Advertising in Asia-Pacific

Abstract

Summary

Advertising in Asia- Pacific industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Asia- Pacific advertising industry had total revenues of $212,144.8m in 2019, representing a compound annual growth rate (CAGR) of 2.9% between 2015 and 2019.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2019, with total revenues of $81,398.1m, equivalent to 38.4% of the industry's overall value.
- There is a strong correlation between GDP and advertising; with any potential economic downturn causing companies to cut back on marketing spend. Economic growth is generally strong in the region, with countries such as China and India performing particularly well.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Asia-Pacific
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts

Reasons to Buy

- What was the size of the Asia-Pacific advertising market by value in 2019?
- What will be the size of the Asia-Pacific advertising market in 2024?
- What factors are affecting the strength of competition in the Asia-Pacific advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Asia-Pacific's advertising market?

Content

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. Have there been any new product launches in recent years?
7.5. How will Covid-19 impact market players?
8 Company Profiles
8.1. Dentsu, Inc.
8.2. Hakuhodo DY Holdings Inc.
8.3. Cheil Worldwide Inc.
8.4. Publicis Groupe SA
8.5. The Interpublic Group of Companies, Inc.
8.6. WPP plc
9 Appendix
9.1. Methodology
9.2. About MarketLine

List of Tables
Table 1: Asia-Pacific advertising industry value: $ billion, 2015-19
Table 2: Asia-Pacific advertising industry category segmentation: $ billion, 2019
Table 3: Asia-Pacific advertising industry geography segmentation: $ billion, 2019
Table 4: Asia-Pacific advertising industry value forecast: $ billion, 2019-24
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: Annual Financial Ratios
Table 7: Dentsu, Inc.: Key Employees
Table 8: Dentsu, Inc.: Key Employees Continued
Table 9: Dentsu, Inc.: Key Employees Continued
Table 10: Hakuhodo DY Holdings Inc.: key facts
Table 11: Hakuhodo DY Holdings Inc.: Annual Financial Ratios
Table 12: Hakuhodo DY Holdings Inc.: Key Employees
Table 13: Cheil Worldwide Inc.: key facts
Table 14: Cheil Worldwide Inc.: Annual Financial Ratios
Table 15: Cheil Worldwide Inc.: Key Employees
Table 16: Publicis Groupe SA: key facts
Table 17: Publicis Groupe SA: Annual Financial Ratios
Table 18: Publicis Groupe SA: Key Employees
Table 19: Publicis Groupe SA: Key Employees Continued
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: The Interpublic Group of Companies, Inc.: key facts
Table 22: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 23: The Interpublic Group of Companies, Inc.: Key Employees
Table 24: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 25: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 26: WPP plc: key facts
Table 27: WPP plc: Annual Financial Ratios
Table 28: WPP plc: Key Employees

List of Figures
Figure 1: Asia-Pacific advertising industry value: $ billion, 2015-19
Figure 2: Asia-Pacific advertising industry category segmentation: % share, by value, 2019
Figure 3: Asia-Pacific advertising industry geography segmentation: % share, by value, 2019
Figure 4: Asia-Pacific advertising industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the advertising industry in Asia-Pacific, 2019
Figure 6: Drivers of buyer power in the advertising industry in Asia-Pacific, 2019
Figure 7: Drivers of supplier power in the advertising industry in Asia-Pacific, 2019
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2019
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2019
Figure 10: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2019