India Car, Room & Bathroom Air Freshener Market By Value, By Segment ( Retail, Business To Business ), By Product Type ( Sprays / Aerosol Air Fresheners, Electric or Plug-In Air Fresheners, Gel Air Fresheners Candle Air Fresheners, Car Air Fresheners, Liquid Air Fresheners, Zipper, Candle Etc By Sales Channel ( General Retail, Multi-Brand Retail, Online ), By Company, By Brand ( Odonil, Aer, Premium, Lovin, Ambi Pur, Air Wick Etc ), By Application ( Residential, Car, Commercial Buildings ), By Region, By Tier, Outlook ( Trends & Forecast ), 2025

Abstract
The report titled "India Car, Room & Bathroom Air Freshener Market By Value, By Segment ( Retail, Business To Business ), By Product Type ( Sprays / Aerosol Air Fresheners, Electric or Plug-In Air Fresheners, Gel Air Fresheners Candle Air Fresheners, Car Air Fresheners, Liquid Air Fresheners, Zipper, Candle Etc By Sales Channel ( General Retail, Multi-Brand Retail, Online ), By Company, By Brand ( Odonil, Aer, Premium, Lovin, Ambi Pur, Air Wick Etc ), By Application ( Residential, Car, Commercial Buildings ), By Region, By Tier, Outlook ( Trends & Forecast ), 2025" gives the all-round analysis of the functioning of the Air freshener market in India. Air freshener in India has seen a significant metamorphosis in recent years, from a segment consisting of small, localized, unbranded players, and where traditional offerings like incense sticks held unrivaled monopoly in the air fragrances market to a fast-growing household accessories market, which is seeing an influx of new brands, huge investments, product innovations, and product category extensions. Consumers are getting aware of the sanitation and the freshness in their surrounding which is making them extend their foot towards the adaption of air fresheners. The numerous brands of air freshener are available in the market, each having some sort of unique feature. Variety such air freshener products that are present into the market are Spray/Aerosol, Blocks, Pocket blocks, Zippers, Electric/Automatic, Gel, liquid, Candle, etc. The number of companies is evolving in this market with their innovative products and targeting the huge consumer base with a large variety of products. This report gives detailed information along with history and forecasted data of various segments of Indian Air freshener market its performance in each category and the performances of companies in this market.
The air freshener market in India is divided into three segments such as Car, Room, and Bathroom. All three segments of this market have been giving neck to neck competition with each other. The Indian overall air freshener market has grown at a blooming double-digit rate over the years. Such a tremendous growth in the air care market in India has led the giants in the industry to join the league and compete with each other and emerge as the leader of air fresheners in India. The southern part of India has been the most active contributor in the overall growth of the market over the years where the western region is catching up with a comparatively much faster rate. The market is then bifurcated into two more segment namely retail and business to business (institutional). As the name suggests retail distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors and even the internet itself. On the other hand Business to business are the type of channels which include Corporate, Hotels, malls, hospitals, railways, public bathrooms, theatres, gov. buildings & institutions. The business to the business segment of the market at present is growing at a much faster rate as compared to the retail segment.

Major Companies

The India Air Care market has been buzzing with a lot of activity in recent times. A lot of Indians, as well as international players, have entered this nascent market with various offerings like sprays/aerosols, electric air fresheners, gels, candles, car fresheners, room and bathroom fresheners along with many innovative technologies that have kindled competition in this category. Top performing companies in this market are Dabur, Godrej, P&G, Reckitt Benckiser, S.C Jhonson, JK Helen, Midas Care Pharmaceuticals, Mangalam Organic Limited, Malhotra Chemicals Limited, Cycle Agarbatti, etc with their most popular brands Odonil, Aer, Air wick, Glade, Campure, etc.

Considered in this report
• Geography: India & Global
• Base Year: FY 2018-19
• Estimated Year: FY 2019-20
• Forecast Year: FY 2024-25

Key points included in the report
• Global air Freshener market outlook
• India air freshener market
• India car air freshener market
• India room air freshener market
• India bathroom air freshener market
• Top performing company

Aspects covered in this report
• Global Air Freshener Market Outlook Market size and forecast
• India Air Freshener Market Outlook
• India Air Freshener Market Size By Value and Forecast
• India Retail Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Air Freshener Market Share By Company
• India Air Freshener Market Share By Region
• India Air Freshener Market Share By Product Type
• India Air Freshener Market Share By Application
• India Air Freshener Market Share Sales Channel
• India Air Freshener Market Share By Tier
• India Car Air Freshener Market Size By Value And Forecast
• India Retail Car Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Car Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Car Air Freshener Market Share By Product Type
• India Car Air Freshener Market Share By Sales Channel
• India Car Air Freshener Market Share By Tier
• India Car Air Freshener Market Share By Company
• India Room Air Freshener Market Size By Value And Forecast
• India Retail Room Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Room Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Room Air Freshener Market Share By Product Type
• India Room Air Freshener Market Share By Sales Channel
• India Room Air Freshener Market Share By Tier
• India Room Air Freshener Market Share By Company
• India Bathroom Air Freshener Market Size By Value And Forecast
• India Retail Bathroom Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Bathroom Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Bathroom Air Freshener Market Share By Product Type
• India Bathroom Air Freshener Market Share By Sales Channel
• India Bathroom Air Freshener Market Share By Tier
• India Bathroom Air Freshener Market Share By Company
• India Air Freshener Market Product Price & Variant Analysis - By Product
• India Air Freshener Market Raw Material
• India Air Freshener Market PEST Analysis
• India Air Freshener Market Import and export analysis
• India Air Freshener Market India Air Care Market Dynamics
• India Air Freshener Market Market Trends & Developments
• Five Force Analysis
• Company Profiles
• Strategic Recommendations

Approach of the report
The information contained in the report "India Car, Room & Bathroom Air Freshener Market By Value, By Segment ( Retail, Business To Business ), By Product Type ( Sprays / Aerosol Air Fresheners, Electric or Plug-In Air Fresheners, Gel Air Fresheners Candle Air Fresheners, Car Air Fresheners, Liquid Air Fresheners, Zipper, Candle Etc By Sales Channel ( General Retail, Multi-Brand Retail, Online ), By Company, By Brand ( Odonil, Aer, Premium, Lovin, Ambi Pur, Air Wick Etc ), By Application ( Residential, Car, Commercial Buildings ), By Region, By Tier, Outlook ( Trends & Forecast ), 2025" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.
Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to car, room and bathroom air freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Please get in touch with our sales team in order to find out more.
Keywords : Global, India, Air, Air Freshener, Spray, Aerosol, Gel, Electric, Pocket, Block, Zipper, Candle, Retail, Business to business, Institutional, Car ,Room, Bathroom, Malls, Corporate, Home, Odonil, Aer, Camphor, Glade, Air wick, Dabur, Godrej, P&G, Reckitt Bencksier, S.C Jhonson, JK helen, Midas Care, Mangalam Organic Limited, Malhotra Chemicals Limited, Cycle Agarbatti

Content
Table of content
1. Executive Summary
2. Report Methodology
3. India Demographic Insight
4. Global Air Freshener Market Outlook
5. India Air Freshener Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Europe Air Freshener Market
5.1.3. North America Air Freshener Market
5.1.4. Asia Pacific Air Freshener Market
5.1.5. Rest Of The World Air Freshener Market
5.1.6. Retail Air Care Market
5.1.7. Business-to-Business Air Care Market
5.2. Market Share
5.2.1. By Product Type
5.2.2. By Application
5.2.3. By Sales Channel
5.2.4. By Region
5.2.5. By Tier wise
5.2.6. By Company
6. India Room Air Freshener Market Outlook
6.1. Market Size By Value
6.1.1. Overall Market
6.1.2. Retail Air Care Market
6.1.3. Business-to-Business Air Care Market
6.2. Market Share
6.2.1. By Product Type
6.2.2. By Sales Channel
6.2.3. By Tier wise
6.2.4. By Company
7. India Bathroom Air Freshener Market Outlook
7.1. Market Size By Value
7.1.1. Overall Market
7.1.2. Retail Air Care Market
7.1.3. Business-to-Business Air Care Market
7.2. Market Share
7.2.1. By Product Type
7.2.2. By Sales Channel
7.2.3. By Tier wise
7.2.4. By Company
8. India Car Air Freshener Market Outlook
8.1. Market Size By Value
8.1.1. Overall Market
8.1.2. Retail Air Care Market
8.1.3. Business-to-Business Air Care Market
8.2. Market Share
8.2.1. By Product Type
8.2.2. By Sales Channel
8.2.3. By Tier wise
8.2.4. By Company
9. Product Price & variant Analysis
10. India Economic Snapshot
11. Raw Material
12. PEST Analysis
13. Trade Dynamics
13.1. Import
13.2. Export
14. Channel Partner Analysis
15. Market Dynamics
15.1. Key Drivers
15.2. Key Challenges
16. Market Trends & Developments
16.1. Emergence of Aromatherapy
16.2. Shift in the Indian Consumer Preferences
16.3. Players Developing Strong Distribution Channels
16.4. Inclination towards Natural Air Fresheners
16.5. Low Penetration Levels - An Opportunity for Manufacturers
17. Competitive Landscape
17.1. Porter’s Five Forces
17.2. Company Profiles
17.2.1. Dabur India Limited
17.2.2. Godrej Consumer Products Limited
17.2.3. J.K. Helene Curtis Limited
17.2.4. Midas Care Pharmaceuticals Pvt. Ltd.
17.2.5. Procter & Gamble Home Products Private Limited
17.2.6. Reckitt Benckiser (India) Private Limited
17.2.7. SC Johnson Products Pvt. Ltd.
17.2.8. Mangalam Organics Limited
17.2.9. Malhotra Chemicals India
17.2.10. N. Ranga Rao & Sons Private. Ltd
18. Strategic Recommendations
19. Disclaimer

List of Figures
Figure-1: Global Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure-2: Global Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-3: Europe Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure-4: Europe Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-5: North America Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure-6: North America Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-7: Asia Pacific Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure-8: Asia Pacific Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-9: ROW Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure-10: ROW Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-11: Global Retail Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure-12: Global Retail Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-13: Global Business-to-Business Air Freshener Market Size - By Value - 2014-2019 (USD Billion)
Figure-14: Global Business-to-Business Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-15: Global Air Freshener Market Share - By Company 2019
Figure-16: Global Air Freshener Market Share - By Region 2019
Figure-17: Global Air Freshener Market Share - By Product Type 2019
Figure-18: Global Air Freshener Market Share - By Application 2019
Figure-19: India Air Fresheners Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-20: India Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure-21: India Retail Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-22: India Retail Air Freshener Market Size Forecast - By Value 2017F-2022F (INR Crore)
Figure-23: India Business-to-Business Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-24: India Business-to-Business Air Freshener Market Size Forecast - By Value 2020-21F-2024-25F (INR Crore)
Figure-25: India Air Freshener Market Share - By Company 2018-19
Figure-26: India Air Freshener Market Share - By Region 2018-19
Figure-27: India Air Freshener Market Share - By Product Type 2018-19
Figure-28: India Air Freshener Market Share - By Application 2018-19
Figure-29: India Air Freshener Market Share - By Sales Channel 2018-19
Figure-30: India Air Freshener Market Share - By Sales Channel 2018-19
Figure-31: India Car Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-32: India Car Air Freshener Market Size Forecast - By Value 2020-21F-2024-25F (INR Crore)
Figure-33: India Car Retail Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-34: India Car Retail Air Freshener Market Size Forecast - By Value 2017F-2022F (INR Crore)
Figure-35: India Car Business To Business Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-36: India Car Business To Business Air Freshener Market Size Forecast - By Value 2019-20F-2024-25F (INR Crore)
Figure-37: India Car Air Freshener Market Share - By Company 2018-19
Figure-38: India Car Air Freshener Market Share - By Product 2018-19
Figure-39: India Car Air Freshener Market Share - By Sales Channel 2018-19
Figure-40: India Car Air Freshener Market Share - By Tire 2018-19
Figure-41: India Room Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-42: India Room Air Freshener Market Size Forecast - By Value 2020-21F-2024-25F (INR Crore)
Figure-43: India Retail Room Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-44: India Retail Room Air Freshener Market Size Forecast - By Value 2020-21F-2024-25F (INR Crore)
Figure-45: India Retail Room Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-46: India Retail Room Air Freshener Market Size Forecast - By Value 2020-21F-2024-25F (INR Crore)
Figure-47:India Room Air Freshener Market Share - By Company 2018-19
Figure-58: India Room Air Freshener Market Share - By Product 2018-19
Figure-49: India Room Air Freshener Market Share - By Sales Channel 2018-19
Figure-50: India Room Air Freshener Market Share - By Tire 2018-19
Figure-51: India Bathroom Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-52: India Bathroom Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure-53: Retail Bathroom Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-54: Retail Bathroom Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure-55: Business To Business Bathroom Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-56: Business To Business Bathroom Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure-57: India Bathroom Air Freshener Market Share - By Company 2018-19
Figure-58: India Bathroom Air Freshener Market Share - By Product 2018-19
Figure-59: India Bathroom Air Freshener Market Share - By Sales Channel 2018-19
Figure-60: India Bathroom Air Freshener Market Share - By Tier 2018-19
Figure-61: Import of Air Freshener Products in India - By Value 2011-12 to 2015-16 (In Lacs)
Figure-62: Import of Air Freshener Products in India - By Volume 2011-12 to 2015-16 (Kg ‘000)
Figure-63: Import of Air Freshener Products in India - By Country - By Volume 2018-19
Figure-64: Export of Air Freshener Products in India - By Value 2013-14 to 2018-19 (In Lacs)
Figure-65: Export of Air Freshener Products in India - By Volume 2013-14 to 2018-19 (Kg ‘000)
Figure-66: Export of Air Freshener Products in India - By Country - By Volume 2018-19

List of tables
Table-1: Product Price & Variant Analysis of Spray/Aerosol Brands Available in India 2019
Table-2: Product Price & Variant Analysis of Gel Air Freshener Brands Available in India 2019
Table-3: Product Price & Variant Analysis of Car Air Freshener Brands Available in India 2019
Table-4: Product Price & Variant Analysis of Liquid Air Freshener Brands Available in India 2019
Table-5: Product Price & Variant Analysis of Electric Air Freshener Brands Available In India 2019
Table-6: Product Price & Variant Analysis of Block Air Freshener Brands Available In India 2019
Table-7: India Economic Profile – 2015 to 2018
Table-8: Import Duty Structure for Air Care Products in India 2019
Table-9: Key Facts of Dabur India Limited
Table-10: Key Facts of Godrej Consumer Products Ltd.
Table-11: Key Facts of J.K. Helene Curtis Limited
Table-12: Key Facts of MidasCare Pharmaceuticals Pvt. Ltd.
Table-13: Key Facts of Procter & Gamble Home Products Private Limited
Table-14: Key Facts of Reckitt Benckiser (India) Private Limited
Table-15: Key Facts of SC Johnson Products Pvt. Ltd.
Table-16: Key Facts of Mangalam Organics Limited
Table-17: Key Facts of Malhotra chemicals India