Tissue and Hygiene in Latvia

Abstract
In 2022, tissue and hygiene saw a dramatic rise in current value growth in both the retail and away-from-home segments as soaring inflation impacted prices across all categories. In real terms, value growth was significantly lower in 2022, but nevertheless saw a slight improvement on the previous year. Increased standards of personal hygiene and cleanliness remain in place since the COVID-19 pandemic, despite the relaxation of all restrictions in May 2022 and this trend is positively impacting d...

Euromonitor International's Tissue and Hygiene in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Tissue and Hygiene in Latvia
March 2023

List Of Contents And Tables

TISSUE AND HYGIENE IN LATVIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth of active lifestyles drives demand for tampons
Women seek comfort of slim/thin/ultra-thin towels with wings
Procter & Gamble Latvia leads in sanitary protection
PROSPECTS AND OPPORTUNITIES
Maturity of category and reusable options may hamper growth
The share of slim/thin/ultra-thin towels with wings will grow rapidly
Active lifestyles will support tampons category growth
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price inflation drives value growth
Convenience and comfort drive switch to disposable pants
Procter & Gamble Marketing Latvia Ltd SIA is a leader of nappies/diapers/pants
PROSPECTS AND OPPORTUNITIES
Declining birth rate will have negative impact on sales
Disposable pants provide growth opportunities
Price to play a more critical factor in purchasing decision
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing awareness of adult incontinence helps to develop category
Active lifestyles has positive impact on category growth
Essity AB leads in retail adult incontinence with Tena
PROSPECTS AND OPPORTUNITIES
Improved consumer awareness will drive demand for retail adult incontinence
Increasing number of people with urinary problems will stimulate category development
E-commerce faces strong growth prospects
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing elderly population incites sales of Rx/reimbursement
Inflation drives current value growth
Cases of dementia rising among the elderly
PROSPECTS AND OPPORTUNITIES
Demand for Rx/reimbursement on the rise
Medical finance budgets may limit category development
Elderly population will be increasingly reliant on Rx/reimbursement
CATEGORY DATA
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moist toilet wipes gain popularity but remains niche
Intimate wipes sought out to support active lifestyles
Johnson & Johnson Inc leads the wipes category
PROSPECTS AND OPPORTUNITIES
Greater focus on personal hygiene supports wipes
Moist toilet wipes to demonstrate fastest volume growth
General purpose wipes faces saturation
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2017-2022
Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Active recreation stimulates the growth of tablecloths sales
Consumers switch to cheaper toilet paper
Essity AB remains the leader in retail tissue
PROSPECTS AND OPPORTUNITIES
Toilet paper to remain stable in the forecast period
Tablecloths will sustain high growth rates
Napkins to benefit from blogging videos
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2017-2022
Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lifting quarantine restrictions leads to category growth
New cleaning norms drive sales of wipes
Businesses reopen post pandemic
PROSPECTS AND OPPORTUNITIES
Steady growth ahead in AFH tissue and hygiene
Businesses will return to regular purchasing patterns
AFH napkins is close to its saturation
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027