India Bathroom By Value, By Segment ( Retail, Business To Business ), By Product Type( Sprays / Aerosol Air Fresheners, Electric or Plug-In Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Liquid Air Fresheners, Zipper, Candle Etc ), By Sales Channel ( General Retail, Multi-Brand Retail, Online ), By Company, By Brand ( Odonil, Air wick, Ambi Pur etc. ), By Application ( Residential, Car, Commercial Buildings ),By Region, By Tier, Overview, 2020-2025

Abstract
The report titled “India Bathroom By Value, By Segment ( Retail, Business To Business ), By Product Type( Sprays / Aerosol Air Fresheners, Electric or Plug-In Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Liquid Air Fresheners, Zipper, Candle Etc ), By Sales Channel ( General Retail, Multi-Brand Retail, Online ), By Company, By Brand ( Odonil, Air wick, Ambi Pur etc. ), By Application ( Residential, Car, Commercial Buildings ),By Region, By Tier, Overview, 2020-2025” gives an all-round examination of the Indian bathroom air freshener market. Earlier, bathroom fresheners were dominated by blocks and Odonil was leading in this segment. The attractiveness of the market has allowed other organized players to foray into this segment. Bathroom Air Fresheners are now available in different formats namely blocks, aerosol/sprays, gels, 1 touch air, electric diffusers, candle, etc. These are widely available in various fragrances and forms in the market. Awareness about keeping the bathroom clean and pleasant smelling have developed in consumer whether it is home or it is an institution. This report provides you with the historical and forecasted performance of the market and profiles of top players in the market.
Air fresheners used in bathrooms have been growing with vast consumer demand and largely derived from the retail segment of the market. The overall bathroom segment has grown historically at a CAGR of over 9%. This growth has highly supported by the mass market of the block air freshener in the residential space and commercially electric/automatic diffusers that have liquid in it are growing. The retail segment of bathroom air fresheners has the major residential consumer base who purchases their air freshener from general retail stores or multi-brand retail stores. A few years ago, Consumers were using their room Aerosol inside the bathrooms and bathroom air freshener was not a part of Indian consumer's routine purchase. However, in the recent past, it became a part of their routine purchase as the purchasing power of the consumer increased and consumers can easily find it in their nearby stores without any hassle. The sale through general trade has been increasing year on year as stores in these categories are prevalent in vast size in tier 2 and 3 cities. Commercially, it was used in Hotels, hospitals, corporate offices but in the last decade Mall culture has evolved in the country which has allowed the segment to grow further as they want to give pleasant smelly washrooms to employees/visitors/customers. This growth is due to the continuous increase in the urbanization so as the purchasing of premium products. In Commercial space, they use Air diffusers, 1 touch Air in addition to routine products like Blocks and Gels.

Major Companies

Companies have been evolving in this segment with its innovative products and engaging the consumers. Odonil brand of dabur being the pick of the products, Godrej with its brand also making the mark, Procter & Gamble Home Products Private Limited, Reckitt Benckiser (India) Private Limited, SC Johnson Products Pvt. Ltd these companies are providing tough competition in the market.

Considered in this report
• Geography: India & Global
• Base Year: FY 2018-19
• Estimated Year: FY 2019-20
• Forecast Year: FY 2024-25

Objective of the report
• To give detailed overview of Indian bathroom Air freshener market
• To provide the market size and the forecast of India Bathroom Air Freshener market
• To provide key details on retail and business to business segment of the market
• Markets share of the Bathroom air freshener market
• Profile of leading players in Indian Bathroom air freshener market

Scope of the report
• Global Air Freshener Market Outlook Market size and forecast
• India Air Freshener Market Outlook
• India Air Freshener Market Size By Value and Forecast
• India Retail Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Air Freshener Market Share By Company
• India Air Freshener Market Share By Region
• India Air Freshener Market Share By Product Type
• India Air Freshener Market Share By Application
• India Air Freshener Market Share Sales Channel
• India Air Freshener Market Share By Tier
• India Bathroom Air Freshener Market Size By Value And Forecast
• India Retail Bathroom Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Bathroom Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Bathroom Air Freshener Market Share By Product Type
• India Bathroom Air Freshener Market Share By Sales Channel
• India Bathroom Air Freshener Market Share By Tier
• India Bathroom Air Freshener Market Share By Company
• India Air Freshener Market. Product Price & Variant Analysis - By Product
• Company Profile

Approach of the report:

This report consists of combine approach of primary as well as secondary research. Initially secondary research was used in order to get the understanding of the market and listing out the companies that are present into the market. The secondary research consist of third party sources such as press release, annual report of companies, analysing the government generated reports and databases. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to bathroom air freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Please get in touch with our sales team in order to find out more.

Keywords: Keywords : Global, India, Air, Air Freshener, Spray, Aerosol, Gel, Electric, Pocket, Block, Zipper, Candle, Retail, Business to business, Institutional, Car ,Room, Bathroom, Malls, Corporate, Home, Odonil, Aer, Camphor, Glade, Air wick, Dabur, Godrej, P&G,S.C Jhonson, Reckitt Benckiser.

Content
Table of content
1. Executive Summary
2. Report Methodology
3. India Demographic Insight
4. Global Air Care Market Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. Europe Air Care Market
4.1.3. North America Air Care Market
4.1.4. Asia Pacific Air Care Market
4.1.5. Rest Of The World Air Care Market
4.1.6. Retail Air Care Market
4.1.7. Business-to-Business Air Care Market
4.2. Market Share
4.2.1. By Company
4.2.2. By Region
4.2.3. By Product Type
4.2.4. By Application
5. India Air Freshener Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Retail Air Care Market
5.1.3. Business-to-Business Air Care Market
5.2. Market Share
5.2.1. By Product Type
5.2.2. By Application
5.2.3. By Sales Channel
5.2.4. By Region
5.2.5. By Tier wise
5.2.6. By Company
6. India Bathroom Air Freshener Market Outlook
6.1. Market Size By Value
6.1.1. Overall Market
6.1.2. Retail Air Care Market
6.1.3. Business-to-Business Air Care Market
6.2. Market Share
6.2.1. By Product Type
6.2.2. By Sales Channel
6.2.3. By Tier wise
6.2.4. By Company
7. Product Price & Variant Analysis
8. India Economic Snapshot
9. Company Profiles
9.1. Dabur India Limited
9.2. Godrej Consumer Products Limited
9.3. Procter & Gamble Home Products Private Limited
9.4. Reckitt Benckiser (India) Private Limited
9.5. SC Johnson Products Pvt. Ltd.
10. Disclaimer

List of Figures
Figure-1: Global Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure-2: Global Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-3: Europe Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure-4: Europe Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-5: North America Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure-6: North America Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-7: Asia Pacific Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure-8: Asia Pacific Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-9: ROW Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure-10: ROW Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-11: Global Retail Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure-12: Global Retail Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-13: Global Business-to-Business Air Freshener Market Size - By Value - 2014-2019 (USD Billion)
Figure-14: Global Business-to-Business Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure-15: Global Air Freshener Market Share - By Company 2019
Figure-16: Global Air Freshener Market Share - By Region 2019
Figure-17: Global Air Freshener Market Share - By Product Type 2019
Figure-18: Global Air Freshener Market Share - By Application 2019
Figure-19: India Air Fresheners Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-20: India Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure-21: India Retail Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-22: India Retail Air Freshener Market Size Forecast - By Value 2017F-2022F (INR Crore)
Figure-23: India Business-to-Business Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-24: India Business-to-Business Air Freshener Market Size Forecast - By Value 2020-21F-2024-25F (INR Crore)
Figure-25: India Air Freshener Market Share - By Company 2018-19
Figure-26: India Air Freshener Market Share - By Region 2018-19
Figure-27: India Air Freshener Market Share - By Product Type 2018-19
Figure-28: India Air Freshener Market Share - By Application 2018-19
Figure-29: India Air Freshener Market Share - By Sales Channel 2018-19
Figure-30: India Air Freshener Market Share - By Sales Channel 2018-19
Figure-31: India Bathroom Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-32: India Bathroom Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure-33: Retail Bathroom Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-34: Retail Bathroom Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure-35: Business To Business Bathroom Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure-36: Business To Business Bathroom Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure-37: India Bathroom Air Freshener Market Share - By Company 2018-19
Figure-38: India Bathroom Air Freshener Market Share - By Product 2018-19
Figure-39: India Bathroom Air Freshener Market Share - By Sales Channel 2018-19
Figure-40: India Bathroom Air Freshener Market Share - By Tier 2018-19

List of tables
Table-1: Product Price & Variant Analysis of Spray/Aerosol Brands Available in India 2019
Table-2: Product Price & Variant Analysis of Gel Air Freshener Brands Available in India 2019
Table-3: Product Price & Variant Analysis of Car Air Freshener Brands Available in India 2019
Table-4: Product Price & Variant Analysis of Liquid Air Freshener Brands Available in India 2019
Table-5: Product Price & Variant Analysis of Electric Air Freshener Brands Available In India 2019
Table-6: Product Price & Variant Analysis of Block Air Freshener Brands Available In India 2019
Table-7: India Economic Profile – 2015 to 2018
Table-9: Key Facts of Dabur India Limited
Table-9: Key Facts of Godrej Consumer Products Ltd.
Table-10: Key Facts of Procter & Gamble Home Products Private Limited
Table-11: Key Facts of Reckitt Benckiser (India) Private Limited
Table-12: Key Facts of SC Johnson Products Pvt. Ltd.