Limited-Service Restaurants in Malaysia

Abstract
Following the easing of national COVID-19 related measures, limited-service restaurants saw a second year of healthy growth in 2022, with current value sales exceeding 2019 levels. This was in spite of ongoing supply issues, which were a key feature of the category. Notable amongst these was a shortage of chicken, which affected a number of key chains, including KFC Malaysia, Nando’s and Texas Chicken, amongst others. This was due to a combination of staff shortages, disease amongst the chicken...

Euromonitor International's Limited-Service Restaurants in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Chained Limited-Service Restaurants, Independent Limited-Service Restaurants, Limited-Service Restaurants by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Limited-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Limited-Service Restaurants in Malaysia
February 2023

List Of Contents And Tables

LIMITED-SERVICE RESTAURANTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy growth despite poultry supply issues
Menu developments boost growth
Further development of food delivery services
PROSPECTS AND OPPORTUNITIES
Consumers are expected to spend cautiously over the forecast period
Further expansion in terms of number of outlets, combined with a continued focus on drive-through and home delivery options
Players will explore healthy food options
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2017-2022
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2017-2022
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2017-2022
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2022
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2022
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2022-2027
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2022-2027
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2022-2027
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2022-2027
CONSUMER FOODSERVICE IN MALAYSIA
EXECUTIVE SUMMARY
Consumer foodservice in 2022: The big picture
2022 Key Trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2022
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2017-2022
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2017-2022
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2017-2022
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2022
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2017-2022
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2017-2022
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2022
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2022
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2022
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2022-2027
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources