Home Care in Azerbaijan

Abstract
In 2022, there was no drop in volume sales in home care, despite the resumption of normal social and economic activity, consumers spending more time outside their homes, and a less intense focus on addressing the threat from germs. International manufacturers maintained positive sales dynamics in most categories during the year. These players’ international brands have a reputation for efficacy and attracted more consumers during the COVID-19 pandemic amid a rise in household hygiene concerns, a...

Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Home Care in Azerbaijan
February 2023

List Of Contents And Tables

HOME CARE IN AZERBAIJAN
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Distribution of Home Care by Format: % Value 2017-2022
Table 7 Distribution of Home Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Home Care by Category: Value 2022-2027
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising prices and supply problems
Parallel import is a problem
Fabric softeners decline
PROSPECTS AND OPPORTUNITIES
Basic products and P&G will prevail
Liquid detergents to grow due to its cost-effectiveness and environmental friendliness.
Detergent tablets expected to return to growth
CATEGORY INDICATORS
Table 10 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 11 Sales of Laundry Care by Category: Value 2017-2022
Table 12 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 13 Sales of Laundry Aids by Category: Value 2017-2022
Table 14 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 15 Sales of Laundry Detergents by Category: Value 2017-2022
Table 16 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 18 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 19 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 20 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 21 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 22 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 23 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales continue to grow
Changes in logistics
Offer continues to expand
PROSPECTS AND OPPORTUNITIES
Healthy development on unhealthy diet
The household penetration of automated dishwashers will grow
Competitive movement
CATEGORY INDICATORS
Table 25 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 26 Sales of Dishwashing by Category: Value 2017-2022
Table 27 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 29 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 30 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Post-pandemic balance
Azersun Holding introduces OXY
Popularity of chlorine
PROSPECTS AND OPPORTUNITIES
Sales to continue upward
Multi-purpose cleaners to remain popular
Local producers can increase their market share
CATEGORY DATA
Table 32 Sales of Surface Care by Category: Value 2017-2022
Table 33 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 36 NBO Company Shares of Surface Care: % Value 2018-2022
Table 37 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 38 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 39 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cheap and in demand
Popularity of chlorine
ACE of the category
PROSPECTS AND OPPORTUNITIES
Bleach to remain popular, but eventual decline anticipated
Local brands have potential to gain share in bleach category
General global trends will stimulate the production of safer products.
CATEGORY DATA
Table 40 Sales of Bleach: Value 2017-2022
Table 41 Sales of Bleach: % Value Growth 2017-2022
Table 42 NBO Company Shares of Bleach: % Value 2018-2022
Table 43 LBN Brand Shares of Bleach: % Value 2019-2022
Table 44 Forecast Sales of Bleach: Value 2022-2027
Table 45 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Changing consumer habits are driving the growth of the toilet care category
Domestos leads thanks to stable pricing
Toilet liquids/foams maintains largest share of sales, while the rest of the category remains underdeveloped
PROSPECTS AND OPPORTUNITIES
Local brands to grow
Still, multinationals will lead
Poor quality of water
CATEGORY DATA
Table 46 Sales of Toilet Care by Category: Value 2017-2022
Table 47 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 48 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 49 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 50 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 51 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
The shoe polish category is quite mature with few new products
Turkish brands maintain their leadership
Unexpected success of floor and furniture polish categories
PROSPECTS AND OPPORTUNITIES
Continued demand for shoe polish despite changing trends
Imported brands will dominate the polishes category
Floor polish and furniture polish will continue to grow at a moderate pace
CATEGORY DATA
Table 52 Sales of Polishes by Category: Value 2017-2022
Table 53 Sales of Polishes by Category: % Value Growth 2017-2022
Table 54 NBO Company Shares of Polishes: % Value 2018-2022
Table 55 LBN Brand Shares of Polishes: % Value 2019-2022
Table 56 Forecast Sales of Polishes by Category: Value 2022-2027
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued growth despite inflation
Glade brand remains the most popular
Spray/aerosol air fresheners hold the largest share in the air care category.
PROSPECTS AND OPPORTUNITIES
Possible shift to products that are perceived to be safer
Opportunity for local and Turkish brands to increase share in the air care category
Potential for innovation
CATEGORY DATA
Table 58 Sales of Air Care by Category: Value 2017-2022
Table 59 Sales of Air Care by Category: % Value Growth 2017-2022
Table 60 NBO Company Shares of Air Care: % Value 2018-2022
Table 61 LBN Brand Shares of Air Care: % Value 2019-2022
Table 62 Forecast Sales of Air Care by Category: Value 2022-2027
Table 63 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hot summer boosts home insecticides sales
Raid remains the most popular brand in the home insecticides category.
Spray/aerosol insecticides dominates the home insecticides category despite concerns about safety
PROSPECTS AND OPPORTUNITIES
Moderate growth anticipated
Mazarina to remain top seller with its Raid brand.
Shift to safer products
CATEGORY DATA
Table 64 Sales of Home Insecticides by Category: Value 2017-2022
Table 65 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 66 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 67 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 68 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027