Advertising in the United States

Abstract

Summary

Advertising in the United States industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The US advertising industry had total revenues of $225,457.8m in 2019, representing a compound annual growth rate (CAGR) of 4.4% between 2015 and 2019.
- The retailer segment was the industry's most lucrative in 2019, with total revenues of $52,043.1m, equivalent to 23.1% of the industry's overall value.
- As American TV viewing habits have changed over the years, companies still continue to spend on primetime television advertisements; however, they are increasingly integrating this with other forms of advertising to gain a wider reach.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts

Reasons to Buy

- What was the size of the United States advertising market by value in 2019?
- What will be the size of the United States advertising market in 2024?
- What factors are affecting the strength of competition in the United States advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's advertising market?

Content

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What has been the rationale behind recent M&A activity?
7.5. How will Covid-19 impact market players?
8 Company Profiles
8.1. The Interpublic Group of Companies, Inc.
8.2. Publicis Groupe SA
8.3. Omnicom Group, Inc.
8.4. WPP plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: United States advertising industry value: $ billion, 2015-19
Table 2: United States advertising industry category segmentation: $ billion, 2019
Table 3: United States advertising industry geography segmentation: $ billion, 2019
Table 4: United States advertising industry value forecast: $ billion, 2019-24
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 7: The Interpublic Group of Companies, Inc.: Key Employees
Table 8: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 10: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 11: Publicis Groupe SA: key facts
Table 12: Publicis Groupe SA: Annual Financial Ratios
Table 13: Publicis Groupe SA: Key Employees
Table 14: Publicis Groupe SA: Key Employees Continued
Table 15: Publicis Groupe SA: Key Employees Continued
Table 16: Publicis Groupe SA: Key Employees Continued
Table 17: Omnicom Group, Inc.: key facts
Table 18: Omnicom Group, Inc.: Annual Financial Ratios
Table 19: Omnicom Group, Inc.: Key Employees
Table 20: Omnicom Group, Inc.: Key Employees Continued
Table 21: WPP plc: key facts
Table 22: WPP plc: Annual Financial Ratios
Table 23: WPP plc: Key Employees
Table 24: United States size of population (million), 2015-19
Table 25: United States gdp (constant 2005 prices, $ billion), 2015-19
Table 26: United States gdp (current prices, $ billion), 2015-19
Table 27: United States inflation, 2015-19
Table 28: United States consumer price index (absolute), 2015-19
Table 29: United States exchange rate, 2015-19

List of Figures
Figure 1: United States advertising industry value: $ billion, 2015-19
Figure 2: United States advertising industry category segmentation: % share, by value, 2019
Figure 3: United States advertising industry geography segmentation: % share, by value, 2019
Figure 4: United States advertising industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the advertising industry in the United States, 2019
Figure 6: Drivers of buyer power in the advertising industry in the United States, 2019
Figure 7: Drivers of supplier power in the advertising industry in the United States, 2019
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2019
Figure 9: Factors influencing the threat of substitutes in the advertising industry in the United States, 2019
Figure 10: Drivers of degree of rivalry in the advertising industry in the United States, 2019