India Liquid Household Cleaning Market By Value, By Segment ( Utensil, Toilet, Liquid ) Cleaners, By Sub-Segments ( Floor, Specialized, Multi-Purpose ) Cleaners, By Company, By Brand ( Harpic, Vim, Xpert, Pril, Lizol, Colin, Domex, Sanifresh etc. ), Overview, 2020-2025
India Liquid Household Cleaning Market By Value, By Segment ( Utensil, Toilet, Liquid ) Cleaners, By Sub-Segments ( Floor, Specialized, Multi-Purpose ) Cleaners, By Company, By Brand ( Harpic, Vim, Xpert, Pril, Lizol, Colin, Domex, Sanifresh etc. ), Overview, 2020-2025
Abstract
The report titled "India Liquid Household Cleaning Market By Value, By Segment ( Utensil, Toilet, Liquid ) Cleaners, By Sub-Segments ( Floor, Specialized, Multi-Purpose ) Cleaners, By Company, By Brand ( Harpic, Vim, Xpert, Pril, Lizol, Colin, Domex, Sanifresh etc. ), Overview, 2020-2025" gives the comprehensive research on the market of liquid cleaners in India. Indian consumers are now becoming more hygiene conscious and seeking better and more innovative products for their homes. Demand for cleaning product continues to grow due to consumer alertness concerning the importance of hygiene and the spread of infectious diseases. There has been growing transformation among the consumer from the traditionally preferred acid and phenyl to the branded liquid cleaner products in order to maintain good sanitation at home. This report provides an understanding of complete liquid cleaners market of India along with the historical and forecasted values of each segment and sub segment, brands and details of top performing companies.
Liquid household products have its huge presence in the household segment weather it is toilet cleaners, utensil cleaners or surface cleaners. These cleaning products dominate each cleaning segments of our house and the market has grown at a significant CAGR of above 26% in the last couple of years. Liquid cleaners are considered to be the perfect substitute for cleaning toilets and have become extremely popularity in the last decade. The main reason for such high presence of liquid cleaners in the market is because of its availability across the country weather it is rural or urban region. Liquid toilet cleaners have been the pick of the choice for the consumers and have been dominating the segment of the market. Whereas consumers have been observed switching from bar utensil cleaners to liquid utensil cleaners due to the ability to provide a better result without any wastage. Surface cleaning segment of the market is segmented to floor cleaners, specialized cleaners and multi-purpose cleaners. Floor cleaners play a prominent part where along with the use of specialized cleaners that cleans variety of items such as furniture, electronic appliances, kitchen appliances etc. Apart from the above given to set of segments multi-purpose products making rapid movement in to the market with its ability to perform various tasks with ease.
Major Companies and their brands
Number of brands is present in the highly prevalent liquid cleaners market some of these brands are Harpic, Vim, Pril, Sanifresh, Colin, Domex, Xpert etc. The major companies included in this market are
• Reckitt Benckiser (India) Ltd - Lizol, Colin, Harpic, Dettol
• Hindustan Unilever Limited - Vim, Cif
• Dabur India Limited - Dazzle , Sanifresh
• SC Johnson Products Pvt. Ltd - Mr. Muscle
• Jyothy Laboratories Limited - Pril, Exo
• Safechem industries Pvt Ltd - Sparkle, Skrubble
Considered in this report
• Geography: India & Global
• Base Year: FY 2018-19
• Estimated Year: FY 2019-20
• Forecast Year: FY 2024-25
Aspects covered in the report
• Global household cleaning market
• India Liquid cleaning market , with analysed historical and forecasted value.
• Product price & variant analyses of each segment
• Profiles of top performing companies
Segments covered in the report
Liquid utensil cleaners
Liquid toilet cleaners
Liquid surface cleaners
• Floor surface cleaner
• Specialized Surface cleaner
• Multi-Purpose surface cleaner
Approach of the report
The information contained in the report India "India Liquid Household Cleaning Market By Value, By Segment ( Utensil, Toilet, Liquid ) Cleaners, By Sub-Segments ( Floor, Specialized, Multi-Purpose ) Cleaners, By Company, By Brand ( Harpic, Vim, Xpert, Pril, Lizol, Colin, Domex, Sanifresh etc. ), Overview, 2020-2025" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.
Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to Liquid cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Please get in touch with our sales team in order to find out more.
Key words: Global, India, Household, Cleaning, surface, floor, specialized, multipurpose, Lizol, Dettol, Colin and Easy Off, Cif, Domex, , Dazzl, , Mr Muscle, Pledge, exo, pril, Sparkle, Skrubble.
Content
Table of content
1. Executive Summary
2. Report Methodology
3. India Demographics Insight
4. Global Household Cleaning Market Outlook
4.1. Global Utensil Cleaner Market Outlook
4.2. Global Surface Cleaner Market Outlook
4.3. Global Toilet Cleaner Market Outlook
4.4. Global Others Cleaner Market Outlook
5. India Household Cleaning Market Outlook
6. India Liquid Household Cleaning Market Outlook
6.1. Market Size
6.2. Market Share
6.2.1. By Brand
6.2.2. By Product Type
7. India Liquid Utensil Cleaner market
7.1. Market Size By value
7.2. Market share By Brand
7.3. Product Price & Variant Analysis
8. India Liquid Toilet Cleaner Market
8.1. Market Size By Value
8.2. Market Share By Brand
8.3. Product, Price and Variant Analysis
9. India Liquid Surface Cleaner Market
9.1. Market Size By Value
9.2. Market Share
9.2.1. By Brand
9.2.2. By Product Type
9.3. Liquid Floor Cleaner Market
9.3.1. Market Size By Value
9.3.2. Product Price and Variant Analysis
9.4. Liquid Specialized Cleaner Market
9.4.1. Market Size By Value
9.4.2. Product Price and Variant Analysis
9.5. Liquid Multi-Purpose Cleaner Market
9.5.1. Market Size By Value
9.5.2. Product Price and Variant Analysis
10. India Economic Snapshot
11. Company Profile
11.1. Reckitt Benckiser (India) Ltd.
11.2. Hindustan Unilever Limited
11.3. Dabur India Limited
11.4. SC Johnson Products Pvt. Ltd.
11.5. Jyothy Laboratories Limited
11.6. Safechem Industries
12. Disclaimer
List of Figures
Figure-1: India Population 2015-2019 ( In Crore)
Figure-2: India Population Age Structure (EST. 2019)
Figure-3: India Urban VS Rural (Crore)
Figure-4: Global Household Cleaning Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-5: Global Household Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-6: Global Utensil Cleaning Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-7: Global Utensil Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-8: Global Surface Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-9: Global Surface Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-10: Global Toilet Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-11: Global Toilet Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-12: Global Others Household cleaning Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-13: Global Others Household Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-14: India Liquid Household Cleaner Market Size – By Value 2013-14 To 2024-25 (INR Crore)
Figure-15: India Liquid Household Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-16: India Liquid Household Cleaner Market Share – By Brand 2018-19
Figure-17: India Liquid Household Cleaner Market Share – By Product Type 2018-19
Figure-18: India Liquid Utensil Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-19: India Liquid Utensil Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-20: India Liquid Utensil Cleaner Market Share – By Brand 2018-19
Figure-21: India Liquid Toilet Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-22: India Liquid Toilet Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-23: India Toilet Cleaner Market Share – By Brand 2018-19
Figure-24: India Liquid Surface Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-25: India Liquid Surface Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-26: India Liquid Surface Cleaner Market Share – By Brand 2018-19
Figure-27: India Liquid Surface Cleaner Market Share – By Product Type 2018-19
Figure-28: India Floor Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-29: India Floor Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-30: India Specialized Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-31: India Specialized Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-32: India Multi-Purpose Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-33: India Multi-Purpose Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
List of tables
Table-1: India Tier-wise Classification Of Cities
Table-2: India Region-wise Classification Of Cities
Table-3: Product, Price and Variant Analysis of Utensil Cleaning Liquids in India (Price/500ml)
Table-4: Product, Price and Variant Analysis of Liquid Toilet Cleaners in India (Price/500 ml)
Table-5: Product, Price and Variant Analysis of Floor Cleaners in India (Price/500 ml)
Table-6: Product, Price and Variant Analysis of Specialized Cleaners in India (Price/500ml)
Table-7: Product, Price and Variant Analysis of Multi-Purpose Cleaners in India (Price/500ml)
Table-8: India Economic Profile – 2015 to 2018
Table-9: Product Portfolio of Reckitt Benckiser (India) Ltd. in Utensil Cleaner Market
Table-10: Product Portfolio of Reckitt Benckiser (India) Ltd. in Surface Cleaner Market
Table-11: Product Portfolio of Reckitt Benckiser (India) Ltd. In Toilet Cleaner Market
Table-12: Key Facts of Reckitt Benckiser (India) Ltd.
Table-13: Product Portfolio of Hindustan Unilever Limited in Utensil Cleaner Market
Table-14: Product Portfolio of Hindustan Unilever Limited in Surface Cleaner Market
Table-15: Product Portfolio of Hindustan Unilever Limited in Toilet Cleaner Market
Table-16: Key Facts of Hindustan Unilever Limited
Table-17: Product Portfolio of Dabur India Limited in Household Cleaning Market
Table-18: Key Facts of Dabur India Limited
Table-19: Product Portfolio of SC Johnson Products Pvt. Ltd. in Household Cleaning Market
Table-20: Key Facts of SC Johnson Products Pvt. Ltd.
Table-21: Product Portfolio of Jyothy Laboratories Limited in Household Cleaning Market
Table-22: Key Facts of Jyothy Laboratories Limited
Table-23: Key Facts of The Safechem Industries PVT LTD
Liquid household products have its huge presence in the household segment weather it is toilet cleaners, utensil cleaners or surface cleaners. These cleaning products dominate each cleaning segments of our house and the market has grown at a significant CAGR of above 26% in the last couple of years. Liquid cleaners are considered to be the perfect substitute for cleaning toilets and have become extremely popularity in the last decade. The main reason for such high presence of liquid cleaners in the market is because of its availability across the country weather it is rural or urban region. Liquid toilet cleaners have been the pick of the choice for the consumers and have been dominating the segment of the market. Whereas consumers have been observed switching from bar utensil cleaners to liquid utensil cleaners due to the ability to provide a better result without any wastage. Surface cleaning segment of the market is segmented to floor cleaners, specialized cleaners and multi-purpose cleaners. Floor cleaners play a prominent part where along with the use of specialized cleaners that cleans variety of items such as furniture, electronic appliances, kitchen appliances etc. Apart from the above given to set of segments multi-purpose products making rapid movement in to the market with its ability to perform various tasks with ease.
Major Companies and their brands
Number of brands is present in the highly prevalent liquid cleaners market some of these brands are Harpic, Vim, Pril, Sanifresh, Colin, Domex, Xpert etc. The major companies included in this market are
• Reckitt Benckiser (India) Ltd - Lizol, Colin, Harpic, Dettol
• Hindustan Unilever Limited - Vim, Cif
• Dabur India Limited - Dazzle , Sanifresh
• SC Johnson Products Pvt. Ltd - Mr. Muscle
• Jyothy Laboratories Limited - Pril, Exo
• Safechem industries Pvt Ltd - Sparkle, Skrubble
Considered in this report
• Geography: India & Global
• Base Year: FY 2018-19
• Estimated Year: FY 2019-20
• Forecast Year: FY 2024-25
Aspects covered in the report
• Global household cleaning market
• India Liquid cleaning market , with analysed historical and forecasted value.
• Product price & variant analyses of each segment
• Profiles of top performing companies
Segments covered in the report
Liquid utensil cleaners
Liquid toilet cleaners
Liquid surface cleaners
• Floor surface cleaner
• Specialized Surface cleaner
• Multi-Purpose surface cleaner
Approach of the report
The information contained in the report India "India Liquid Household Cleaning Market By Value, By Segment ( Utensil, Toilet, Liquid ) Cleaners, By Sub-Segments ( Floor, Specialized, Multi-Purpose ) Cleaners, By Company, By Brand ( Harpic, Vim, Xpert, Pril, Lizol, Colin, Domex, Sanifresh etc. ), Overview, 2020-2025" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.
Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to Liquid cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Please get in touch with our sales team in order to find out more.
Key words: Global, India, Household, Cleaning, surface, floor, specialized, multipurpose, Lizol, Dettol, Colin and Easy Off, Cif, Domex, , Dazzl, , Mr Muscle, Pledge, exo, pril, Sparkle, Skrubble.
1. Executive Summary
2. Report Methodology
3. India Demographics Insight
4. Global Household Cleaning Market Outlook
4.1. Global Utensil Cleaner Market Outlook
4.2. Global Surface Cleaner Market Outlook
4.3. Global Toilet Cleaner Market Outlook
4.4. Global Others Cleaner Market Outlook
5. India Household Cleaning Market Outlook
6. India Liquid Household Cleaning Market Outlook
6.1. Market Size
6.2. Market Share
6.2.1. By Brand
6.2.2. By Product Type
7. India Liquid Utensil Cleaner market
7.1. Market Size By value
7.2. Market share By Brand
7.3. Product Price & Variant Analysis
8. India Liquid Toilet Cleaner Market
8.1. Market Size By Value
8.2. Market Share By Brand
8.3. Product, Price and Variant Analysis
9. India Liquid Surface Cleaner Market
9.1. Market Size By Value
9.2. Market Share
9.2.1. By Brand
9.2.2. By Product Type
9.3. Liquid Floor Cleaner Market
9.3.1. Market Size By Value
9.3.2. Product Price and Variant Analysis
9.4. Liquid Specialized Cleaner Market
9.4.1. Market Size By Value
9.4.2. Product Price and Variant Analysis
9.5. Liquid Multi-Purpose Cleaner Market
9.5.1. Market Size By Value
9.5.2. Product Price and Variant Analysis
10. India Economic Snapshot
11. Company Profile
11.1. Reckitt Benckiser (India) Ltd.
11.2. Hindustan Unilever Limited
11.3. Dabur India Limited
11.4. SC Johnson Products Pvt. Ltd.
11.5. Jyothy Laboratories Limited
11.6. Safechem Industries
12. Disclaimer
List of Figures
Figure-1: India Population 2015-2019 ( In Crore)
Figure-2: India Population Age Structure (EST. 2019)
Figure-3: India Urban VS Rural (Crore)
Figure-4: Global Household Cleaning Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-5: Global Household Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-6: Global Utensil Cleaning Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-7: Global Utensil Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-8: Global Surface Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-9: Global Surface Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-10: Global Toilet Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-11: Global Toilet Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-12: Global Others Household cleaning Market Size – By Value 2013-14 To 2018-19 (US Billion)
Figure-13: Global Others Household Cleaning Market Size Forecast – By Value 2019-20F To 2024-25F (US Billions)
Figure-14: India Liquid Household Cleaner Market Size – By Value 2013-14 To 2024-25 (INR Crore)
Figure-15: India Liquid Household Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-16: India Liquid Household Cleaner Market Share – By Brand 2018-19
Figure-17: India Liquid Household Cleaner Market Share – By Product Type 2018-19
Figure-18: India Liquid Utensil Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-19: India Liquid Utensil Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-20: India Liquid Utensil Cleaner Market Share – By Brand 2018-19
Figure-21: India Liquid Toilet Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-22: India Liquid Toilet Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-23: India Toilet Cleaner Market Share – By Brand 2018-19
Figure-24: India Liquid Surface Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-25: India Liquid Surface Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-26: India Liquid Surface Cleaner Market Share – By Brand 2018-19
Figure-27: India Liquid Surface Cleaner Market Share – By Product Type 2018-19
Figure-28: India Floor Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-29: India Floor Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-30: India Specialized Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-31: India Specialized Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
Figure-32: India Multi-Purpose Cleaner Market Size – By Value 2013-14 To 2018-19 (INR Crore)
Figure-33: India Multi-Purpose Cleaner Market Size Forecast – By Value 2019-20F To 2024-25F (INR Crore)
List of tables
Table-1: India Tier-wise Classification Of Cities
Table-2: India Region-wise Classification Of Cities
Table-3: Product, Price and Variant Analysis of Utensil Cleaning Liquids in India (Price/500ml)
Table-4: Product, Price and Variant Analysis of Liquid Toilet Cleaners in India (Price/500 ml)
Table-5: Product, Price and Variant Analysis of Floor Cleaners in India (Price/500 ml)
Table-6: Product, Price and Variant Analysis of Specialized Cleaners in India (Price/500ml)
Table-7: Product, Price and Variant Analysis of Multi-Purpose Cleaners in India (Price/500ml)
Table-8: India Economic Profile – 2015 to 2018
Table-9: Product Portfolio of Reckitt Benckiser (India) Ltd. in Utensil Cleaner Market
Table-10: Product Portfolio of Reckitt Benckiser (India) Ltd. in Surface Cleaner Market
Table-11: Product Portfolio of Reckitt Benckiser (India) Ltd. In Toilet Cleaner Market
Table-12: Key Facts of Reckitt Benckiser (India) Ltd.
Table-13: Product Portfolio of Hindustan Unilever Limited in Utensil Cleaner Market
Table-14: Product Portfolio of Hindustan Unilever Limited in Surface Cleaner Market
Table-15: Product Portfolio of Hindustan Unilever Limited in Toilet Cleaner Market
Table-16: Key Facts of Hindustan Unilever Limited
Table-17: Product Portfolio of Dabur India Limited in Household Cleaning Market
Table-18: Key Facts of Dabur India Limited
Table-19: Product Portfolio of SC Johnson Products Pvt. Ltd. in Household Cleaning Market
Table-20: Key Facts of SC Johnson Products Pvt. Ltd.
Table-21: Product Portfolio of Jyothy Laboratories Limited in Household Cleaning Market
Table-22: Key Facts of Jyothy Laboratories Limited
Table-23: Key Facts of The Safechem Industries PVT LTD
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