Global Feminine Hygiene Market Outlook, 2026

Abstract
Female Menstrual Hygiene is vital to the empowerment and well-being of women and girls worldwide. It is about more than just access to sanitary pads and appropriate toilets – though those are important. It is also about ensuring women and girls live in an environment that values and supports their ability to manage their menstruation with dignity. Globally, at least 500 million women and girls lack proper access to menstrual hygiene facilities. Several factors influence difficult experiences with menstruation, including inadequate facilities and materials, menstrual pain, fear of disclosure, and inadequate knowledge about the menstrual cycle.

The report Global Feminine Hygiene Market Outlook, 2026 recently published by Bonafide Research has categorically been divided into sections namely by product, type, distribution channel, region, country, and company. The global feminine hygiene products market is projected to show a growth of USD 31.60 Billion between 2015 and 2026. Increasing female population & rapid urbanization, rising female literacy and awareness of menstrual health & hygiene, rising disposable income of females, and women empowerment are expected to accelerate the growth of the feminine hygiene products market across the globe.

By type, the sanitary napkins segment accounted for the largest share of the feminine hygiene products market in 2019, at more than 60%. A sanitary napkin is a type of feminine hygiene product that is worn externally, unlike tampons and menstrual cups, which are worn inside the vagina. The large share of the sanitary napkins segment can be attributed to increased awareness compared to other feminine hygiene products, along with easy availability. The retail pharmacies segment is expected to gain maximum share in terms of value among all distribution channels whereas the supermarket segment is expected to be the second most lucrative segment over the forecast period. The supermarket segment is contributing higher revenue share due to the increasing infrastructure and purchasing power of people in urban countries.

The Asia Pacific accounted for the largest share of the feminine hygiene products market in 2019. The large share can be attributed to the high female population in countries such as India and China. Both these countries are expected to account for a combined market share of over 60% of the region by 2026, while globally it is likely to contribute less than 33%. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD 0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.

Literacy is a fundamental right and a springboard for eradicating poverty and broadening the mindset of society. The relationship between literacy and health has been the focus of much research and policy debates. The rising literacy level among females is expected to have a positive impact on overall feminine health management and thus is directly linked to the adoption of feminine hygiene products. As a result, rising female literacy is expected to drive the feminine hygiene products market.

The common perception and stigma associated with menstruation act as a major disadvantage for many women. Girls face stigma, harassment, and social exclusion during menstruation. This compels girls and women to adopt traditional feminine hygiene products or completely avoid using them. Women in some countries have had to rely on scraps of fabric to absorb menstrual blood due to the prohibition of the use of tampons and sanitary napkins. This social stigma surrounding feminine menstruation acts as a significant restraint for the growth of the feminine hygiene products market.

Some key players in the global Feminine Hygiene Products Market across the value chain are Kimberley – Clark Corporation, Procter & Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Lil-lets UK Limited, Sanofi, Ontex, and Egdewell Personal Care, Diva Cup. The leading manufacturers are focusing to expand their regional presence in emerging geographies such as Latin America and MEA by collaborating with the distributers and promoting through social media.

CONSIDERED IN THE REPORT
• Geography: Global
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

REGIONS COVERED:
• North America
• Europe
• Asia
• Latin America
• Middle East & Africa

ASPECTS COVERED IN THE REPORT
• Market Size By Value for the time period (2015-2026F)
• Market Share By Product (Sanitary Napkins, Tampons, Panty Liners, Menstrual Cup, Others)
• Market Share by Type (Disposable & Reusable)
• Market Share by Sales Channel (Supermarket & Hypermarket, Pharmacies, Convenience Store, Online Retail)
• Market Share by Region
• Market Share by Country
• Market Share by Company

This report would help you answer the following questions:
1. What is the market size and forecast of the Global Feminine Hygiene Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Feminine Hygiene Market during the forecast period?
3. Which region outstands in the Global Feminine Hygiene Market?
4. Which are the segments to invest in over the forecast period in the Global Feminine Hygiene Market?
5. What is the competitive strategic window for opportunities in the Global Feminine Hygiene Market?
6. What are the technology trends and regulatory frameworks in the Global Feminine Hygiene Market?
7. What are the major company in the Global Feminine Hygiene Market?

Content
Table of Contents

1. Executive Summary
2. Report Methodology
3. Global Feminine Hygiene Outlook
3.1. Market Size by Value
3.2. Market Share
3.2.1. By Product
3.2.2. By Type
3.2.3. By Sales Channel
3.2.4. By Region
3.2.5. By Country
3.2.6. By Company
4. North America Feminine Hygiene Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Product
4.2.2. By Type
4.2.3. By Sales Channel
4.2.4. By Country
4.3. US Feminine Hygiene Outlook
4.3.1. Market Size by Value
4.3.2. Market Share
4.3.2.1. By Product
4.4. Canada Feminine Hygiene Outlook
4.4.1. Market Size by Value
4.4.2. Market Share
4.4.2.1. By Product
4.5. Mexico Feminine Hygiene Outlook
4.5.1. Market Size by Value
4.5.2. Market Share
4.5.2.1. By Product
5. Europe Feminine Hygiene Outlook
5.1. Market Size by Value
5.2. Market Share
5.2.1. By Product
5.2.2. By Type
5.2.3. By Sales Channel
5.2.4. By Country
5.3. Germany Feminine Hygiene Outlook
5.3.1. Market Size by Value
5.3.2. Market Share
5.3.2.1. By Product
5.4. UK Feminine Hygiene Outlook
5.4.1. Market Size by Value
5.4.2. Market Share
5.4.2.1. By Product
5.5. France Feminine Hygiene Outlook
5.5.1. Market Size by Value
5.5.2. Market Share
5.5.2.1. By Product
5.6. Spain Feminine Hygiene Outlook
5.6.1. Market Size by Value
5.6.2. Market Share
5.6.2.1. By Product
5.7. Italy Feminine Hygiene Outlook
5.7.1. Market Size by Value
5.7.2. Market Share
5.7.2.1. By Product
5.8. Russia Feminine Hygiene Outlook
5.8.1. Market Size by Value
5.8.2. Market Share
5.8.2.1. By Product
6. Asia Pacific Feminine Hygiene Outlook
6.1. Market Size by Value
6.2. Market Share
6.2.1. By Product
6.2.2. By Type
6.2.3. By Sales Channel
6.2.4. By Country
6.3. China Feminine Hygiene Outlook
6.3.1. Market Size by Value
6.3.2. Market Share
6.3.2.1. By Product
6.4. Japan Feminine Hygiene Outlook
6.4.1. Market Size by Value
6.4.2. Market Share
6.4.2.1. By Product
6.5. India Feminine Hygiene Outlook
6.5.1. Market Size by Value
6.5.2. Market Share
6.5.2.1. By Product
6.6. Australia Feminine Hygiene Outlook
6.6.1. Market Size by Value
6.6.2. Market Share
6.6.2.1. By Product
7. Latin America Feminine Hygiene Outlook
7.1. Market Size by Value
7.2. Market Share
7.2.1. By Product
7.2.2. By Type
7.2.3. By Sales Channel
7.2.4. By Country
7.3. Brazil Feminine Hygiene Outlook
7.3.1. Market Size by Value
7.3.2. Market Share
7.3.2.1. By Product
7.4. Argentina Feminine Hygiene Outlook
7.4.1. Market Size by Value
7.4.2. Market Share
7.4.2.1. By Product
7.5. Colombia Feminine Hygiene Outlook
7.5.1. Market Size by Value
7.5.2. Market Share
7.5.2.1. By Product
8. Middle East & Africa Feminine Hygiene Outlook
8.1. Market Size by Value
8.2. Market Share
8.2.1. By Product
8.2.2. By Type
8.2.3. By Sales Channel
8.2.4. By Country
8.3. UAE Feminine Hygiene Outlook
8.3.1. Market Size by Value
8.3.2. Market Share
8.3.2.1. By Product
8.4. Saudi Arabia Feminine Hygiene Outlook
8.4.1. Market Size by Value
8.4.2. Market Share
8.4.2.1. By Product
8.5. Qatar Feminine Hygiene Outlook
8.5.1. Market Size by Value
8.5.2. Market Share
8.5.2.1. By Product
8.6. South Africa Feminine Hygiene Outlook
8.6.1. Market Size by Value
8.6.2. Market Share
8.6.2.1. By Product
9. Market Dynamics
9.1. Key Drivers
9.2. Key Challenges
10. Market Trends and Developments
11. Company Profiles
11.1.1. Procter & Gamble
11.1.2. Kimberly-Clark Corporation
11.1.3. Hengan International Group Company Limited
11.1.4. Edgewell Personal Care Company
11.1.5. Kao Corporation
11.1.6. Johnson & Johnson
11.1.7. Unicharm Corporation
11.1.8. Daio Paper Corporation
11.1.9. Essity Aktiebolag
11.1.10. Ontex
11.1.11. First Quality Enterprises Inc
12. Strategic Recommendations
13. Disclaimer

LIST OF FIGURES
Figure 1: Regional Overview of Global Feminine Hygiene (2019)
Figure 2: Global Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 3: Global Feminine Hygiene Share – By Type (2015, 2020 & 2026F)
Figure 4: Global Feminine Hygiene Share By Company (2019)
Figure 5: North America Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 6: North America Feminine Hygiene Share – By Type (2015, 2020 & 2026F)
Figure 7: US Feminine Hygiene Market Size – By Value 2015 to 2026F (In USD Billion)
Figure 8: Canada Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 9: Mexico Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 10: Europe Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 11: Europe Feminine Hygiene Share – By Type (2015, 2020 & 2026F)
Figure 12: Germany Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 13: UK Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 14: France Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 15: Spain Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 16: Italy Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 17: Russia Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 18: Asia Pacific Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 19: Asia Pacific Feminine Hygiene Share – By Type (2015, 2020 & 2026F)
Figure 20: China Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 21: Japan Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 22: India Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 23: Australia Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 24: Latin America Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 25: Latin America Feminine Hygiene Share – By Type (2015, 2020 & 2026F)
Figure 26: Brazil Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 27: Argentina Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 28: Colombia Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 29: Middle East & Africa Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 30: Middle East & Africa Feminine Hygiene Share – By Type (2015, 2020 & 2026F)
Figure 31: UAE Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 32: Saudi Arabia Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 33: Qatar Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 34: South Africa Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)

LIST OF TABLE
Table 1: Global Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 2: Global Feminine Hygiene Share By Sales Channel (2015, 2020 & 2026F)
Table 3: Global Feminine Hygiene Share by Region (2015, 2020 & 2026F)
Table 4: Global Feminine Hygiene Share by Country (2015, 2020 & 2026F)
Table 5: North America Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 6: North America Feminine Hygiene Share By Sales Channel (2015, 2020 & 2026F)
Table 7: North America Feminine Hygiene Share by Country (2015, 2020 & 2026F)
Table 8: US Feminine Hygiene Share (2015, 2020 & 2026F)
Table 9: US Feminine Hygiene Growth Rate
Table 10: Canada Feminine Hygiene Share (2015, 2020 & 2026F)
Table 11: Canada Feminine Hygiene Growth Rate
Table 12: Mexico Feminine Hygiene Share (2015, 2020 & 2026F)
Table 13: Mexico Feminine Hygiene Growth Rate
Table 14: Europe Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 15: Europe Feminine Hygiene Share By Sales Channel (2015, 2020 & 2026F)
Table 16: Europe Feminine Hygiene Share by Country (2015, 2020 & 2026F)
Table 17: Germany Feminine Hygiene Share (2015, 2020 & 2026F)
Table 18: Germany Feminine Hygiene Growth Rate
Table 19: UK Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 20: UK Feminine Hygiene Growth Rate By Product
Table 21: France Feminine Hygiene Share (2015, 2020 & 2026F)
Table 22: France Feminine Hygiene Growth Rate
Table 23: Spain Feminine Hygiene Product Market Share (2015, 2020 & 2026F)
Table 24: Spain Feminine Hygiene Growth Rate
Table 25: Italy Feminine Hygiene Product Market Share By Product (2015, 2020 & 2026F)
Table 26: Italy Feminine Hygiene Growth Rate By Product
Table 27: Russia Feminine Hygiene Product Market Share By Product (2015, 2020 & 2026F)
Table 28: Russia Feminine Hygiene Growth Rate By Product
Table 29: Asia Pacific Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 30: Asia Pacific Feminine Hygiene Share By Sales Channel (2015, 2020 & 2026F)
Table 31: Asia Pacific Feminine Hygiene Share by Country (2015, 2020 & 2026F)
Table 32: China Feminine Hygiene Product Market Share By Product (2015, 2020 & 2026F)
Table 33: China Feminine Hygiene Growth Rate By Product
Table 34: Japan Feminine Hygiene Market Share By Product (2015, 2020 & 2026F)
Table 35: Japan Feminine Hygiene Growth Rate By Product
Table 36: India Feminine Hygiene Product Market Share By Product (2015, 2020 & 2026F)
Table 37: India Feminine Hygiene Growth Rate By Product
Table 38: Australia Feminine Hygiene Market Share By Product (2015, 2020 & 2026F)
Table 39: Australia Feminine Hygiene Growth Rate By Product
Table 40: Latin America Feminine Hygiene Share By Product (2015, 2020 &2026F)
Table 41: Latin America Feminine Hygiene Share By Sales Channel (2015, 2020 & 2026F)
Table 42: Latin America Feminine Hygiene Share by Country (2015, 2020 & 2026F)
Table 43: Brazil Feminine Hygiene Product Market Share By Product (2015, 2020 & 2026F)
Table 44: Brazil Feminine Hygiene Growth Rate By Product
Table 45: Argentina Feminine Hygiene Growth Rate By Product
Table 46: Argentina Feminine Hygiene Market Share By Product (2015, 2020 & 2026F)
Table 47: Colombia Feminine Hygiene Market Share By Product (2015, 2020 & 2026F)
Table 48: Colombia Feminine Hygiene Growth Rate By Product
Table 49: Middle East & Africa Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 50: Middle East & Africa Feminine Hygiene Share By Sales Channel (2015, 2020 & 2026F)
Table 51: Middle East & Africa Feminine Hygiene Share by Country (2015, 2020 & 2026F)
Table 52: UAE Feminine Hygiene Market Share By Product (2015, 2020 & 2026F)
Table 53: UAE Feminine Hygiene Growth Rate By Product
Table 54: Saudi Arabia Feminine Hygiene Market Share By Product (2015, 2020 & 2026F)
Table 55: Saudi Arabia Feminine Hygiene Growth Rate By Product
Table 57: Qatar Feminine Hygiene Market Share By Product (2015, 2020 & 2026F)
Table 57: Qatar Feminine Hygiene Growth Rate By Product
Table 58: South Africa Feminine Hygiene Product Market Share (2015, 2020 & 2026F)
Table 59: South Africa Feminine Hygiene Growth Rate
Table 60: Key Facts of Procter & Gamble
Table 61: Key Facts ofKimberly-Clark Corporation
Table 62: Key Facts of Hengan International Group Company Limited
Table 63: Key Facts of Edgewell Personal Care Company
Table 64: Key Facts of Kao Corporation
Table 65: Key Facts of Johnson & Johnson
Table 66: Key Facts of Unicharm Corporation
Table 67: Key Facts ofDaio Paper Corporation
Table 68: Key Facts ofEssity Aktiebolag
Table 69: Key Facts of Ontex
Table 70: Key Facts of First Quality Enterprises Inc