India E- Learning Market By Value & Volume, By Segment ( K-12 supplement and Test Preparation ) , By Class ( Kinder garden to 4th, 5th to 10th, 11th and 12th ), By Test type ( Government Service, Civil Services, Banking, Engineering, Medical, GMAT/MBA, Others ), By Device Preference ( Mobile/Table, Desktop/Laptop ), By Payment Period ( One Time , Instalment ), By Companies, By Brand ( Byjus, Extramark, Vedantu, Gradeup, Test book ) By Demographics ( Tier 1, Tire 2, Other ), By Mode ( online, offline ), Outlook ( Trends & Forecast ), 2024
India E- Learning Market By Value & Volume, By Segment ( K-12 supplement and Test Preparation ) , By Class ( Kinder garden to 4th, 5th to 10th, 11th and 12th ), By Test type ( Government Service, Civil Services, Banking, Engineering, Medical, GMAT/MBA, Others ), By Device Preference ( Mobile/Table, Desktop/Laptop ), By Payment Period ( One Time , Instalment ), By Companies, By Brand ( Byjus, Extramark, Vedantu, Gradeup, Test book ) By Demographics ( Tier 1, Tire 2, Other ), By Mode ( online, offline ), Outlook ( Trends & Forecast ), 2024
Abstract
The report titled “India E- Learning Market By Value & Volume, By Segment ( K-12 supplement and Test Preparation ) , By Class ( Kinder garden to 4th, 5th to 10th, 11th and 12th ), By Test type ( Government Service, Civil Services, Banking, Engineering, Medical, GMAT/MBA, Others ), By Device Preference ( Mobile/Table, Desktop/Laptop ), By Payment Period ( One Time , Instalment ), By Companies, By Brand ( Byjus, Extramark, Vedantu, Gradeup, Test book ) By Demographics ( Tier 1, Tire 2, Other ), By Mode ( online, offline ), Outlook ( Trends & Forecast ), 2024” for detailed discussions about the online, ELearning and E-commerce gives a completed evaluation of the prospects in present market. This reports provides all round complete description of the market with comprehensive historical and forecasted analysis of the demand and needs of the market.
Currently Indian Formal education system is facing issues like skill-gap, outdated syllabus, lack of hands-on practical experience, lack of quality educators and many more. This report basically focuses on the system changes and E-Learning starts-up and gaining popularity among students from KG- 12th Grades even Graduates, Post graduates and many professionals who are seeking help of online learning and working for their betterment. As the culture of E-learning and re-skillet is gaining popularity the students will find a more effective and efficient way of gaining education where they would learn any skill online and along with help of practical internship can hit the sweet spot they aim for in life. The 2000s saw a sensual internet revolution across different sectors and fields from home delivery of clothes, ordering food from home, hailing a cab or rickshaw. The same effect was seen even in the field of education sector. At the same time the forecast of researchers on online education predict the CAGR to reach up till 16% during the next year 2020-2025. The report tries to clarify many aspects like Courses offered under online can be used to supplement for old classroom education and even substitutes to tuition.
On one hand teachers use internet in their classrooms to make learning interesting for students and on the other hand students use the internet to do more in-depth research on subjects of their interest with proper guidance from mentors all over the world. Report also shows how E-learning is seen as imparting mode which facilities knowledge on media, electronic devices like that DVDs,Laptops, Desktops, tablets etc. It has totally drifted the method of learning imparted to the students. Unlike conventional or formal method of training of chalk board and classrooms eLearning makes giving and receiving simpler, prolific, and productive. Shortly, it is the method of teaching purely through technology.This report basically emphasis the E-Learning’s effectiveness and powerful tool for education etc. The report helps you to understand how online education can be sync with modern learners. Report shows how K-12 Supplemental market is supplement to school learning for students enrolled in primary and secondary classes in school. Byju's Learning App, Vedantu, Extramarks, Topper Learning, Gradeup, Testbook etc are major players for K-12 Supplementary education. The report also helps to understand how online classes help for knowledge based exam preparation, be it IIT-JEE, PMT or even Civils, a lot of onus lies on the faculty and his/her elegance of innovatively presenting the subject matter to the students.This report explains how the K-12 segments are divided as per the value and size of the market. The classes segment, device preference, payment mode and period is also given in detailed with the actual study by expects. The Online text preparations are explained with type of test courses along with device preferred. The effects of such online classes on the cities of Tier 1 and Tier 2. How along with the time cities of Tier 3 and Tier 4 are also covered with the help of developed of infrastructure which supports the high scale demand of such courses is also covered in this reports. Through the challenges of Online education major topics like Virtual Reality and Augmented Reality (VR and AR) is also highlighted. Their effects on future scopes, development in education sector, difference between the two and focus of various organisations on these topics is also explained.
Major Players:
The major organisations dominating these fields are BYJU'S, Extramarks, Vedantu, Toppers Learning etc. BYJU’s is one of the top eLearning companies in India which is headquartered in Bangalore, India. The test preparations have major players also Greycells, Grade Stack Education, Olive Board Comptech Private Limited, Ankalan Web Solutions Private Limited etc.
Key and Aspects points covered in this report:
• Market Size and Volume shared by different organisations in Online Education
• Indian Education Overview
• India’s Demographics summary
• India’s E-Learning Market strategies
• India’s online market share by volume and size.
• Online K-12 Supplementary Market strategies
• The Market size, volume and device preferences and other factors
• Key players and their contributions
• Online Test Preparations Market Strategies
• Market share depending up on the classes, courses and cities.
• Indian Students opting devices and payments modes and periods
• Market drives and challenges faced
• Market trends and developments
• Indian market competitive Five factors
• Major Company profiles
• Strategy Recommendations
Approach of the report
The information contained in the report "India E- Learning Market By Value & Volume, By Segment ( K-12 supplement and Test Preparation ) , By Class ( Kinder garden to 4th, 5th to 10th, 11th and 12th ), By Test type ( Government Service, Civil Services, Banking, Engineering, Medical, GMAT/MBA, Others ), By Device Preference ( Mobile/Table, Desktop/Laptop ), By Payment Period ( One Time , Instalment ), By Companies, By Brand ( Byjus, Extramark, Vedantu, Gradeup, Test book ) By Demographics ( Tier 1, Tire 2, Other ), By Mode ( online, offline ), Outlook ( Trends & Forecast ), 2024" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.
Content
Table of content
1. Executive Summary
2. Research Methodology
3. India Demographics Summary
4. India Education Overview
5.1. India Primary and Secondary Enrolment
5.2. India Higher Education Enrolment
5.3. India Distance Learning Enrolment
5. India E-Learning Market Outlook
6.1. Market Size
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share
6.2.1. By Category By Value
6.2.2. By Category By Volume
6.2.3. By Device Preference (Mobile/ Laptop)
6.2.4. By Payment Period
6.2.5. By Payment Mode
6. OnlineK-12Supplemental Market Outlook
7.1. Market Size
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share
7.2.1. By Class Segment
7.2.2. Higher Secondary By Stream wise
7.2.3. By Device Preference
7.2.4. By Payment Period
7.2.5. By Payment Mode
7.2.6. By Brand
7. OnlineTest Preparation MarketOutlook
8.1. Market Size
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share
8.2.1. By Test Courses Type
8.2.2. By Tiers
8.2.3. By Device Preference
8.2.4. By Payment Period
8.2.5. By Payment Mode
8. Market Dynamics
9.1. Key Driver
9.2. Key Challenges
9. Market trends and Development
9.3. Micro Learning
9.4. Artificial Intelligence
9.5. Adaptive learning
9.6. Freemium Model
9.7. Video and animation
9.8. Gamification
10. Economic Snapshot
11. Competitive Landscape
12.1. Five Forces
12.2. Company Profile
12.2.1. Think and Learn Private Limited
12.2.2. Extra marks Education India Private Limited
12.2.3. Vedantu Innovations Private Limited
12.2.4. Greycells Media Limited
12.2.5. Grade Stack Learning Private Limited
12.2.6. Test Book Edu Solutions Private Limited
12.2.7. Neostencil India Private Limited
12.2.8. Olive Board Comptech Private Limited
12.2.9. Ankalan Web Solutions Private Limited
12.2.10.Edukriti Learning Solutions Private Limited
12. Strategy Recommendation
13. Disclaimer
List of Figures
Figure 1: India Population 2015-2019 ( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India E- Learning Market Size By Value 2014-15 To 2018-19 (INR CRORE)
Figure 5: India E- Learning Market Size By Value 2019-20F To 2024-25F (INR CRORE)
Figure 6: India E- Learning Market Size By Volume 2014-15 To 2018-19
Figure 7: India E- Learning Market Size By Volume 2019-20F To 2024-25F
Figure 8: India E-learning Market By Category By Value 2014-15 To 2018-19 (INR Crore)
Figure 9: India E-learning Market By Category By Value 2019-20F To 2020-24F
Figure 10: India E-learning Market By Category By Volume
Figure 11: India E-learning Market By Category By Volume 2019-20F To 2023-24(IN LACKS)
Figure 12: India E-learning Market Share By Device Preferences In Volume Terms
Figure 13: India E-learning Market Share By Payment Period In Volume Terms
Figure 14: India E-learning Market Share By Payment Mode In Volume Terms
Figure 15: Online K-12 Supplemental Market Size By Value 2014-15 To 2018-19(INR CRORE)
Figure 16: Online K-12 Supplemental Market Size By Value 2019-20F To 2023-24F(INR CRORE)
Figure 17: Online K-12 Supplemental Market Size By Volume 2014-15 To 2018-19
Figure 18: Online K-12 Supplemental Market Size By Volume 2019-20F To 2023-24F
Figure 19: Online K-12 Supplemental Market Share By Class (In Value Terms)
Figure 20: Online K-12 Supplemental Market Share By Class (In Volume Terms)
Figure 21: Online Higher Secondary By Stream wise Market Share (In Value Terms)
Figure 22: Online Higher Secondary By Stream wise Market Share (In Volume Terms)
Figure 23: Online K-12 Supplemental Market Share By Device Preferences in Volume Terms
Figure 24: Online K-12 Supplemental Market Share By Payment Period in Volume Terms
Figure 25: Online K-12 Supplemental Market Share By Payment Mode (InVolume Terms)
Figure 26: Online K-12 Supplemental Market Share By Brand in Value Terms
Figure 27: Online Test Preparation Market Size By Value 2014-15 To 2018-19(INR CRORE)
Figure 28: Online Test Preparation Market Size By Value 2019-20FTo 2023-24F(INR CRORE)
Figure 29: Online Test Preparation Market Size By Volume 2014-15 To 2018-19
Figure 30: Online Test Preparation Market Size By Volume 2019-20FTo 2023-24-F
Figure 31: Online Test Preparation Market Share By Test Courses Type
Figure 32: Online Test Preparation Market Share By Test Courses Type
Figure 33: Online Test Preparation Market Share By Device Preferences
Figure 34: Online Test Preparation Market Share By Payment Mode
Figure 35: Online Test Preparation Market Share By Payment Mode
Figure-36: Porter's Five Forces Meter of Indian Mattress Industry
List of tables
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: Class-wise Enrolment in school in 2015-16(In Crore)
Table 4: Higher Education Enrolment 2015-16 To 2018-19
Table 5:Distance Learning Enrolment 2015-16 To 2018-19
Table 6: Course-wise Test Preparation in Tiers (In Volume Terms)
Table 7: Course-wise Test Preparation in Tiers(In Value Terms)
Table-11: India Economic Profile – 2015 to 2018
Table 9:Key Facts of Think & learn PrivateLimited
Table 10:Key Facts of Extramarks Education India Private Limited
Table 11:Key Facts of Vedantu Innovations Private Limited
Table 12:Key Facts of Greycells18 Media Limited
Table 13:Key Facts of Grade stack learning Private Limited
Table 14:Key Facts of Testbook Edu Solutions Private Limited
Table 15: Key Facts of Neostencil India Private Limited
Table 16:Key Facts of Oliveboard Comptech Private Limited
Table 17:Key Facts of Ankalan Web Solutions Private Limited
Table 18:Key Facts of Edukriti Learning Solutions Private Limited
Currently Indian Formal education system is facing issues like skill-gap, outdated syllabus, lack of hands-on practical experience, lack of quality educators and many more. This report basically focuses on the system changes and E-Learning starts-up and gaining popularity among students from KG- 12th Grades even Graduates, Post graduates and many professionals who are seeking help of online learning and working for their betterment. As the culture of E-learning and re-skillet is gaining popularity the students will find a more effective and efficient way of gaining education where they would learn any skill online and along with help of practical internship can hit the sweet spot they aim for in life. The 2000s saw a sensual internet revolution across different sectors and fields from home delivery of clothes, ordering food from home, hailing a cab or rickshaw. The same effect was seen even in the field of education sector. At the same time the forecast of researchers on online education predict the CAGR to reach up till 16% during the next year 2020-2025. The report tries to clarify many aspects like Courses offered under online can be used to supplement for old classroom education and even substitutes to tuition.
On one hand teachers use internet in their classrooms to make learning interesting for students and on the other hand students use the internet to do more in-depth research on subjects of their interest with proper guidance from mentors all over the world. Report also shows how E-learning is seen as imparting mode which facilities knowledge on media, electronic devices like that DVDs,Laptops, Desktops, tablets etc. It has totally drifted the method of learning imparted to the students. Unlike conventional or formal method of training of chalk board and classrooms eLearning makes giving and receiving simpler, prolific, and productive. Shortly, it is the method of teaching purely through technology.This report basically emphasis the E-Learning’s effectiveness and powerful tool for education etc. The report helps you to understand how online education can be sync with modern learners. Report shows how K-12 Supplemental market is supplement to school learning for students enrolled in primary and secondary classes in school. Byju's Learning App, Vedantu, Extramarks, Topper Learning, Gradeup, Testbook etc are major players for K-12 Supplementary education. The report also helps to understand how online classes help for knowledge based exam preparation, be it IIT-JEE, PMT or even Civils, a lot of onus lies on the faculty and his/her elegance of innovatively presenting the subject matter to the students.This report explains how the K-12 segments are divided as per the value and size of the market. The classes segment, device preference, payment mode and period is also given in detailed with the actual study by expects. The Online text preparations are explained with type of test courses along with device preferred. The effects of such online classes on the cities of Tier 1 and Tier 2. How along with the time cities of Tier 3 and Tier 4 are also covered with the help of developed of infrastructure which supports the high scale demand of such courses is also covered in this reports. Through the challenges of Online education major topics like Virtual Reality and Augmented Reality (VR and AR) is also highlighted. Their effects on future scopes, development in education sector, difference between the two and focus of various organisations on these topics is also explained.
Major Players:
The major organisations dominating these fields are BYJU'S, Extramarks, Vedantu, Toppers Learning etc. BYJU’s is one of the top eLearning companies in India which is headquartered in Bangalore, India. The test preparations have major players also Greycells, Grade Stack Education, Olive Board Comptech Private Limited, Ankalan Web Solutions Private Limited etc.
Key and Aspects points covered in this report:
• Market Size and Volume shared by different organisations in Online Education
• Indian Education Overview
• India’s Demographics summary
• India’s E-Learning Market strategies
• India’s online market share by volume and size.
• Online K-12 Supplementary Market strategies
• The Market size, volume and device preferences and other factors
• Key players and their contributions
• Online Test Preparations Market Strategies
• Market share depending up on the classes, courses and cities.
• Indian Students opting devices and payments modes and periods
• Market drives and challenges faced
• Market trends and developments
• Indian market competitive Five factors
• Major Company profiles
• Strategy Recommendations
Approach of the report
The information contained in the report "India E- Learning Market By Value & Volume, By Segment ( K-12 supplement and Test Preparation ) , By Class ( Kinder garden to 4th, 5th to 10th, 11th and 12th ), By Test type ( Government Service, Civil Services, Banking, Engineering, Medical, GMAT/MBA, Others ), By Device Preference ( Mobile/Table, Desktop/Laptop ), By Payment Period ( One Time , Instalment ), By Companies, By Brand ( Byjus, Extramark, Vedantu, Gradeup, Test book ) By Demographics ( Tier 1, Tire 2, Other ), By Mode ( online, offline ), Outlook ( Trends & Forecast ), 2024" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.
1. Executive Summary
2. Research Methodology
3. India Demographics Summary
4. India Education Overview
5.1. India Primary and Secondary Enrolment
5.2. India Higher Education Enrolment
5.3. India Distance Learning Enrolment
5. India E-Learning Market Outlook
6.1. Market Size
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share
6.2.1. By Category By Value
6.2.2. By Category By Volume
6.2.3. By Device Preference (Mobile/ Laptop)
6.2.4. By Payment Period
6.2.5. By Payment Mode
6. OnlineK-12Supplemental Market Outlook
7.1. Market Size
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share
7.2.1. By Class Segment
7.2.2. Higher Secondary By Stream wise
7.2.3. By Device Preference
7.2.4. By Payment Period
7.2.5. By Payment Mode
7.2.6. By Brand
7. OnlineTest Preparation MarketOutlook
8.1. Market Size
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share
8.2.1. By Test Courses Type
8.2.2. By Tiers
8.2.3. By Device Preference
8.2.4. By Payment Period
8.2.5. By Payment Mode
8. Market Dynamics
9.1. Key Driver
9.2. Key Challenges
9. Market trends and Development
9.3. Micro Learning
9.4. Artificial Intelligence
9.5. Adaptive learning
9.6. Freemium Model
9.7. Video and animation
9.8. Gamification
10. Economic Snapshot
11. Competitive Landscape
12.1. Five Forces
12.2. Company Profile
12.2.1. Think and Learn Private Limited
12.2.2. Extra marks Education India Private Limited
12.2.3. Vedantu Innovations Private Limited
12.2.4. Greycells Media Limited
12.2.5. Grade Stack Learning Private Limited
12.2.6. Test Book Edu Solutions Private Limited
12.2.7. Neostencil India Private Limited
12.2.8. Olive Board Comptech Private Limited
12.2.9. Ankalan Web Solutions Private Limited
12.2.10.Edukriti Learning Solutions Private Limited
12. Strategy Recommendation
13. Disclaimer
List of Figures
Figure 1: India Population 2015-2019 ( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India E- Learning Market Size By Value 2014-15 To 2018-19 (INR CRORE)
Figure 5: India E- Learning Market Size By Value 2019-20F To 2024-25F (INR CRORE)
Figure 6: India E- Learning Market Size By Volume 2014-15 To 2018-19
Figure 7: India E- Learning Market Size By Volume 2019-20F To 2024-25F
Figure 8: India E-learning Market By Category By Value 2014-15 To 2018-19 (INR Crore)
Figure 9: India E-learning Market By Category By Value 2019-20F To 2020-24F
Figure 10: India E-learning Market By Category By Volume
Figure 11: India E-learning Market By Category By Volume 2019-20F To 2023-24(IN LACKS)
Figure 12: India E-learning Market Share By Device Preferences In Volume Terms
Figure 13: India E-learning Market Share By Payment Period In Volume Terms
Figure 14: India E-learning Market Share By Payment Mode In Volume Terms
Figure 15: Online K-12 Supplemental Market Size By Value 2014-15 To 2018-19(INR CRORE)
Figure 16: Online K-12 Supplemental Market Size By Value 2019-20F To 2023-24F(INR CRORE)
Figure 17: Online K-12 Supplemental Market Size By Volume 2014-15 To 2018-19
Figure 18: Online K-12 Supplemental Market Size By Volume 2019-20F To 2023-24F
Figure 19: Online K-12 Supplemental Market Share By Class (In Value Terms)
Figure 20: Online K-12 Supplemental Market Share By Class (In Volume Terms)
Figure 21: Online Higher Secondary By Stream wise Market Share (In Value Terms)
Figure 22: Online Higher Secondary By Stream wise Market Share (In Volume Terms)
Figure 23: Online K-12 Supplemental Market Share By Device Preferences in Volume Terms
Figure 24: Online K-12 Supplemental Market Share By Payment Period in Volume Terms
Figure 25: Online K-12 Supplemental Market Share By Payment Mode (InVolume Terms)
Figure 26: Online K-12 Supplemental Market Share By Brand in Value Terms
Figure 27: Online Test Preparation Market Size By Value 2014-15 To 2018-19(INR CRORE)
Figure 28: Online Test Preparation Market Size By Value 2019-20FTo 2023-24F(INR CRORE)
Figure 29: Online Test Preparation Market Size By Volume 2014-15 To 2018-19
Figure 30: Online Test Preparation Market Size By Volume 2019-20FTo 2023-24-F
Figure 31: Online Test Preparation Market Share By Test Courses Type
Figure 32: Online Test Preparation Market Share By Test Courses Type
Figure 33: Online Test Preparation Market Share By Device Preferences
Figure 34: Online Test Preparation Market Share By Payment Mode
Figure 35: Online Test Preparation Market Share By Payment Mode
Figure-36: Porter's Five Forces Meter of Indian Mattress Industry
List of tables
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: Class-wise Enrolment in school in 2015-16(In Crore)
Table 4: Higher Education Enrolment 2015-16 To 2018-19
Table 5:Distance Learning Enrolment 2015-16 To 2018-19
Table 6: Course-wise Test Preparation in Tiers (In Volume Terms)
Table 7: Course-wise Test Preparation in Tiers(In Value Terms)
Table-11: India Economic Profile – 2015 to 2018
Table 9:Key Facts of Think & learn PrivateLimited
Table 10:Key Facts of Extramarks Education India Private Limited
Table 11:Key Facts of Vedantu Innovations Private Limited
Table 12:Key Facts of Greycells18 Media Limited
Table 13:Key Facts of Grade stack learning Private Limited
Table 14:Key Facts of Testbook Edu Solutions Private Limited
Table 15: Key Facts of Neostencil India Private Limited
Table 16:Key Facts of Oliveboard Comptech Private Limited
Table 17:Key Facts of Ankalan Web Solutions Private Limited
Table 18:Key Facts of Edukriti Learning Solutions Private Limited
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