. Consumers' value perception is shifting to quality, heritage, sustainability, and longevity. Brands are exploring digitalisation and phygital reality technologies to create stronger experiences and to maintain customer loyalty.

Euromonitor International's Competitor Strategies in Luxury Goods global briefing offers an insight into the size and shape of the luxury goods industry, highlights buzz topics, emerging trends as well as pressing industry issues, their effects on luxury goods retailing in markets around the world and on the development of consumers’ shopping patterns. Forecasts illustrate how the market is set to change and criteria for success. In short, it identifies the opportunity zones within luxury goods industry

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Introduction
Overview
Experiential luxury
Fine wines/champagne and luxury spirits
Premium and luxury cars
Personal luxury
Conclusions
Appendix

Report Title: Competitor Strategies in Luxury Goods


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