North America Toy Market Outlook, 2025

Abstract
The North American toy market is primarily driven by the progress of the United States toy market. As per Bonafide Research’s report titled North America Toy Market Outlook, 2025 the North America Toy Market was valued at USD 28.95 Billion in 2014. Bonafide Research has further forecasted that the North American toy market will be worth over USD 35 Billion by the end of the forecasted period, holding over a quater of the global market share.
In the research report titled- North America Toy Market, Bonafide Research has sliced the market to create appropriate segments to present a clear picture of the region’s toy market. The North America toy market has been segmented based on age categories to which the toys cater, the range of product lines, and the sales and distribution channel available. According to the age group wise segmentation, Bonafide Research has categorized the market for 0-8-year-old children, 9-15 years old children, and above 15-year-old children. The major product lines taken into consideration in the market research are action figures, arts and crafts, dolls, building sets, games/puzzles, infant toddlers, youth electronics, outdoor sports and toys, plush and vehicles, explorative toys.
Despite a slow growth rate of roughly 0.60% on a year-on-year basis, the region is showing growth in its 0-8 years category of toys in the toy market which points that consumer’s spending in this category has increased. This can also be a result of new product innovations in this category. The category of 0-8 years toys usually consists of miniature replicas and other very basic and traditional toys which gives enough scope for the manufacturers to bring something new to the market. This is also coupled with a reduction in the market share of the toy category for the above 15 age group as this category faces stiff competition from the video games and computer gaming markets. This can also explain why the market share of youth electronics so less in the North America Markets. The most demanded toys in the North America market is the outdoor and sports toy category. Children early in their schooling life adopt outdoor sports as their hobbies which is usually fuelled by the sporting culture given by the elementary and high schools in the region. The sales channels in the region are very broadly categorized into online and offline sales channels so that the broader themes pervading can be captured and explained. It has been observed and forecasted positively that although the offline sales channels will continue to play a crucial role in the growth of the toy market in the region, the online sales channels are also rapidly expanding and many of the toy majors operating in the region have resorted to the online modes of selling toys. Part of this expected growth in online sales is supported because of the shopping trends that have been observed during the pandemic. As the respective governments imposed lockdowns and social isolations and another containment measure, many people shifted to online shopping for sales during the festive year. In the region, the majority proportion of annual sales happen during the winter festive season. As the consumers have experienced the feasibility and convenience of buying toys online, we can expect a lasting change in their mode of shopping preference. North America is also home to some of the major toy companies in the world including Hasbro, Mattel, Fisher-Price, and many others.

Content
TABLE OF CONTENT

1. Executive Summary
2. Report Methodology
3. Global Toys Market Outlook
3.1. Market Size by Value
3.2. Market Share
3.2.1. By Age Group
3.2.2. By Product
3.2.3. By Sales Channel
3.2.4. By Region
3.2.5. By Country
3.2.6. By Company
4. North America Toys Market Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Age Group
4.2.2. By Product
4.2.3. By Sales Channel
4.2.4. By Country
4.3. US Toys Market Outlook
4.3.1. Market Size by Value
4.3.2. Market Share
4.3.2.1. By Age Group
4.3.2.2. By Product
4.3.2.3. By Sales Channel
4.4. Canada Toys Market Outlook
4.4.1. Market Size by Value
4.4.2. Market Share
4.4.2.1. By Age Group
4.4.2.2. By Product
4.4.2.3. By Sales Channel
4.5. Mexico Toys Market Outlook
4.5.1. Market Size by Value
4.5.2. Market Share
4.5.2.1. By Age Group
4.5.2.2. By Product
4.5.2.3. By Sales Channel
5. Market Dynamics
5.1. Key Drivers
5.2. Key Challenges
6. Market Trends and Developments
6.1. Educational and Interactive Toys
6.2. Toys Inspired by Fictional Characters and Cults.
6.3. Gender Neutral Toys and Toys Challenging Stereotypes.
7. Company Profiles
7.1.1. Bandai Namco Entertainment Inc.
7.1.2. Dream International
7.1.3. Hasbro
7.1.4. Jakks Pacific, Inc.
7.1.5. LEGO Group
7.1.6. Mattel Inc.
7.1.7. Playmobil
7.1.8. Ravensburger
7.1.9. Vtech
7.1.10. Clementoni
7.1.11. Goliath Games
7.1.12. Kids II, Inc.
7.1.13. KNEX Industries
8. Strategic Recommendations
9. Disclaimer

List Of Table
Table 1: Global Toys Market Share By Product (2014, 2019 & 2025F)
Table 2: Global Toys Market Growth By Product (2014, 2019 & 2025F)
Table 3: Global Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 4:Global Toys Market Share by Region (2014, 2019 & 2025F)
Table 5: Global Toys Market Share by Country (2014, 2019 & 2025F)
Table 6: North America Toys Market Share by Product (2014, 2019 & 2025F)
Table 7: North America Toys Market GrowthBy Product (2014, 2019 & 2025F)
Table 8: North America Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 9: North America Toys Market Share by Country (2014, 2019 & 2025F)
Table 10: US Toys Market Share By Product (2014, 2019 & 2025F)
Table 11: US Toys Market GrowthBy Product (2014, 2019 & 2025F)
Table 12: US Market Share By Sales Channel (2014, 2019 & 2025F)
Table 13: Mexico Market Share By Product (2014, 2019 & 2025F)
Table 14: Canada Toys Market GrowthBy Product (2014, 2019 & 2025F)
Table 15: Canada Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 16: Mexico Market Share By Product (2014, 2019 & 2025F)
Table 17: Mexico Toys Market GrowthBy Product (2014, 2019 & 2025F)
Table 18: Mexico Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 19: Key Facts of Bandai Namco Entertainment
Table 20: Key Facts of Dream International
Table 21: Key Facts of Hasbro
Table 22: Key Facts of Jakks Pacific Inc.
Table 23: Key Facts of LEGO Group
Table 24: Key Facts of Mattel Inc.
Table 25: Key Facts of Playmobil
Table 26: Key Facts of Ravensburger
Table 27: Key Facts of Vtech
Table 28: Key Facts of Clementoni
Table 29: Key Facts of Goliath Games
Table 30: Key Facts of Kids II, Inc
Table 31: Key Facts of KNEX Industries