Headphones in Portugal

Abstract
Headphones registered a more stable performance in 2023, following a significant decline in volume during the previous year. Sales boomed during COVID-19, when consumers were forced to spend more time working and studying at home. With many consumers having already upgraded their headphones at the height of the pandemic, they had no need to buy new devices and demand therefore slumped in 2022. While demand picked up in 2023, in line with normal replacement cycles, the category struggled to gain...

Euromonitor International's Headphones in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Headphones in Portugal
August 2023

List Of Contents And Tables

HEADPHONES IN PORTUGAL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales struggle to regain momentum, thanks to inflationary pressures and lack of need for replacements, following boom during COVID-19
TSW earbuds lead growth
Xiaomi continues to expand, thanks to its high quality-price ratio
PROSPECTS AND OPPORTUNITIES
Headphones offer further potential for growth
TWS earbuds will lead growth, thanks to widening array of products at increasingly affordable prices
E-commerce set to become increasingly relevant
CATEGORY DATA
Table 1 Sales of Headphones by Category: Volume 2018-2023
Table 2 Sales of Headphones by Category: Value 2018-2023
Table 3 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 4 Sales of Headphones by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Headphones: % Volume 2019-2023
Table 6 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 7 Distribution of Headphones by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 9 Forecast Sales of Headphones by Category: Value 2023-2028
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
CONSUMER ELECTRONICS IN PORTUGAL
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 13 Sales of Consumer Electronics by Category: Value 2018-2023
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources