Laundry Care in Kazakhstan

Abstract
Laundry care is seeing both stronger value and volume growth in 2022, compared to 2021. However, this is attributed to overall patterns in supply and sales which have been affected by global dynamics. It is noted that Kazakhstan is highly dependent on imports, with more than 90% of products being imported according to industry source. As such, impacts from the Russia-Ukraine war and global inflation continue to influence sales, following the disruptions created by the time of the pandemic.

Euromonitor International's Laundry Care in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Laundry Care in Kazakhstan
February 2023

List Of Contents And Tables

LAUNDRY CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Laundry care sees boosted sales due to temporary dynamics
Players reduce their offers to the best-selling and most profitable options in the face of economic instability
Local companies step up to fill in the gaps, but unit prices are affected overall
PROSPECTS AND OPPORTUNITIES
Powder detergents will remain popular, with stronger growth in liquid detergents driven by its higher prices
Fabric softeners driven by higher unit prices, with pending innovations seen
Opportunities for local players, such as seen with domestic Avrora’s foray into fabric softeners
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2017-2022
Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 4 Sales of Laundry Aids by Category: Value 2017-2022
Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 8 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 9 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 10 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 11 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 12 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 14 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
HOME CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 16 Households 2017-2022
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2017-2022
Table 18 Sales of Home Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Home Care: % Value 2018-2022
Table 20 LBN Brand Shares of Home Care: % Value 2019-2022
Table 21 Distribution of Home Care by Format: % Value 2017-2022
Table 22 Distribution of Home Care by Format and Category: % Value 2022
Table 23 Forecast Sales of Home Care by Category: Value 2022-2027
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources