Wipes in Nigeria

Abstract
Wipes was negatively impacted by poor economic conditions in 2022, particularly high inflation, which limited consumer spending power and therefore consumption. Average unit prices increased substantially within the category, forcing many local consumers to reduce consumption. The largest category of wipes in Nigeria, baby wipes, saw moderate volume decline despite a volume increase for its complementary category, nappies/diapers/pants, since wipes can be replaced with water, if necessary. Never...

Euromonitor International's Wipes in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Wipes in Nigeria
March 2023

List Of Contents And Tables

WIPES IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wipes declines in volume terms in 2022 due to inflationary pressures
Strong competition helps drives innovation and limit price increases
Baby wipes sees best performance due to its essential profile
PROSPECTS AND OPPORTUNITIES
Wipes will benefit from a growing population and economic recovery
Company competition to boost demand through innovations and affordability
By offering convenience and hygienic cleaning products, niche segments will grow as the local economy recovers
CATEGORY DATA
Table 1 Retail Sales of Wipes by Category: Value 2017-2022
Table 2 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 5 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN NIGERIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources