Digital Advertising in Asia-Pacific

Abstract

Summary

Digital Advertising in Asia- Pacific industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
- The Asia- Pacific Digital advertising market had total revenues of $70,408.2m in 2019, representing a compound annual growth rate (CAGR) of 11.2% between 2015 and 2019.
- The Desktop segment was the market's most lucrative in 2019, with total revenues of $60,931.6m, equivalent to 86.5% of the market's overall value.
- The Asia- Pacific is home to some of the fastest growing economies in the world including countries such as China, India, the Philippines, Thailand and South Korea. The growth of these economies has encouraged the development and improvement of internet infrastructure, increased consumer spending and raised businesses advertising budgets.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Asia-Pacific
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Asia-Pacific
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific digital advertising market with five year forecasts

Reasons to Buy

- What was the size of the Asia-Pacific digital advertising market by value in 2019?
- What will be the size of the Asia-Pacific digital advertising market in 2024?
- What factors are affecting the strength of competition in the Asia-Pacific digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Asia-Pacific's digital advertising market?

Content

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
8 Company Profiles
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Naver Corp
8.4. Alibaba Group Holding Limited
8.5. Baidu, Inc.
9 Appendix
9.1. Methodology
9.2. About MarketLine

List of Tables
Table 1: Asia-Pacific digital advertising market value: $ million, 2015-19
Table 2: Asia-Pacific digital advertising market category segmentation: $ million, 2019
Table 3: Asia-Pacific digital advertising market geography segmentation: $ million, 2019
Table 4: Asia-Pacific digital advertising market value forecast: $ million, 2019-24
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Naver Corp: key facts
Table 13: Naver Corp: Annual Financial Ratios
Table 14: Naver Corp: Key Employees
Table 15: Alibaba Group Holding Limited: key facts
Table 16: Alibaba Group Holding Limited: Annual Financial Ratios
Table 17: Alibaba Group Holding Limited: Key Employees
Table 18: Baidu, Inc.: key facts
Table 19: Baidu, Inc.: Annual Financial Ratios
Table 20: Baidu, Inc.: Key Employees

List of Figures
Figure 1: Asia-Pacific digital advertising market value: $ million, 2015-19
Figure 2: Asia-Pacific digital advertising market category segmentation: % share, by value, 2019
Figure 3: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2019
Figure 4: Asia-Pacific digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in Asia-Pacific, 2019
Figure 6: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2019
Figure 7: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2019