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India White Putty Market, By Surface of Application (Interior & Exterior), By Purity (99% & >99%), By Pack Size (Up to 5 Kg, 20Kg, 30Kg, 40Kg & Above), By Type (Cement Based and Acrylic Based), By End Use (Residential, Commercial, Industrial & Infrastructure), Competition, Forecast & Opportunities, 2025

India White Putty Market, By Surface of Application (Interior & Exterior), By Purity (99% & >99%), By Pack Size (Up to 5 Kg, 20Kg, 30Kg, 40Kg & Above), By Type (Cement Based and Acrylic Based), By End Use (Residential, Commercial, Industrial & Infrastructure), Competition, Forecast & Opportunities, 2025

White Putty demand in India witness a CAGR of more than 9% during 2015-2019 and is anticipated to grow at around 11% during the forecast period. Putty is a fine white colored substance that is used to provide a smooth surface on the walls. It is a linseed-oil based product with high plasticity, used to fix glass panes into frames and to fill cracks or holes in woodwork, among others. Additionally, putties can be used for firestopping as well as for padding of electrical outlet boxes in fire-resistance rated drywall assemblies. In this case, hydrates in the putty produce an endothermic reaction to mitigate heat transfer to the unexposed side.

Growing population, improving standard of living, increase in income levels and changing lifestyles, rising urbanization and government infrastructure plans are some of the vital factors driving the white putty market. Additionally, the use of white putty before paint increases the life of paint. The best part about wall putty is that it can be used on both dry and wet walls and can be applied on interior as well as exterior wall finishing.

India white putty market is segmented based on type, surface of application, purity, pack size, end use, region and company. Based on type, market is bifurcated into cement based and acrylic based, with cement based segment dominating the market. On the basis of application segment, the market is categorized into interior and exterior, with the former accounting for the majority market share. The ‘cement based’ and ‘interior’ segment are dominating the market for by type and surface of application segment respectively, owing to the use of white putty for preparing the walls before paint by smoothening them. Also, it is easy to apply putty in interior surfaces. Based on purity, the market can be divided into 99% and >99%. The >99% purity segment is expected to hold significant market share since most of the established brands are claiming for 100% purity of their product. Based on end use, the market can be fragmented into residential, commercial, industrial and infrastructure. The residential segment is expected to dominate the market during forecast period attributable to the use of putty before paint and for other purposes such as cracks and holes filling, padding electric boxes, etc., in the residential sector.

Major players operating in the white putty market include UltraTech Cement Ltd., J.K. Cement Limited, Asian Paints Limited, AkzoNobel India Ltd., Kansai Nerolac Paints Limited, Berger Paints India Limited, Sika India Pvt. Ltd., Walplast Products Pvt. Ltd., Sakarni Plastic (India) Private Limited, Surya Wall Care Chem Pvt. Ltd., among others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.
Years considered for this report:
Historical Years: 2015-2018
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2021–2025
-bjective of the Study:
• To analyze and forecast the market size of India white putty market.
• To classify and forecast India white putty market based on type, surface of application, purity, pack size, end use, company and regional distribution.
• To identify drivers and challenges for India white putty market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India white putty market.
• To conduct pricing analysis for India white putty market.
• To identify and analyze the profile of leading players operating in India white putty market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of white putty manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.
TechSci Research calculated the market size of India white putty market by using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
• White putty manufacturers, suppliers, distributors and other stakeholders
• Government bodies such as regulating authorities and policy makers
• Organizations, forums and alliances related to white putty
• Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, India white putty market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
• Market, By Type:
- Cement Based
- Acrylic Based
• Market, By Surface of Application:
- Interior
- Exterior
• Market, By Purity:
- 99%
- >99%
• Market, By Pack Size:
- Up to 5Kg
- 20Kg
- 30Kg
- 40Kg & Above
• Market, By Region:
- North
- South
- East
- West
• Market, By End Use:
- Residential
- Commercial
- Industrial
- Infrastructure

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in India white putty market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
5. India White Putty Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Type (Cement Based, Acrylic Based)
5.2.2. Surface of Application (Interior, Exterior)
5.2.3. By Purity (99%,>99%)
5.2.4. By Pack Size (Up to 5Kg, 20Kg, 30Kg, 40Kg & Above)
5.2.5. By End Use (Residential, Commercial, Industrial, Infrastructure)
5.2.6. By Region (East; West; North; South)
5.2.7. By Company (2019)
5.3. Market Attractiveness Index
6. North India White Putty Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Pack Size
6.2.2. By Type
6.2.3. By Purity
6.2.4. By Surface of Application
6.2.5. By End Use
6.2.6. By Company
6.3. Pricing Analysis
6.3.1. By Pack Size
6.3.2. By Company
7. East India White Putty Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Pack Size
7.2.2. By Type
7.2.3. By Purity
7.2.4. By Surface of Application
7.2.5. By End Use
7.2.6. By Company
7.3. Pricing Analysis
7.3.1. By Pack Size
7.3.2. By Company
8. South India White Putty Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Pack Size
8.2.2. By Type
8.2.3. By Purity
8.2.4. By Surface of Application
8.2.5. By End Use
8.2.6. By Company
8.3. Pricing Analysis
8.3.1. By Pack Size
8.3.2. By Company
9. West India White Putty Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.1.2. By Volume
9.2. Market Share & Forecast
9.2.1. By Pack Size
9.2.2. By Type
9.2.3. By Purity
9.2.4. By Surface of Application
9.2.5. By End Use
9.2.6. By Company
9.3. Pricing Analysis
9.3.1. By Pack Size
9.3.2. By Company
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments
12. Policy & Regulatory Landscape
13. India Economic Profile
14. Competitive Landscape
14.1. Competition Outlook
14.2. Company Profiles
14.3. Company Details
14.4. Financials (As reported)
14.5. Supply Chain Analysis
14.6. SWOT Analysis
14.7. Key Market Focus and Geographical Presence
14.8. Planned Investments
14.9. Market positioning
14.10. Import Export Analysis
14.10.1. By Region
14.11. Leading Players Profiled (Leading Companies)
14.11.1. UltraTech Cement Ltd.
14.11.2. J.K. Cement Limited
14.11.3. Asian Paints Ltd.
14.11.4. AkzoNobel India Ltd.
14.11.5. Kansai Nerolac Paints Limited
14.11.6. Berger Paints India Limited
14.11.7. Sika India Pvt. Ltd.
14.11.8. Walplast Products Pvt. Ltd.
14.11.9. Sakarni Plaster (India) Private Limited
14.11.10. Surya Wall-Care Chem Pvt. Ltd.
15. Strategic Recommendations
(Note: The companies list can be customized based on the client requirements)

Report Title: India White Putty Market, By Surface of Application (Interior & Exterior), By Purity (99% & >99%), By Pack Size (Up to 5 Kg, 20Kg, 30Kg, 40Kg & Above), By Type (Cement Based and Acrylic Based), By End Use (Residential, Commercial, Industrial & Infrastructure), Competition, Forecast & Opportunities, 2025

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