Global Toy Market Outlook, 2025

Abstract
Bonafide Research in its report titled- Global Toy Market Outlook 2025, attempts at analyzing the global scenarios, trends, and patterns that are shaping up this USD 110.97 Billion market in 2019. The toy market globally has spread out pretty vastly with very different patterns and consumer behaviors across regions. Few underlying phenomena are observed globally but the regional traditional and cultural significance of toys remain unchanged. In this report, Bonafide Research has segmented the industry based on age category, by product, and by distribution channel through which the toys are made available to the consumers and has been studied in the context of the regions, major countries, and market leaders.
In a global context, when the toy market is segmented on the basis, the categories that we aimed at were 0-8 years category, 9-15 years category, and above 15 years category, it has been observed that the age category for 9-15 years category accounts for almost 50% market share. Not just globally, but also regionally the 9-15 years category hasn’t changed much from the approximate 50% mark over the years. This is because the 9-15 years category includes a vast portfolio of the product line through which it can also spread out to the older consumers of 0-8 years category and younger consumers of above 15 years category. Also, the 9-15 years category well-positioned to market branded and licensed toys which are seeing increased demand globally. The 0-8 years category toys mostly included infant/toddler toys such as object replicas, vehicles, and dolls. The above 15 years category’s market share can be seen gradually shrinking due to intense competition faced by the video gaming industry. It has been observed that the 0-8 years category shows signs of maturity in the more developed markets such as the US, UK, Germany, and France whereas the emerging markets in the global toy market landscape are seeing an expanding share of the category.
The toy market has a broad portfolio of product lines but has been diligently covered under the categories of action figures, arts & crafts toys, building sets, dolls, games and puzzles, infant/toddler/ preschool toys, youth electronics, outdoor & sports toys, plush toys, vehicle replicas, and explorative toys. Different type of toys has shown different type of demand in different countries according to the traditional relevance. However, outdoor & sports toys have the highest market share globally majorly driven by the United States which also happens to be the biggest toy market in the world as of 2019. The product lines are also expected to be changing to adapt and suit the changing preferences of consumers. Also, a boost in the demand for traditional toys is under the monitor in some of the MEA and Asia Pacific markets.
The toy market globally is characterized as highly fragmented and is driven by a large proportion of small and medium-sized enterprises. The entry barriers in the toy industry are low and easily available raw materials motivate entrepreneurs to venture into the industry. These small and medium-size firms form a very essential part of the supply chain in the industry. However, the emergence of these small and medium-size firms especially in Asia has also resulted in high volumes of fake and unlicensed products in the toy market which might be harmful to children during usage. The industry regulators are implementing strong protocols to control the distribution of fake and sub-par quality toys in the market with the help of supplier profiling and another measure, but the effectiveness of it difficult to measure.
The sales channels in the market have been broadly bifurcated into online sales channels and offline sales channels. The Covid-19 pandemic has acted as a catalyst to push the online sales channels in the market. For regions like North America, Europe, and Latin America where the majority proportion of annual sales of toys are generated during the festive seasons in winter, there has been a boost in the online sales of toys in this region. However, a robust e-commerce system also played a key role in the effective transition of consumers to move from offline retail stores, supermarkets to shop for toys online. For emerging markets such as Latin America, Asia Pacific, and MEA, the toy companies are expected to monitor the development of online sales channels for toys as these regions have exponential growth in internet users over the last half a decade.

Content
TABLE OF CONTENT

1. Executive Summary
2. Report Methodology
3. Global Toys Market Outlook
3.1. Market Size by Value
3.2. Market Share
3.2.1. By Age Group
3.2.2. By Product
3.2.3. By Sales Channel
3.2.4. By Region
3.2.5. By Country
3.2.6. By Company
4. North America Toys Market Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Age Group
4.2.2. By Product
4.2.3. By Sales Channel
4.2.4. By Country
4.3. US Toys Market Outlook
4.3.1. Market Size by Value
4.3.2. Market Share
4.3.2.1. By Age Group
4.3.2.2. By Product
4.3.2.3. By Sales Channel
4.4. Canada Toys Market Outlook
4.4.1. Market Size by Value
4.4.2. Market Share
4.4.2.1. By Age Group
4.4.2.2. By Product
4.4.2.3. By Sales Channel
4.5. Mexico Toys Market Outlook
4.5.1. Market Size by Value
4.5.2. Market Share
4.5.2.1. By Age Group
4.5.2.2. By Product
4.5.2.3. By Sales Channel
5. Europe Toys Market Outlook
5.1. Market Size by Value
5.2. Market Share
5.2.1. By Age Group
5.2.2. By Product
5.2.3. By Sales Channel
5.2.4. By Country
5.3. Germany Toys Market Outlook
5.3.1. Market Size by Value
5.3.2. Market Share
5.3.2.1. By Age Group
5.3.2.2. By Product
5.3.2.3. By Sales Channel
5.4. UK Toys Market Outlook
5.4.1. Market Size by Value
5.4.2. Market Share
5.4.2.1. By Age Group
5.4.2.2. By Product
5.4.2.3. By Sales Channel
5.5. France Toys Market Outlook
5.5.1. Market Size by Value
5.5.2. Market Share
5.5.2.1. By Age Group
5.5.2.2. By Product
5.5.2.3. By Sales Channel
5.6. Italy Toys Market Outlook
5.6.1. Market Size by Value
5.6.2. Market Share
5.6.2.1. By Age Group
5.6.2.2. By Product
5.6.2.3. By Sales Channel
5.7. Spain Toys Market Outlook
5.7.1. Market Size by Value
5.7.2. Market Share
5.7.2.1. By Age Group
5.7.2.2. By Product
5.7.2.3. By Sales Channel
5.8. Russia Toys Market Outlook
5.8.1. Market Size by Value
5.8.2. Market Share
5.8.2.1. By Age Group
5.8.2.2. By Product
5.8.2.3. By Sales Channel
6. Asia Pacific Toys Market Outlook
6.1. Market Size by Value
6.2. Market Share
6.2.1. By Age Group
6.2.2. By Product
6.2.3. By Sales Channel
6.2.4. By Country
6.3. China Toys Market Outlook
6.3.1. Market Size by Value
6.3.2. Market Share
6.3.2.1. By Age Group
6.3.2.2. By Product
6.3.2.3. By Sales Channel
6.4. Japan Toys Market Outlook
6.4.1. Market Size by Value
6.4.2. Market Share
6.4.2.1. By Age Group
6.4.2.2. By Product
6.4.2.3. By Sales Channel
6.5. India Toys Market Outlook
6.5.1. Market Size by Value
6.5.2. Market Share
6.5.2.1. By Age Group
6.5.2.2. By Product
6.5.2.3. By Sales Channel
6.6. Australia Toys Market Outlook
6.6.1. Market Size by Value
6.6.2. Market Share
6.6.2.1. By Age Group
6.6.2.2. By Product
6.6.2.3. By Sales Channel
7. Latin America Toys Market Outlook
7.1. Market Size by Value
7.2. Market Share
7.2.1. By Age Group
7.2.2. By Product
7.2.3. By Sales Channel
7.2.4. By Country
7.3. Brazil Toys Market Outlook
7.3.1. Market Size by Value
7.3.2. Market Share
7.3.2.1. By Age Group
7.3.2.2. By Product
7.3.2.3. By Sales Channel
7.4. Argentina Toys Market Outlook
7.4.1. Market Size by Value
7.4.2. Market Share
7.4.2.1. By Age Group
7.4.2.2. By Product
7.4.2.3. By Sales Channel
7.5. Colombia Toys Market Outlook
7.5.1. Market Size by Value
7.5.2. Market Share
7.5.2.1. By Age Group
7.5.2.2. By Product
7.5.2.3. By Sales Channel
8. Middle East & Africa Toys Market Outlook
8.1. Market Size by Value
8.2. Market Share
8.2.1. By Age Group
8.2.2. By Product
8.2.3. By Sales Channel
8.2.4. By Country
8.3. Saudi Arabia Toys Market Outlook
8.3.1. Market Size by Value
8.3.2. Market Share
8.3.2.1. By Age Group
8.3.2.2. By Product
8.3.2.3. By Sales Channel
8.4. UAE Toys Market Outlook
8.4.1. Market Size by Value
8.4.2. Market Share
8.4.2.1. By Age Group
8.4.2.2. By Product
8.4.2.3. By Sales Channel
8.5. Qatar Toys Market Outlook
8.5.1. Market Size by Value
8.5.2. Market Share
8.5.2.1. By Age Group
8.5.2.2. By Product
8.5.2.3. By Sales Channel
8.6. South Africa Toys Market Outlook
8.6.1. Market Size by Value
8.6.1.1. By Age Group
8.6.1.2. By Product
8.6.1.3. By Sales Channel
9. Market Dynamics
9.1. Key Drivers
9.2. Key Challenges
10. Market Trends and Developments
10.1. Educational and Interactive Toys
10.2. Toys Inspired by Fictional Characters and Cults.
10.3. Gender Neutral Toys and Toys Challenging Stereotypes.
11. Company Profiles
11.1.1. Bandai Namco Entertainment Inc.
11.1.2. Dream International
11.1.3. Hasbro
11.1.4. Jakks Pacific, Inc.
11.1.5. LEGO Group
11.1.6. Mattel Inc.
11.1.7. Playmobil
11.1.8. Ravensburger
11.1.9. Vtech
11.1.10. Clementoni
11.1.11. Goliath Games
11.1.12. Kids II, Inc.
11.1.13. KNEX Industries
12. Strategic Recommendations
13. Disclaimer



Table 1: Global Toys Market Share By Product (2014, 2019 & 2025F)
Table 2: Global Toys Market Growth By Product (2014, 2019 & 2025F)
Table 3: Global Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 4: Global Toys Market Share by Region (2014, 2019 & 2025F)
Table 5: Global Toys Market Share by Country (2014, 2019 & 2025F)
Table 6: North America Toys Market Share by Product (2014, 2019 & 2025F)
Table 7: North America Toys Market Growth By Product (2014, 2019 & 2025F)
Table 8: North America Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 9: North America Toys Market Share by Country (2014, 2019 & 2025F)
Table 10: US Toys Market Share By Product (2014, 2019 & 2025F)
Table 11: US Toys Market Growth By Product (2014, 2019 & 2025F)
Table 12: US Market Share By Sales Channel (2014, 2019 & 2025F)
Table 13: Mexico Market Share By Product (2014, 2019 & 2025F)
Table 14: Canada Toys Market Growth By Product (2014, 2019 & 2025F)
Table 15: Canada Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 16: Mexico Market Share By Product (2014, 2019 & 2025F)
Table 17: Mexico Toys Market Growth By Product (2014, 2019 & 2025F)
Table 18: Mexico Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 19: Europe Toys Market Share by Product (2014, 2019 & 2025F)
Table 20: Europe Toys Market Growth By Product (2014, 2019 & 2025F)
Table 21: Europe Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 22: Europe Toys Market Share by Country (2014, 2019 & 2025F)
Table 23: Germany Toys Market Share by Product (2014, 2019 & 2025F)
Table 24: Germany Toys Market Growth by Product (2014, 2019 & 2025F)
Table 25: GermanToys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 26: UK Toys Market Share by Product (2014, 2019 & 2025F)
Table 27: UK Toys Market Growth by Product (2014, 2019 & 2025F)
Table 28: UK Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 29: France Market Share by Product (2014, 2019 & 2025F)
Table 30: France Toys Market Growth by Product (2014, 2019 & 2025F)
Table 31: France Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 32: Italy Toys Market Share by Product (2014, 2019 & 2025F)
Table 33: Italy Toys Market Growth by Product (2014, 2019 & 2025F)
Table 34: Italy Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 35: Spain Toys Market Share by Product (2014, 2019 & 2025F)
Table 36: Spain Toys Market Growth by Product (2014, 2019 & 2025F)
Table 37: Spain Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 38: Russia Market Share by Product (2014, 2019 & 2025F)
Table 39: Russia Toys Market Growth by Product (2014, 2019 & 2025F)
Table 40: Russia Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 41: Asia Pacific Toy Market Share By Product (2014, 2019 & 2025F)
Table 42:: Asia Pacific Toys Market Growth By Product (2014, 2019 & 2025F)
Table 43: Asia Pacific Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 44: Asia Pacific Toys Market Share by Country (2014, 2019 & 2025F)
Table 45: China Toy Market Share By Product (2014, 2019 & 2025F)
Table 46: China Toys Market Growth by Product (2014, 2019 & 2025F)
Table 47: China Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 48: Japan Toy Market Share By Product (2014, 2019 & 2025F)
Table 49: Japan Toys Market Share By Product (2014, 2019 & 2025F)
Table 50: Japan Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 51: India Toy Market Share By Product (2014, 2019 & 2025F)
Table 52: India Toys Market Growth By Product (2014, 2019 & 2025F)
Table 53: India Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 54: Australia Toy Market Share By Product (2014, 2019 & 2025F)
Table 55: Australia Toys Market Growth By Product (2014, 2019 & 2025F)
Table 56: Australia Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 57: Latin America Toys Market Share by Product (2014, 2019 & 2025F)
Table 58: Latin America Toys Market Growth By Product (2014, 2019 & 2025F)
Table 59: Latin America Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 60: Latin America Toys Market Share by Country (2014, 2019 & 2025F)
Table 61: Brazil Toys Market Share by Product (2014, 2019 & 2025F)
Table 62: Brazil Toys Market Growth by Product (2014, 2019 & 2025F)
Table 63: Brazil Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 64: Argentina Toys Market Share by Product (2014, 2019 & 2025F)
Table 65: Argentina Toys Market Growth by Product (2014, 2019 & 2025F)
Table 66: Argentina Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 67: Colombia Toys Market Share by Product (2014, 2019 & 2025F)
Table 68: Colombia Toys Market Growth by Product (2014, 2019 & 2025F)
Table 69: Colombia Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 70: Middle East and Africa Toys Market Share by Product (2014, 2019 & 2025F)
Table 71: Middle East and Africa Toys Market Share by Product (2014, 2019 & 2025F)
Table 72: Middle East and Africa Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 73: Middle East & Africa Toys Market Share by Country (2014, 2019 & 2025F)
Table 74: Saudi Arabia Toys Market Share by Product (2014, 2019 & 2025F)
Table 75: Saudi Arabia Toys Market Growth by Product (2014, 2019 & 2025F)
Table 76: Saudi Arabia Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 77: UAE Toys Market Share by Product (2014, 2019 & 2025F)
Table 78: UAE Toys Market Growth by Product (2014, 2019 & 2025F)
Table 79: UAE Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 80: Qatar Toys Market Share by Product (2014, 2019 & 2025F)
Table 81: Qatar Toys Market Growth by Product (2014, 2019 & 2025F)
Table 82: Qatar Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 83: South Africa Toys Market Share by Product (2014, 2019 & 2025F)
Table 84: South Africa Toys Market Growth by Product (2014, 2019 & 2025F)
Table 85: South Africa Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 86: Key Facts of Bandai Namco Entertainment
Table 87: Key Facts of Dream International
Table 88: Key Facts of Hasbro
Table 89: Key Facts of Jakks Pacific Inc.
Table 90: Key Facts of LEGO Group
Table 91: Key Facts of Mattel Inc.
Table 92: Key Facts of Playmobil
Table 93: Key Facts of Ravensburger
Table 94: Key Facts of Vtech
Table 95: Key Facts of Clementoni
Table 96: Key Facts of Goliath Games
Table 97: Key Facts of Kids II, Inc
Table 98: Key Facts of KNEX Industries