A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User and Region - Global Forecast to 2028

Abstract
The global A2P messaging market size is expected to grow from USD 68.3 billion in 2023 to USD 78.2 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 2.8% during the forecast period. These drivers include the widespread adoption of mobile devices, the ongoing digitalization efforts of businesses, the increasing emphasis on customer engagement, the growing need for security and authentication measures, the significance of transactional and service notifications, the effectiveness of A2P messaging in marketing and promotions, and the industry-specific applications across various sectors.

With the rising use of mobile devices, businesses are recognizing the value of A2P messaging as a direct and efficient communication channel to connect with customers. The market is primarily fueled by the desire to ensure secure transactions, provide real-time updates, implement personalized marketing strategies, and cater to specific industry requirements.

By deployment mode, on-premises segment to record a higher growth rate during the forecast period

By deployment mode, on-premises segment segment is expected to record a higher growth rate during the forecast period. on-premises deployment, organizations can maintain greater control over their messaging infrastructure, ensure compliance, customize the system to their specific needs, address performance requirements, overcome connectivity challenges, integrate with legacy systems, and align with internal policies..

Among applications, authentication services segment to grow at the highest CAGR during the forecast period

Under the applications segment, authentication services segment is expected to grow at the highest growth rate during the forecast period. the drivers for authentication services in the A2P messaging market include security and fraud prevention, compliance and regulatory requirements, user experience, brand protection, industry-specific requirements, and increasing messaging volumes. These drivers are contributing to the growing adoption of authentication services in the A2P messaging market as organizations seek to enhance their messaging security and provide a seamless user experience

Among regions, Asia Pacific to grow at the highest CAGR during the forecast period”

The Asia Pacific (APAC) market is projected to grow at the highest CAGR during the forecast period. The drivers include the widespread adoption of mobile devices, particularly high mobile penetration rates in the region. Additionally, the flourishing e-commerce market, with a growing number of online consumers, has led to increased demand for A2P messaging services for order confirmations, delivery updates, and transactional notifications.

The region's focus on financial inclusion has also contributed to the rise of A2P messaging, as it enables financial institutions to reach underserved populations with important account information and payment reminders. The adoption of mobile banking and mobile payment solutions, along with government initiatives leveraging mobile technology for citizen services, have further accelerated the demand for A2P messaging.

The breakup of the profiles of the primary participants is given below:
•By Company: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
•By Designation: C-Level Executives – 55%, Directors– 40%, Others*–5%
•By Region: North America – 38%, Europe – 40%, APAC – 21%, and RoW** – 1%

Note: Tier 1 companies have revenues over USD 10 billion; tier 2 companies’ revenue ranges in between USD 1 and 10 billion of the overall revenues; and tier 3 companies’ revenue ranges in between USD 500 million and USD 1 billion of the overall revenues.
*Others includes sales managers, marketing managers, and product managers. **Rest of World (RoW) includes MEA and Latin America.

Source: Industry Experts
This research study outlines the market potential, market dynamics, and major vendors operating in the A2P Messaging market. Key and innovative vendors in the A2P Messaging market include AT&T(US) ,Sinch(Sweden), China Mobile (China), Infobip(UK), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra (Italy), MessageBird (The Netherlands), TeleWhale (Cyprus). These vendors have adopted many organic as well as inorganic growth strategies, such as new product launches, and partnerships and collaborations, to expand their offerings and market shares in the A2P Messaging market market.

Research Coverage
The A2P messaging market is segmented into application (inquiry and search related services, customer relationship management services, notifications and alerts, authentication services, promotional and marketing services, voting and entertainment, pushed content services, interactive messages), traffic(national and multi-country), component( platform and services), platform(on-premises and cloud), vertical (banking, financial services, and insurance, IT and ITes, media and entertainment, travel and hospitality, retail and e-commerce, healthcare, government, education,others) and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service and product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the A2P messaging market.

Reasons to Buy the Report
The report would help the market leaders and new entrants in the following ways:
•It comprehensively segments the A2P messaging market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
•It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
•It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new service developments, partnerships, and mergers and acquisitions.

The report provides insights on the following pointers:
Analysis of key drivers (the growthof e-commerce, the growing numbers of mobile subscribers, growing use of A2P messaging among major industries) restraints (stringent government regulations and policies), opportunities (growing trend of mobile marketing via messaging, increased adoption of A2P SMS by OTT players to drive revenue for MNOs), and challenges (difficulty in maximizing monetization of A2P messaging) influencing the growth of the A2P Messaging market.

Product Development/Innovation:
Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the A2P Messaging market. Market Development: Comprehensive information about lucrative markets – the report analyses the A2P Messaging market across varied regions

Market Diversification:
Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the A2P Messaging market. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like AT&T(US) ,Sinch(Sweden), China Mobile (China), Infobip(UK), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra (Italy), MessageBird (The Netherlands), TeleWhale (Cyprus)

Content
Table of Contents

1INTRODUCTION26
1.1STUDY OBJECTIVES26
1.2MARKET DEFINITION26
1.2.1INCLUSIONS AND EXCLUSIONS27
1.3MARKET SCOPE27
1.3.1MARKET SEGMENTATION27
1.3.2YEARS CONSIDERED28
1.4STAKEHOLDERS28
1.5SUMMARY OF CHANGES29
2RESEARCH METHODOLOGY30
2.1RESEARCH DATA30
FIGURE 1A2P MESSAGING MARKET: RESEARCH DESIGN30
2.1.1SECONDARY DATA31
2.1.2PRIMARY DATA31
2.1.2.1Breakup of primary profiles31
2.1.2.2Key industry insights32
2.2MARKET BREAKUP AND DATA TRIANGULATION33
FIGURE 2DATA TRIANGULATION33
2.3MARKET SIZE ESTIMATION34
FIGURE 3MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF A2P MESSAGING MARKET34
FIGURE 4MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF A2P MESSAGING MARKET34
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE): REVENUE OF A2P MESSAGING MARKET35
2.4MARKET FORECAST35
TABLE 1FACTOR ANALYSIS35
2.5COMPANY EVALUATION MATRIX METHODOLOGY36
FIGURE 6COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE36
2.6RESEARCH ASSUMPTIONS AND LIMITATIONS37
2.6.1ASSUMPTIONS37
2.6.2LIMITATIONS37
3EXECUTIVE SUMMARY38
FIGURE 7A2P MESSAGING MARKET: HOLISTIC VIEW39
FIGURE 8ASIA PACIFIC TO GROW AT HIGH RATE DURING FORECAST PERIOD40
 
4PREMIUM INSIGHTS41
4.1ATTRACTIVE OPPORTUNITIES IN A2P MESSAGING MARKET41
FIGURE 9GROWTH IN A2P MESSAGING TRAFFIC TO DRIVE A2P MESSAGING MARKET GROWTH DURING FORECAST PERIOD41
4.2A2P MESSAGING MARKET IN NORTH AMERICA, BY COMPONENT AND APPLICATION41
FIGURE 10A2P SERVICE AND AUTHENTICATION SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARES IN NORTH AMERICA IN 202341
4.3A2P MESSAGING MARKET IN ASIA PACIFIC, BY COMPONENT AND APPLICATION42
FIGURE 11A2P SERVICE AND PROMOTIONAL AND MARKETING SERVICES TO ACCOUNT FOR LARGER MARKET SHARES IN ASIA PACIFIC IN 202342
5MARKET OVERVIEW AND INDUSTRY TRENDS43
5.1INTRODUCTION43
5.2MARKET DYNAMICS43
FIGURE 12A2P MESSAGING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES44
5.2.1DRIVERS44
5.2.1.1Growth of eCommerce44
5.2.1.2Growing number of mobile subscribers to fuel A2P messaging44
FIGURE 13SUBSCRIBER PENETRATION AND SMARTPHONE ADOPTION TRENDS BY 203045
5.2.1.3Growing use of A2P messaging among customer-centric industries45
FIGURE 14A2P MESSAGE TRAFFIC, BY INDUSTRY VERTICAL46
5.2.2RESTRAINTS46
5.2.2.1Stringent government regulations and policies46
TABLE 2GOVERNMENT REGULATIONS/POLICIES/INITIATIVES TO SAFEGUARD SMS FROM ATTACKERS47
5.2.3OPPORTUNITIES48
5.2.3.1Growing trend of mobile marketing via messaging48
FIGURE 15UNITED STATES: SMS USAGE48
5.2.3.2Increased adoption of A2P SMS by OTT players to drive revenue for MNOs49
5.2.4CHALLENGES49
5.2.4.1Difficulty in maximizing monetization of A2P messaging49
FIGURE 16KEY CHALLENGES FACED BY MOBILE NETWORK OPERATORS50
5.2.4.2Grey route traffic causing significant revenue loss for MNOs50
FIGURE 17EMERGENCE OF GREY ROUTE SMS50
5.2.4.3Increasing SMS fraudulent activities51
TABLE 3COMMON SMS ATTACKS ON MOBILE PHONES51
FIGURE 18TYPES OF FRAUDS AND THEIR IMPACT ON A2P MONETIZATION52
5.3CASE STUDY ANALYSIS53
TABLE 4CASE STUDY: RAZORPAY53
TABLE 5CASE STUDY: TASTECARD, UK53
TABLE 6CASE STUDY: MRSPEEDY MALAYSIA54
TABLE 7CASE STUDY: ONE OF THE LEADING AIRLINE SERVICE PROVIDERS54
TABLE 8CASE STUDY: ONE OF THE LEADING GLOBAL IT, CONSULTING, AND OUTSOURCING CLIENTS55
TABLE 9CASE STUDY: ALLO, UKRAINE55
5.4TECHNOLOGY ANALYSIS56
5.4.1ARTIFICIAL INTELLIGENCE56
5.4.2INTERNET OF THINGS56
5.4.3ANALYTICS56
5.5VALUE CHAIN ANALYSIS57
FIGURE 19VALUE CHAIN ANALYSIS: A2P MESSAGING MARKET57
5.5.1END USERS57
5.5.2SMS AGGREGATORS AND API MESSAGING PLATFORM PROVIDERS57
5.5.3TELECOM OPERATORS58
5.5.4APPLICATIONS58
5.6AVERAGE SELLING PRICE TREND58
TABLE 10PRICING ANALYSIS59
5.7PATENT ANALYSIS59
5.8PORTER’S FIVE FORCES ANALYSIS59
FIGURE 20A2P MESSAGING: PORTER’S FIVE FORCES MODEL60
5.8.1THREAT OF NEW ENTRANTS60
5.8.2THREAT OF SUBSTITUTES60
5.8.3BARGAINING POWER OF BUYERS61
5.8.4BARGAINING POWER OF SUPPLIERS61
5.8.5COMPETITION RIVALRY61
6A2P MESSAGING MARKET, BY COMPONENT62
6.1INTRODUCTION63
6.1.1COMPONENTS: A2P MESSAGING MARKET DRIVERS63
FIGURE 21PLATFORM SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD63
TABLE 11A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION)64
TABLE 12A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION)64
6.2PLATFORM64
6.2.1NEED FOR REAL-TIME COMMUNICATION TO DRIVE MARKET64
TABLE 13PLATFORM: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)64
TABLE 14PLATFORM: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)65
6.3A2P SERVICE65
6.3.1COST-EFFECTIVENESS AND HIGHER-REACHING CAPABILITIES65
TABLE 15A2P SERVICE: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)65
TABLE 16A2P SERVICE: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)66
7A2P MESSAGING MARKET, BY APPLICATION67
7.1INTRODUCTION68
7.1.1APPLICATIONS: A2P MESSAGING MARKET DRIVERS68
FIGURE 22AUTHENTICATION SERVICES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD68
TABLE 17A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD BILLION)69
TABLE 18A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD BILLION)69
7.2AUTHENTICATION SERVICES70
7.2.1A2P MESSAGING OFFERS COST-EFFECTIVE AND PREFERRED SECURITY OPTION70
TABLE 19AUTHENTICATION SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)70
TABLE 20AUTHENTICATION SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)70
7.3PROMOTIONAL AND MARKETING SERVICES71
7.3.1INCREASE IN PROMOTIONAL CAMPAIGNS BY ENTERPRISES AND BUSINESSES GLOBALLY71
TABLE 21PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)71
TABLE 22PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)71
7.4PUSHED CONTENT SERVICES72
7.4.1MOBILE MARKETING AND PROMOTIONAL NOTIFICATIONS TO DRIVE MARKET72
TABLE 23PUSHED CONTENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)72
TABLE 24PUSHED CONTENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)72
7.5INTERACTIVE MESSAGES SERVICES73
7.5.1NEED TO DELIVER UNIQUE EXPERIENCES TO CUSTOMERS73
TABLE 25INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)73
TABLE 26INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)73
7.6CUSTOMER RELATIONSHIP MANAGEMENT SERVICES74
7.6.1GROWTH IN ECOMMERCE AND BFSI INDUSTRIES74
TABLE 27CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)74
TABLE 28CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)74
7.7OTHER APPLICATIONS75
TABLE 29OTHER APPLICATIONS: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)75
TABLE 30OTHER APPLICATIONS: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)75
 
8A2P MESSAGING MARKET, BY DEPLOYMENT MODE76
8.1INTRODUCTION77
8.1.1DEPLOYMENT MODES: A2P MESSAGING MARKET DRIVERS77
FIGURE 23ON-PREMISES SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD77
TABLE 31A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD BILLION)77
TABLE 32A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD BILLION)78
8.2ON-PREMISES78
8.2.1NEED TO PROTECT AND BLOCK UNWANTED SMS TRAFFIC78
TABLE 33ON-PREMISES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)78
TABLE 34ON-PREMISES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)78
8.3CLOUD79
8.3.1NEED TO SAVE LARGE UPFRONT COSTS79
TABLE 35CLOUD: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)79
TABLE 36CLOUD: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)79
9A2P MESSAGING MARKET, BY SMS TRAFFIC80
9.1INTRODUCTION80
9.1.1SMS TRAFFIC: A2P MESSAGING MARKET DRIVERS80
9.2NATIONAL TRAFFIC80
9.3MULTI-COUNTRY80
10A2P MESSAGING MARKET, BY END USER81
10.1INTRODUCTION82
10.1.1END USERS: A2P MESSAGING MARKET DRIVERS82
FIGURE 24EGOVERNANCE SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD82
TABLE 37A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD BILLION)83
TABLE 38A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD BILLION)83
10.2BANKING, FINANCIAL SERVICES, AND INSURANCE84
10.2.1RAPID GROWTH IN MOBILE BANKING84
TABLE 39BFSI: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)84
TABLE 40BFSI: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)84
10.3RETAIL AND ECOMMERCE85
TABLE 41RETAIL AND ECOMMERCE: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)85
TABLE 42RETAIL AND ECOMMERCE: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)85
10.4EGOVERNANCE86
10.4.1NEED TO IMPROVE GOVERNMENT SERVICES86
TABLE 43EGOVERNANCE: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)86
TABLE 44EGOVERNANCE: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)86
10.5HYPERLOCAL BUSINESSES87
10.5.1NEED TO KEEP LOCALIZED, COMMUNITY-BASED BUSINESSES ACTIVE AND ALIVE87
TABLE 45HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)87
TABLE 46HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)87
10.6HEALTHCARE88
10.6.1NEED TO IMPROVE COMMUNICATION TO DRIVE MARKET88
TABLE 47HEALTHCARE: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)88
TABLE 48HEALTHCARE: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)88
10.7TRAVEL AND HOSPITALITY89
10.7.1NEED TO IMPROVE CUSTOMER EXPERIENCE89
TABLE 49TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)89
TABLE 50TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)90
10.8OTHER END USERS90
TABLE 51OTHER END USERS: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)90
TABLE 52OTHER END USERS: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION)90
11A2P MESSAGING MARKET, BY REGION91
11.1INTRODUCTION92
FIGURE 25MIDDLE EAST & AFRICA TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD92
TABLE 53A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD BILLION)92
TABLE 54A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD BILLION)93
11.2NORTH AMERICA93
11.2.1NORTH AMERICA: A2P MESSAGING MARKET DRIVERS93
11.2.2NORTH AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS94
TABLE 55NORTH AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)95
TABLE 56NORTH AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION)95
TABLE 57NORTH AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)95
TABLE 58NORTH AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)96
TABLE 59NORTH AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)96
TABLE 60NORTH AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)96
TABLE 61NORTH AMERICA: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION)97
TABLE 62NORTH AMERICA: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION)97
TABLE 63NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD BILLION)97
TABLE 64NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD BILLION)98
11.2.3US98
11.2.3.1Rise in voice, text messages, and mobile data to drive market98
TABLE 65US: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)98
TABLE 66US: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION)99
TABLE 67US: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)99
TABLE 68US: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)99
TABLE 69US: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)100
TABLE 70US: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)100
11.2.4CANADA100
11.2.4.1MNOs to enhance SMS security by monetizing A2P messages100
TABLE 71CANADA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)100
TABLE 72CANADA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION)101
TABLE 73CANADA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)101
TABLE 74CANADA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)101
TABLE 75CANADA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)102
TABLE 76CANADA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)102
11.3EUROPE102
11.3.1EUROPE: A2P MESSAGING MARKET DRIVERS103
FIGURE 26UK: MOBILE SUBSCRIPTIONS, BY SUBSCRIPTION TYPE (MILLION)103
FIGURE 27UK: AVERAGE MONTHLY MESSAGES, BY SUBSCRIPTION TYPE (MILLION)104
FIGURE 28GERMANY: SMS MESSAGES SENT (BILLION)104
11.3.2EUROPE: A2P MESSAGING MARKET REGULATORY IMPLICATIONS105
TABLE 77EUROPE: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)105
TABLE 78EUROPE: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION)105
TABLE 79EUROPE: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)106
TABLE 80EUROPE: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)106
TABLE 81EUROPE: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)106
TABLE 82EUROPE: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)107
TABLE 83EUROPE: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION)107
TABLE 84EUROPE: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION)107
TABLE 85EUROPE: A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD MILLION)108
TABLE 86EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD MILLION)108
11.3.3UK108
11.3.3.1Presence of major telecom players to drive market108
FIGURE 29UK: TELECOM REVENUES (EURO BILLION)109
TABLE 87UK: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)109
TABLE 88UK: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION)109
TABLE 89UK: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)110
TABLE 90UK: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)110
TABLE 91UK: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)110
TABLE 92UK: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)111
11.3.4GERMANY111
11.3.4.1Growing demand for real-time communication in various industries111
TABLE 93GERMANY: EXTERNAL REVENUE FROM MOBILE SERVICES (EURO BILLIONS)111
TABLE 94GERMANY: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)111
TABLE 95GERMANY: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION)112
TABLE 96GERMANY: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)112
TABLE 97GERMANY: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)112
TABLE 98GERMANY: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)113
TABLE 99GERMANY: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)113
11.3.5REST OF EUROPE113
11.4ASIA PACIFIC113
FIGURE 30ASIA PACIFIC: NETWORK TRANSFORMATION STRATEGY114
11.4.1ASIA PACIFIC: A2P MESSAGING MARKET DRIVERS114
11.4.2ASIA PACIFIC: A2P MESSAGING MARKET REGULATORY IMPLICATIONS114
FIGURE 31ASIA PACIFIC: MARKET SNAPSHOT115
TABLE 100ASIA PACIFIC: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION)116
TABLE 101ASIA PACIFIC: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION)116
TABLE 102ASIA PACIFIC: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD BILLION)116
TABLE 103ASIA PACIFIC: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD BILLION)117
TABLE 104ASIA PACIFIC: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)117
TABLE 105ASIA PACIFIC: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)117
TABLE 106ASIA PACIFIC: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION)118
TABLE 107ASIA PACIFIC: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION)118
TABLE 108ASIA PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD BILLION)118
TABLE 109ASIA PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD BILLION)119
11.4.3CHINA119
11.4.3.1High mobile phone penetration119
TABLE 110CHINA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION)119
TABLE 111CHINA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION)119
TABLE 112CHINA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)120
TABLE 113CHINA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)120
TABLE 114CHINA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)120
TABLE 115CHINA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)121
11.4.4INDIA121
11.4.4.1Increasing use of mobile phones and advancements in technology121
TABLE 116INDIA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION)121
TABLE 117INDIA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION)122
TABLE 118INDIA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)122
TABLE 119INDIA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)122
TABLE 120INDIA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)123
TABLE 121INDIA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)123
11.4.5REST OF ASIA PACIFIC123
11.5MIDDLE EAST & AFRICA123
11.5.1MIDDLE EAST & AFRICA: A2P MESSAGING MARKET DRIVERS124
11.5.2MIDDLE EAST & AFRICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS124
FIGURE 32MIDDLE EAST & AFRICA: MARKET SNAPSHOT125
TABLE 122MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION)125
TABLE 123MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION)126
TABLE 124MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)126
TABLE 125MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)126
TABLE 126MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)127
TABLE 127MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)127
TABLE 128MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION)127
TABLE 129MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION)128
TABLE 130MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD MILLION)128
TABLE 131MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD MILLION)128
11.5.3GCC COUNTRIES129
11.5.3.1Digitalization across verticals to drive market129
TABLE 132GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)129
TABLE 133GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION)129
TABLE 134GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)130
TABLE 135GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)130
TABLE 136GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)130
TABLE 137GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)131
11.5.4SOUTH AFRICA131
11.5.4.1Increase in mobile subscribers to drive market131
FIGURE 33SOUTH AFRICA: NUMBER OF MOBILE SUBSCRIBERS, 2019 (MILLION)131
TABLE 138SOUTH AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)131
TABLE 139SOUTH AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION)132
TABLE 140SOUTH AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)132
TABLE 141SOUTH AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)132
TABLE 142SOUTH AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)133
TABLE 143SOUTH AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)133
11.5.5REST OF MIDDLE EAST & AFRICA133
11.6LATIN AMERICA133
11.6.1LATIN AMERICA: A2P MESSAGING MARKET DRIVERS133
11.6.2LATIN AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS134
TABLE 144LATIN AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)134
TABLE 145LATIN AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION)134
TABLE 146LATIN AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)135
TABLE 147LATIN AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)135
TABLE 148LATIN AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)135
TABLE 149LATIN AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)136
TABLE 150LATIN AMERICA: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION)136
TABLE 151LATIN AMERICA: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION)136
TABLE 152LATIN AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD MILLION)137
TABLE 153LATIN AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD MILLION)137
11.6.3BRAZIL137
11.6.3.1Rise in digital transactions to drive market137
TABLE 154BRAZIL: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)137
TABLE 155BRAZIL: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION)138
TABLE 156BRAZIL: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)138
TABLE 157BRAZIL: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)138
TABLE 158BRAZIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)139
TABLE 159BRAZIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)139
 
11.6.4MEXICO139
11.6.4.1Growth of online retail and consumer goods vertical139
TABLE 160MEXICO: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)139
TABLE 161MEXICO: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION)139
TABLE 162MEXICO: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION)140
TABLE 163MEXICO: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION)140
TABLE 164MEXICO: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)140
TABLE 165MEXICO: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)141
11.6.5REST OF LATIN AMERICA141
12COMPETITIVE LANDSCAPE142
12.1INTRODUCTION142
12.2HISTORICAL REVENUE ANALYSIS142
FIGURE 34HISTORIC FIVE YEARS REVENUE ANALYSIS OF LEADING PLAYERS142
12.3REVENUE ANALYSIS OF TOP MARKET PLAYERS143
FIGURE 35MARKET SHARE ANALYSIS OF A2P MESSAGING PLAYERS143
FIGURE 36OVERVIEW OF STRATEGIES ADOPTED BY KEY A2P MESSAGING VENDORS144
12.4RANKING OF KEY PLAYERS IN A2P MESSAGING MARKET, 2023144
FIGURE 37RANKING OF KEY PLAYERS, 2023144
FIGURE 38A2P MESSAGING MARKET - PLAYERS BY COUNTRY145
12.5COMPANY EVALUATION MATRIX145
12.5.1STARS145
12.5.2EMERGING LEADERS145
12.5.3PERVASIVE PLAYERS145
12.5.4PARTICIPANTS146
FIGURE 39A2P MESSAGING MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2022146
12.5.5PRODUCT PORTFOLIO AND BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS146
FIGURE 40PRODUCT PORTFOLIO ANALYSIS OF A2P MESSAGING VENDORS147
FIGURE 41BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS148
12.6STARTUP/SME EVALUATION MATRIX, 2022148
12.6.1PROGRESSIVE COMPANIES148
12.6.2RESPONSIVE COMPANIES149
12.6.3DYNAMIC COMPANIES149
12.6.4STARTING BLOCKS149
FIGURE 42A2P MESSAGING MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020149
 
13COMPANY PROFILES150
13.1INTRODUCTION150
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
13.2KEY PLAYERS150
13.2.1AT&T150
TABLE 166AT&T: BUSINESS OVERVIEW150
FIGURE 43AT&T: COMPANY SNAPSHOT151
TABLE 167AT&T: PRODUCTS/SOLUTIONS/SERVICES OFFERED151
TABLE 168AT&T: DEALS152
13.2.2SINCH153
TABLE 169SINCH: BUSINESS OVERVIEW153
FIGURE 44SINCH: COMPANY SNAPSHOT154
TABLE 170SINCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED154
TABLE 171SINCH: PRODUCT LAUNCHES AND ENHANCEMENTS155
TABLE 172SINCH: DEALS155
13.2.3INFOBIP158
TABLE 173INFOBIP: BUSINESS OVERVIEW158
TABLE 174INFOBIP: PRODUCTS/SOLUTIONS/SERVICES OFFERED158
TABLE 175INFOBIP: DEALS159
13.2.4CHINA MOBILE161
TABLE 176CHINA MOBILE: BUSINESS OVERVIEW161
FIGURE 45CHINA MOBILE: COMPANY SNAPSHOT161
TABLE 177CHINA MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED162
TABLE 178CHINA MOBILE: PRODUCT LAUNCHES AND ENHANCEMENTS162
13.2.5COMVIVA164
TABLE 179COMVIVA: BUSINESS OVERVIEW164
TABLE 180COMVIVA: PRODUCTS/SOLUTIONS/SERVICES OFFERED165
13.2.6ORANGE167
TABLE 181ORANGE: BUSINESS OVERVIEW167
FIGURE 46ORANGE: COMPANY SNAPSHOT167
TABLE 182ORANGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED168
13.2.7ROUTE MOBILE169
TABLE 183ROUTE MOBILE: BUSINESS OVERVIEW169
FIGURE 47ROUTE MOBILE: COMPANY SNAPSHOT170
TABLE 184ROUTE MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED170
TABLE 185ROUTE MOBILE: DEALS171
13.2.8TWILIO172
TABLE 186TWILIO: BUSINESS OVERVIEW172
FIGURE 48TWILIO: COMPANY SNAPSHOT172
TABLE 187TWILIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED173
TABLE 188TWILIO: DEALS173
13.2.9BICS174
TABLE 189BICS: BUSINESS OVERVIEW174
TABLE 190BICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED175
TABLE 191BICS: PRODUCT LAUNCHES AND ENHANCEMENTS175
13.2.10MONTY MOBILE176
TABLE 192MONTY MOBILE: BUSINESS OVERVIEW176
TABLE 193MONTY MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED177
TABLE 194MONTY MOBILE: DEALS177
13.2.11SYNIVERSE178
TABLE 195SYNIVERSE: BUSINESS OVERVIEW178
TABLE 196SYNIVERSE: PRODUCTS/SOLUTIONS/SERVICES OFFERED178
TABLE 197SYNIVERSE: DEALS179
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
13.3START UP/SMES180
13.3.1GLOBAL MESSAGE SERVICES180
13.3.2TYNTEC181
13.3.3SILVERSTREET182
13.3.4VONAGE183
13.3.5GENESYS184
13.3.6TATA COMMUNICATIONS184
13.3.7CEQUENS185
13.3.8CLEARSKY TECHNOLOGIES185
13.3.9SIFY TECHNOLOGIES186
13.3.10MSG91187
13.3.11MITTO188
13.3.12TEXTLOCAL189
13.3.13CLICKATELL190
13.3.14MESSAGEBIRD191
13.3.15TELEWHALE192