New Consumer Landscape: Households and Homes

Abstract
It is important to understand how urbanisation is being driven in emerging markets, and how new suburban developments are occurring in developed markets, what changes in household types and sizes will occur, and how the modern home will evolve, owing to increased connectivity. Being aware of these changes in dynamics will give companies the opportunity to develop short-term and long-term strategies to remain competitive in a changing household environment.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?br>• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment
information resources to help drive informed strategic planning.

Content
Introduction
Urban expansion dominated by emerging markets
Family-orientated to solo-tailored
All-inclusive in-home experience
Conclusion