India Feminine Hygiene Market Overview 2020-26
India Feminine Hygiene Market Overview 2020-26
Abstract
Menstruation is a monthly challenge for billions of girls and women worldwide. On any given day, more than 300 million girls and women are menstruating. In many low-income and middle-income countries, access to sanitary products such as pads, tampons, or cups is limited, and girls often resort to using strips of cloth and other proxy materials to try to absorb their menstrual flow. Menstrual hygiene interventions are complex and involve several critical components including access to knowledge, access to products, access to water, sanitation, and hygiene (WASH) services, and improved social norms.
According to Bonafide research report title “India Feminine Hygiene Market Overview, 2020-26” India's feminine hygiene market has already occupied market more than INR 6000 Crore in the current fiscal year. Awareness for menstrual health hygiene has surged the market for Feminine Hygiene products. The feminine hygiene market accounts for Sanitary Napkins, Pantyliners, Tampons, Menstrual cups, and others which include disposable razors, feminine powder, etc. In the last decade, policymaking in India has increasingly focused on menstrual health. The Menstrual Hygiene Scheme was launched in 2011 under the National Health Mission for the promotion of menstrual hygiene amongst 15 million adolescent girls in the age group of 10 to 19 in 152 districts across 20 states.
The top three companies of feminine hygiene Johnson & Johnson, P&G, Unicharm India Pvt ltd have captured a market share of more than 40% in India's feminine hygiene market. Companies are actively collaborating with NGOs for the distribution of their products and they gave employment to housewives. With a new trend of social media advertisements, females are using more products that give relief to their menstruation. India's pantyliner market has been growing marginally. The usage of tampons and menstrual cups has been a misconception about the virginity of women. They are expensive, not easily degradable, and, hence, not very environmentally friendly. Nowadays, sea sponge tampons are available in the market which is a natural alternative to synthetic tampons.
Improving the reach and quality of low-cost pads is an important part of tackling menstrual health, as affordability is still the main barrier for the usage of pads in India. If the supply of Suvidha pads can be streamlined, it would make an impact, but that is half the job done. There is a greater need for better information on many fronts. Menstrual health in India is still largely governed by taboos and a lack of information. It needs to be addressed through social and behavioral change programs. There is little knowledge about the health consequences of using unhygienic methods for menstrual management. The usage of cloth, which is a traditional method, in itself is not unhygienic and is also a sustainable option, but it requires washing and drying in the sun. Most women in India do not feel comfortable with the washing and drying because of prevailing taboos, apart from lack of access to water also proving to be a problem.
Covered in the report:
• India Sanitary napkin
• Rural Sanitary napkin
• Urban Sanitary napkin
• India Pantyliners
• India Tampon
CONSIDERED IN THE REPORT
• Geography: India
• Base year: 2019-20
• Historical year: 2014-15
• Forecasted year: 2025-26
This report would help you answer the following questions:
1. What is the market size and forecast of the India Feminine Hygiene Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the India Feminine Hygiene Market during the forecast period?
3. Which region outstands in the India Feminine Hygiene Market?
4. Which are the segments to invest in over the forecast period in the India Feminine Hygiene Market?
5. What is the competitive strategic window for opportunities in the India Feminine Hygiene Market?
6. What are the technology trends and regulatory frameworks in the India Feminine Hygiene Market?
7. What are the major company in the India Feminine Hygiene Market?
Content
Table of Contents
1. Report Methodology
2. Executive Summary
3. Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)
4. India Feminine Hygiene Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.2. Market Share
4.2.1. By Product
4.2.1.1. By Company
4.2.2. By Demographic
4.2.3. By Sales Channel
4.2.4. By Region
4.2.5. By Type
5. India Sanitary Napkin Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Urban vs Rural Market
5.2. Market Size By Volume
5.2.1. Overall Market
5.2.2. Urban vs Rural Market
5.3. Market Share
5.3.1. By Company
5.3.2. By Demographic (Rural Vs. Urban)
5.3.3. By Age Group
5.3.4. By Sales Channel
5.3.5. By Region
5.3.6. By Type
6. India Pantyliners Market Outlook
6.1. Market Size by Value
6.1.1. Overall Market
6.2. Market Share
6.2.1. By Company
6.2.2. By Demographic
6.2.3. By Sales Channel
6.2.4. By Region
7. India Tampon Market
7.1. Market Size By Value
7.1.1. Overall Market
7.2. Market Share
7.2.1. By Company
7.2.2. By Demographic (Rural Vs. Urban)
7.2.3. By Sales Channel
7.2.4. By Region
8. India Menstrual Cup Market
8.1. Market Size By Value
8.1.1. Overall Market
8.2. Market Share
8.2.1. By Company
8.2.2. By Demographic (Rural Vs. Urban)
8.2.3. By Sales Channel
8.2.4. By Region
8.2.5. By Type
9. Competitive Landscape
9.1. Company Profiles
9.1.1. Procter & Gamble Hygiene and Health Care Ltd (Whisper)
9.1.2. Johnson & Johnson Private Limited (Stayfree, Carefree)
9.1.3. Unicharm India Pvt. Ltd. (Sofy)
9.1.4. Kimberly-Clark Lever Ltd.
9.1.5. Soothe Healthcare Private Limited
9.2. Company overviews.
9.2.1. K.A. enterprises (Wahey)
9.2.2. Wet and Dry Personal Care Pvt. Ltd. (Everteen)
10. Disclaimer
LIST OF FIGURES
Figure-1: India Overall penetration of Sanitary Napkin 2014-15 to 2025-26
Figure-2: India Feminine Hygiene Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-3: India Feminine Hygiene Market Forecast – By Value 2020-21F to 2025-26F (In Crores)
Figure-4: India Feminine Hygiene Market Share – By Demographic By Value 2019-20 & 2025-26F
Figure 5: India Feminine Hygiene Market Share – By Region 2019-20 & 2025-26F
Figure 6: India Feminine Hygiene Market Share – By Region 2019-20 & 2025-26F
Figure-7: India Sanitary Napkin Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-8: India Sanitary Napkin Market Forecast– By Value 2020-21F to 2025-26F (In Crores)
Figure-9: India Sanitary Napkin Market – By Value, Urban vs Rural 2014-15 to 2019-20 (In Crores)
Figure-10: India Sanitary Napkin Market Forecast – By Value- Urban vs Rural 2020-21F to 2025-26F (In Crores)
Figure-11: India Sanitary Napkin Market – By Volume 2014-15 to 2019-20 (In thousands units)
Figure-12: India Sanitary Napkin Market Forecast– By Value 2020-21F to 2025-26F (In thousands units)
Figure-13: India Sanitary Napkin Market – By Value 2014-15 to 2019-20 (In thousands units)
Figure-14: India Sanitary Napkin Market Forecast – By Value 2020-21F to 2022-23F (In thousands units)
Figure-15: India Sanitary Napkin Market Share – By Demographic By Value 2019-20 & 2025-26F
Figure-16: India Sanitary Napkin Market Share – By Demographic By Volume 2019-20 & 2025-26F
Figure-17: India Sanitary Napkin Market Share – By Age Group By Value 2019-20 & 2025-26F
Figure 18: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure 19: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure-20: India Pantyliners Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-21: India Pantyliners Market Forecast– By Value 2020-21F to 2025-26F (In Crores)
Figure-22: India Pantyliner Market Share – By Company By Value 2019-20
Figure 23: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure-24: India Tampon Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-25: India Tampon Market Forecast– By Value 2020-21 to 2025-26F (In Crores)
Figure-26: India Tampons Market Share – By Company By Value 2019-20
Figure 27: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure-28: India Menstrual Cup Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-29: India Menstrual Cup Market – By Value 2020-21 to 2025-26 (In Crores)
Figure-30: India Menstrual Cup Market Share – By Company By Value 2019-20
Figure 31: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure 32: India Menstrual Cup Market Share – By Region 2019-20 & 2025-26F
LIST OF TABLE
Table1: Total Female Population in India in 2015 & 2026
Table 2: Total Menstruating Female Population in India in 2015 & 2026
Table 3: India Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 4: India Feminine Hygiene Market Share By Company , 2019-20
Table 5: India Feminine Hygiene Share By Sales Channel (2020 & 2026F)
Table 6: India Sanitary Napkin Share By Company , 2019-20
Table 7: India Sanitary Napkin Market Share By Sales Channel (2020 & 2026F)
Table 8: India Pantyliner Market Share By Demographic By Value 2019-20 & 2025-26F
Table 9: India Panyliner Market share By Sales Channel 2019-20 & 2025-26F
Table 10: India Pantyliner Market Share By Demographic By Value 2019-20 & 2025-26F
Table 11: India Panyliner Market share By Sales Channel 2019-20 & 2025-26F
Table 12: India Market Share By Demographic By Value 2019-20 & 2025-26F
Table 13: India Menstrual Cup Market share By Sales Channel 2019-20 & 2025-26F
Table 14: Key Facts of Procter & Gamble Hygiene and Health Care Ltd
Table 15: Key Facts of Johnson & Johnson Private Ltd
Table 16: Key Facts of Unicharm India Pvt. Ltd
Table 17: Key Facts of Kimberly-Clark Lever Ltd
Table 18: Key Facts of Soothe Healthcare Private Limited
According to Bonafide research report title “India Feminine Hygiene Market Overview, 2020-26” India's feminine hygiene market has already occupied market more than INR 6000 Crore in the current fiscal year. Awareness for menstrual health hygiene has surged the market for Feminine Hygiene products. The feminine hygiene market accounts for Sanitary Napkins, Pantyliners, Tampons, Menstrual cups, and others which include disposable razors, feminine powder, etc. In the last decade, policymaking in India has increasingly focused on menstrual health. The Menstrual Hygiene Scheme was launched in 2011 under the National Health Mission for the promotion of menstrual hygiene amongst 15 million adolescent girls in the age group of 10 to 19 in 152 districts across 20 states.
The top three companies of feminine hygiene Johnson & Johnson, P&G, Unicharm India Pvt ltd have captured a market share of more than 40% in India's feminine hygiene market. Companies are actively collaborating with NGOs for the distribution of their products and they gave employment to housewives. With a new trend of social media advertisements, females are using more products that give relief to their menstruation. India's pantyliner market has been growing marginally. The usage of tampons and menstrual cups has been a misconception about the virginity of women. They are expensive, not easily degradable, and, hence, not very environmentally friendly. Nowadays, sea sponge tampons are available in the market which is a natural alternative to synthetic tampons.
Improving the reach and quality of low-cost pads is an important part of tackling menstrual health, as affordability is still the main barrier for the usage of pads in India. If the supply of Suvidha pads can be streamlined, it would make an impact, but that is half the job done. There is a greater need for better information on many fronts. Menstrual health in India is still largely governed by taboos and a lack of information. It needs to be addressed through social and behavioral change programs. There is little knowledge about the health consequences of using unhygienic methods for menstrual management. The usage of cloth, which is a traditional method, in itself is not unhygienic and is also a sustainable option, but it requires washing and drying in the sun. Most women in India do not feel comfortable with the washing and drying because of prevailing taboos, apart from lack of access to water also proving to be a problem.
Covered in the report:
• India Sanitary napkin
• Rural Sanitary napkin
• Urban Sanitary napkin
• India Pantyliners
• India Tampon
CONSIDERED IN THE REPORT
• Geography: India
• Base year: 2019-20
• Historical year: 2014-15
• Forecasted year: 2025-26
This report would help you answer the following questions:
1. What is the market size and forecast of the India Feminine Hygiene Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the India Feminine Hygiene Market during the forecast period?
3. Which region outstands in the India Feminine Hygiene Market?
4. Which are the segments to invest in over the forecast period in the India Feminine Hygiene Market?
5. What is the competitive strategic window for opportunities in the India Feminine Hygiene Market?
6. What are the technology trends and regulatory frameworks in the India Feminine Hygiene Market?
7. What are the major company in the India Feminine Hygiene Market?
1. Report Methodology
2. Executive Summary
3. Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)
4. India Feminine Hygiene Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.2. Market Share
4.2.1. By Product
4.2.1.1. By Company
4.2.2. By Demographic
4.2.3. By Sales Channel
4.2.4. By Region
4.2.5. By Type
5. India Sanitary Napkin Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Urban vs Rural Market
5.2. Market Size By Volume
5.2.1. Overall Market
5.2.2. Urban vs Rural Market
5.3. Market Share
5.3.1. By Company
5.3.2. By Demographic (Rural Vs. Urban)
5.3.3. By Age Group
5.3.4. By Sales Channel
5.3.5. By Region
5.3.6. By Type
6. India Pantyliners Market Outlook
6.1. Market Size by Value
6.1.1. Overall Market
6.2. Market Share
6.2.1. By Company
6.2.2. By Demographic
6.2.3. By Sales Channel
6.2.4. By Region
7. India Tampon Market
7.1. Market Size By Value
7.1.1. Overall Market
7.2. Market Share
7.2.1. By Company
7.2.2. By Demographic (Rural Vs. Urban)
7.2.3. By Sales Channel
7.2.4. By Region
8. India Menstrual Cup Market
8.1. Market Size By Value
8.1.1. Overall Market
8.2. Market Share
8.2.1. By Company
8.2.2. By Demographic (Rural Vs. Urban)
8.2.3. By Sales Channel
8.2.4. By Region
8.2.5. By Type
9. Competitive Landscape
9.1. Company Profiles
9.1.1. Procter & Gamble Hygiene and Health Care Ltd (Whisper)
9.1.2. Johnson & Johnson Private Limited (Stayfree, Carefree)
9.1.3. Unicharm India Pvt. Ltd. (Sofy)
9.1.4. Kimberly-Clark Lever Ltd.
9.1.5. Soothe Healthcare Private Limited
9.2. Company overviews.
9.2.1. K.A. enterprises (Wahey)
9.2.2. Wet and Dry Personal Care Pvt. Ltd. (Everteen)
10. Disclaimer
LIST OF FIGURES
Figure-1: India Overall penetration of Sanitary Napkin 2014-15 to 2025-26
Figure-2: India Feminine Hygiene Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-3: India Feminine Hygiene Market Forecast – By Value 2020-21F to 2025-26F (In Crores)
Figure-4: India Feminine Hygiene Market Share – By Demographic By Value 2019-20 & 2025-26F
Figure 5: India Feminine Hygiene Market Share – By Region 2019-20 & 2025-26F
Figure 6: India Feminine Hygiene Market Share – By Region 2019-20 & 2025-26F
Figure-7: India Sanitary Napkin Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-8: India Sanitary Napkin Market Forecast– By Value 2020-21F to 2025-26F (In Crores)
Figure-9: India Sanitary Napkin Market – By Value, Urban vs Rural 2014-15 to 2019-20 (In Crores)
Figure-10: India Sanitary Napkin Market Forecast – By Value- Urban vs Rural 2020-21F to 2025-26F (In Crores)
Figure-11: India Sanitary Napkin Market – By Volume 2014-15 to 2019-20 (In thousands units)
Figure-12: India Sanitary Napkin Market Forecast– By Value 2020-21F to 2025-26F (In thousands units)
Figure-13: India Sanitary Napkin Market – By Value 2014-15 to 2019-20 (In thousands units)
Figure-14: India Sanitary Napkin Market Forecast – By Value 2020-21F to 2022-23F (In thousands units)
Figure-15: India Sanitary Napkin Market Share – By Demographic By Value 2019-20 & 2025-26F
Figure-16: India Sanitary Napkin Market Share – By Demographic By Volume 2019-20 & 2025-26F
Figure-17: India Sanitary Napkin Market Share – By Age Group By Value 2019-20 & 2025-26F
Figure 18: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure 19: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure-20: India Pantyliners Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-21: India Pantyliners Market Forecast– By Value 2020-21F to 2025-26F (In Crores)
Figure-22: India Pantyliner Market Share – By Company By Value 2019-20
Figure 23: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure-24: India Tampon Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-25: India Tampon Market Forecast– By Value 2020-21 to 2025-26F (In Crores)
Figure-26: India Tampons Market Share – By Company By Value 2019-20
Figure 27: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure-28: India Menstrual Cup Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-29: India Menstrual Cup Market – By Value 2020-21 to 2025-26 (In Crores)
Figure-30: India Menstrual Cup Market Share – By Company By Value 2019-20
Figure 31: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure 32: India Menstrual Cup Market Share – By Region 2019-20 & 2025-26F
LIST OF TABLE
Table1: Total Female Population in India in 2015 & 2026
Table 2: Total Menstruating Female Population in India in 2015 & 2026
Table 3: India Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 4: India Feminine Hygiene Market Share By Company , 2019-20
Table 5: India Feminine Hygiene Share By Sales Channel (2020 & 2026F)
Table 6: India Sanitary Napkin Share By Company , 2019-20
Table 7: India Sanitary Napkin Market Share By Sales Channel (2020 & 2026F)
Table 8: India Pantyliner Market Share By Demographic By Value 2019-20 & 2025-26F
Table 9: India Panyliner Market share By Sales Channel 2019-20 & 2025-26F
Table 10: India Pantyliner Market Share By Demographic By Value 2019-20 & 2025-26F
Table 11: India Panyliner Market share By Sales Channel 2019-20 & 2025-26F
Table 12: India Market Share By Demographic By Value 2019-20 & 2025-26F
Table 13: India Menstrual Cup Market share By Sales Channel 2019-20 & 2025-26F
Table 14: Key Facts of Procter & Gamble Hygiene and Health Care Ltd
Table 15: Key Facts of Johnson & Johnson Private Ltd
Table 16: Key Facts of Unicharm India Pvt. Ltd
Table 17: Key Facts of Kimberly-Clark Lever Ltd
Table 18: Key Facts of Soothe Healthcare Private Limited
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