Immersive Analytics Market by Offering (Hardware, Solutions, Services), End-use Industry (Healthcare, Construction, Automotive & Transportation, Media & Entertainment), Application, and Region - Global Forecast to 2028

Abstract
MarketsandMarkets forecasts the immersive analytics market size is projected to grow from USD 0.8 billion in 2023 to USD 6.7 billion by 2028, at a CAGR of 51.7% during the forecast period. The rising demand for analyzing and understanding heterogeneous data with data visualization tools will drive the growth of the immersive analytics market. Analyzing heterogeneous data can also offer advantages as it can provide a more comprehensive understanding of a complex system or issue, leading to better decision-making and insights.

"By Hardware, the Sensors & Controllers segment is expected to grow with the highest CAGR during the forecast period"

Sensors and controllers play vital roles in enhancing immersive analytics. Sensors gather information about the user's surroundings and physical state, while controllers enable users to interact with the immersive environment. The collected data and interaction can be leveraged to enhance the user's experience and create more engaging and informative analytics. Positional tracking sensors track the user's movements and position, while handheld controllers enable users to manipulate and select virtual objects. Gesture recognition technology interprets hand gestures and body movements, while eye tracking monitors the user's gaze. Voice recognition allows for interaction through voice commands.

"By service, the managed services segment is expected to grow with the highest CAGR during the forecast period"

Managed services are important as they are specifically related to client experiences. A technological domain requires well-delivered managed services. The services offered must fit perfectly into the client's environment. Technical expertise, service consistency, and flexibility must be provided by vendors regardless of the client's location. Managed service providers offer technical expertise, consistency, and flexibility, regardless of the client's location. They deal with all the pre-and post-deployment questions and needs of clients.

"Asia Pacific is expected to have the largest market share during the forecast period"

Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the immersive analytics market is anticipated to be fueled by the surge in urbanization in the region. Asia Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the immersive analytics market over the next few years.

Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies.

The break-up of the primaries is as follows:
•By Company Type: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
•By Designation: C-level –25%, D-level – 35%, and Others – 40%
•By Region: North America – 38%, Europe – 40%, Asia Pacific – 21%, RoW- 1%

The major players in the immersive analytics market are IBM (US), Microsoft (US), SAP (Germany), Google (US), TIBCO (US), HPE (US), Magic Leap (US), Accenture (Ireland), HTC (Taiwan), Meta (US), Tableau (US), Kognitiv Spark (Canada), Aventior (US), Immersion Analytics (US), BadVR (US), Virtualitics (US), Softcare Studios (Italy), JuJu Immersive (UK), ARSOME Technology (US), Varjo (Finland), Cognitive3D (Canada), SenseGlove (Netherlands), DPVR (China), PICO (US), Reply (Italy). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their footprint in the immersive analytics market.

Research Coverage
The market study covers the immersive analytics market size across different segments. It aims at estimating the market size and the growth potential across different segments, including offering, end-use industry, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the immersive analytics market's revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
Analysis of key drivers (Advancement in immersive technology and increasing digitalization, the large amount and complexity of the data available for analysis will increase the demand of immersive analytics market, the rising demand to analyze and understand heterogeneous data with data visualization tools, growing adoption of Head-Mounted Displays (HMDs) for 3D data visualization), restraints (High cost to deploy infrastructure required for immersive analytics), opportunities (Immersive analytics will help to generate new revenue streams for businesses, increasing demand of IoT and will create huge potential for immersive analytics, adoption of immersive analytics will enable firms to provide more personalized customer experience), and challenges (Complex data ecosystem leading to data breaches and security issues, lack of analytical knowledge among the workforces) influencing the growth of the immersive analytics market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the immersive analytics market.
•Market Development: Comprehensive information about lucrative markets – the report analyses the immersive analytics market across varied regions
•Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the immersive analytics market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like IBM (US), Microsoft (US), SAP (Germany), Google (US), TIBCO (US), HPE (US), Magic Leap (US), Accenture (Ireland), HTC (Taiwan), Meta (US), Tableau (US), Kognitiv Spark (Canada), Aventior (US), Immersion Analytics (US), BadVR (US), Virtualitics (US), Softcare Studios (Italy), JuJu Immersive (UK), ARSOME Technology (US), Varjo (Finland), Cognitive3D (Canada), SenseGlove (Netherlands), DPVR (China), PICO (US), Reply (Italy).

Content
Table of Contents

1INTRODUCTION22
1.1STUDY OBJECTIVES22
1.2MARKET DEFINITION22
1.3STUDY SCOPE23
1.3.1MARKET SCOPE23
FIGURE 1MARKET SEGMENTATION23
1.3.2REGIONS COVERED23
1.3.3INCLUSIONS AND EXCLUSIONS24
1.3.4YEARS CONSIDERED24
1.4CURRENCY CONSIDERED25
TABLE 1USD EXCHANGE RATE, 2020–202225
1.5STAKEHOLDERS25
2RESEARCH METHODOLOGY26
2.1RESEARCH DATA26
FIGURE 2IMMERSIVE ANALYTICS MARKET: RESEARCH DESIGN26
2.1.1SECONDARY DATA27
2.1.1.1Secondary sources27
2.1.2PRIMARY DATA27
2.1.2.1Primary interviews with experts28
2.1.2.2List of key primary interview participants28
2.1.2.3Breakdown of primary interviews28
2.1.2.4Primary sources29
2.1.2.5Key industry insights29
2.2MARKET SIZE ESTIMATION29
FIGURE 3APPROACH USED FOR MARKET SIZE ESTIMATION30
FIGURE 4MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1): SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES30
2.2.1BOTTOM-UP APPROACH31
FIGURE 5BOTTOM-UP APPROACH31
FIGURE 6MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1), BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF IMMERSIVE ANALYTICS VENDORS31
2.2.2TOP-DOWN APPROACH32
FIGURE 7TOP-DOWN APPROACH32
2.2.3MARKET ESTIMATION: DEMAND-SIDE ANALYSIS33
FIGURE 8MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS33
2.3DATA TRIANGULATION34
FIGURE 9DATA TRIANGULATION34
2.4FACTOR ANALYSIS35
TABLE 2FACTOR ANALYSIS35
2.5RESEARCH ASSUMPTIONS35
2.6LIMITATIONS AND RISK ASSESSMENT36
FIGURE 10LIMITATIONS36
2.7RECESSION IMPACT36
3EXECUTIVE SUMMARY37
FIGURE 11IMMERSIVE ANALYTICS MARKET, 2023–2028 (USD MILLION)37
FIGURE 12IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION)38
FIGURE 13IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023 VS. 2028 (USD MILLION)38
FIGURE 14IMMERSIVE ANALYTICS MARKET, BY REGION, 202339
4PREMIUM INSIGHTS40
4.1IMMERSIVE ANALYTICS MARKET OVERVIEW40
FIGURE 15INCREASING USE OF DIGITALIZED PLATFORMS TO DRIVE MARKET GROWTH40
4.2NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY SERVICE AND END-USE INDUSTRY (2023)40
FIGURE 16PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE40
4.3ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING AND END-USE INDUSTRY (2023)41
FIGURE 17PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE41
4.4EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING AND END-USE INDUSTRY (2023)41
FIGURE 18PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE41
4.5GEOGRAPHICAL SNAPSHOT OF IMMERSIVE ANALYTICS MARKET42
FIGURE 19ASIA PACIFIC TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD42
5MARKET OVERVIEW AND INDUSTRY TRENDS43
5.1MARKET OVERVIEW43
5.2MARKET DYNAMICS43
FIGURE 20DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: IMMERSIVE ANALYTICS MARKET43
5.2.1DRIVERS44
5.2.1.1Advancements in immersive technology and increasing digitalization44
5.2.1.2Large amount and complexity of data available for analysis to increase demand44
5.2.1.3Rising demand to analyze and understand heterogeneous data with data visualization tools44
5.2.1.4Growing adoption of head-mounted displays for 3D data visualization45
5.2.2RESTRAINTS45
5.2.2.1High cost to deploy infrastructure required for immersive analytics45
5.2.3OPPORTUNITIES45
5.2.3.1Immersive analytics to generate new revenue streams for businesses45
5.2.3.2Increasing demand for IoT to create huge potential for immersive analytics46
5.2.3.3Adoption of immersive analytics to enable firms to provide more personalized customer experience46
5.2.4CHALLENGES46
5.2.4.1Complex data ecosystem to lead to data breaches and security issues46
5.2.4.2Lack of analytical knowledge in workforce47
5.3HISTORY OF IMMERSIVE ANALYTICS47
FIGURE 21EVOLUTION OF IMMERSIVE ANALYTICS47
5.4ECOSYSTEM ANALYSIS48
FIGURE 22IMMERSIVE MARKET: ECOSYSTEM48
TABLE 3IMMERSIVE ANALYTICS MARKET: ECOSYSTEM48
5.5VALUE CHAIN ANALYSIS50
FIGURE 23IMMERSIVE ANALYTICS MARKET: VALUE CHAIN ANALYSIS50
5.6PRICING ANALYSIS51
5.6.1AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING51
TABLE 4PRICING MODELS AND INDICATIVE PRICE POINTS, 2022–202351
5.6.2AVERAGE SELLING PRICE TREND51
5.7TECHNOLOGY ANALYSIS52
5.7.1RELATED TECHNOLOGIES52
5.7.1.1Virtual reality52
5.7.1.2Augmented reality52
5.7.1.3Mixed reality53
5.7.1.4Haptic technology53
5.7.1.5Machine learning and artificial intelligence53
5.7.1.63D modeling and animation53
5.7.2IMPACT OF IMMERSIVE ANALYTICS ON ADJACENT TECHNOLOGIES54
5.8INDUSTRY USE CASES54
5.8.1USE CASE 1: TOYOTA COLLABORATED WITH MICROSOFT TO CREATE IMMERSIVE AND ENGAGING WORKING EXPERIENCE54
5.8.2USE CASE 2: AUDI TO PROVIDE NEW DRIVING EXPERIENCE TO PASSENGERS WITH IMMERSIVE TOOLS55
5.8.3USE CASE 4: REMOTESPARK TO HELP WORKERS TO RESOLVE REPAIR AND MAINTENANCE ISSUES REMOTELY55
5.8.4USE CASE 6: CANNON DESIGN SELECTED VIVE AND NVIDIA TO ENABLE REMOTE MEETINGS WITH COLLABORATIVE MULTI-USER SUPPORT56
5.9PATENT ANALYSIS56
5.9.1DOCUMENT OF PATENTS57
TABLE 5PATENTS FILED, 2018–202357
5.9.2INNOVATION AND PATENT APPLICATIONS57
FIGURE 24TOTAL NUMBER OF PATENTS GRANTED, 2018–202357
FIGURE 25TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS57
TABLE 6TOP 10 PATENT OWNERS IN IMMERSIVE ANALYTICS MARKET, 2018–202358
TABLE 7LIST OF FEW PATENTS IN IMMERSIVE ANALYTICS MARKET, 2018–202358
FIGURE 26TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF IMMERSIVE ANALYTICS MARKET59
5.10PORTER’S FIVE FORCES ANALYSIS59
TABLE 8IMMERSIVE ANALYTICS MARKET: PORTER’S FIVE FORCES MODEL59
5.10.1THREAT OF NEW ENTRANTS60
5.10.2THREAT OF SUBSTITUES60
5.10.3BARGAINING POWER OF BUYERS60
5.10.4BARGAINING POWER OF SUPPLIERS60
5.10.5INTENSITY OF COMPETITIVE RIVALRY60
5.11REGULATORY LANDSCAPE61
TABLE 9NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS61
TABLE 10EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS61
TABLE 11ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS62
TABLE 12MIDDLE EAST AND AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS62
TABLE 13LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS63
5.11.1ISO/TC 184/SC 463
5.11.2ISO/ TC 18463
5.11.3GENERAL PERSONAL DATA PROTECTION LAW (GPDP)63
5.11.4AUSTRALIAN DIGITAL CURRENCY COMMERCE ASSOCIATION (ADCCA)63
5.11.5DIGITAL SIGNATURE ACT64
5.11.6GDPR64
5.11.7FINANCIAL SERVICES MODERNIZATION ACT64
5.11.8SOX ACT64
5.11.9PAYMENT CARD INDUSTRY-DATA SECURITY STANDARD64
5.11.10HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT64
5.11.11FEDERAL INFORMATION SECURITY MANAGEMENT ACT65
5.12KEY STAKEHOLDERS AND BUYING CRITERIA65
5.12.1KEY STAKEHOLDERS IN BUYING PROCESS65
FIGURE 27INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS65
TABLE 14INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS65
5.12.2BUYING CRITERIA66
FIGURE 28KEY BUYING CRITERIA66
TABLE 15KEY BUYING CRITERIA66
 
5.13KEY CONFERENCES AND EVENTS, 2023–202466
TABLE 16IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF CONFERENCES AND EVENTS67
5.14BEST PRACTICES IN IMMERSIVE ANALYTICS MARKET68
5.15FUTURE DIRECTIONS OF IMMERSIVE ANALYTICS MARKET LANDSCAPE68
5.15.1IMMERSIVE TECHNOLOGY ROADMAP TILL 203069
5.15.1.1Short-term roadmap (2023-2025)69
5.15.1.2Mid-term roadmap (2026-2028)69
5.15.1.3Long-term roadmap (2029-2030)69
6IMMERSIVE ANALYTICS MARKET, BY OFFERING71
6.1INTRODUCTION72
6.1.1OFFERING: IMMERSIVE ANALYTICS MARKET DRIVERS72
FIGURE 29SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD72
TABLE 17IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)73
6.2HARDWARE73
6.2.1ORGANIZATIONS TO ADOPT NEW HARDWARE DEVICES TO IMPROVE DATA VISUALIZATION IN 3D73
TABLE 18IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)73
6.2.2AR/VR/MR HEADSETS74
6.2.2.1Viewing medical scans while performing surgery to drive need for MR headsets74
TABLE 19AR/VR/MR HEADSETS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)74
6.2.3DISPLAYS74
6.2.3.1Use of HMDs to display images in immersive environment to drive market74
TABLE 20DISPLAYS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)75
6.2.4SENSORS & CONTROLLERS75
6.2.4.1Sensors to capture user inputs and interactions within immersive environment75
TABLE 21SENSORS & CONTROLLERS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)75
6.2.5OTHER HARDWARE76
TABLE 22OTHER HARDWARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)76
6.3SOLUTIONS76
6.3.1VISUALIZATION OF DATA IN 3D TO GAIN MORE COMPETITIVE ADVANTAGE AND DRIVE DEMAND FOR IMMERSIVE ANALYTICAL SOLUTIONS76
6.4SERVICES77
6.4.1NEED FOR PROFESSIONAL CONSULTANT TO PROVIDE 24/7 SERVICE RESPONSE77
TABLE 23IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)77
6.4.2PROFESSIONAL SERVICES77
TABLE 24PROFESSIONAL SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)77
6.4.3MANAGED SERVICES78
TABLE 25MANAGED SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)78
7IMMERSIVE ANALYTICS MARKET, BY APPLICATION79
7.1INTRODUCTION79
7.1.1APPLICATION: IMMERSIVE ANALYTICS MARKET DRIVERS79
7.2EDUCATION & TRAINING79
7.2.1IMMERSIVE ANALYTICS TOOLS TO ENABLE EMPLOYEES TO ENGAGE WITH SIMULATED ENVIRONMENTS AND TRAINING SCENARIOS79
7.3SALES & MARKETING80
7.3.1MARKETING STRATEGIES, SUCH AS ADJUSTING INVENTORY LEVELS AND OFFERING DISCOUNTS TO DRIVE MARKET80
7.4DESIGN & VISUALIZATION80
7.4.1REVOLUTIONIZATION OF USER INTERACTION WITH DATA TO INCREASE DEMAND FOR IMMERSIVE ANALYTICS TOOLS80
7.5STRATEGY PLANNING80
7.5.1TESTING AND ANALYZING DATA SETS AND SYSTEM BEHAVIOR IN COMPLEX SITUATIONS80
7.6OTHER APPLICATIONS81
8IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY82
8.1INTRODUCTION83
8.1.1END-USE INDUSTRY: IMMERSIVE ANALYTICS MARKET DRIVERS83
FIGURE 30MEDIA & ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD83
TABLE 26IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)84
8.2MEDIA & ENTERTAINMENT84
8.2.1GROWING NEED TO IMPROVE CUSTOMER EXPERIENCE84
TABLE 27MEDIA & ENTERTAINMENT: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)85
8.2.1.1Use Cases85
8.2.1.1.1Taking theme parks to next level by enriching experience of viewers85
8.2.1.1.2Creating engaging and immersive experiences with AR, VR, and XR technologies85
8.2.2HEALTHCARE85
8.2.2.1Revolutionization of medical education, clinical care, and medical research with immersive analytical tools85
TABLE 28HEALTHCARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)86
8.2.2.2Use Cases86
8.2.2.2.1Company to drive innovation in training process by leveraging power of virtual and augmented reality86
8.2.3AUTOMOTIVE & TRANSPORTATION86
8.2.3.1Visualizing and analyzing data from sensors and other sources to identify potential issues86
TABLE 29AUTOMOTIVE & TRANSPORTATION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)87
8.2.3.2Use Cases87
8.2.3.2.1Improving driving skills and preparing drivers for challenges87
8.2.4CONSTRUCTION87
TABLE 30CONSTRUCTION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)88
8.2.4.1Use Cases88
8.2.4.1.1FMT AB to use near eye-based AR technology to assist efficient construction activities88
8.2.5GOVERNMENT & DEFENSE88
8.2.5.1Solutions to provide training on usage of equipment and perform complex construction tasks88
TABLE 31GOVERNMENT & DEFENSE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)89
8.2.5.2Use Cases89
8.2.5.2.1Use of VR technology for training on simulators in aerospace applications89
8.2.5.2.2Use of immersive technology such as AR for military training and development programs89
8.2.6OTHER END-USE INDUSTRIES90
TABLE 32OTHER END-USE INDUSTRIES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)90
9IMMERSIVE ANALYTICS MARKET, BY REGION91
9.1INTRODUCTION92
FIGURE 31IMMERSIVE ANALYTICS MARKET: REGIONAL SNAPSHOT (2023)92
FIGURE 32ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD93
TABLE 33IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)93
9.2NORTH AMERICA93
FIGURE 33NORTH AMERICA: MARKET SNAPSHOT94
9.2.1NORTH AMERICA: IMMERSIVE ANALYTICS MARKET DRIVERS94
9.2.2NORTH AMERICA: RECESSION IMPACT95
TABLE 34NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)95
TABLE 35NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)95
TABLE 36NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)95
TABLE 37NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)96
TABLE 38NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)96
9.2.3US96
9.2.3.1Strong presence of AR/VR companies to drive market96
TABLE 39US: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)97
TABLE 40US: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)97
TABLE 41US: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)97
TABLE 42US: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)97
9.2.4CANADA98
9.3EUROPE98
9.3.1EUROPE: IMMERSIVE ANALYTICS MARKET DRIVERS98
9.3.2EUROPE: RECESSION IMPACT99
TABLE 43EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)99
TABLE 44EUROPE: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)99
TABLE 45EUROPE: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)100
TABLE 46EUROPE: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)100
TABLE 47EUROPE: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)100
9.3.3UK101
9.3.3.1Continued transition toward online services due to relative ease and speed to drive market101
TABLE 48UK: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)101
TABLE 49UK: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)101
TABLE 50UK: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)102
TABLE 51UK: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)102
9.3.4GERMANY102
9.3.4.1Surging adoption of new technologies to drive market102
9.3.5FRANCE103
9.3.5.1Key focus on online advertisement and adoption of digital display103
9.3.6REST OF EUROPE103
9.4ASIA PACIFIC103
FIGURE 34ASIA PACIFIC: MARKET SNAPSHOT104
9.4.1ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET DRIVERS104
9.4.2RECESSION IMPACT: ASIA PACIFIC105
TABLE 52ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)105
TABLE 53ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)105
TABLE 54ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)106
TABLE 55ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)106
TABLE 56ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)106
9.4.3CHINA107
9.4.3.1Presence of video gaming companies and high internet penetration to impact growth107
9.4.4SINGAPORE107
9.4.4.1Rapid adoption of innovative digital technologies to provide more intuitive and engaging data experiences107
9.4.5INDIA107
9.4.5.1New start-ups involved in extensive research and development of AR and VR technology to support growth107
TABLE 57INDIA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)108
TABLE 58INDIA: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)108
TABLE 59INDIA: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)108
TABLE 60INDIA: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)109
9.4.6JAPAN109
9.4.6.1Advancements in innovative technologies, coupled with strong IT infrastructure to drive growth109
9.4.7AUSTRALIA AND NEW ZEALAND (ANZ)109
9.4.7.1Rising demand for immersive analytics to analyze data in e-commerce and education sector109
9.4.8REST OF ASIA PACIFIC110
9.5ROW110
9.5.1ROW: IMMERSIVE ANALYTICS MARKET DRIVERS110
9.5.2RECESSION IMPACT: ROW110
TABLE 61ROW: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)111
TABLE 62ROW: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)111
TABLE 63ROW: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)111
TABLE 64ROW: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)112
TABLE 65ROW: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)112
9.5.3MIDDLE EAST AND AFRICA112
9.5.3.1Saudi Arabia113
9.5.3.1.1Adoption of technology and transformation to data-driven economy to drive growth113
9.5.3.2South Africa113
9.5.3.2.1Rising government support to drive growth113
9.5.3.3UAE113
9.5.3.3.1Visualization of trade data of oil and gas assets in real-time to make informed decision making113
9.5.3.4Rest of Middle East and Africa114
9.5.4LATIN AMERICA114
9.5.4.1Brazil114
9.5.4.1.1Increasing initiatives to promote adoption of industry 4.0 technologies114
9.5.4.2Mexico115
9.5.4.2.1Visualization and analyzation of data received from sensors to drive market115
9.5.4.3Rest of Latin America115
10COMPETITIVE LANDSCAPE116
10.1OVERVIEW116
10.2STRATEGIES ADOPTED BY KEY PLAYERS116
TABLE 66OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN IMMERSIVE ANALYTICS MARKET116
10.3COMPETITIVE SCENARIO117
10.4MARKET SHARE ANALYSIS OF TOP PLAYERS117
TABLE 67IMMERSIVE ANALYTICS MARKET: DEGREE OF COMPETITION117
10.5COMPETITIVE BENCHMARKING118
TABLE 68PRODUCT FOOTPRINT WEIGHTAGE118
TABLE 69IMMERSIVE ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF PLAYERS BY OFFERING, INDUSTRY, AND REGION118
TABLE 70IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF KEY STARTUP/SME120
10.6MARKET RANKING OF KEY PLAYERS IN IMMERSIVE ANALYTICS MARKET, 2023121
FIGURE 35MARKET RANKING OF KEY PLAYERS, 2023121
10.7COMPANY EVALUATION QUADRANT121
FIGURE 36COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE122
10.7.1STARS122
10.7.2EMERGING LEADERS122
10.7.3PERVASIVE PLAYERS122
10.7.4PARTICIPANTS122
FIGURE 37IMMERSIVE ANALYTICS MARKET COMPANY EVALUATION MATRIX, 2023123
10.8STARTUP/SME EVALUATION MATRIX METHODOLOGY AND DEFINITIONS124
FIGURE 38STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE124
10.8.1PROGRESSIVE COMPANIES124
10.8.2RESPONSIVE COMPANIES124
10.8.3DYNAMIC COMPANIES124
10.8.4STARTING BLOCKS125
FIGURE 39STARTUP/SME IMMERSIVE ANALYTICS MARKET EVALUATION MATRIX, 2023125
10.9COMPETITIVE SCENARIO126
10.9.1PRODUCT LAUNCHES126
TABLE 71PRODUCT LAUNCHES, JANUARY 2019–MARCH 2023126
10.9.2DEALS129
TABLE 72DEALS, JANUARY 2019–MARCH 2023129
11COMPANY PROFILES132
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
11.1MAJOR PLAYERS132
11.1.1IBM132
TABLE 73IBM: BUSINESS OVERVIEW132
FIGURE 40IBM: COMPANY SNAPSHOT133
TABLE 74IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED134
TABLE 75IBM: PRODUCT LAUNCHES134
TABLE 76IBM: DEALS135
11.1.2MICROSOFT137
TABLE 77MICROSOFT: BUSINESS OVERVIEW137
FIGURE 41MICROSOFT: COMPANY SNAPSHOT138
TABLE 78MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED138
TABLE 79MICROSOFT: PRODUCT LAUNCHES139
11.1.3GOOGLE141
TABLE 80GOOGLE: BUSINESS OVERVIEW141
FIGURE 42GOOGLE: COMPANY SNAPSHOT142
TABLE 81GOOGLE: PRODUCT/SOLUTIONS/SERVICES OFFERED143
TABLE 82GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS144
TABLE 83GOOGLE: DEALS144
11.1.4HTC146
TABLE 84HTC: BUSINESS OVERVIEW146
FIGURE 43HTC: COMPANY SNAPSHOT146
TABLE 85HTC: PRODUCTS/SOLUTIONS/SERVICES OFFERED147
TABLE 86HTC: PRODUCT LAUNCHES147
TABLE 87HTC: DEALS148
11.1.5META150
TABLE 88META: BUSINESS OVERVIEW150
FIGURE 44META: COMPANY SNAPSHOT151
TABLE 89META: SOLUTIONS/SERVICES OFFERED151
TABLE 90META: PRODUCT LAUNCHES AND ENHANCEMENTS152
TABLE 91META: DEALS153
11.1.6TIBCO155
TABLE 92TIBCO: BUSINESS OVERVIEW155
TABLE 93TIBCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED155
TABLE 94TIBCO: PRODUCT LAUNCHES156
TABLE 95TIBCO: DEALS156
11.1.7HEWLETT PACKARD ENTERPRISE(HPE)157
TABLE 96HPE: BUSINESS OVERVIEW157
FIGURE 45HPE: COMPANY SNAPSHOT158
TABLE 97HPE: PRODUCTS/SOLUTIONS/SERVICES OFFERED158
TABLE 98HPE: PRODUCT LAUNCHES159
TABLE 99HPE: DEALS159
11.1.8MAGIC LEAP160
TABLE 100MAGIC LEAP: BUSINESS OVERVIEW160
TABLE 101MAGIC LEAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED160
TABLE 102MAGIC LEAP: PRODUCT LAUNCHES161
TABLE 103MAGIC LEAP: DEALS161
11.1.9SAP162
TABLE 104SAP: BUSINESS OVERVIEW162
FIGURE 46SAP: COMPANY SNAPSHOT163
TABLE 105SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED163
TABLE 106SAP: PRODUCT LAUNCHES164
11.1.10ACCENTURE165
TABLE 107ACCENTURE: BUSINESS OVERVIEW165
FIGURE 47ACCENTURE: COMPANY SNAPSHOT166
TABLE 108ACCENTURE: PRODUCTS/SOLUTIONS/SERVICES OFFERED166
11.1.11TABLEAU167
TABLE 109TABLEAU: BUSINESS OVERVIEW167
TABLE 110TABLEAU: SOLUTIONS/SERVICES OFFERED167
TABLE 111TABLEAU: DEALS168
11.1.12REPLY169
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
11.2SMES/START-UPS170
11.2.1KOGNITIV SPARK170
11.2.2AVENTIOR171
11.2.3IMMERSION ANALYTICS172
11.2.4BADVR173
11.2.5VIRTUALITICS174
11.2.6SOFTCARE STUDIOS175
11.2.7JUJU IMMERSIVE LIMITED175
11.2.8ARSOME TECHNOLOGY176
11.2.9VARJO176
11.2.10COGNITIVE3D177
11.2.11SENSEGLOVE178
11.2.12DPVR179
11.2.13PICO180
12ADJACENT/RELATED MARKETS181
12.1ADVANCED ANALYTICS MARKET181
12.1.1MARKET DEFINITION181
12.1.2MARKET OVERVIEW181
12.1.3ADVANCED ANALYTICS MARKET, BY COMPONENT181
TABLE 112ADVANCED ANALYTICS MARKET, BY COMPONENT, 2016–2020 (USD MILLION)181
TABLE 113ADVANCED ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION)182
12.2SOLUTION182
TABLE 114SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION)182
TABLE 115SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)183
12.3SERVICES183
TABLE 116ADVANCED ANALYTICS MARKET, BY SERVICE, 2016–2020 (USD MILLION)183
TABLE 117ADVANCED ANALYTICS MARKET, BY SERVICE, 2021–2026 (USD MILLION)184
TABLE 118SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION)184
TABLE 119SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)184
12.3.1PROFESSIONAL SERVICES185
12.3.2MANAGED SERVICES185
12.4AUGMENTED REALITY AND VIRTUAL REALITY MARKET185
12.4.1MARKET DEFINITION185
12.4.2MARKET OVERVIEW186
TABLE 120AUGMENTED REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION)186
TABLE 121AUGMENTED REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION)186
12.5HARDWARE187
TABLE 122AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2018–2021 (USD MILLION)187
TABLE 123AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2022–2027 (USD MILLION)187
TABLE 124VIRTUAL REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION)188
TABLE 125VIRTUAL REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION)188
TABLE 126VIRTUAL REALITY MARKET, BY HARDWARE, 2018–2021 (USD MILLION)188
TABLE 127VIRTUAL REALITY MARKET, HARDWARE, 2022–2027 (USD MILLION)189
 
12.6SOFTWARE189
12.6.1SOFTWARE DEVELOPMENT KITS189
12.6.1.1Case study: Arcore for Tendar190
12.6.2CLOUD-BASED SERVICES190
12.6.2.1Case study: VR Group boosts cloud application performance and reduces costs190
TABLE 128AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2018–2021 (USD MILLION)191
TABLE 129AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2022–2027 (USD MILLION)191
13APPENDIX192
13.1DISCUSSION GUIDE192
13.2KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL195
13.3CUSTOMIZATION OPTIONS197
13.4RELATED REPORTS197
13.5AUTHOR DETAILS198