Wipes in Latvia

Abstract
In 2022, moist toilet wipes are one of the best performing products seeing strong retail volume and current value growth, albeit from a low base. This is a relatively new product in Latvia and is growing from a small base, allowing it to demonstrate such high growth rates. Consumers are more hygiene conscious since the pandemic, which is helping to driving demand for moist toilet wipes. Rising consumer awareness, better distribution and the wider availability of products on retail shelves is als...

Euromonitor International's Wipes in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Wipes in Latvia
March 2023

List Of Contents And Tables

WIPES IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moist toilet wipes gain popularity but remains niche
Intimate wipes sought out to support active lifestyles
Johnson & Johnson Inc leads the wipes category
PROSPECTS AND OPPORTUNITIES
Greater focus on personal hygiene supports wipes
Moist toilet wipes to demonstrate fastest volume growth
General purpose wipes faces saturation
CATEGORY DATA
Table 1 Retail Sales of Wipes by Category: Value 2017-2022
Table 2 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 5 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN LATVIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources