Surface Care in Lithuania

Abstract
In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales remaining static. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and this led to a degree of trading down. In addition, with the height of the pandemic having passed, there was not the same level of frenetic cleaning in order to remove any residue of the virus.

Euromonitor International's Surface Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Surface Care in Lithuania
February 2023

List Of Contents And Tables

SURFACE CARE IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Degree of trading down due to soaring inflation
Reckitt Benckiser maintains its lead, closely followed by Unilever
Specialised cleaners register higher growth
PROSPECTS AND OPPORTUNITIES
Muted constant value and volume growth over forecast period
Impregnated wet wipes to benefit from their convenience and emergence of new brands
Gradual emergence of green brands in surface care
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 7 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN LITHUANIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2017-2022
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2017-2022
Table 11 Sales of Home Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Home Care: % Value 2018-2022
Table 13 LBN Brand Shares of Home Care: % Value 2019-2022
Table 14 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 15 Distribution of Home Care by Format: % Value 2017-2022
Table 16 Distribution of Home Care by Format and Category: % Value 2022
Table 17 Forecast Sales of Home Care by Category: Value 2022-2027
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources