Europe RTD Alcoholic Beverage Market to 2027 - Regional Analysis and Forecasts by Base Type (Whiskey, Rum, Vodka, Gin, Others); Packaging Type (Bottles, Cans, Others); Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, and Others), and Country

Abstract
The RTD alcoholic beverages market in Europe was valued at US$ 4,927.2 million in 2018 and is projected to reach US$ 7,452.1 million by 2027; it is expected to grow at a CAGR of 4.8% from 2019–2027. The increasing demand for RTD alcoholic beverages in the UK, Italy, Germany, and Finland is anticipated to propel the market growth in Europe.

Alcoholic beverages are mainly a fermented form of sugars in berries, grains, fruits, and other ingredients that mainly contains ethyl/ethanol alcohol. The demand for various RTD alcoholic beverages is growing at a faster pace in Germany, France, Italy, the UK, Russia, and the Rest of Europe. Changing drinking habits and lifestyle of millennials backed by increasing disposable income of consumers are acting as key growth factors in the region. The increasing trend of drinking of RTD alcoholic beverages in social gatherings is creating lucrative opportunities for manufacturers of alcoholic beverages across Europe. Beers and wines are gaining popularity among young consumers across Europe. The RTD alcoholic beverages market in Europe is segmented into base type, packaging type, and distribution channel. Based on base type, the RTD alcoholic beverages market is further segmented into whiskey, rum, vodka, gin, and others, which is further sub-segmented into numerous sub-types. The market is increasing in size for RTD alcoholic beverages due to many reasons, the major being their instant consumption. They are not dependent on any kind of mixing process before consumption.

Currently, the RTD alcoholic beverage consumption is continuously growing with the rise in disposable income and increasing buying power of consumers. Millennials are looking forward to consuming high-end and super-premium beverages, which are also surpassing the growth of premium RTD alcoholic beverages. In addition, the trend is followed by other classes of population owing to high growth in economy, and product innovation has drawn its attention toward more expensive products. The modern trends in premiumization and growing demand from consumers are also fostering the need for more innovative RTD alcoholic beverages, which further boost the market growth. Moreover, many new pre-mixers are introduced in the market that is produced from both premium quality spirits and mixers. The premium products provide an authentic taste to the RTD alcoholic beverage products.

Along with this, the growth in creative cocktails and an increase in cocktail culture have augmented the trend for super-premium RTD alcoholic beverages. The product innovation in different types of beverages such as flavored liquors and mixing variety of flavors together are fetching modernization in the RTD alcoholic beverage industry. A wide variety of brands in premium and super-premium products are available. The trend toward “drinking less but better” also continues to increase the demand for premium RTD alcoholic beverages.

The RTD alcoholic beverage market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Germany accounted for the largest share of the RTD alcoholic beverages market in Europe in 2018; it is likely to maintain its dominance during the forecast period. The Rest of Europe was considered as the fastest-growing region in the RTD alcoholic beverages market in 2018 in Europe and is likely to maintain its dominance during the forecast period. With the growth in the consumption of low fat, low calories, and enhanced flavored beverages, the demand for RTD alcoholic beverages has substantially grown in the region. The consumer’s attraction toward the innovative product, especially in the design of cans, is also propelling the growth of the market in the region.

A few players present in the RTD alcoholic market in Europe are Anheuser-Busch InBev NV; Asahi Group Holdings, Ltd.; Bacardi Limited; Carlsberg Breweries A/S; Suntory Holdings Limited; Brown-Forman; Diageo plc.; Davide Campari-Milano S.p.A.; and Molson Coors Brewing Company.

The overall RTD alcoholic beverages market size in Europe has been derived using both primary and secondary sources. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the RTD alcoholic beverages market in Europe. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the RTD alcoholic beverages market in Europe.

Content
TABLE OF CONTENTS
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 RTD Alcoholic Beverages Market, by Base Type
1.3.2 RTD Alcoholic Beverages Market, by Packaging Type
1.3.3 RTD Alcoholic Beverages Market, by Distribution Channel
1.3.4 Europe RTD alcoholic beverages Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. RTD Alcoholic Beverages Market Landscape
4.1 Market Overview
4.1.1 Europe PEST Analysis
5. RTD Alcoholic Beverages Market - Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Rising preference towards low-content alcoholic beverages
5.1.2 Growing preference for RTD alcoholic beverages amongst millennial
5.2 Key Market Restraints
5.2.1 High custom duties imposed on alcohol
5.3 Key Market Opportunities:
5.3.1 Introduction of new flavours and improved form of product packaging
5.4 Key Future Trends:
5.4.1 Upsurge in the consumption of premium RTD alcoholic beverages
5.5 Impact Analysis
6. RTD Alcoholic Beverages - Europe Market Analysis
6.1 Europe RTD alcoholic beverages Market Overview
6.2 Europe RTD alcoholic beverages Market Forecast and Analysis
7. Europe RTD Alcoholic Beverages Market Analysis - By Base Type
7.1 Overview
7.2 Europe RTD Alcoholic Beverages Market Breakdown, By Base Type, 2018 & 2027
7.3 Whisky
7.3.1 Overview
7.3.2 Europe Whiskey Market Revenue and Forecasts to 2027 (US$ Mn)
7.4 Rum
7.4.1 Overview
7.4.2 Europe Rum Market Revenue and Forecasts to 2027 (US$ Mn)
7.5 Vodka
7.5.1 Overview
7.5.2 Europe Vodka Market Revenue and Forecasts to 2027 (US$ Mn)
7.6 Gin
7.6.1 Overview
7.6.2 Others Market Revenue and Forecasts to 2027 (US$ Mn)
7.7 Others
7.7.1 Overview
7.7.2 Others Market Revenue and Forecasts to 2027 (US$ Mn)
8. Europe RTD Alcoholic Beverages Market Analysis - By Packaging Type
8.1 Overview
8.2 Europe RTD Alcoholic Beverages Market Breakdown, By Packaging Type, 2018 & 2027
8.3 Bottles
8.3.1 Europe Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)
8.4 Cans
8.4.1 Europe Cans Market Revenue Forecasts to 2027 (US$ Mn)
8.5 Others
8.5.1 Europe Others Market Revenue Forecast to 2027 (US$ Mn)
9. Europe RTD Alcoholic Beverages Market Analysis - By Distribution Channel
9.1 Overview
9.2 Europe RTD Alcoholic Beverages Market Breakdown, By Distribution Channel, 2018 & 2027
9.3 Hypermarkets and supermarkets
9.3.1 Europe Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)
9.4 Specialty Stores
9.4.1 Europe Specialty Stores Market Revenue Forecast to 2027 (US$ Mn)
9.5 Others
9.5.1 Europe others Market Revenue Forecast to 2027 (US$ Mn)
10. RTD Alcoholic Beverages Market - Country Analysis
10.1 Overview
10.1.1 Europe RTD Alcoholic Beverages Market Breakdown, by Key Countries
10.1.1.1 Germany RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ Mn)
10.1.1.1.1 Germany RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.1.2 Germany RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.1.3 Germany RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.2 France RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ Mn)
10.1.1.2.1 France RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.2.2 France RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.2.3 France RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.3 Italy RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ Mn)
10.1.1.3.1 Italy RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.3.2 Italy RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.3.3 Italy RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.4 UK RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ Mn)
10.1.1.4.1 UK RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.4.2 UK RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.4.3 UK RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.5 Russia RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ Mn)
10.1.1.5.1 Russia RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.5.2 Russia RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.5.3 Russia RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.6 Rest of Europe RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ Mn)
10.1.1.6.1 Rest of Europe RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.6.2 Rest of Europe RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.6.3 Rest of Europe RTD Alcoholic Beverages Market Breakdown by Distribution Channel
11. Industry Landscape
11.1 Product News
12. Company Profiles
12.1 Anheuser-Busch InBev NV
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Product And Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Asahi Group Holdings, Ltd.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Product And Services
12.2.4 Financial overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Bacardi Limited
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Product And Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Carlsberg Breweries A/S
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Product And Services
12.4.4 Financial overview
12.4.5 SWOT Analysis
12.5 Suntory Holdings Limited
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Product And Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.6 Brown-Forman
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Product And Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Heineken N.V.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.8 Diageo plc.
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Davide Campari-Milano S.p.A.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Product And Services
12.9.4 Financial overview
12.9.5 SWOT Analysis
12.10 Molson Coors Brewing Company
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
13. Appendix
13.1 About The Insight Partners
13.2 Glossary



LIST OF TABLES
Table 1. Europe RTD Alcoholic Beverages Market Revenue and Forecasts to 2027 (US$ Mn)
Table 2. Europe RTD Alcoholic Beverages Market Revenue and Forecasts to 2027 - By Base Type (US$ Mn)
Table 3. Germany RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 - By Base Type (US$ Mn)
Table 4. Germany RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 - By Packaging Type (US$ Mn)
Table 5. Germany RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 - By Distribution Channel (US$ Mn)
Table 6. France RTD Alcoholic Beverages Market Forecasts To 2027 - By Base Type (US$ Mn)
Table 7. France RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Packaging Type (US$ Mn)
Table 8. France RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 - By Distribution Channel (US$ Mn)
Table 9. Italy RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Base Type (US$ Mn)
Table 10. Italy RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 - By Packaging Type (US$ Mn)
Table 11. Italy RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 - By Distribution Channel (US$ Mn)
Table 12. UK RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 - By Base Type (US$ Mn)
Table 13. UK RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Packaging Type (US$ Mn)
Table 14. UK RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 - By Distribution Channel (US$ Mn)
Table 15. Russia RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Base Type (US$ Mn)
Table 16. Russia RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Packaging Type (US$ Mn)
Table 17. Russia RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 - By Distribution Channel (US$ Mn)
Table 18. Rest of Europe RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Base Type (US$ Mn)
Table 19. Rest of Europe RTD Alcoholic Beverages Market Revenue Forecasts To 2027 - By Packaging Type (US$ Mn)
Table 20. Rest of Europe RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 - By Distribution Channel (US$ Mn)
Table 21. Glossary of Terms, Global RTD Alcoholic Beverages Market


LIST OF FIGURES
Figure 1. Europe RTD Alcoholic Beverages Market Segmentations
Figure 2. Europe RTD Alcoholic Beverages Market Segmentation - By Country
Figure 3. Europe RTD Alcoholic Beverages Market Overview
Figure 4. Vodka Held Largest Share In The Europe RTD Alcoholic Beverages Market By Product
Figure 5. Germany, Dominated The Europe RTD Alcoholic Beverages Market In 2018
Figure 6. Europe RTD Alcoholic Beverages Market, Industry Landscape
Figure 7. Europe - PEST Analysis
Figure 8. RTD Alcoholic Beverages market Impact Analysis of Driver and Restraints
Figure 9. Europe RTD Alcoholic Beverages Market Forecast And Analysis, (US$ Mn)
Figure 10. Europe RTD Alcoholic Beverages Market Breakdown by Base Type, 2018 & 2027 (%)
Figure 11. Europe Whiskey Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 12. Europe Rum Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 13. Europe Vodka Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 14. Europe Gin Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 15. Europe Other Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 16. Europe RTD Alcoholic Beverages Market Breakdown, By Packaging Type, by value, to 2027 (US$ Mn)
Figure 17. Europe Bottles Sales Market Revenue Forecasts To 2027 (US$ Mn)
Figure 18. Europe Cans Market Revenue Forecasts To 2027 (US$ Mn)
Figure 19. Europe Others Market Revenue Forecasts To 2027 (US$ Mn)
Figure 20. Europe RTD Alcoholic Beverages Market Breakdown, By Distribution channel, By value, To 2027 (US$ Mn)
Figure 21. Europe Supermarkets and Hypermarkets Market Revenue Forecasts To 2027 (US$ Mn)
Figure 22. Europe Specialty Stores Market Revenue Forecasts To 2027 (US$ Mn)
Figure 23. Europe Others Market Revenue Forecasts To 2027 (US$ Mn)
Figure 24. Europe RTD Alcoholic Beverages Market Breakdown by Key Countries, 2018 & 2027(%)
Figure 25. Germany RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 26. France RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 27. Italy RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 28. UK RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 29. Russia RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 30. Rest of Europe RTD Alcoholic Beverages market Revenue Forecasts To 2027 (US$ Mn)