Advertising in Japan

Abstract

Summary

Advertising in Japan industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Japanese advertising industry had total revenues of $60,625.4m in 2019, representing a compound annual growth rate (CAGR) of 1.7% between 2015 and 2019.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2019, with total revenues of $23,098.3m, equivalent to 38.1% of the industry's overall value.
- Despite strong growth in digital advertising, more traditional forms of advertising such as TV remain the most popular in Japan. This is partly because many consumers view online advertisements to be a low quality form of marketing in comparison to TV commercials.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Japan
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts

Reasons to Buy

- What was the size of the Japan advertising market by value in 2019?
- What will be the size of the Japan advertising market in 2024?
- What factors are affecting the strength of competition in the Japan advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Japan's advertising market?

Content

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What trends are impacting the market?
7.5. How will Covid-19 impact market players?
8 Company Profiles
8.1. Dentsu, Inc.
8.2. Hakuhodo DY Holdings Inc.
8.3. Asatsu-DK Inc.
8.4. WPP plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: Japan advertising industry value: $ billion, 2015-19
Table 2: Japan advertising industry category segmentation: $ billion, 2019
Table 3: Japan advertising industry geography segmentation: $ billion, 2019
Table 4: Japan advertising industry value forecast: $ billion, 2019-24
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: Annual Financial Ratios
Table 7: Dentsu, Inc.: Key Employees
Table 8: Dentsu, Inc.: Key Employees Continued
Table 9: Dentsu, Inc.: Key Employees Continued
Table 10: Dentsu, Inc.: Key Employees Continued
Table 11: Hakuhodo DY Holdings Inc.: key facts
Table 12: Hakuhodo DY Holdings Inc.: Annual Financial Ratios
Table 13: Hakuhodo DY Holdings Inc.: Key Employees
Table 14: Asatsu-DK Inc.: key facts
Table 15: Asatsu-DK Inc.: Key Employees
Table 16: WPP plc: key facts
Table 17: WPP plc: Annual Financial Ratios
Table 18: WPP plc: Key Employees
Table 19: Japan size of population (million), 2015-19
Table 20: Japan gdp (constant 2005 prices, $ billion), 2015-19
Table 21: Japan gdp (current prices, $ billion), 2015-19
Table 22: Japan inflation, 2015-19
Table 23: Japan consumer price index (absolute), 2015-19
Table 24: Japan exchange rate, 2015-19

List of Figures
Figure 1: Japan advertising industry value: $ billion, 2015-19
Figure 2: Japan advertising industry category segmentation: % share, by value, 2019
Figure 3: Japan advertising industry geography segmentation: % share, by value, 2019
Figure 4: Japan advertising industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the advertising industry in Japan, 2019
Figure 6: Drivers of buyer power in the advertising industry in Japan, 2019
Figure 7: Drivers of supplier power in the advertising industry in Japan, 2019
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2019
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Japan, 2019
Figure 10: Drivers of degree of rivalry in the advertising industry in Japan, 2019