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Megatrends in Italy

Megatrends in Italy

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Italy.

Euromonitor's Megatrends in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Basko launches 1-hour bicycle delivery service
Older consumers want a simpler life
Consumers seek more flexibility
Shoppers want to see what they buy
Convenience drives e-commerce demand
Cooking seen as an inconvenience by younger consumers
Digital living
MOD4 – a mobile game that connects the virtual world with real fashion products
Video gaming is highly popular in Italy
Consumers are protective of their personal data
Millennials prefer online anonymity
Product labels are the most trusted information source
Consumers expect more online activity post-pandemic
Diversity and inclusion
Next Age – the EU’s first start-up accelerator targeting the silver economy
Gen X are the most vocal on social media
Young consumers feel they can change the world for the better
Most Italians feel comfortable expressing their identity
Older consumers pay the closest attention to company values
Experience more
FIAT reinvents the customer experience with metaverse showroom
People now socialise more frequently online than in person
Consumers covet relaxation and safety when travelling
More people prefer real world to online experiences
City Lab Cosmetics offers customers tailor-made make-up and skin care solutions
Gen Z are the most enthusiastic about virtual experiences
Young consumers prefer unique experiences
La Rosa dei Gusti opens pop-up shop to showcase its premium private label range
Gen Z are the most individualistic cohort
Italians generally lack confidence in their investments
Consumers prioritise natural ingredients and high quality
Pursuit of value
Scalapay expands its BNPL offering
Baby Boomers are the most frugal cohort
Consumers express concern over the rise in living costs
Italians are starting to embrace the circular economy
Gen Z are the most eager to save money
Shopper reinvented
Automated convenience store concept Slipop offers round-the-clock shopping
Gen Z are the most prone to impulse purchases
Italians enjoy a mix of online and offline shopping
Italy lags behind in s-commerce
Gen Z interact most with brands online
Sustainable living
Planet Farms poised to build a new vertical farm
Most are concerned about the impact of global warming
Italians are strong on recycling
Reducing food waste tops the list of green activities
Italians are more likely than their global peers to boycott brands they don’t agree with
Biodegradable packaging is considered the most sustainable
Sognid’oro continues to innovate in functional herbal teas
Massage is the most used stress-buster
Millennials are the most active cohort
People are concerned about health and safety when out and about
Leverage the power of megatrends to shape your strategy today

Report Title: Megatrends in Italy

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