India Fabric Care Market By Value, By Segment ( Fabric Whitener / Bluer And Fabric Conditioner / Softener ) By Market Size ( Fabric Whitener / Bluer And Fabric Conditioner / softener ) By Company, By Brand ( Ujala, Ezee, Rin, Etc. ), By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2025
India Fabric Care Market By Value, By Segment ( Fabric Whitener / Bluer And Fabric Conditioner / Softener ) By Market Size ( Fabric Whitener / Bluer And Fabric Conditioner / softener ) By Company, By Brand ( Ujala, Ezee, Rin, Etc. ), By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2025
Abstract
The report titled "India Fabric care Market By Value, By Segment ( Fabric Whitener / Bluer And Fabric Conditioner / Softener ) By Market Size ( Fabric Whitener / Bluer And Fabric Conditioner / softener ) By Company, By Brand ( Ujala, Ezee, Rin, Etc. ), By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2025" gives synoptic analysis of the fabric care market of the India. With the era of new technological advancements in the textile industry, new fabric are developed to provide utmost human comfort. The traditional methods of using detergents during washing were proven but they also harm the fabric during washing. Moreover, harmful chemicals produce lint during washing which proved to reduce the life of clothes. The white clothes also need whiteners which can be used as complementary with detergents. All these needs emerged the necessity for fabric care products which can be used to condition the clothes increasing its shelf life.
The fabric care market is divided into two segments of fabric whiteners/blue and fabric conditioners. The fabric whiteners/ blue are used since ages in India. Traditionally, dried indigo plant powder was used as blue for whitening the clothes. With the swaying time, the Robin Blue of Reckitt Benckiser came into the market with its whitening blue powder in 1984. Soon, Jyothy Laboratories launched its fabric whitener brand ‘Ujala’ in the liquid form. The brand also showed its economical consumption of just four drops compared to the powder form of Robin blue which made the brand acquire the highest market share and be the market leader until now. Other whitening brands are Rin Ala, Revive, Ranipal, etc.
In urban India, people are educated and conscious about the fabric hygiene. Moreover, people also follow global trends by buying branded expensive clothes. All these have made a necessity to develop products which can condition their clothes without running the colours. The companies developed fabric conditioners which can serve this purpose. The Godrej brand Ezee claimed to be the first fabric conditioner in Indian market. Initially, it was developed for woollens only but with the increasing demand, the brand also developed the product for all fabric use. Due to its such distinctive features, Ezee accounts the most of the shares in fabric conditioner market in India. Other brands include Genteel, Comfort, Vanish, etc.
The Fabric care market of India is expected to be INR 2211.5 crore by the year 2025 with a compounded annual growth rate (CAGR) of more than 13%. Whilst the fabric whitener/blue market is growing in rural and urban areas, the fabric conditioners are developed targeting the urban people as they are more hygiene and brand conscious. Both the products are distributed with the sales channel of General retail, Multibrand retail and online retails respectively.
With new technological advancements, conditioners are also developed in different forms such as Dryer sheets, woollen balls, conditioner balls etc. As the Indian are less aware about the fabric conditioners, the market is growing at nascent age but new innovations and global trends will attract the people to switch to them. Hence, the fabric care market is expected to grow healthy in future.
The prominent players of the fabric care market are Hindustan Unilever Limited, Jyothy laboratories limited, Godrej consumer products Ltd., Reckitt Benckiser India, Marico Ltd., Dabur India Ltd., Wipro consumer care and Lightning Ltd., and several domestic and international companies.
Covered in the report:
• Global Laundry care market
• India Laundry care market
• India fabric care market
• Market trends & developments
• Key facts about the leading market players
How it will help solving your strategic decision making process?
The report provides an in-depth knowledge of the India fabric Care market scenario:
• Global laundry care market scenario (Historical & forecast)
• India laundry care market scenario (Historical & forecast)
• India laundry care market size (Historical & forecast)
• India laundry care market share ( by company, brand, category, demographics, sales channel)
• Global fabric care market scenario
• India fabric care market scenario (Historical & forecast)
• India fabric care market size (Historical & forecast)
• India fabric care market share (by company, segment, brand, demographics & sales channel)
• India fabric whitener/blue market scenario(Historical & forecast)
• India fabric whitener/blue market size (Historical & forecast)
• India fabric whitener/blue market share ( by brand, demographic area, sales channel)
• India fabric conditioner/softener market scenario (Historical & forecast)
• India fabric conditioner/softener market size (Historical & forecast)
• India fabric conditioner/softener market share (by brand, demographic area, sales channel)
• Product price variant analysis
• Recent developments & innovations
• Description of Raw materials & manufacturing processes
• Strategic recommendations
• company profiles of leading companies
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of fabric care market. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
Please get in touch with our sales team in order to find out more.
Content
Table of contents
1.Executive Summary
2.Global Laundry Care Market Outlook
3.Global Fabric Care Market Outlook
4.India Laundry Care Market Outlook
4.1.Market Size By Value
4.2.Market Share
4.2.1.By Company
4.2.2.By Brand
4.2.3.By Category
4.2.4.By Sales Channel
4.2.5.By Demographics
5.India Fabric Care Market Outlook
5.1.Market Size By Value
5.2.Market Share
5.2.1.By Company
5.2.2.By Brand
5.2.3.By Segment
5.2.4.By Demographics
5.2.5.By Sales Channel
5.3.India Fabric Whitener/Blue Market Outlook
5.3.1.Market Size By Value
5.3.2.Market Share
5.4.India Fabric Conditioner/Softener Market Outlook
5.4.1.Market Size By Value
5.4.2.Market Share
5.5.Recent Developments
6.Product, Price and Variant Analysis
6.1.Fabric Whitener/Blue
6.2.Fabric Conditioner/Softener
7.India Economic Snapshot
8.Raw Material
9.Manufacturing Process
10.Channel Partner Analysis
11.India Laundry Care Market Dynamics
11.1.Key Drivers
11.2.Key Challenges
12.Competitive Landscape
12.1.Porters Five Forces
12.2.Company Profiles
12.2.1.Hindustan Unilever Limited
12.2.2.Jyothy Laboratories Limited
12.2.3.Godrej Consumer Products Ltd.
12.2.4.Reckitt Benckiser (India) Ltd.
12.2.5.Marico Limited
12.2.6.Wipro Consumer Care and Lighting Ltd.
12.2.7.Pidilite Industries Limited
12.2.8.Dabur India Limited
13.Strategic Recommendations
14.Disclaimer
List of Figures
Figure 1 Global Laundry Care Market Size – By Value 2014-2019(USD Billion)
Figure 2 Global Laundry Care Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure 3 India Laundry Care Market Size- By value 2014-2019 (INR Crore)
Figure 4 :India Laundry Care Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure 5: India Laundry Care Market Share – By Company 2018-19
Figure 6: India Laundry Care Market Share – By Brand 2018-19
Figure 7: India Laundry Care Market Share – By Category 2018-19 & 2024-25F
Figure 8: India Laundry Care Market Share – By sales channel 2018-19
Figure 9: India Laundry Care Market Share – By demographics 2018-19
Figure 10: India Fabric Care Market Size – By Value 2014-2019 (INR Crore)
Figure 11: India Fabric Care Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure 12: India Fabric Care Market Share – By Company 2018-19
Figure 13: India Fabric Care Market Share – By Brand 2018-19
Figure 14: India Fabric Care Market Share – By Segment 2018-19
Figure 15: India fabric care Market Share – By demographics 2018-19
Figure 16: India fabric caret Market Share – By sales channel 2018-19
Figure 17: India Fabric Whitener/Blue Market Size – By Value 2014-2019 (INR Crore)
Figure 18: India Fabric Whitener/Blue Market Size Forecast – By Value 2020F-2025F
Figure 19: India Fabric Whitener/Blue Market Share – By Brand 2018-19
Figure 20: India Fabric Whitener/Blue Market Share – By Demographic Area 2018-19
Figure 21: India fabric whitener/blue Market Share – By sales channel 2018-19
Figure 22: India Fabric Conditioner/Softener Market Size – By Value 2014-2019 (INR Crore)
Figure 23: India Fabric Conditioner/Softener Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure 24: India Fabric Conditioner/Softener Market Share – By Brand 2018-19
Figure 25: India Fabric Conditioner/Softener Market Share – By Demographic Area
Figure 26: India fabric conditioner/softener Market Share – By sales channel 2018-19
Figure 27: Manufacturing Process of Fabric Conditioners
Figure 28: Distribution channel followed by manufacturers of fabric care products in India
List of tables
Table 1: Product, Price and Variant Analysis of Fabric Whiteners/Blue in India (Price/200ml)
Table 2: Product, Price and Variant Analysis of Fabric Conditioners/Softeners in India (Price/200ml) Table-3: India Economic Profile – 2015 to 2018
Table 4: Product Portfolio of Hindustan Unilever Limited in fabric care market
Table-5: Key Facts of Hindustan Unilever Limited
Table 6: Product Portfolio of Jyothy Laboratories Limited in fabric care market
Table 7: Key Facts of Jyothy Laboratories Limited
Table 8: Product Portfolio of Godrej Consumer Products Ltd. in fabric care market
Table 9: Key Facts of Godrej Consumer Products Ltd.
Table 10: Product Portfolio of Reckitt Benckiser (India) Ltd. in fabric care market
Table 11: Key Facts of Reckitt Benckiser (India) Ltd.
Table 12: Product Portfolio of Marico Limited in fabric care market
Table 13: Key Facts of Marico Limited
Table 14: Product Portfolio of Wipro Consumer Care and Lighting Ltd. in fabric care market
Table 15: Key Facts of Wipro Consumer Care and Lighting Ltd.
Table 16: Product Portfolio of Pidilite Industries Limited in fabric care market
Table 17: Key Facts of Pidilite Industries Limited
Table 18: Product Portfolio of Dabur India Limited in fabric care market
Table 19: Key Facts of Dabur India Limited
The fabric care market is divided into two segments of fabric whiteners/blue and fabric conditioners. The fabric whiteners/ blue are used since ages in India. Traditionally, dried indigo plant powder was used as blue for whitening the clothes. With the swaying time, the Robin Blue of Reckitt Benckiser came into the market with its whitening blue powder in 1984. Soon, Jyothy Laboratories launched its fabric whitener brand ‘Ujala’ in the liquid form. The brand also showed its economical consumption of just four drops compared to the powder form of Robin blue which made the brand acquire the highest market share and be the market leader until now. Other whitening brands are Rin Ala, Revive, Ranipal, etc.
In urban India, people are educated and conscious about the fabric hygiene. Moreover, people also follow global trends by buying branded expensive clothes. All these have made a necessity to develop products which can condition their clothes without running the colours. The companies developed fabric conditioners which can serve this purpose. The Godrej brand Ezee claimed to be the first fabric conditioner in Indian market. Initially, it was developed for woollens only but with the increasing demand, the brand also developed the product for all fabric use. Due to its such distinctive features, Ezee accounts the most of the shares in fabric conditioner market in India. Other brands include Genteel, Comfort, Vanish, etc.
The Fabric care market of India is expected to be INR 2211.5 crore by the year 2025 with a compounded annual growth rate (CAGR) of more than 13%. Whilst the fabric whitener/blue market is growing in rural and urban areas, the fabric conditioners are developed targeting the urban people as they are more hygiene and brand conscious. Both the products are distributed with the sales channel of General retail, Multibrand retail and online retails respectively.
With new technological advancements, conditioners are also developed in different forms such as Dryer sheets, woollen balls, conditioner balls etc. As the Indian are less aware about the fabric conditioners, the market is growing at nascent age but new innovations and global trends will attract the people to switch to them. Hence, the fabric care market is expected to grow healthy in future.
The prominent players of the fabric care market are Hindustan Unilever Limited, Jyothy laboratories limited, Godrej consumer products Ltd., Reckitt Benckiser India, Marico Ltd., Dabur India Ltd., Wipro consumer care and Lightning Ltd., and several domestic and international companies.
Covered in the report:
• Global Laundry care market
• India Laundry care market
• India fabric care market
• Market trends & developments
• Key facts about the leading market players
How it will help solving your strategic decision making process?
The report provides an in-depth knowledge of the India fabric Care market scenario:
• Global laundry care market scenario (Historical & forecast)
• India laundry care market scenario (Historical & forecast)
• India laundry care market size (Historical & forecast)
• India laundry care market share ( by company, brand, category, demographics, sales channel)
• Global fabric care market scenario
• India fabric care market scenario (Historical & forecast)
• India fabric care market size (Historical & forecast)
• India fabric care market share (by company, segment, brand, demographics & sales channel)
• India fabric whitener/blue market scenario(Historical & forecast)
• India fabric whitener/blue market size (Historical & forecast)
• India fabric whitener/blue market share ( by brand, demographic area, sales channel)
• India fabric conditioner/softener market scenario (Historical & forecast)
• India fabric conditioner/softener market size (Historical & forecast)
• India fabric conditioner/softener market share (by brand, demographic area, sales channel)
• Product price variant analysis
• Recent developments & innovations
• Description of Raw materials & manufacturing processes
• Strategic recommendations
• company profiles of leading companies
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of fabric care market. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
Please get in touch with our sales team in order to find out more.
1.Executive Summary
2.Global Laundry Care Market Outlook
3.Global Fabric Care Market Outlook
4.India Laundry Care Market Outlook
4.1.Market Size By Value
4.2.Market Share
4.2.1.By Company
4.2.2.By Brand
4.2.3.By Category
4.2.4.By Sales Channel
4.2.5.By Demographics
5.India Fabric Care Market Outlook
5.1.Market Size By Value
5.2.Market Share
5.2.1.By Company
5.2.2.By Brand
5.2.3.By Segment
5.2.4.By Demographics
5.2.5.By Sales Channel
5.3.India Fabric Whitener/Blue Market Outlook
5.3.1.Market Size By Value
5.3.2.Market Share
5.4.India Fabric Conditioner/Softener Market Outlook
5.4.1.Market Size By Value
5.4.2.Market Share
5.5.Recent Developments
6.Product, Price and Variant Analysis
6.1.Fabric Whitener/Blue
6.2.Fabric Conditioner/Softener
7.India Economic Snapshot
8.Raw Material
9.Manufacturing Process
10.Channel Partner Analysis
11.India Laundry Care Market Dynamics
11.1.Key Drivers
11.2.Key Challenges
12.Competitive Landscape
12.1.Porters Five Forces
12.2.Company Profiles
12.2.1.Hindustan Unilever Limited
12.2.2.Jyothy Laboratories Limited
12.2.3.Godrej Consumer Products Ltd.
12.2.4.Reckitt Benckiser (India) Ltd.
12.2.5.Marico Limited
12.2.6.Wipro Consumer Care and Lighting Ltd.
12.2.7.Pidilite Industries Limited
12.2.8.Dabur India Limited
13.Strategic Recommendations
14.Disclaimer
List of Figures
Figure 1 Global Laundry Care Market Size – By Value 2014-2019(USD Billion)
Figure 2 Global Laundry Care Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure 3 India Laundry Care Market Size- By value 2014-2019 (INR Crore)
Figure 4 :India Laundry Care Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure 5: India Laundry Care Market Share – By Company 2018-19
Figure 6: India Laundry Care Market Share – By Brand 2018-19
Figure 7: India Laundry Care Market Share – By Category 2018-19 & 2024-25F
Figure 8: India Laundry Care Market Share – By sales channel 2018-19
Figure 9: India Laundry Care Market Share – By demographics 2018-19
Figure 10: India Fabric Care Market Size – By Value 2014-2019 (INR Crore)
Figure 11: India Fabric Care Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure 12: India Fabric Care Market Share – By Company 2018-19
Figure 13: India Fabric Care Market Share – By Brand 2018-19
Figure 14: India Fabric Care Market Share – By Segment 2018-19
Figure 15: India fabric care Market Share – By demographics 2018-19
Figure 16: India fabric caret Market Share – By sales channel 2018-19
Figure 17: India Fabric Whitener/Blue Market Size – By Value 2014-2019 (INR Crore)
Figure 18: India Fabric Whitener/Blue Market Size Forecast – By Value 2020F-2025F
Figure 19: India Fabric Whitener/Blue Market Share – By Brand 2018-19
Figure 20: India Fabric Whitener/Blue Market Share – By Demographic Area 2018-19
Figure 21: India fabric whitener/blue Market Share – By sales channel 2018-19
Figure 22: India Fabric Conditioner/Softener Market Size – By Value 2014-2019 (INR Crore)
Figure 23: India Fabric Conditioner/Softener Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure 24: India Fabric Conditioner/Softener Market Share – By Brand 2018-19
Figure 25: India Fabric Conditioner/Softener Market Share – By Demographic Area
Figure 26: India fabric conditioner/softener Market Share – By sales channel 2018-19
Figure 27: Manufacturing Process of Fabric Conditioners
Figure 28: Distribution channel followed by manufacturers of fabric care products in India
List of tables
Table 1: Product, Price and Variant Analysis of Fabric Whiteners/Blue in India (Price/200ml)
Table 2: Product, Price and Variant Analysis of Fabric Conditioners/Softeners in India (Price/200ml) Table-3: India Economic Profile – 2015 to 2018
Table 4: Product Portfolio of Hindustan Unilever Limited in fabric care market
Table-5: Key Facts of Hindustan Unilever Limited
Table 6: Product Portfolio of Jyothy Laboratories Limited in fabric care market
Table 7: Key Facts of Jyothy Laboratories Limited
Table 8: Product Portfolio of Godrej Consumer Products Ltd. in fabric care market
Table 9: Key Facts of Godrej Consumer Products Ltd.
Table 10: Product Portfolio of Reckitt Benckiser (India) Ltd. in fabric care market
Table 11: Key Facts of Reckitt Benckiser (India) Ltd.
Table 12: Product Portfolio of Marico Limited in fabric care market
Table 13: Key Facts of Marico Limited
Table 14: Product Portfolio of Wipro Consumer Care and Lighting Ltd. in fabric care market
Table 15: Key Facts of Wipro Consumer Care and Lighting Ltd.
Table 16: Product Portfolio of Pidilite Industries Limited in fabric care market
Table 17: Key Facts of Pidilite Industries Limited
Table 18: Product Portfolio of Dabur India Limited in fabric care market
Table 19: Key Facts of Dabur India Limited
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