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Megatrends in France

Megatrends in France

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in France.

Euromonitor's Megatrends in France report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Clone brings its digital food brands to restaurants
Millennials employ tech to make life easier
Consumers want to stay close to home
Shoppers want to see before they buy…
…but are attracted to the convenience of online shopping
Younger generations are too busy to cook
Digital living
Aubert & Mathieu creates first ChatGPT-designed wine
French lag behind their global peers in most areas of tech
Most consumers actively manage their data settings
Millennials most likely to value online anonymity
Friends and family remain the most important source of information
Consumers expect more activities to go online
Diversity and Inclusion
Ethnic food delivery platform Waysia set for expansion
Gen X are the most vocal when it comes to expressing political opinion
Millennials want to change the world
Most people are comfortable with expressing their identity
Older consumers most likely to buy from trusted companies
Experience more
Fashion retailer Zara puts technology first in new flagship store
Friends now meet more often online than in person
French have a fondness for outdoor activities
Millennials most enjoy tailored experiences
Baby Boomers plan to spend more time online
Marionnaud launches personalised face cream and new store concept
Millennials are most mindful of data settings
Tailor-made products and services are gaining traction
Ÿnsect unveils premium insect-based pet food ingredient
Consumers enjoy bespoke experiences but do not want to stand out
Millennials are the most confident in their long-term investments
Consumers prioritise taste and quality
Pursuit of value
Casino tests new hard discounter format under the LP banner
French consumers like to find bargains
French feel less financially secure than global average
Consumers embrace the circular economy
Few French consumers feel able to increase their savings over the next 12 months
Shopper reinvented
Carrefour trials direct-to-fridge delivery service
French consumers want curated experiences
French consumers generally still prefer to shop in store
French are less engaged with companies and brands online than their global counterparts
Gen Z are more engaged online than other cohorts
Sustainable living
Carbon Maps set to help the food industry to reduce its environmental impact
French are concerned about the impact of climate change…
…but are less likely to buy sustainably-produced items than their global cohorts
French consumers focus more strongly on reducing their consumption of meat
Consumers are keen to make their voices heard
Recyclable comes above other types of packaging
Maison Le Star launches Cabochard, the first still light wine infused with CBD
French use yoga to de-stress on a par with the global average
French consumers do not rely on vitamins and supplements as much as the global average
French not as concerned about health precautions as the global average
Leverage the power of megatrends to shape your strategy today

Report Title: Megatrends in France

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