India Household Cleaning Market By Value, By Segment( Utensil, Surface, Toilet ), By Type( Bar, Liquid, Powder, Paste, Floor cleaner, Specialized cleaner, Multi-Purpose Cleaner, In-Cistern, Rim ), By Company ( Reckitt Benckiser ( India ) Ltd, Hindustan Unilever Limited, Dabur India Limited Etc ), By Brand( Lizol, Dettol, Colin and Easy Off, Harpic, Finish, Vim, Cif, Domex etc. ) , By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2025

Abstract
The report titled "India Household Cleaning Market By Value, By Segment( Utensil, Surface, Toilet ), By Type( Bar, Liquid, Powder, Paste, Floor cleaner, Specialized cleaner, Multi-Purpose Cleaner, In-Cistern, Rim ), By Company ( Reckitt Benckiser ( India ) Ltd, Hindustan Unilever Limited, Dabur India Limited Etc ), By Brand( Lizol, Dettol, Colin and Easy Off, Harpic, Finish, Vim, Cif, Domex etc. ) , By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2025" presents the thorough analysis of household cleaning market of India. Awareness about cleaning every section of the house is increasing among the consumers. The inherent need for a healthy and pleasant environment at home is making people spend more on household cleaning products with different fragrances. In every category of household cleaning, the products and variants are positioned keeping in mind the lifestyle trends and the requirement for instant, effective and ‘value-for-money’ solutions. The household cleaning industry is majorly driven by the SME segment, which is scattered and highly unorganized. Due to this reason, there is lack of strong representation of this industry at the policy-making level. The opportunities in this industry are tremendous and given the right impetus, the household cleaning products are being hugely adapted by the consumers. There has been growing competition among the big players to explore the market and facilitate the consumers with its variety of products. This report helps to understand the segmentation that Indian household cleaning market provides along with its historical and forecasted values, various ongoing market trends, top performing players and their brands.
Market Developments
The household cleaning market in India is mainly split into three broad categories viz. utensil cleaners, toilet cleaners and surface cleaners. Utensil cleaners are further split into dishwashing bar, liquid, powder and pastes. Utensil cleaner poses the prominent position in the household cleaning market with the presence of vastly adapted products like bar as it attracts the consumers with its price flexibility. Mode of sales plays huge role in letting the market grow as the utensil cleaning products are vastly available at low price and its presence in the local stores. Toilet cleaners consist of liquid cleaners, in-cisterns & rim blocks. From the overall market toilet cleaner products have shown the fastest adaption and clocking the revenue of over 1600 Crore clocking a CAGR of around 28% in the last five years. This market has been vastly supported by the rapid growth of liquid toilet cleaners. Lastly the surface cleaners are split into floor cleaner, specialized and multipurpose cleaners. The specialized cleaners are further split, based on their application areas such as glass cleaners, kitchen cleaners. The market have seen lot many innovations in last couple of years some of them are disinfectant wipes, disinfectant aerosol sprays, toilet bowl cleaning tablet, toilet discs, toilet strips etc.

Major companies and its brands
• Reckitt Benckiser (India) Ltd. - Lizol, Dettol, Colin and Easy Off, Harpic, Finish
• Hindustan Unilever Limited - Vim, Cif, Domex
• Dabur India Limited - Odopic, Dazzl, Sani Fresh
• SC Johnson Products Pvt. Ltd - Mr Muscle, Pledge
• Jyothy Laboratories Limited - Pril, Exo
• Rohit Surfactants Private Limited - Xpert
• Future Consumer Enterprise Ltd. - Clean Mate
• Pitambari Products Pvt. Ltd - Pitambari, Sanit All
• The Clorox Company (Clorox) - Clorox, Pine-Sol, Tilex
• Safechem Industries Private Limited - Skrubble, Sparkle
• Wipro Consumer Care and Lighting (WCCLG) Ltd- Giffy

Considered in this report
• Geography: India & Global
• Base Year: FY 2018-19
• Estimated Year: FY 2019-20
• Forecast Year: FY 2024-25

Aspects covered in the report
• Global household cleaning market
• India household cleaning market (Utensil, Toilet, Surface), with analysed historical and forecasted value.
• Product price & variant analyses of each segment
• Information regarding the raw material used in cleaners
• Market penetration, policies and future development of each segment
• Trade analysis
• Opportunities and challenges observed in the market
• Ongoing trends
• Five forces
• Profiles of top performing companies
• Market recommendations

Segments covered in the report

Utensil Cleaners
• Bar Utensil cleaner
• Liquid Utensil cleaner
• Powder Utensil cleaner
• Paste Utensil cleaner

Toilet Cleaners
• In-Cistern toilet cleaner
• Rim toilet cleaner

Surface Cleaner
• Floor surface cleaner
• Specialized Surface cleaner
• Multi-Purpose surface cleaner

Approach of the report
The information contained in the report "India Household Cleaning Market By Value, By Segment( Utensil, Surface, Toilet ), By Type( Bar, Liquid, Powder, Paste, Floor cleaner, Specialized cleaner, Multi-Purpose Cleaner, In-Cistern, Rim ), By Company ( Reckitt Benckiser ( India ) Ltd, Hindustan Unilever Limited, Dabur India Limited Etc ), By Brand( Lizol, Dettol, Colin and Easy Off, Harpic, Finish, Vim, Cif, Domex etc. ) , By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2025" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.
Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to household cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Please get in touch with our sales team in order to find out more.
Key words: Global, India, Household, Cleaning, utensil, bar, powder, paste, liquid, toilet, in-cistern, rim, block, surface, floor, specialized, multipurpose, Lizol, Dettol, Colin and Easy Off, Harpic, Finish, Vim, Cif, Domex, Odopic, Dazzl, Sani Fresh, Mr Muscle, Pledge, pril, exo, Xpert, Clean Mate, Pitambari, Sanit All, Clorox, Pine-Sol, Tilex, Skrubble, Sparkle, Giffy.

Content
1. Executive Summary
2. Report Methodology
3. Market Definition
4. India Demographics Insight
5. Global Household Cleaning Market Outlook
5.1. Global Utensil Cleaner Market Outlook
5.2. Global Surface Cleaner Market Outlook
5.3. Global Toilet Cleaner Market Outlook
5.4. Global Others Cleaner Market Outlook
6. India Household Cleaning Market Outlook
6.1. Market Size By Value
6.2. Market Share
6.2.1. By Company
6.2.2. By Brand
6.2.3. By Category
6.2.4. By Demographics
6.2.5. By Sales Channel
7. India Utensil Cleaner Market Outlook
7.1. Market Size By Value
7.2. Market Share
7.2.1. By Company
7.2.2. By Brand
7.2.3. By Product Type
7.2.4. By Demographics
7.2.5. By Sales Channel
7.3. India Bar Utensil Cleaner Market
7.3.1. Market Size By Value
7.3.2. Market Share By Brand
7.3.3. Product, Price and Variant Analysis
7.4. India Liquid Utensil Cleaner Market
7.4.1. Market Size By Value
7.4.2. Market Share By Brand
7.4.3. Product, Price and Variant Analysis
7.5. India Powder Utensil Cleaner Market
7.5.1. Market Size By Value
7.5.2. Product, Price and Variant Analysis
7.6. India Paste Utensil Cleaner Market
7.6.1. Market Size By Value
7.6.2. Product, Price and Variant Analysis
8. India Surface Cleaner Market Outlook
8.1. Market Size By Value
8.2. Market Share
8.2.1. By Company
8.2.2. By Brand
8.2.3. By Segment
8.2.4. By Demographics
8.2.5. By Sales Channel
8.3. India Floor Cleaner Market
8.3.1. Market Size By Value
8.3.2. Product, Price and Variant Analysis
8.4. India Multi-Purpose Cleaner Market
8.4.1. Market Size By Value
8.4.2. Product, Price and Variant Analysis
8.5. India Specialized Cleaner Market
8.5.1. Market Size By Value
8.5.2. Product, Price and Variant Analysis
9. India Toilet Cleaner Market Outlook
9.1. Market Size By Value
9.2. Market Share
9.2.1. By Company
9.2.2. By Product Type
9.2.3. By Demographics
9.2.4. By Sales Channel
9.3. India Liquid Cleaners Market
9.3.1. Market Size By Value
9.3.2. Product, Price and Variant Analysis
9.4. India In-Cisterns & Rim Blocks Market
9.4.1. Market Size By Value
9.4.2. Product, Price and Variant Analysis
9.5. India Other Toiler Cleaner Market
9.5.1. Market Size By Value
9.5.2. Product, Price and Variant Analysis
10. India Economic Snapshot
11. Raw Material
12. Market Penetration
13. Future Development
14. Policy & Regulatory Landscape
15. Trade Dynamics
15.1. Import
15.2. Export
16. India Household Cleaning Market Dynamics
16.1. Key Drivers
16.2. Key Challenges
17. Market Trends & Developments
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17.2. xxx xxxxx xxxxx xxxx xxxx xxx
17.3. xxx xxxxx xxxxx xxxx xxxx xxx
17.4. xxx xxxxx xxxxx xxxx xxxx xxx
17.5. xxx xxxxx xxxxx xxxx xxxx xxx
17.6. xxx xxxxx xxxxx xxxx xxxx xxx
18. Competitive Landscape
18.1. Porters Five Forces
18.2. Company Profiles
18.2.1. Reckitt Benckiser (India) Ltd.
18.2.2. Hindustan Unilever Limited
18.2.3. Dabur India Limited
18.2.4. SC Johnson Products Pvt. Ltd.
18.2.5. Jyothy Laboratories Limited
18.2.6. Future Consumer Enterprise Ltd.
18.2.7. Rohit Surfactants
18.2.8. Pitambari Products Pvt. Ltd.
18.2.9. The Clorox Company
18.2.10. Safechem Industries
18.2.11. Wipro Consumer Care & Lighting Limited
19. Strategic Recommendations
20. Strategic Recommendations

List of Figures
Figure-1: India Population 2015-2019 ( In Crore)
Figure-2: India Population Age Structure (EST. 2019)
Figure-3: India Urban VS Rural (Crore)
Figure-4: Global Household Cleaning Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-5: Global Household Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-6: Global Utensil Cleaning Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-7: Global Utensil Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions
Figure-8: Global Surface Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-9: Global Surface Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-10: Global Toilet Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-11: Global Toilet Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-12: Global Others Household cleaning Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-13: Global Others Household Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-14: India Household Cleaning Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-15: India Household Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-16: India Household Cleaning Market Share – By Company 2018-19
Figure-17: India Household Cleaning Market Share – By Brand 2018-19
Figure-18: India Household Cleaning Market Share – By Category 2018-19 & 2024-25F
Figure-19: India Household Cleaning Market Share – By Demographics 2018-19 & 2024-25F
Figure-20: India Household Cleaning Market Share – By Sales Channel 2018-19 & 2024-25F
Figure-21: India Utensil Cleaner Market Size – By Value 2013-14 To 2024-25 (INR Crore)
Figure-22: India Utensil Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-23: India Utensil Cleaner Market Share – By Company 2018-19
Figure-24: India Utensil Cleaner Market Share – By Brand 2018-19
Figure-25: India Utensil Cleaner Market Share – By Product Type 2018-19
Figure-26: India Utensil Cleaner Market Share – By Demographics 2018-19
Figure-27: India Utensil Cleaner Market Share – By Sales Channel 2018-19
Figure-28: India Bar Utensil Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-29: India Bar Utensil Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F
Figure-30: India Bar Utensil Cleaner Market Share – By Brand 2018-19
Figure-31: India Liquid Utensil Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-32: India Liquid Utensil Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-33: India Liquid Utensil Cleaner Market Share – By Brand 2018-19
Figure-34: India Powder Utensil Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-35: India Powder Utensil Cleaner Market Size Forecast – By Value 2016F-2021F
Figure-36: India Paste Utensil Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-37: India Paste Utensil Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-38: India Surface Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-39: India Surface Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-40: India Surface Cleaner Market Share – By Company 2018-19
Figure-41: India Surface Cleaner Market Share – By Brand 2018-19
Figure-42: India Surface Cleaner Market Share – By Segment 2018-19
Figure-43: India Surface Cleaner Market Share – By Demographics 2018-19
Figure-44: India Surface Cleaner Market Share – By Sales Channel 2018-19
Figure-45: India Floor Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-46: India Floor Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-47: India Specialized Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-48: India Specialized Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-49: India Multi-Purpose Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-50: India Multi-Purpose Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-51: India Toilet Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-52: India Toilet Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-53: India Toilet Cleaner Market Share – By Company 2018-19
Figure-54: India Toilet Cleaner Market Share – By Product Type 2018-19
Figure-55: India Toilet Cleaner Market Share – By Demographics 2018-19
Figure-56: India Toilet Cleaner Market Share – By Sales Channel 2018-19
Figure-57: India Liquid Toilet Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-58: India Liquid Toilet Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-59: India In-Cistern & Rim Block Toilet Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-60: India In-Cistern & Rim Block Toilet Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-61: India Others Toilet Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-62: India Others Toilet Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-63: Import of Household Cleaning Products in India – Value & Volume
Figure-64: Export of Household Cleaning Products from India – Value & Volume

List of tables
Table-1: India Tier-wise Classification Of Cities
Table-2: India Region-wise Classification Of Cities
Table-3: Product, Price and Variant Analysis of Utensil Cleaning Bars in India (Price/100gram)
Table-4: Product, Price and Variant Analysis of Utensil Cleaning Liquids in India (Price/500ml)
Table-5: Product, Price and Variant Analysis of Utensil Cleaning Powders in India (Price/500gram)
Table-6: Product, Price and Variant Analysis of Utensil Cleaning Pastes in India (Price/500gram)
Table-7: Product, Price and Variant Analysis of Floor Cleaners in India (Price/500 ml)
Table-8: Product, Price and Variant Analysis of Specialized Cleaners in India (Price/500ml)
Table-9: Product, Price and Variant Analysis of Multi-Purpose Cleaners in India (Price/500ml)
Table-10: Product, Price and Variant Analysis of Liquid Toilet Cleaners in India (Price/500 ml)
Table-11: Product, Price and Variant Analysis of Toilet Rim Blocks & In-Cistern In India
Table-12: Product, Price and Variant Analysis of Liquid Toilet Cleaners in India (Price/quantity)
Table-13: India Economic Profile – 2015 to 2018
Table-14: Typical Raw Material found in various General Purpose Cleaners
Table-15: Typical Raw Material found in Biocidal Hard Surface Cleaner
Table-16: Typical Raw Material found in Insect Repellant Hard Surface Cleaner
Table-17: Typical Formula For Glass Cleaners
Table-18: General Formulations For Acid Toilet Bowl Cleaners (% Weight)
Table-19: General Formulations For Solid Toilet Tank Cleaners (% Weight)
Table-20: Import Duties under HS code 340220
Table-21: Import of Household Cleaning Products in India - By Country By Volume
Table-22: Export of Household Cleaning Products from India - By Country By Volume 2018-19
Table-23: Product Portfolio of Reckitt Benckiser (India) Ltd. in Utensil Cleaner Market
Table-24: Product Portfolio of Reckitt Benckiser (India) Ltd. in Surface Cleaner Market
Table-25: Product Portfolio of Reckitt Benckiser (India) Ltd. In Toilet Cleaner Market
Table-26: Key Facts of Reckitt Benckiser (India) Ltd.
Table-27: Product Portfolio of Hindustan Unilever Limited in Utensil Cleaner Market
Table-28: Product Portfolio of Hindustan Unilever Limited in Surface Cleaner Market
Table-29: Product Portfolio of Hindustan Unilever Limited in Toilet Cleaner Market
Table-30: Key Facts of Hindustan Unilever Limited
Table-31: Product Portfolio of Dabur India Limited in Household Cleaning Market
Table-32: Key Facts of Dabur India Limited
Table-33: Product Portfolio of SC Johnson Products Pvt. Ltd. in Household Cleaning Market
Table-34: Key Facts of SC Johnson Products Pvt. Ltd.
Table-35: Product Portfolio of Jyothy Laboratories Limited in Household Cleaning Market
Table-36: Key Facts of Jyothy Laboratories Limited
Table-37: Key Facts of Rohit Surfactants Private Limited
Table-38: Product Portfolio of Future Consumer Enterprise Ltd. in Household Cleaning Market
Table-39: Key Facts of Future Consumer Enterprise Ltd.
Table-40: Product Portfolio of Pitambari Products Pvt. Ltd. in Household Cleaning Market
Table-41: Key Facts of Pitambari Products Pvt. Ltd.
Table-42: Product Portfolio of The Clorox Company in Household Cleaning Market
Table-43: Key Facts of The Clorox Company
Table-44: Key Facts of The Safechem Industries PVT LTD
Table-45: Key Facts of Wipro Consumer Care and Lighting Ltd.