Europe Feminine Hygiene Market Outlook, 2026
Europe Feminine Hygiene Market Outlook, 2026
Abstract
In the European market, a general trend has been observed that the sales of full-size or maxi pads are significantly decreasing across the countries, providing opportunities for ultra-thin products. The market is experiencing growth as consumers are more aware and have higher disposable income. Additionally, the demand for advanced feminine hygiene products such as tampons and panty liners is on the rise.
Historically, in Europe, some 42 Billion sanitary napkins, tampons, and panty liners were sold in 2004 compared to more than 35 Billion products in 1997, according to Euromonitor International. The EU is gathering information on potential health risks of feminine hygiene products after experts find hazardous chemicals in low concentrations, thus giving rise to organic sanitary napkins. The demand for advanced feminine hygiene products such as tampons and panty liners is on the rise. The tampon & panty liner segment together is expected to grow over a market of USD 4.28 Billion by the end of the forecasted period. The feminine hygiene sector is still expanding and consequently, sales and volumes have increased. One important factor might be the still lower penetration and availability in some of the Eastern European countries. In addition, women are also using more products and favor various combinations. A closer look into the numbers shows that the biggest movements in feminine hygiene are the increasing use of ultra-thin pads and panty liners in place of thick pads.
In Europe, currently, disposable feminine hygiene products account for a huge share, which was nearly 80% of the market share. The growth and awareness of the product segments in feminine hygiene draw attention to a lot of other product categories such as hygiene wipes, spray, lotions, and fragrances. Specific retail sales growth has been noticed in Spain in addition to high-growth markets such as Russia, the Czech Republic, and Poland, mainly driven by increased sales of tampons, ultra-thin pads, and panty liners. The sales development in Germany and the UK has remained more or less flat; while in France there have been increases in the sales of tampons and panty liners. In some European markets, retailers have placed the sections for feminine hygiene products together with light incontinence products for both men and women. It seems that there is more and more a gradual or undefined line between the two categories making it easier for consumers to find products that meet their needs. Germany is the largest population of both genders in Europe, with 41.4 million females and 39.8 million males in 2015. The majority of countries listed have a higher population of women. Country-wise, Germany led the European feminine market in the year 2015, accounting for 14.27%, of the regional market.
Britain became the latest country to abolish the so-called ""tampon tax” on Friday, eliminating sales taxes on women's sanitary products. The move was widely praised by women's rights advocates as well as proponents of the country's departure from the European Union. EU law had prevented member states from reducing the rate of value-added tax below 5%, meaning the period products were treated as luxury items and not essentials.
CONSIDERED IN THE REPORT
• Geography: Europe
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026
REGIONS COVERED:
• Europe
• Germany
• UK
• France
• Spain
• Italy
• Russia
ASPECTS COVERED IN THE REPORT
• Market Size By Value for the time period (2015-2026F)
• Market Share By Product (Sanitary Napkins, Tampons, Panty Liners, Menstrual Cup, Others)
• Market Share by Type (Disposable & Reusable)
• Market Share by Sales Channel (Supermarket & Hypermarket, Pharmacies, Convenience Store, Online Retail)
• Market Share by Country
This report would help you answer the following questions:
1. What is the market size and forecast of the Europe Feminine Hygiene Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Europe Feminine Hygiene Market during the forecast period?
3. Which region outstands in the Europe Feminine Hygiene Market?
4. Which are the segments to invest in over the forecast period in the Europe Feminine Hygiene Market?
5. What is the competitive strategic window for opportunities in the Europe Feminine Hygiene Market?
6. What are the technology trends and regulatory frameworks in the Europe Feminine Hygiene Market?
7. What are the major company in the Europe Feminine Hygiene Market?
Content
Table of Contents
1. Executive Summary
2. Report Methodology
3. Global Feminine Hygiene Outlook
3.1. Market Size by Value
3.2. Market Share
3.2.1. By Product
3.2.2. By Type
3.2.3. By Sales Channel
3.2.4. By Region
3.2.5. By Country
3.2.6. By Company
4. Europe Feminine Hygiene Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Product
4.2.2. By Type
4.2.3. By Sales Channel
4.2.4. By Country
4.3. Germany Feminine Hygiene Outlook
4.3.1. Market Size by Value
4.3.2. Market Share
4.3.2.1. By Product
4.4. UK Feminine Hygiene Outlook
4.4.1. Market Size by Value
4.4.2. Market Share
4.4.2.1. By Product
4.5. France Feminine Hygiene Outlook
4.5.1. Market Size by Value
4.5.2. Market Share
4.5.2.1. By Product
4.6. Spain Feminine Hygiene Outlook
4.6.1. Market Size by Value
4.6.2. Market Share
4.6.2.1. By Product
4.7. Italy Feminine Hygiene Outlook
4.7.1. Market Size by Value
4.7.2. Market Share
4.7.2.1. By Product
4.8. Russia Feminine Hygiene Outlook
4.8.1. Market Size by Value
4.8.2. Market Share
4.8.2.1. By Product
5. Market Dynamics
5.1. Key Drivers
5.2. Key Challenges
6. Market Trends and Developments
6.1. Eco-Friendly Feminine Hygiene Products
6.2. Sustainable and Cheap
6.3. Period Kits
7. Company Profiles
7.1.1. Procter & Gamble
7.1.2. Kimberly-Clark Corporation
7.1.3. Hengan International Group Company Limited
7.1.4. Edgewell Personal Care Company
7.1.5. Kao Corporation
7.1.6. Johnson & Johnson
7.1.7. Unicharm Corporation
7.1.8. Daio Paper Corporation
7.1.9. Essity Aktiebolag
7.1.10. Ontex
7.1.11. First Quality Enterprises Inc
8. Strategic Recommendations
9. Disclaimer
LIST OF FIGURES
Figure 1: Regional Overview of Global Feminine Hygiene (2019)
Figure 2: Global Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 3: Global Feminine Hygiene Share – By Type (2015, 2020 & 2026F)
Figure 4: Global Feminine Hygiene Share By Company (2019)
Figure 5: Europe Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 6: Europe Feminine Hygiene Share – By Type (2015, 2020 & 2026F)
Figure 7: Germany Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 8: UK Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 9: France Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 10: Spain Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 11: Italy Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 12: Russia Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
LIST OF TABLE
Table 1: Global Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 2: Global Feminine Hygiene Share By Sales Channel (2015, 2020 & 2026F)
Table 3: Global Feminine Hygiene Share by Region (2015, 2020 & 2026F)
Table 4: Global Feminine Hygiene Share by Country (2015, 2020 & 2026F)
Table 5: Europe Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 6: Europe Feminine Hygiene Share By Sales Channel (2015, 2020 & 2026F)
Table 7: Europe Feminine Hygiene Share by Country (2015, 2020 & 2026F)
Table 8: Germany Feminine Hygiene Share (2015, 2020 & 2026F)
Table 9: Germany Feminine Hygiene Growth Rate
Table 10: UK Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 11: UK Feminine Hygiene Growth Rate By Product
Table 12: France Feminine Hygiene Share (2015, 2020 & 2026F)
Table 13: France Feminine Hygiene Growth Rate
Table 14: Spain Feminine Hygiene Product Market Share (2015, 2020 & 2026F)
Table 15: Spain Feminine Hygiene Growth Rate
Table 16: Italy Feminine Hygiene Product Market Share By Product (2015, 2020 & 2026F)
Table 17: Italy Feminine Hygiene Growth Rate By Product
Table 18: Russia Feminine Hygiene Product Market Share By Product (2015, 2020 & 2026F)
Table 19: Russia Feminine Hygiene Growth Rate By Product
Table 20: Key Facts of Procter & Gamble
Table 21: Key Facts ofKimberly-Clark Corporation
Table 22: Key Facts of Hengan International Group Company Limited
Table 23: Key Facts of Edgewell Personal Care Company
Table 24: Key Facts of Kao Corporation
Table 25: Key Facts of Johnson & Johnson
Table 26: Key Facts of Unicharm Corporation
Table 27: Key Facts ofDaio Paper Corporation
Table 28: Key Facts ofEssity Aktiebolag
Table 29: Key Facts of Ontex
Table 30: Key Facts of First Quality Enterprises Inc
Historically, in Europe, some 42 Billion sanitary napkins, tampons, and panty liners were sold in 2004 compared to more than 35 Billion products in 1997, according to Euromonitor International. The EU is gathering information on potential health risks of feminine hygiene products after experts find hazardous chemicals in low concentrations, thus giving rise to organic sanitary napkins. The demand for advanced feminine hygiene products such as tampons and panty liners is on the rise. The tampon & panty liner segment together is expected to grow over a market of USD 4.28 Billion by the end of the forecasted period. The feminine hygiene sector is still expanding and consequently, sales and volumes have increased. One important factor might be the still lower penetration and availability in some of the Eastern European countries. In addition, women are also using more products and favor various combinations. A closer look into the numbers shows that the biggest movements in feminine hygiene are the increasing use of ultra-thin pads and panty liners in place of thick pads.
In Europe, currently, disposable feminine hygiene products account for a huge share, which was nearly 80% of the market share. The growth and awareness of the product segments in feminine hygiene draw attention to a lot of other product categories such as hygiene wipes, spray, lotions, and fragrances. Specific retail sales growth has been noticed in Spain in addition to high-growth markets such as Russia, the Czech Republic, and Poland, mainly driven by increased sales of tampons, ultra-thin pads, and panty liners. The sales development in Germany and the UK has remained more or less flat; while in France there have been increases in the sales of tampons and panty liners. In some European markets, retailers have placed the sections for feminine hygiene products together with light incontinence products for both men and women. It seems that there is more and more a gradual or undefined line between the two categories making it easier for consumers to find products that meet their needs. Germany is the largest population of both genders in Europe, with 41.4 million females and 39.8 million males in 2015. The majority of countries listed have a higher population of women. Country-wise, Germany led the European feminine market in the year 2015, accounting for 14.27%, of the regional market.
Britain became the latest country to abolish the so-called ""tampon tax” on Friday, eliminating sales taxes on women's sanitary products. The move was widely praised by women's rights advocates as well as proponents of the country's departure from the European Union. EU law had prevented member states from reducing the rate of value-added tax below 5%, meaning the period products were treated as luxury items and not essentials.
CONSIDERED IN THE REPORT
• Geography: Europe
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026
REGIONS COVERED:
• Europe
• Germany
• UK
• France
• Spain
• Italy
• Russia
ASPECTS COVERED IN THE REPORT
• Market Size By Value for the time period (2015-2026F)
• Market Share By Product (Sanitary Napkins, Tampons, Panty Liners, Menstrual Cup, Others)
• Market Share by Type (Disposable & Reusable)
• Market Share by Sales Channel (Supermarket & Hypermarket, Pharmacies, Convenience Store, Online Retail)
• Market Share by Country
This report would help you answer the following questions:
1. What is the market size and forecast of the Europe Feminine Hygiene Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Europe Feminine Hygiene Market during the forecast period?
3. Which region outstands in the Europe Feminine Hygiene Market?
4. Which are the segments to invest in over the forecast period in the Europe Feminine Hygiene Market?
5. What is the competitive strategic window for opportunities in the Europe Feminine Hygiene Market?
6. What are the technology trends and regulatory frameworks in the Europe Feminine Hygiene Market?
7. What are the major company in the Europe Feminine Hygiene Market?
1. Executive Summary
2. Report Methodology
3. Global Feminine Hygiene Outlook
3.1. Market Size by Value
3.2. Market Share
3.2.1. By Product
3.2.2. By Type
3.2.3. By Sales Channel
3.2.4. By Region
3.2.5. By Country
3.2.6. By Company
4. Europe Feminine Hygiene Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Product
4.2.2. By Type
4.2.3. By Sales Channel
4.2.4. By Country
4.3. Germany Feminine Hygiene Outlook
4.3.1. Market Size by Value
4.3.2. Market Share
4.3.2.1. By Product
4.4. UK Feminine Hygiene Outlook
4.4.1. Market Size by Value
4.4.2. Market Share
4.4.2.1. By Product
4.5. France Feminine Hygiene Outlook
4.5.1. Market Size by Value
4.5.2. Market Share
4.5.2.1. By Product
4.6. Spain Feminine Hygiene Outlook
4.6.1. Market Size by Value
4.6.2. Market Share
4.6.2.1. By Product
4.7. Italy Feminine Hygiene Outlook
4.7.1. Market Size by Value
4.7.2. Market Share
4.7.2.1. By Product
4.8. Russia Feminine Hygiene Outlook
4.8.1. Market Size by Value
4.8.2. Market Share
4.8.2.1. By Product
5. Market Dynamics
5.1. Key Drivers
5.2. Key Challenges
6. Market Trends and Developments
6.1. Eco-Friendly Feminine Hygiene Products
6.2. Sustainable and Cheap
6.3. Period Kits
7. Company Profiles
7.1.1. Procter & Gamble
7.1.2. Kimberly-Clark Corporation
7.1.3. Hengan International Group Company Limited
7.1.4. Edgewell Personal Care Company
7.1.5. Kao Corporation
7.1.6. Johnson & Johnson
7.1.7. Unicharm Corporation
7.1.8. Daio Paper Corporation
7.1.9. Essity Aktiebolag
7.1.10. Ontex
7.1.11. First Quality Enterprises Inc
8. Strategic Recommendations
9. Disclaimer
LIST OF FIGURES
Figure 1: Regional Overview of Global Feminine Hygiene (2019)
Figure 2: Global Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 3: Global Feminine Hygiene Share – By Type (2015, 2020 & 2026F)
Figure 4: Global Feminine Hygiene Share By Company (2019)
Figure 5: Europe Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 6: Europe Feminine Hygiene Share – By Type (2015, 2020 & 2026F)
Figure 7: Germany Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 8: UK Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 9: France Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 10: Spain Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 11: Italy Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 12: Russia Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
LIST OF TABLE
Table 1: Global Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 2: Global Feminine Hygiene Share By Sales Channel (2015, 2020 & 2026F)
Table 3: Global Feminine Hygiene Share by Region (2015, 2020 & 2026F)
Table 4: Global Feminine Hygiene Share by Country (2015, 2020 & 2026F)
Table 5: Europe Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 6: Europe Feminine Hygiene Share By Sales Channel (2015, 2020 & 2026F)
Table 7: Europe Feminine Hygiene Share by Country (2015, 2020 & 2026F)
Table 8: Germany Feminine Hygiene Share (2015, 2020 & 2026F)
Table 9: Germany Feminine Hygiene Growth Rate
Table 10: UK Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 11: UK Feminine Hygiene Growth Rate By Product
Table 12: France Feminine Hygiene Share (2015, 2020 & 2026F)
Table 13: France Feminine Hygiene Growth Rate
Table 14: Spain Feminine Hygiene Product Market Share (2015, 2020 & 2026F)
Table 15: Spain Feminine Hygiene Growth Rate
Table 16: Italy Feminine Hygiene Product Market Share By Product (2015, 2020 & 2026F)
Table 17: Italy Feminine Hygiene Growth Rate By Product
Table 18: Russia Feminine Hygiene Product Market Share By Product (2015, 2020 & 2026F)
Table 19: Russia Feminine Hygiene Growth Rate By Product
Table 20: Key Facts of Procter & Gamble
Table 21: Key Facts ofKimberly-Clark Corporation
Table 22: Key Facts of Hengan International Group Company Limited
Table 23: Key Facts of Edgewell Personal Care Company
Table 24: Key Facts of Kao Corporation
Table 25: Key Facts of Johnson & Johnson
Table 26: Key Facts of Unicharm Corporation
Table 27: Key Facts ofDaio Paper Corporation
Table 28: Key Facts ofEssity Aktiebolag
Table 29: Key Facts of Ontex
Table 30: Key Facts of First Quality Enterprises Inc
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