Bleach in Costa Rica

Abstract
Bleach is a well-established home care category in Costa Rica and appeals to a wide target audience including mid- to high-income consumers thanks to its products’ perceived effectiveness in eliminating bacteria and viruses. Most brands’ innovation continues to focus on formats such as foam and gel, in addition to fragrances. Additionally, many brands are now printing antibacterial and disinfectant messages on their bleach products as well as using these terms in advertising campaigns. Players a...

Euromonitor International's Bleach in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Bleach in Costa Rica
February 2023

List Of Contents And Tables

BLEACH IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Though consumers appreciate the power of bleach, volume sales continue to fall in 2022
Consumers shift towards lower-cost options despite players’ efforts in innovation
Bleach suffers from waning pandemic fears and heightened awareness
PROSPECTS AND OPPORTUNITIES
Environmentally friendly products to see sales driven by more affluent Costa Ricans
Volume sales growth to turn positive though category faces many obstacles
Plastic bag packs to see rising demand, and new international brands anticipated to enter Costa Rica
CATEGORY DATA
Table 1 Sales of Bleach: Value 2017-2022
Table 2 Sales of Bleach: % Value Growth 2017-2022
Table 3 NBO Company Shares of Bleach: % Value 2018-2022
Table 4 LBN Brand Shares of Bleach: % Value 2019-2022
Table 5 Forecast Sales of Bleach: Value 2022-2027
Table 6 Forecast Sales of Bleach: % Value Growth 2022-2027
HOME CARE IN COSTA RICA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources