Latin America Toy Market Outlook, 2025

Abstract
Latin America is the lowest contributing region in the global toy market. In the research study undertaken by Bonafide Research titled- Latin America Toy Market Outlook, 2025, Bonafide attempts to present a clear picture of the toy market landscape in the region. In the year 2014, the Latin American toy market was valued at roughly USD 3.36 Billion. Taking into consideration the unfavorable economic trends in the region, Bonafide Research has forecasted the toy market value to reach more than USD 6 Billion by 2025.
In this report, Bonafide Research attempts to segment Latin America based on the age group that the toys cater to, the product categories, and the sales channels through which the toys are distributed in the market. Based on age groups, toys have been categorized into toys for the 0-8 years category, the 9-15 years category, and the above 15 years category. The product categories include action figures, arts and crafts, building sets, dolls, games and puzzles, infant /toddler toys, youth electronics, outdoors and sports toys, plush toys, miniature vehicle replicas, and explorative toys. Bonafide Research has tried to study each category and elaborate on them by also discussing the underlying economic and demographic themes.
Latin American is the lowest contributing region in the global toy market with a share of a little less than 5% in the world market. The Latin American toy market is highly unstructured and fragmented. With an uncertain political landscape in the region, the toy market in Latin America faced severe challenges and struggled to generate value. Negative consumer sentiments and decreasing consumer confidence plagued the growth of the Latin American toy market. With the lack of impetus provided to the middle-class strata of the region, the sales could not get the potential boost that it required. Sales were also impacted by reduced purchasing power, rising inflation, and a high unemployment rate. The household income in the Latin American households experienced a low growth rate which made the consumers highly price-focused. The big players in the Latin America region also face intense competition against local regional players due to price sensitivity and the highly elastic demand for toys in the region. The leading companies operating in Latin America are Mattel, LEGO, and Hasbro among many others.
The social and human cost of the pandemic has been immense and has added friction to the forecasting rates of the market. Over 16 million people are estimated to have fallen into poverty. Inequality levels are expected to have increased in most countries and the employment levels have sunk below the pre-crisis numbers. Data reflects that in the region about 18 million people have been infected and half a million have lost life to the pandemic. The failure to control the second wave of infections, imposition of new lockdowns have affected consumer’s behavior and would drag the growth rates. Also, the weaker rebound in labor markets has caused operations and growth in small and medium-size as well as unorganized markets for toys highly dicey. However, the success in vaccination in containing the pandemic in other countries shed some light on relief in the overall economy and a well-structured support fiscal policy is expected to bolster the economy and the Latin America toy market.

Content
TABLE OF CONTENT

1. Executive Summary
2. Report Methodology
3. Global Toys Market Outlook
3.1. Market Size by Value
3.2. Market Share
3.2.1. By Age Group
3.2.2. By Product
3.2.3. By Sales Channel
3.2.4. By Region
3.2.5. By Country
3.2.6. By Company
4. Latin America Toys Market Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Age Group
4.2.2. By Product
4.2.3. By Sales Channel
4.2.4. By Country
4.3. Brazil Toys Market Outlook
4.3.1. Market Size by Value
4.3.2. Market Share
4.3.2.1. By Age Group
4.3.2.2. By Product
4.3.2.3. By Sales Channel
4.4. Argentina Toys Market Outlook
4.4.1. Market Size by Value
4.4.2. Market Share
4.4.2.1. By Age Group
4.4.2.2. By Product
4.4.2.3. By Sales Channel
4.5. Colombia Toys Market Outlook
4.5.1. Market Size by Value
4.5.2. Market Share
4.5.2.1. By Age Group
4.5.2.2. By Product
4.5.2.3. By Sales Channel
5. Market Dynamics
5.1. Key Drivers
5.2. Key Challenges
6. Market Trends and Developments
6.1. Educational and Interactive Toys
6.2. Toys Inspired by Fictional Characters and Cults.
6.3. Gender Neutral Toys and Toys Challenging Stereotypes.
7. Company Profiles
7.1.1. Bandai Namco Entertainment Inc.
7.1.2. Dream International
7.1.3. Hasbro
7.1.4. Jakks Pacific, Inc.
7.1.5. LEGO Group
7.1.6. Mattel Inc.
7.1.7. Playmobil
7.1.8. Ravensburger
7.1.9. Vtech
7.1.10. Clementoni
7.1.11. Goliath Games
7.1.12. Kids II, Inc.
7.1.13. KNEX Industries
8. Strategic Recommendations
9. Disclaimer

List Of Table
Table 1: Global Toys Market Share By Product (2014, 2019 & 2025F)
Table 2: Global Toys Market Growth By Product (2014, 2019 & 2025F)
Table 3: Global Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 4: Global Toys Market Share by Region (2014, 2019 & 2025F)
Table 5: Global Toys Market Share by Country (2014, 2019 & 2025F)
Table 6: Latin America Toys Market Share by Product (2014, 2019 & 2025F)
Table 7: Latin America Toys Market Growth By Product (2014, 2019 & 2025F)
Table 8: Latin America Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 9: Latin America Toys Market Share by Country (2014, 2019 & 2025F)
Table 10: Brazil Toys Market Share by Product (2014, 2019 & 2025F)
Table 11: Brazil Toys Market Growth by Product (2014, 2019 & 2025F)
Table 12: Brazil Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 13: Argentina Toys Market Share by Product (2014, 2019 & 2025F)
Table 14: Argentina Toys Market Growth by Product (2014, 2019 & 2025F)
Table 15: Argentina Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 16: Colombia Toys Market Share by Product (2014, 2019 & 2025F)
Table 17: Colombia Toys Market Growth by Product (2014, 2019 & 2025F)
Table 18: Colombia Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 19: Key Facts of Bandai Namco Entertainment
Table 20: Key Facts of Dream International
Table 21: Key Facts of Hasbro
Table 22: Key Facts of Jakks Pacific Inc.
Table 23: Key Facts of LEGO Group
Table 24: Key Facts of Mattel Inc.
Table 25: Key Facts of Playmobil
Table 26: Key Facts of Ravensburger
Table 27: Key Facts of Vtech
Table 28: Key Facts of Clementoni
Table 29: Key Facts of Goliath Games
Table 30: Key Facts of Kids II, Inc
Table 31: Key Facts of KNEX Industries