ECommerce Platform Market by eCommerce Model (B2B and B2C), Offering (Solutions and Services), Industry (Beauty & Personal Care, Consumer Electronics, Home Decor, Fashion and Apparel, F&B), and Region - Global Forecast to 2028

Abstract
MarketsandMarkets forecasts that the eCommerce platform market size is projected to grow from USD 7.0 billion in 2023 to USD 13.5 billion by 2028, at a CAGR of 13.8% during the forecast period. E-commerce platforms give businesses the opportunity to interact with a sizable and varied global audience without being bound by the restrictions of traditional store locations. Firms have the freedom to conduct business anywhere in the globe through the growth of their client base and the investigation of untapped markets. SMEs have started to utilize the possibilities of eCommerce and understand that its adoption could speed up the expansion of their firm in both domestic and global markets.

“By Solution, the payment & billing solutions subsegment is expected to grow with the highest CAGR during the forecast period.”

The payment & billing solutions enable B2B and B2C enterprises to manage the subscription life cycle, from subscription plans to subscriber’s accounts, along with the recurring billing process. The software automates the operational tasks, such as activating and canceling subscriptions, making changes to them, carrying out billing and invoicing, tracking payments and sending payment reminders, and managing credits, discounts, promotions, and even trial periods. Business owners also benefit from a subscription-based business model, allowing them to generate a continued revenue stream from a single sale. A subscription eCommerce platform can help reduce administrative labor, increase customer satisfaction, save time, and increase profit margins.

“By health & wellness segment is expected to grow with the highest CAGR during the forecast period.”

Consumers are focused on healthy lifestyles, greatly impacting the e-commerce health and wellness industry. Increasing digitalization has forced the healthcare industry to adopt technological solutions and transform its business online. SMEs and start-ups are developing new strategies to enhance their footprint in this market by leveraging the benefits of online platforms such as Amazon. The health and wellness industry has quickly adapted to the rise in consumer demands by offering multiple product ranges with lucrative offers. Online platforms have revolutionized how people access and consume health products, services, and information in the health and wellness industry.

“Asia Pacific is expected to grow with the highest CAGR during the forecast period.”

The ongoing urbanization and investments in the region have led to significant demand for eCommerce platform systems. The past two years have seen an increase in home-grown online first brands, and many of these companies are now planning to expand into international markets, particularly in the Middle East and Southeast Asia. This expansion will bring in international capital and boost other Indian brands to expand globally. The B2C ecosystem may also experience some consolidation, with traditional brands or leading B2C companies acquiring other businesses in India and international markets to drive their growth

Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies.

The break-up of the primaries is as follows:
•By Company Type: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
•By Designation: C-level –25%, D-level – 35%, and Others – 40%
•By Region: North America – 35%, Europe – 20%, Asia Pacific – 44%, RoW- 1%

The major players in the eCommerce Platform market are Shopify (Canada), eBay (US), Etsy (US), Square (US), BigCommerce (US), Amazon (US), Adobe (US), Wix (Israel), Oracle (US), Squarespace (US), WooCommerce (US), SAP (Germany), Salesforce (US), StoreHippo (India), Trade Me (New Zealand), Ecwid (US), OpenCart (China), Volusion (US), PrestaShop (France), Shift4Shop (US), Fast Spring (US), Shopware (Germany), VTEX (UK), Nuvemshop (Brazil), Tray.io (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their footprint in the eCommerce Platform market.

Research Coverage
The market study covers the eCommerce Platform market size across different segments. It aims at estimating the market size and the growth potential across different segments, including offering, eCommerce model, industry, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the eCommerce Platform market’s revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
Analysis of key drivers (Increasing online consumer base with growing adoption of smartphones will fuel the demand for eCommerce platform, Omnichannel retailing is driving the demand of eCommerce platform, Increasing internet penetration across the globe to fuel the adoption of eCommerce platform, Rising need to enhance global presence will increase the adoption of eCommerce platform), restraints (Cybersecurity issue and online scams can hinder the growth), opportunities (Development of supper apps to offer more simple and convenient shopping options, Rising investment in the eCommerce sector, Buy now pay later (BNPL) is a leading tech sector to support the growth of eCommerce platform market), and challenges (Logistics and fulfillment are critical aspects of the e-commerce process, and can pose substantial challenges for businesses, Customer acquisition, and retention can be expensive in this competitive era) influencing the growth of the eCommerce Platform market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the eCommerce Platform market.
•Market Development: Comprehensive information about lucrative markets – the report analyses the eCommerce Platform market across varied regions.
•Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the eCommerce Platform market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Shopify (Canada), eBay (US), Etsy (US), Square (US), BigCommerce (US), Amazon (US), Adobe (US), Wix (Israel), Oracle (US), Squarespace (US), WooCommerce (US), SAP (Germany), Salesforce (US), StoreHippo (India), Trade Me (New Zealand), Ecwid (US), OpenCart (China), Volusion (US), PrestaShop (France), Shift4Shop (US), FastSpring (US), Shopware (Germany), VTEX (UK), Nuvemshop (Brazil), Tray.io (US).

Content
Table of Contents

1INTRODUCTION38
1.1STUDY OBJECTIVES38
1.2MARKET DEFINITION38
1.3STUDY SCOPE39
1.3.1MARKET SEGMENTATION39
1.3.2REGIONS COVERED39
1.3.3INCLUSIONS & EXCLUSIONS40
1.3.4YEARS CONSIDERED40
1.4CURRENCY CONSIDERED40
TABLE 1USD EXCHANGE RATES, 2020–202241
1.5STAKEHOLDERS41
1.6RECESSION IMPACT41
2RESEARCH METHODOLOGY42
2.1RESEARCH DATA42
FIGURE 1ECOMMERCE PLATFORM MARKET: RESEARCH DESIGN42
2.1.1SECONDARY DATA43
2.1.1.1Secondary sources43
2.1.2PRIMARY DATA43
2.1.2.1Primary interviews with experts44
2.1.2.2List of key primary interview participants44
2.1.2.3Breakdown of primary profiles44
2.1.2.4Primary sources45
2.1.2.5Key industry insights45
2.2MARKET SIZE ESTIMATION46
FIGURE 2APPROACHES USED FOR MARKET SIZE ESTIMATION46
FIGURE 3MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1: SUPPLY-SIDE ANALYSIS OF REVENUE FROM SOLUTIONS AND SERVICES47
2.2.1BOTTOM-UP APPROACH47
FIGURE 4BOTTOM-UP APPROACH48
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ECOMMERCE PLATFORM VENDORS48
2.2.2TOP-DOWN APPROACH48
FIGURE 6TOP-DOWN APPROACH49
2.2.3ECOMMERCE PLATFORM MARKET ESTIMATION: DEMAND-SIDE ANALYSIS49
FIGURE 7MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS49
2.3DATA TRIANGULATION50
FIGURE 8DATA TRIANGULATION50
2.4FACTOR ANALYSIS50
TABLE 2FACTOR ANALYSIS50
2.5RESEARCH ASSUMPTIONS51
2.6LIMITATIONS51
2.7IMPLICATION OF RECESSION51
3EXECUTIVE SUMMARY52
FIGURE 9ECOMMERCE PLATFORM MARKET, 2023–2028 (USD MILLION)53
FIGURE 10ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION)53
FIGURE 11ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023 VS. 2028 (USD MILLION)54
FIGURE 12ECOMMERCE PLATFORM MARKET, BY REGION, 202355
4PREMIUM INSIGHTS56
4.1ECOMMERCE PLATFORM MARKET OVERVIEW56
FIGURE 13INCREASING USE OF ONLINE PLATFORMS TO DRIVE MARKET GROWTH56
4.2NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING AND INDUSTRY (2023)56
FIGURE 14SOLUTIONS SEGMENT IN NORTH AMERICA EXPECTED TO ACCOUNT FOR LARGER MARKET SIZE IN 202356
4.3ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY OFFERING AND INDUSTRY (2023)57
FIGURE 15SOLUTIONS SEGMENT IN APAC EXPECTED TO ACCOUNT FOR LARGER MARKET SIZE IN 202357
4.4EUROPE: ECOMMERCE PLATFORM MARKET, BY OFFERING AND INDUSTRY (2023)57
FIGURE 16SOLUTIONS SEGMENT IN EUROPE EXPECTED TO ACCOUNT FOR LARGER MARKET SIZE IN 202357
4.5GEOGRAPHICAL SNAPSHOT OF ECOMMERCE PLATFORM MARKET58
FIGURE 17ASIA PACIFIC EXPECTED TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD58
5MARKET OVERVIEW AND INDUSTRY TRENDS59
5.1MARKET OVERVIEW59
5.2MARKET DYNAMICS59
FIGURE 18DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: ECOMMERCE PLATFORM MARKET59
5.2.1DRIVERS60
5.2.1.1Increasing online consumer base with growing adoption of smartphones to fuel demand for eCommerce platforms60
FIGURE 19SMARTPHONE ADOPTION TREND, BY REGION, 2022 VS. 203060
5.2.1.2Omnichannel retailing to drive demand for eCommerce platforms60
5.2.1.3Increasing internet penetration worldwide to fuel adoption of eCommerce platforms60
5.2.1.4Rising need to enhance global presence to increase adoption of eCommerce platforms61
5.2.2RESTRAINTS61
5.2.2.1Cybersecurity issues and online scams to hinder market growth61
5.2.3OPPORTUNITIES62
5.2.3.1Development of super apps to offer more simple and convenient shopping options62
5.2.3.2Rising investments in eCommerce sector62
5.2.3.3Buy now pay later (BNPL) to support growth of eCommerce platform market62
5.2.4CHALLENGES63
5.2.4.1Logistics and fulfillment - critical aspects of eCommerce - to pose substantial challenges for businesses63
5.2.4.2Customer acquisition and retention to be expensive in this competitive era63
5.3HISTORY OF ECOMMERCE PLATFORM63
FIGURE 20EVOLUTION OF ECOMMERCE PLATFORMS64
5.4ECOSYSTEM ANALYSIS65
FIGURE 21ECOMMERCE PLATFORM MARKET: ECOSYSTEM65
TABLE 3ECOMMERCE PLATFORM MARKET: ECOSYSTEM65
5.4.1PLATFORM PROVIDERS66
5.4.2SERVICE PROVIDERS66
5.4.3SYSTEM INTEGRATORS66
5.4.4LOGISTICS PROVIDERS66
5.4.5PAYMENT GATEWAY PROVIDERS67
5.4.6END USERS67
5.5VALUE CHAIN ANALYSIS67
FIGURE 22ECOMMERCE PLATFORM MARKET: VALUE CHAIN ANALYSIS67
5.6PRICING ANALYSIS68
5.6.1AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING68
TABLE 4PRICING MODELS AND INDICATIVE PRICE POINTS, 2022–202368
5.6.2AVERAGE SELLING PRICE TREND69
5.7INDUSTRY USE CASES69
5.7.1USE CASE 1: MOORE BROTHERS WINE COMPANY ADOPTED BIGCOMMERCE PLATFORM69
5.7.2USE CASE 2: BIGCOMMERCE HELPED BULK NUTRIENTS TO IMPROVE ITS WEBSITE PERFORMANCE70
5.7.3USE CASE 3: NZ POST ADOPTED BIGCOMMERCE ECOMMERCE SOLUTION TO ENHANCE ITS GLOBAL PRESENCE71
5.7.4USE CASE 4: HARVEY NORMAN IMPROVED DELIVERY EXPERIENCE WITH SHIPPIT71
5.7.5CASE STUDY 5: HMD GLOBAL ADOPTED BIGCOMMERCE PLATFORM TO ENHANCE CUSTOMER EXPERIENCE DURING ONLINE SHOPPING72
5.7.6CASE STUDY 6: EBAY ENABLED TEMPLE & WEBSTER TO MANAGE AND SELL PRODUCTS MORE EFFICIENTLY ON ONLINE PLATFORMS72
5.7.7CASE STUDY 7: KMART MIGRATED ITS COMMERCE SOLUTION INTO CLOUD-BASED OFFERING WITH COMMERCETOOLS73
5.7.8CASE STUDY 8: SHOPIFY PLUS ENABLED JB HI-FI TO SERVE CUSTOMERS MORE EFFICIENTLY DURING HOLIDAY SEASON73
5.8PATENT ANALYSIS74
5.8.1DOCUMENT TYPES OF PATENTS74
TABLE 5PATENTS FILED, 2018–202374
5.8.2INNOVATION AND PATENT APPLICATIONS74
FIGURE 23TOTAL NUMBER OF PATENTS GRANTED ANNUALLY, 2018–202374
FIGURE 24TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS75
TABLE 6TOP 10 PATENT OWNERS IN ECOMMERCE PLATFORM MARKET, 2018–202375
TABLE 7LIST OF FEW PATENTS IN ECOMMERCE PLATFORM MARKET, 2018–202375
FIGURE 25TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF ECOMMERCE PLATFORM MARKET76
5.9PORTER’S FIVE FORCES ANALYSIS76
TABLE 8ECOMMERCE PLATFORM MARKET: PORTER’S FIVE FORCES MODEL76
5.9.1THREAT OF NEW ENTRANTS76
5.9.2THREAT OF SUBSTITUTES77
5.9.3BARGAINING POWER OF BUYERS77
5.9.4BARGAINING POWER OF SUPPLIERS77
5.9.5INTENSITY OF COMPETITIVE RIVALRY77
5.10REGULATORY LANDSCAPE77
TABLE 9NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS77
TABLE 10EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS78
TABLE 11ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS78
TABLE 12MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS79
TABLE 13LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS80
5.10.1ISO/TC 184/SC 480
5.10.2ISO/TC 18481
5.10.3GENERAL PERSONAL DATA PROTECTION LAW (GDPR)81
5.10.4GENERAL DATA PROTECTION REGULATION (GPDP)81
5.10.5CALIFORNIA DATA PRIVACY PROTECTION ACT81
5.11KEY STAKEHOLDERS AND BUYING CRITERIA81
5.11.1KEY STAKEHOLDERS IN BUYING PROCESS81
FIGURE 26INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS81
TABLE 14INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS82
5.11.2BUYING CRITERIA82
FIGURE 27KEY BUYING CRITERIA82
TABLE 15KEY BUYING CRITERIA82
5.12KEY CONFERENCES AND EVENTS, 2023–202483
TABLE 16ECOMMERCE PLATFORM MARKET: DETAILED LIST OF CONFERENCES AND EVENTS83
5.13TECHNOLOGY-RELATED TRENDS & CHALLENGES84
5.14BEST PRACTICES IN ECOMMERCE PLATFORM MARKET85
5.15FUTURE DIRECTIONS OF ECOMMERCE PLATFORM MARKET LANDSCAPE86
5.15.1ECOMMERCE PLATFORM ROADMAP TILL 203086
5.15.1.1Short-term roadmap (2023-2025)86
5.15.1.2Mid-term roadmap (2026-2028)86
5.15.1.3Long-term roadmap (2029-2030)86
5.16INTEGRATION CAPABILITIES OF ECOMMERCE PLATFORMS87
6ECOMMERCE PLATFORM MARKET, BY OFFERING89
6.1INTRODUCTION90
FIGURE 28SERVICES TO GROW AT HIGHER CAGR DURING FORECAST PERIOD90
6.1.1OFFERING: ECOMMERCE PLATFORM MARKET DRIVERS90
TABLE 17ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)91
TABLE 18ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)91
6.2SOLUTIONS91
6.2.1ECOMMERCE PLATFORM SOLUTIONS TO REDUCE EXPENSIVE AND TIME-CONSUMING PROCESSES FOR DEVELOPERS TO BUILD ECOMMERCE STORES91
TABLE 19SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)92
TABLE 20SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)92
TABLE 21SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY TYPE, 2018–2022 (USD MILLION)92
TABLE 22SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY TYPE, 2023–2028 (USD MILLION)92
6.2.2PAYMENT & BILLING SOLUTIONS93
TABLE 23PAYMENT & BILLING SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)93
TABLE 24PAYMENT & BILLING SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)93
6.2.3ECOMMERCE MANAGEMENT PLATFORM94
TABLE 25ECOMMERCE MANAGEMENT PLATFORM: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)94
TABLE 26ECOMMERCE MANAGEMENT PLATFORM: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)94
6.2.4END-TO-END PLATFORM95
TABLE 27END-TO-END PLATFORM: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)95
TABLE 28END-TO-END PLATFORM: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)95
6.3SERVICES96
6.3.1ENTERPRISES TO DEPLOY APPROPRIATE SERVICES TO IMPROVE OPERATIONAL EFFICIENCY96
TABLE 29SERVICES: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)96
TABLE 30SERVICES: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)96
7ECOMMERCE PLATFORM MARKET, BY INDUSTRY97
7.1INTRODUCTION98
FIGURE 29HEALTH & WELLNESS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD98
7.1.1INDUSTRY: ECOMMERCE PLATFORM MARKET DRIVERS98
TABLE 31ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)99
TABLE 32ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)99
7.2BEAUTY & PERSONAL CARE100
7.2.1GROWING FOCUS ON PERSONAL CARE BY CONSUMERS TO DRIVE MARKET GROWTH100
TABLE 33BEAUTY & PERSONAL CARE: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)100
TABLE 34BEAUTY & PERSONAL CARE: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)100
7.2.2USE CASES101
7.2.2.1KASH Beauty broke boundaries and sales records with Shopify Plus platform101
7.2.2.2Beard & Blade witnessed remarkable growth after deploying Shopify101
7.3CONSUMER ELECTRONICS101
7.3.1SOCIAL MEDIA TOOLS TO ENHANCE ONLINE PRESENCE OF CONSUMER ELECTRONICS INDUSTRY101
TABLE 35CONSUMER ELECTRONICS: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)101
TABLE 36CONSUMER ELECTRONICS: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)102
7.3.2USE CASES102
7.3.2.1Sony simplified process of buying security solutions with Amazon marketplace102
7.3.2.2Staples adopted Shopify Plus as new online marketplace102
7.4FASHION & APPAREL102
7.4.1EXPOSURE OF PEOPLE TO INTERNATIONAL FASHION TO DRIVE MARKET102
TABLE 37FASHION & APPAREL: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)103
TABLE 38FASHION & APPAREL: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)103
7.4.2USE CASES103
7.4.2.1Saddleback adopted BigCommerce to enhance its online presence103
7.4.2.2Agua Bendita expanded internationally with eCommerce platforms from Stripe and VTEX103
7.5FOOD & BEVERAGE104
7.5.1ECOMMERCE PLATFORMS TO HELP ENHANCE CROSS-BORDER SALES104
TABLE 39FOOD & BEVERAGE: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)104
TABLE 40FOOD & BEVERAGE: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)104
7.5.2USE CASES105
7.5.2.1Beer Cartel adopted BigCommerce platform to sell products directly from website105
7.5.2.2Theo Chocolate enhanced online business by adding BigCommerce105
7.6HOME DECOR105
7.6.1CONVENIENCE AND COMPETITIVE PRICES OFFERED BY ECOMMERCE PLATFORMS EXPECTED TO DRIVE MARKET105
TABLE 41HOME DECOR: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)106
TABLE 42HOME DECOR: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)106
7.6.2USE CASES106
7.6.2.1Urvann chose StoreHippo's eCommerce platform to support brand's growth106
7.6.2.2By utilizing Shopify Capital to boost inventory, Fable achieved threefold increase in sales compared to previous year106
7.7HEALTH & WELLNESS107
7.7.1INCREASING ONLINE HEALTH AND WELLNESS CONSULTING SERVICES TO FUEL DEMAND FOR ECOMMERCE PLATFORMS107
TABLE 43HEALTH & WELLNESS: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)107
TABLE 44HEALTH & WELLNESS: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)107
7.7.2USE CASE108
7.7.2.1AWS Marketplace empowered decision-makers at Tufts Medicine to achieve more with greater efficiency and consistency108
7.7.2.2Ambra Health successfully streamlined its software procurements with AWS108
7.7.2.3Hubble generated over USD 30 million in sales using Shopify Plus108
7.8HOUSEHOLD CONSUMABLES108
7.8.1RISING COMPETITION IN THIS SEGMENT TO LEAD TO MORE DISCOUNTS AND OFFERS108
TABLE 45HOUSEHOLD CONSUMABLES: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)109
TABLE 46HOUSEHOLD CONSUMABLES: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)109
7.8.2USE CASES109
7.8.2.1Berger Paints adopted eCommerce platform to offer fast and convenient painting services109
7.9OTHER INDUSTRIES110
TABLE 47OTHER INDUSTRIES: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)110
TABLE 48OTHER INDUSTRIES: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)110
8ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL111
8.1INTRODUCTION112
FIGURE 30B2B SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD112
8.1.1ECOMMERCE MODEL: ECOMMERCE PLATFORM MARKET DRIVERS112
TABLE 49ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)113
TABLE 50ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)113
8.2BUSINESS-TO-BUSINESS (B2B)113
8.2.1BUSINESS-TO-BUSINESS ECOMMERCE PLATFORM TO CATER TO COMPLEX PURCHASING NEEDS OF BUSINESS-TO-BUSINESS CUSTOMERS113
TABLE 51B2B: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)113
TABLE 52B2B: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)114
8.3BUSINESS-TO-CUSTOMER (B2C)114
8.3.1BUSINESS-TO-CUSTOMER ECOMMERCE TO PROVIDE UNIFIED EXPERIENCE FOR CUSTOMERS SHOPPING ONLINE OR BRICK-AND-MORTAR STORES114
TABLE 53B2C: ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)114
TABLE 54B2C: ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)115
9ECOMMERCE PLATFORM MARKET, BY REGION116
9.1INTRODUCTION117
FIGURE 31ECOMMERCE PLATFORM MARKET: REGIONAL SNAPSHOT (2023)117
FIGURE 32ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD117
TABLE 55ECOMMERCE PLATFORM MARKET, BY REGION, 2018–2022 (USD MILLION)118
TABLE 56ECOMMERCE PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION)118
9.2NORTH AMERICA118
9.2.1NORTH AMERICA: ECOMMERCE PLATFORM MARKET DRIVERS118
9.2.2NORTH AMERICA: RECESSION IMPACT119
FIGURE 33NORTH AMERICA: MARKET SNAPSHOT119
TABLE 57NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)119
TABLE 58NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)120
TABLE 59NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)120
TABLE 60NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)120
TABLE 61NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)120
TABLE 62NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)121
TABLE 63NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)121
TABLE 64NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)121
TABLE 65NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2018–2022 (USD MILLION)121
TABLE 66NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2023–2028 (USD MILLION)122
9.2.3US122
9.2.3.1Presence of key market players to drive demand for eCommerce platforms in US122
TABLE 67US: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)122
TABLE 68US: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)122
TABLE 69US: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)122
TABLE 70US: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)123
TABLE 71US: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)123
TABLE 72US: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)123
TABLE 73US: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)124
TABLE 74US: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)124
9.2.4CANADA124
9.2.4.1Implementing policies related to IT and eCommerce platforms to advance cybersecurity and safeguard critical infrastructure networks in Canada124
TABLE 75CANADA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)124
TABLE 76CANADA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)125
TABLE 77CANADA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)125
TABLE 78CANADA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)125
TABLE 79CANADA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)125
TABLE 80CANADA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)126
TABLE 81CANADA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)126
TABLE 82CANADA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)126
9.3EUROPE126
9.3.1EUROPE: ECOMMERCE PLATFORM MARKET DRIVERS127
9.3.2EUROPE: RECESSION IMPACT127
TABLE 83EUROPE: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)127
TABLE 84EUROPE: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)127
TABLE 85EUROPE: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)128
TABLE 86EUROPE: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)128
TABLE 87EUROPE: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)128
TABLE 88EUROPE: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)129
TABLE 89EUROPE: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)129
TABLE 90EUROPE: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)129
TABLE 91EUROPE: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2018–2022 (USD MILLION)130
TABLE 92EUROPE: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2023–2028 (USD MILLION)130
9.3.3UK130
9.3.3.1Entry of supermarkets and department stores into online shopping arena to fuel demand for eCommerce platforms130
TABLE 93UK: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)131
TABLE 94UK: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)131
TABLE 95UK: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)131
TABLE 96UK: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)131
TABLE 97UK: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)132
TABLE 98UK: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)132
TABLE 99UK: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)132
TABLE 100UK: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)133
9.3.4GERMANY133
9.3.4.1eCommerce platforms in Germany to offer better price conditions, wider product selection, and enhanced convenience133
TABLE 101GERMANY: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)133
TABLE 102GERMANY: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)133
TABLE 103GERMANY: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)134
TABLE 104GERMANY: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)134
TABLE 105GERMANY: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)134
TABLE 106GERMANY: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)135
TABLE 107GERMANY: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)135
TABLE 108GERMANY: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)135
9.3.5FRANCE135
9.3.5.1Gaining traction of digital wallets and online shopping to drive French market135
9.3.6SPAIN136
9.3.6.1Rapid shift in consumer behavior from traditional brick-and-mortar retail to online shopping to drive Spanish market136
9.3.7ITALY136
9.3.7.1Increasing investment by retailers in Italy to shift offline platforms to online136
9.3.8REST OF EUROPE136
9.4ASIA PACIFIC136
9.4.1ASIA PACIFIC: ECOMMERCE PLATFORM MARKET DRIVERS137
9.4.2ASIA PACIFIC: RECESSION IMPACT137
FIGURE 34ASIA PACIFIC: MARKET SNAPSHOT138
TABLE 109ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)138
TABLE 110ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)139
TABLE 111ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)139
TABLE 112ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)139
TABLE 113ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)139
TABLE 114ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)140
TABLE 115ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)140
TABLE 116ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)140
TABLE 117ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2018–2022 (USD MILLION)141
TABLE 118ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2023–2028 (USD MILLION)141
9.4.3CHINA141
9.4.3.1China to be leading market in Asia Pacific due to early adoption of digital platforms141
TABLE 119CHINA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)142
TABLE 120CHINA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)142
TABLE 121CHINA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)142
TABLE 122CHINA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)142
TABLE 123CHINA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)143
TABLE 124CHINA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)143
TABLE 125CHINA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)143
TABLE 126CHINA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)144
9.4.4INDIA144
9.4.4.1Make in India initiative to raise global competitiveness of Indian manufacturing sector, leading to eCommerce market growth144
TABLE 127INDIA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)144
TABLE 128INDIA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)145
TABLE 129INDIA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)145
TABLE 130INDIA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)145
TABLE 131INDIA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)145
TABLE 132INDIA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)146
TABLE 133INDIA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)146
TABLE 134INDIA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)146
9.4.5JAPAN146
9.4.5.1Rising adoption of cloud-based solutions to drive adoption of eCommerce platforms in Japan146
9.4.6SINGAPORE147
9.4.6.1Rising young and affluent population to drive adoption of eCommerce platforms in Singapore147
9.4.7AUSTRALIA & NEW ZEALAND (ANZ)147
9.4.7.1With technological advancements and growing eCommerce markets, retailers to adopt eCommerce platforms in ANZ147
TABLE 135ANZ: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)147
TABLE 136ANZ: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)148
TABLE 137ANZ: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)148
TABLE 138ANZ: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)148
TABLE 139ANZ: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)148
TABLE 140ANZ: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)149
TABLE 141ANZ: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)149
TABLE 142ANZ: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)149
9.4.8REST OF ASIA PACIFIC149
9.5MIDDLE EAST & AFRICA150
9.5.1MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET DRIVERS150
9.5.2MIDDLE EAST & AFRICA: RECESSION IMPACT150
TABLE 143MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)151
TABLE 144MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)151
TABLE 145MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)151
TABLE 146MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)151
TABLE 147MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)152
TABLE 148MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)152
TABLE 149MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)152
TABLE 150MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)153
TABLE 151MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2018–2022 (USD MILLION)153
TABLE 152MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2023–2028 (USD MILLION)153
9.5.3MIDDLE EAST153
9.5.3.1Kingdom of Saudi Arabia154
9.5.3.1.1Focus on adopting advanced communications and IT systems and digital economy to fuel eCommerce platform market growth154
TABLE 153KSA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)154
TABLE 154KSA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)154
TABLE 155KSA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)154
TABLE 156KSA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)155
TABLE 157KSA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)155
TABLE 158KSA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)155
TABLE 159KSA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)156
TABLE 160KSA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)156
9.5.3.2United Arab Emirates156
9.5.3.2.1Rapid shift of traditional brick-and-mortar retailers to online platforms to increase demand for eCommerce platforms156
TABLE 161UAE: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)156
TABLE 162UAE: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)157
TABLE 163UAE: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)157
TABLE 164UAE: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)157
TABLE 165UAE: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)157
TABLE 166UAE: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)158
TABLE 167UAE: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)158
TABLE 168UAE: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)158
9.5.3.3Rest of Middle East158
9.5.4AFRICA159
9.5.4.1Increasing digital skills of citizens and rising smartphone adoption to accelerate eCommerce platform market growth159
9.6LATIN AMERICA159
9.6.1LATIN AMERICA: ECOMMERCE PLATFORM MARKET DRIVERS159
9.6.2LATIN AMERICA: RECESSION IMPACT160
TABLE 169LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)160
TABLE 170LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)160
TABLE 171LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)160
TABLE 172LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)161
TABLE 173LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)161
TABLE 174LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)161
TABLE 175LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)162
TABLE 176LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)162
TABLE 177LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2018–2022 (USD MILLION)162
TABLE 178LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY, 2023–2028 (USD MILLION)162
9.6.3BRAZIL163
9.6.3.1Convenience and attractive promotions offered by eCommerce to attract Brazilian shoppers163
TABLE 179BRAZIL: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2018–2022 (USD MILLION)163
TABLE 180BRAZIL: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2023–2028 (USD MILLION)163
TABLE 181BRAZIL: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)163
TABLE 182BRAZIL: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)164
TABLE 183BRAZIL: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2018–2022 (USD MILLION)164
TABLE 184BRAZIL: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2023–2028 (USD MILLION)164
TABLE 185BRAZIL: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2018–2022 (USD MILLION)165
TABLE 186BRAZIL: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2023–2028 (USD MILLION)165
9.6.4MEXICO165
9.6.4.1Increasing adoption of IoT in Mexico to boost growth of eCommerce platform market165
9.6.5REST OF LATIN AMERICA165
10COMPETITIVE LANDSCAPE166
10.1OVERVIEW166
10.2STRATEGIES ADOPTED BY KEY PLAYERS166
TABLE 187OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN ECOMMERCE PLATFORM MARKET166
10.3COMPETITIVE SCENARIO167
10.4MARKET SHARE ANALYSIS OF TOP PLAYERS167
TABLE 188ECOMMERCE PLATFORM MARKET: DEGREE OF COMPETITION167
10.5COMPETITIVE BENCHMARKING168
TABLE 189PRODUCT FOOTPRINT WEIGHTAGE168
TABLE 190COMPETITIVE BENCHMARKING OF PLAYERS, BY OFFERING, ECOMMERCE MODEL, AND REGION168
TABLE 191ECOMMERCE PLATFORM MARKET: DETAILED LIST OF KEY STARTUP/SMES169
10.6MARKET RANKING OF KEY PLAYERS IN ECOMMERCE PLATFORM MARKET, 2023170
FIGURE 35MARKET RANKING OF KEY PLAYERS, 2023170
10.7COMPANY EVALUATION QUADRANT170
FIGURE 36COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE171
10.7.1STARS171
10.7.2EMERGING LEADERS171
10.7.3PERVASIVE PLAYERS171
10.7.4PARTICIPANTS171
FIGURE 37ECOMMERCE PLATFORM MARKET: COMPANY EVALUATION MATRIX, 2023172
10.8STARTUP/SME EVALUATION MATRIX METHODOLOGY AND DEFINITIONS173
FIGURE 38STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE173
10.8.1PROGRESSIVE COMPANIES173
10.8.2RESPONSIVE COMPANIES173
10.8.3DYNAMIC COMPANIES173
10.8.4STARTING BLOCKS173
FIGURE 39ECOMMERCE PLATFORM MARKET: STARTUP/SME EVALUATION MATRIX, 2023174
10.9COMPETITIVE SCENARIO174
10.9.1PRODUCT LAUNCHES174
TABLE 192PRODUCT LAUNCHES: JANUARY 2019–JUNE 2023175
10.9.2DEALS181
TABLE 193DEALS: JANUARY 2019–JUNE 2023181
10.10ECOMMERCE PLATFORM PRODUCT BENCHMARKING186
10.10.1PROMINENT ECOMMERCE SOLUTION PROVIDERS186
TABLE 194COMPARATIVE ANALYSIS OF ECOMMERCE PLATFORM PROVIDERS186
10.10.1.1Shopify eCommerce platform187
10.10.1.2BigCommerce solution187
10.10.1.3Adobe eCommerce platform188
10.10.1.4Squarespace eCommerce solution188
10.10.1.5S