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Abstract
The report titled "India Laundry Care Market By Value, By Segment ( Detergent & Fabric Care ), By Detergent Type ( Powder, Bar, Liquid ), By Organized Detergent ( Popular, Mid Range & Premium ) Vs Unorganised Detergent, By Fabric Care Type ( Whitener/ Blue, Conditioner/Softener ), By Company, By Brand ( Ghari, Surf, Wheel, Rin, Tide, Etc. ), By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2025" gives synoptic analysis of the Laundry care market of the Indian sub-continent. Globally, the laundry care is observed to be a chore but the Indians have a holistic approach about the laundry care. Laundry care has been observed with the efficiency of the home master or housewives. Hence, laundry care is among the most important of the household daily activities. Traditionally, the Indian used various substitutes for washing clothes. Solution made by soaking and boiling reetha along with salts was a proven method to clean dirty clothes. Moreover, the white clothes were blued with natural indigo plant powder to remove the yellow haze. But with the swaying time, indigenous companies developed the detergents and blue (traditionally called as neel) which proved to be the best for washing clothes.
The overall laundry care market consists of Detergent and fabric care products. Detergents are widely available with infused scents such as rose, jasmine, sandalwood, etc. with their types such as powder detergents, detergent bar and liquid detergents. The detergent market is spread into organized and unorganized segments with demographics of rural and urban sales. The bar detergents are widely preferable in rural areas whereas the powder & liquid are targeted for urban markets. Ghari, brand name of Rohit surfactants has the highest detergent market share followed by other brands such as Surf Excel, Ariel, Rin, etc.
The fabric care segment consists of fabric whiteners (blue/neel) and fabric conditioners/softeners. Due to increasing awareness about hygiene and safety of clothes, the fabric conditioner market is growing at a consistent stage. Moreover, advancements in products such as dryer sheets, woollen balls, multifunctional detergents have led the market flourish with new products. The whitener brand Ujala by Jyothy laboratories is leading the market with highest market share whereas in fabric conditioner division, the brand Ezee by Godrej accounts the highest market share.
The Indian laundry care market is expected to reach upto INR 51278 crore by the year 2025. Laundry care products being a necessity, the demand for it will increase gradually. Moreover, the efforts of various brands to develop new and consistent products will attract the people to buy more. Recently, Hindustan Unilever Limited launched a new detergent brand 'love & care' which will help to wash the sensitive fabric such as silk, chiffon, georgette. brocades etc. without harming them. This brand was launched after when HUL surveyed that a major proportion of Indians get their sensitive fabrics dry cleaned to their nearer laundry stores. Some conditioner brands such as Ezee has integrated their product which can be used for woollens as well as for normal clothes also. Furthermore, the Indian market being price sensitive, the brands are trying to make products price efficient in order to attract maximum consumers.
Being a competitive landscape, the laundry care brands are building communal relations targeting the regions. They promote their products by building faith on trials. The famous payoff line of Ghari detergent, "pehle istamaal karein fir vihwas karein" ,Nirma detergent "sabki pasand Nirma", detergent brand Tide "kyun? chaunk gaye?" detergent brand Surf Excel's "Daag ache hain" and fabric conditioner brand Ezee "kapde rakhe naye ke naye" are the famous ones. The fabric whitener brand Ujala's tagline "chaar boondon wala ujala" shows that the product is consistent enough on minimum consumption. All these efforts have helped the brands to build faith among the consumers.
The key players of the Indian laundry care market are Hindustan Unilever Limited, Rohit surfactants, Nirma, Procter & Gamble, Jyothy Laboratories, Reckitt Benckiser and several domestic and international companies.
Covered in the report:
• Global Laundry care market
• India Laundry care market
• India Detergent market
• India fabric care market
• Market trends & developments
• Key facts about the leading market players
How it will help solving your strategic decision making process?
The report provides an in-depth knowledge of the India Laundry Care market scenario:
• Global laundry care market scenario (Historical & forecast)
• India laundry care market scenario (Historical & forecast)
• India laundry care market size (Historical & forecast)
• India laundry care market share ( by company, brand, category, demographics, sales channel)
• India detergent market scenario (Historical & forecast)
• India detergent market size (Historical & forecast- powder, bar & liquid detergent)
• India detergent market share (by region, product type, demographics & sales channel )
• India organised detergent market scenario (Historical & forecast)
• India organised detergent market size (Historical & forecast- popular, mid range & premium)
• India organized detergent market share (company ,brand, sub category)
• India unorganised detergent market
• India fabric care market scenario (Historical & forecast)
• India fabric care market size (Historical & forecast)
• India fabric care market share (by company, segment, brand, demographics & sales channel)
• India fabric whitener/blue market scenario(Historical & forecast)
• India fabric whitener/blue market size (Historical & forecast)
• India fabric whitener/blue market share ( by brand, demographic area, sales channel)
• India fabric conditioner/softener market scenario (Historical & forecast)
• India fabric conditioner/softener market size (Historical & forecast)
• India fabric conditioner/softener market share (by brand, demographic area, sales channel)
• Product price variant analysis
• Recent developments & innovations
• Description of Raw materials & manufacturing processes
• Strategic recommendations
• company profiles of leading companies
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Laundry care market. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
Please get in touch with our sales team in order to find out more.
Content
Table of contents
1.Executive Summary
2.Global Laundry Care Market Outlook
3.India Laundry Care Market Outlook
3.1.Market Size By Value
3.2.Market Share
3.2.1.By Company
3.2.2.By Brand
3.2.3.By Category
3.2.4.By Sales Channel
3.2.5.By Demographics
3.3.India Detergent Market Outlook
3.3.1.Market Size By Value
3.3.2.Market Share
3.3.3.India Organized Detergent Market Outlook
3.3.4.India Unorganized Detergent Market Outlook
3.4.India Fabric Care Market Outlook
3.4.1.Market Size By Value
3.4.2.Market Share
3.4.3.India Fabric Whitener/Blue Market Outlook
3.4.4.India Fabric Conditioner/Softener Market Outlook
3.4.5.Recent Developments
4.Product, Price and Variant Analysis
4.1.Powder Detergent
4.2.Bar Detergent
4.3.Liquid Detergent
4.4.Fabric Whitener/Blue
4.5.Fabric Conditioner/Softener
5.India Economic Snapshot
6.Raw Material
7.Manufacturing Process
8.Channel Partner Analysis
9.India Laundry Care Market Dynamics
9.1.Key Drivers
9.2.Key Challenges
10.Competitive Landscape
10.1.Porters Five Forces
10.2.Company Profiles
10.2.1.Hindustan Unilever Limited
10.2.2.Procter & Gamble Home Products Ltd.
10.2.3.Rohit Surfactants Private Limited
10.2.4.Nirma Limited
10.2.5.Jyothy Laboratories Limited
10.2.6.Godrej Consumer Products Ltd.
10.2.7.Reckitt Benckiser (India) Ltd.
10.2.8.Marico Limited
10.2.9.Wipro Consumer Care and Lighting Ltd.
10.2.10.Pidilite Industries Limited
10.2.11.Dabur India Limited
11.Strategic Recommendations
12.Disclaimer
List of Figures
Figure 1 Global Laundry Care Market Size – By Value 2014-2019(USD Billion)
Figure 2 Global Laundry Care Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure 3 India Laundry Care Market Size- By value 2014-2019 (INR Crore)
Figure 4 :India Laundry Care Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure 5: India Laundry Care Market Share – By Company 2018-19
Figure 6: India Laundry Care Market Share – By Brand 2018-19
Figure 7: India Laundry Care Market Share – By Category 2018-19 & 2024-25F
Figure 8: India Laundry Care Market Share – By sales channel 2018-19
Figure 9: India Laundry Care Market Share – By demographics 2018-19
Figure 10 India Detergent Market Size – By Value 2014-2019 (INR Crore)
Figure 11 India Detergent Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure 12: India Powder Detergent Market Size – By Value 2014-2019 (INR Crore)
Figure 13: India Powder Detergent Market Size Forecast – By Value 2020F-2025F
Figure 14: India Bar Detergent Market Size – By Value 2014-2019 (INR Crore)
Figure 15: India Bar Detergent Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure 16: India Liquid Detergent Market Size – By Value 2014-2019 (INR Crore)
Figure 17: India Liquid Detergent Market Size Forecast – By Value 2020-2025F (INR Crore)
Figure 18: India Detergent Market Share – By Region 2018-19
Figure 19: India Detergent Market Share – By Product Type 2018-19
Figure 20: India Detergent Market Share – By sales channel 2018-19
Figure 21: India detergent Market Share – By demographics 2018-19
Figure 22: India Organized Detergent Market Size – By Value 2014-2019 (INR Crore)
Figure 23: India Organized Detergent Market Size Forecast – By Value 2020F-2025F
Figure 24: India Popular Detergent Market Size – By Value 2014-2019 (INR Crore)
Figure 25: India Popular Detergent Market Size Forecast – By Value 2020F-2025F
Figure 26: India Mid-range Detergent Market Size – By Value 2014-2019 (INR Crore
Figure 27: India Mid-range Detergent Market Size Forecast – By Value 2020F-2025F
Figure 28: India Premium Detergent Market Size – By Value 2014-2019 (INR Crore)
Figure 29: India Premium Detergent Market Size Forecast – By Value 2020F-2025F
Figure 30: India Organized Detergent Market Share – By Company 2018-19
Figure 31: India Organized Detergent Market Share – By Brand 2018-19
Figure 32: India Organized Detergent Market Share – By Sub-Category 2018-19
Figure 33: India Unorganized Detergent Market Size – By Value 2014-2019 (INR Crore)
Figure 34: India Unorganized Detergent Market Size Forecast – By Value 2020F-2025F
Figure 35: India Fabric Care Market Size – By Value 2014-2019 (INR Crore)
Figure 36: India Fabric Care Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure 37: India Fabric Care Market Share – By Company 2018-19
Figure 38: India Fabric Care Market Share – By Brand 2018-19
Figure 39: India Fabric Care Market Share – By Segment 2018-19
Figure 40: India fabric care Market Share – By demographics 2018-19
Figure 41: India fabric caret Market Share – By sales channel 2018-19
Figure 42: India Fabric Whitener/Blue Market Size – By Value 2014-2019 (INR Crore)
Figure 43: India Fabric Whitener/Blue Market Size Forecast – By Value 2020F-2025F
Figure 44: India Fabric Whitener/Blue Market Share – By Brand 2018-19
Figure 45: India Fabric Whitener/Blue Market Share – By Demographic Area 2018-19
Figure 46: India fabric whitener/blue Market Share – By sales channel 2018-19
Figure 47: India Fabric Conditioner/Softener Market Size – By Value 2014-2019 (INR Crore)
Figure 48: India Fabric Conditioner/Softener Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure 49: India Fabric Conditioner/Softener Market Share – By Brand 2018-19
Figure 50: India Fabric Conditioner/Softener Market Share – By Demographic Area
Figure 51: India fabric conditioner/softener Market Share – By sales channel 2018-19
Figure 52: Manufacturing Process of Detergents
Figure 53: Manufacturing Process of Fabric Conditioners
Figure 54: Distribution channel followed by manufacturers of laundry care products in India
List of tables
Table 1: Product, Price and Variant Analysis of Powder Detergents in India (Price/1kg)
Table 2: Product, Price and Variant Analysis of Bar Detergents in India (Price/100gm)
Table 3: Product, Price and Variant Analysis of Liquid Detergents in India (Price/1 litre)
Table 4: Product, Price and Variant Analysis of Fabric Whiteners/Blue in India (Price/200ml)
Table 5: Product, Price and Variant Analysis of Fabric Conditioners/Softeners in India (Price/200ml)
Table-6: India Economic Profile – 2015 to 2018
Table 7: Product Portfolio of Hindustan Unilever Limited in detergent market
Table 8: Product Portfolio of Hindustan Unilever Limited in fabric care market
Table-9: Key Facts of Hindustan Unilever Limited
Table 10: Product Portfolio of Procter & Gamble Home Products Ltd. in detergent market
Table 11: Key Facts of Procter & Gamble Home Products Ltd.
Table 12: Product Portfolio of Rohit Surfactants Private Limited in detergent market
Table 13: Key Facts of Rohit Surfactants Private Limited
Table 14: Product Portfolio of Nirma Limited in detergent market
Table 15: Key Facts of Nirma Limited
Table 16: Product Portfolio of Jyothy Laboratories Limited in detergent market
Table 17: Product Portfolio of Jyothy Laboratories Limited in fabric care market
Table 18: Key Facts of Jyothy Laboratories Limited
Table 19: Product Portfolio of Godrej Consumer Products Ltd. in fabric care market
Table 20: Key Facts of Godrej Consumer Products Ltd.
Table 21: Product Portfolio of Reckitt Benckiser (India) Ltd. in fabric care market
Table 22: Key Facts of Reckitt Benckiser (India) Ltd.
Table 23: Product Portfolio of Marico Limited in fabric care market
Table 24: Key Facts of Marico Limited
Table 25: Product Portfolio of Wipro Consumer Care and Lighting Ltd. in fabric care market
Table 26: Key Facts of Wipro Consumer Care and Lighting Ltd.
Table 27: Product Portfolio of Pidilite Industries Limited in fabric care market
Table 28: Key Facts of Pidilite Industries Limited
Table 29: Product Portfolio of Dabur India Limited in fabric care market
Table 30: Key Facts of Dabur India Limited
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