Advertising in Turkey

Abstract

Summary

Advertising in Turkey industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Turkish advertising industry had total revenues of $727.4m in 2019, representing a compound annual growth rate (CAGR) of 3.4% between 2015 and 2019.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2019, with total revenues of $164.9m, equivalent to 22.7% of the industry's overall value.
- In 2018 the country experienced a significant depreciation of its local currency. Turkey also holds large amounts of private foreign- currency denominated debt. This caused consumer spending to slow which has resulted in less advertising revenue spending for many companies.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Turkey
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey advertising market with five year forecasts

Reasons to Buy

- What was the size of the Turkey advertising market by value in 2019?
- What will be the size of the Turkey advertising market in 2024?
- What factors are affecting the strength of competition in the Turkey advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey's advertising market?

Content

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. How will Covid-19 impact market players?
8 Company Profiles
8.1. The Interpublic Group of Companies, Inc.
8.2. Publicis Groupe SA
8.3. Omnicom Group, Inc.
8.4. WPP plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: Turkey advertising industry value: $ million, 2015-19
Table 2: Turkey advertising industry category segmentation: $ million, 2019
Table 3: Turkey advertising industry geography segmentation: $ million, 2019
Table 4: Turkey advertising industry value forecast: $ million, 2019-24
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 7: The Interpublic Group of Companies, Inc.: Key Employees
Table 8: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 10: Publicis Groupe SA: key facts
Table 11: Publicis Groupe SA: Annual Financial Ratios
Table 12: Publicis Groupe SA: Key Employees
Table 13: Publicis Groupe SA: Key Employees Continued
Table 14: Publicis Groupe SA: Key Employees Continued
Table 15: Omnicom Group, Inc.: key facts
Table 16: Omnicom Group, Inc.: Annual Financial Ratios
Table 17: Omnicom Group, Inc.: Key Employees
Table 18: Omnicom Group, Inc.: Key Employees Continued
Table 19: WPP plc: key facts
Table 20: WPP plc: Annual Financial Ratios
Table 21: WPP plc: Key Employees
Table 22: Turkey size of population (million), 2015-19
Table 23: Turkey gdp (constant 2005 prices, $ billion), 2015-19
Table 24: Turkey gdp (current prices, $ billion), 2015-19
Table 25: Turkey inflation, 2015-19
Table 26: Turkey consumer price index (absolute), 2015-19
Table 27: Turkey exchange rate, 2015-19

List of Figures
Figure 1: Turkey advertising industry value: $ million, 2015-19
Figure 2: Turkey advertising industry category segmentation: % share, by value, 2019
Figure 3: Turkey advertising industry geography segmentation: % share, by value, 2019
Figure 4: Turkey advertising industry value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the advertising industry in Turkey, 2019
Figure 6: Drivers of buyer power in the advertising industry in Turkey, 2019
Figure 7: Drivers of supplier power in the advertising industry in Turkey, 2019
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Turkey, 2019
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Turkey, 2019
Figure 10: Drivers of degree of rivalry in the advertising industry in Turkey, 2019