Prepaid Card Market by Card (Single-purpose Prepaid Card and Multi-purpose Prepaid Card), by Usage (General-Purpose Reloadable Card, Gift Card, Government Benefits/Disbursement Card, Incentive/Payroll Card, and Others), by Industry Vertical (Retail Establishments, Corporate Institutions, Government, Financial Institutions & Others) - Global Opportunity Analysis and Industry Forecast, 2020 - 2030

Abstract
The Global Prepaid Card Market size was valued at USD 2.01 trillion in 2019 and is predicted to reach USD 18.47 trillion by 2030, with a CAGR of 22.5% from 2020-2030.

Prepaid Card is a payment method where the funds are directly linked to the specific card irrespective of the bank account, and are compatible with both open and closed loop networks. These cards are available for everyone, without requiring any rating, credit score or bank account and can be easily used at stores, in paying online bills, as well as in purchasing goods & commodities. Prepaid cards are substitutes to bank linked cards and are majorly utilized by population not having bank accounts or for those who cannot afford its maintenance charges.

2020 is the year where the whole world has united to fight the COVID-19 pandemic. Where the governments are requesting their citizens to go-cashless and use alternative payment methods, the use of plastic cards including prepaid cards are gaining momentum, thereby propagating the growth of global prepaid cards market.

Market Dynamics and Trends

The global prepaid card market is booming, owing to increasing influence towards plastic money, proliferating e-commerce sector, higher adoption of AI & IoT technologies, growing demand for cash alternatives, increasing trend to go-cashless, as well as growing number of unbanked and underbanked population, specifically in underdeveloped and developing countries.

Furthermore, benefits offered by prepaid cards such as hassle-free payment methods, better customer experience, and easy access to such cards, are the factors expected to supplement the prepaid card market growth throughout the forecast period.

However, increasing incidences of fraudulent, lack of standardization and security concerns, are the major limiting factors, that tend to hamper the growth of global prepaid card market.

Moreover, increasing adoption of cashless payment modes due to the prevailing COVID-19 pandemic, is vehemently rising the demand for plastic cards. This market scenario is expected to propagate the growth of global prepaid card market.

Market Segmentations and Scope of the Study:

The global prepaid card market share has been analyzed based on card type, usage, industry vertical, and geography.

Based on card type, the prepaid card market is segmented into single-purpose prepaid card and multi-purpose prepaid card. Based on usage, the prepaid card market is divided into general-purpose reloadable card, gift card, government benefits/disbursement card, incentive/payroll card, and others. Based on industry vertical, the prepaid card market is divided into retail establishments, corporate institutions, government, financial institutions, and others. Geographic breakdown and analysis of each of the previously mentioned segments includes regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America dominated the global prepaid card market, and is expected to maintain its dominance throughout the forecast period, accounting for the highest market share. This is attributed to higher adoption of prepaid cards, favourable regulatory standards supporting the use of prepaid cards, well-established BFSI sector and presence of key players in this region.

Asia Pacific region is expected to grow with the highest CAGR values in the global Prepaid card market throughout the forecast period, owing to increasing government initiatives encouraging cashless payments, as well as evolving retail, e-commerce, and corporate sectors in this region.

Competitive Landscape

The prepaid card market, which is highly competitive and fragmented in nature, consists of various market players. Some of the major market players include American Express Company, Green Dot Corporation, Master Card Incorporated, JPMorgan Chase & Co., TSYS, Ebay, Visa, Inc., and The Western Union Company, among others.

To fight the COVID-19 pandemic, various market players had participated in philanthropic activities, contributing their part for saving the world from the novel corona virus. Below are some examples:

In March 2020, JP Morgan Chase, the giant ruling the prepaid card market, announced a $50 million global philanthropic investment to support immediate humanitarian challenges, long term economic impacts, as well as to help address the small businesses, non-profit partners, and underrepresented communities.

In April 2020, Health Information Sharing and Analysis Center (H-ISAC), one of the key players of prepaid card market, announced a partnership with Mastercard and RiskRecon, to provide complementary Cyber Security Rating Assessments to all healthcare organizations till December 2020, to help them in protecting their environment in the difficult times of COVID-19 pandemic.

In April 2020, the Western Union, one of the leading firms of prepaid card market, launched the ‘Worldwide Coronavirus Relief Drive,’ a global matching challenge, by pledging USD $1M to help fight COVID-19 pandemic. The combined funds pledged by Western Union and the Western Union Foundation match, sums up to USD 800,000.

In May 2020, Mastercard, one of the major players of the prepaid card market announced that it has entered a partnership with PepsiCo, by formation of a local community ‘Westchester Strong with Healthcare Heroes,’ by pledging $1 million in support of White Plains Hospital and its frontline medical workers to fight the novel corona virus, hence strengthening the response and recovery from COVID-19 pandemic.

KEY MARKET SEGMENTS:

Global Prepaid Card market – By Card Type

Single-purpose Prepaid Card

Multi-purpose Prepaid Card

Global Prepaid Card market – By Usage

General-Purpose Reloadable Card

Gift Card

Government Benefits/Disbursement Card

Incentive/Payroll Card
-thers

Global Prepaid Card market – By Industry Vertical

Retail Establishments

Corporate Institutions

Government

Financial Institutions
-thers

Global Prepaid Card market –By Geography

North America

U.S.

Canada

Mexico

Europe

UK

Germany

France

Italy

Rest of Europe

Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific

RoW

UAE

Saudi Arabia

South Africa

Brazil

Remaining Countries

Content
1. INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. RESEARCH METHODOLOGY
1.2.1 SECONDARY RESEARCH
1.2.2 DATA ANALYSIS FRAMEWORK
1.2.3 MARKET SIZE ESTIMATION
1.2.4 FORECASTING
1.2.5 PRIMARY RESEARCH AND DATA VALIDATION
2. MARKET SNAPSHOT, 2019-2030 MILLION USD
2.1. MARKET SNAPSHOT
3. PORTER’S FIVE FORCE MODEL ANALYSIS
4. MARKET DYNAMICS
4.1. GROWTH DRIVERS
4.1.1 DRIVER 1
4.1.2 DRIVER 2
4.1.3 DRIVER 3
4.1.4 DRIVER 4
4.2. CHALLENGES
4.2.1 CHALLENGE 1
4.2.2 CHALLENGE 2
4.3. OPPORTUNITIES
4.3.1 OPPORTUNITY 1
4.3.2 OPPORTUNITY 2
5. GLOBAL PREPAID CARD MARKET, BY CARD TYPE
5.1. OVERVIEW
5.2. OPEN LOOP
5.2.1 OPEN LOOP MARKET, BY REGION
5.2.1.1 North America Open Loop Market, By Country
5.2.1.2 Europe Open Loop Market, By Country
5.2.1.3 Asia-Pacific Open Loop Market, By Country
5.2.1.4 Rest of World Open Loop Market, By Country
5.3. CLOSED LOOP
5.3.1 CLOSED LOOP MARKET, BY REGION
5.3.1.1 North America Closed Loop Market, By Country
5.3.1.2 Europe Closed Loop Market, By Country
5.3.1.3 Asia-Pacific Closed Loop Market, By Country
5.3.1.4 Rest of World Closed Loop Market, By Country
6. GLOBAL PREPAID CARD MARKET, BY USAGE
6.1. OVERVIEW
6.2. GENERAL-PURPOSE RELOADABLE CARD
6.2.1 GENERAL-PURPOSE RELOADABLE CARD MARKET, BY REGION
6.2.1.1 North America General-purpose Reloadable Card Market, By Country
6.2.1.2 Europe General-purpose Reloadable Card Market, By Country
6.2.1.3 Asia-Pacific General-purpose Reloadable Card Market, By Country
6.2.1.4 Rest of World General-purpose Reloadable Card Market, By Country
6.3. GIFT CARD
6.3.1 GIFT CARD MARKET, BY REGION
6.3.1.1 North America Gift Card Market, By Country
6.3.1.2 Europe Gift Card Market, By Country
6.3.1.3 Asia-Pacific Gift Card Market, By Country
6.3.1.4 Rest of World Gift Card Market, By Country
6.4. GOVERNMENT BENEFIT/DISBURSEMENT CARD
6.4.1 GOVERNMENT BENEFIT/DISBURSEMENT CARD MARKET, BY REGION
6.4.1.1 North America Government Benefit/Disbursement Card Market, By Country
6.4.1.2 Europe Government Benefit/Disbursement Card Market, By Country
6.4.1.3 Asia-Pacific Government Benefit/Disbursement Card Market, By Country
6.4.1.4 Rest of World Government Benefit/Disbursement Card Market, By Country
6.5. PAYROLL CARD
6.5.1 PAYROLL CARD MARKET, BY REGION
6.5.1.1 North America Payroll Card Market, By Country
6.5.1.2 Europe Payroll Card Market, By Country
6.5.1.3 Asia-Pacific Payroll Card Market, By Country
6.5.1.4 Rest of World Payroll Card Market, By Country
6.6. OTHERS
6.6.1 OTHERS MARKET, BY REGION
6.6.1.1 North America Others Market, By Country
6.6.1.2 Europe Others Market, By Country
6.6.1.3 Asia-Pacific Others Market, By Country
6.6.1.4 Rest of World Others Market, By Country
7. GLOBAL PREPAID CARD MARKET, BY ENDUSER
7.1. OVERVIEW
7.2. RETAIL
7.2.1 RETAIL MARKET, BY REGION
7.2.1.1 North America Retail Market, By Country
7.2.1.2 Europe Retail Market, By Country
7.2.1.3 Asia-Pacific Retail Market, By Country
7.2.1.4 Rest of World Retail Market, By Country
7.3. CORPORATE INSTITUTIONS
7.3.1 CORPORATE INSTITUTIONS MARKET, BY REGION
7.3.1.1 North America Corporate Institutions Market, By Country
7.3.1.2 Europe Corporate Institutions Market, By Country
7.3.1.3 Asia-Pacific Corporate Institutions Market, By Country
7.3.1.4 Rest of World Corporate Institutions Market, By Country
7.4. GOVERNMENT
7.4.1 GOVERNMENT MARKET, BY REGION
7.4.1.1 North America Government Market, By Country
7.4.1.2 Europe Government Market, By Country
7.4.1.3 Asia-Pacific Government Market, By Country
7.4.1.4 Rest of World Government Market, By Country
7.5. FINANCIAL INSTITUTIONS
7.5.1 FINANCIAL INSTITUTIONS MARKET, BY REGION
7.5.1.1 North America Financial Institutions Market, By Country
7.5.1.2 Europe Financial Institutions Market, By Country
7.5.1.3 Asia-Pacific Financial Institutions Market, By Country
7.5.1.4 Rest of World Financial Institutions Market, By Country
8. GLOBAL PREPAID CARD MARKET, BY REGION
8.1. OVERVIEW
8.2. NORTH AMERICA
8.2.1 NORTH AMERICA PREPAID CARD MARKET, BY CARD TYPE
8.2.2 NORTH AMERICA PREPAID CARD MARKET, BY USAGE
8.2.3 NORTH AMERICA PREPAID CARD MARKET, BY ENDUSER
8.2.4 NORTH AMERICA PREPAID CARD, MARKET BY COUNTRY
8.2.4.1 U.S.
8.2.4.1.1 U.S. Prepaid Card Market, By Card Type
8.2.4.1.2 U.S. Prepaid Card Market, By Usage
8.2.4.1.3 U.S. Prepaid Card Market, By Enduser
8.2.4.2 Canada
8.2.4.2.1 Canada Prepaid Card Market, By Card Type
8.2.4.2.2 Canada Prepaid Card Market, By Usage
8.2.4.2.3 Canada Prepaid Card Market, By Enduser
8.3. EUROPE
8.3.1 EUROPE PREPAID CARD MARKET, BY CARD TYPE
8.3.2 EUROPE PREPAID CARD MARKET, BY USAGE
8.3.3 EUROPE PREPAID CARD MARKET, BY ENDUSER
8.3.4 EUROPE PREPAID CARD, MARKET BY COUNTRY
8.3.4.1 UK
8.3.4.1.1 UK Prepaid Card Market, By Card Type
8.3.4.1.2 UK Prepaid Card Market, By Usage
8.3.4.1.3 UK Prepaid Card Market, By Enduser
8.3.4.2 Germany
8.3.4.2.1 Germany Prepaid Card Market, By Card Type
8.3.4.2.2 Germany Prepaid Card Market, By Usage
8.3.4.2.3 Germany Prepaid Card Market, By Enduser
8.3.4.3 France
8.3.4.3.1 France Prepaid Card Market, By Card Type
8.3.4.3.2 France Prepaid Card Market, By Usage
8.3.4.3.3 France Prepaid Card Market, By Enduser
8.3.4.4 Russia
8.3.4.4.1 Russia Prepaid Card Market, By Card Type
8.3.4.4.2 Russia Prepaid Card Market, By Usage
8.3.4.4.3 Russia Prepaid Card Market, By Enduser
8.3.4.5 Rest of Europe
8.3.4.5.1 Rest of Europe Prepaid Card Market, By Card Type
8.3.4.5.2 Rest of Europe Prepaid Card Market, By Usage
8.3.4.5.3 Rest of Europe Prepaid Card Market, By Enduser
8.4. ASIA-PACIFIC
8.4.1 ASIA-PACIFIC PREPAID CARD MARKET, BY CARD TYPE
8.4.2 ASIA-PACIFIC PREPAID CARD MARKET, BY USAGE
8.4.3 ASIA-PACIFIC PREPAID CARD MARKET, BY ENDUSER
8.4.4 ASIA-PACIFIC PREPAID CARD, MARKET BY COUNTRY
8.4.4.1 China
8.4.4.1.1 China Prepaid Card Market, By Card Type
8.4.4.1.2 China Prepaid Card Market, By Usage
8.4.4.1.3 China Prepaid Card Market, By Enduser
8.4.4.2 India
8.4.4.2.1 India Prepaid Card Market, By Card Type
8.4.4.2.2 India Prepaid Card Market, By Usage
8.4.4.2.3 India Prepaid Card Market, By Enduser
8.4.4.3 Japan
8.4.4.3.1 Japan Prepaid Card Market, By Card Type
8.4.4.3.2 Japan Prepaid Card Market, By Usage
8.4.4.3.3 Japan Prepaid Card Market, By Enduser
8.4.4.4 South Korea
8.4.4.4.1 South Korea Prepaid Card Market, By Card Type
8.4.4.4.2 South Korea Prepaid Card Market, By Usage
8.4.4.4.3 South Korea Prepaid Card Market, By Enduser
8.4.4.5 Australia
8.4.4.5.1 Australia Prepaid Card Market, By Card Type
8.4.4.5.2 Australia Prepaid Card Market, By Usage
8.4.4.5.3 Australia Prepaid Card Market, By Enduser
8.4.4.6 Rest of Asia-Pacific
8.4.4.6.1 Rest of Asia-Pacific Prepaid Card Market, By Card Type
8.4.4.6.2 Rest of Asia-Pacific Prepaid Card Market, By Usage
8.4.4.6.3 Rest of Asia-Pacific Prepaid Card Market, By Enduser
8.5. REST OF WORLD
8.5.1 REST OF WORLD PREPAID CARD MARKET, BY CARD TYPE
8.5.2 REST OF WORLD PREPAID CARD MARKET, BY USAGE
8.5.3 REST OF WORLD PREPAID CARD MARKET, BY ENDUSER
8.5.4 REST OF WORLD PREPAID CARD, MARKET BY COUNTRY
8.5.4.1 Latin America
8.5.4.1.1 Latin America Prepaid Card Market, By Card Type
8.5.4.1.2 Latin America Prepaid Card Market, By Usage
8.5.4.1.3 Latin America Prepaid Card Market, By Enduser
8.5.4.2 Middle East
8.5.4.2.1 Middle East Prepaid Card Market, By Card Type
8.5.4.2.2 Middle East Prepaid Card Market, By Usage
8.5.4.2.3 Middle East Prepaid Card Market, By Enduser
8.5.4.3 Africa
8.5.4.3.1 Africa Prepaid Card Market, By Card Type
8.5.4.3.2 Africa Prepaid Card Market, By Usage
8.5.4.3.3 Africa Prepaid Card Market, By Enduser
9. COMPANY PROFILES
9.1. AMERICAN EXPRESS COMPANY
9.1.1 COMPANY OVERVIEW
9.1.2 COMPANY SNAPSHOT
9.1.3 OPERATING BUSINESS SEGMENTS
9.1.4 PRODUCT PORTFOLIO
9.1.5 BUSINESS PERFORMANCE
9.1.6 KEY STRATEGIC MOVES AND DEVELOPMENT
9.2. BBVA GROUP
9.2.1 COMPANY OVERVIEW
9.2.2 COMPANY SNAPSHOT
9.2.3 OPERATING BUSINESS SEGMENTS
9.2.4 PRODUCT PORTFOLIO
9.2.5 BUSINESS PERFORMANCE
9.2.6 KEY STRATEGIC MOVES AND DEVELOPMENT
9.3. GREEN DOT CORPORATION
9.3.1 COMPANY OVERVIEW
9.3.2 COMPANY SNAPSHOT
9.3.3 OPERATING BUSINESS SEGMENTS
9.3.4 PRODUCT PORTFOLIO
9.3.5 BUSINESS PERFORMANCE
9.3.6 KEY STRATEGIC MOVES AND DEVELOPMENT
9.4. HRB DIGITAL LLC.
9.4.1 COMPANY OVERVIEW
9.4.2 COMPANY SNAPSHOT
9.4.3 OPERATING BUSINESS SEGMENTS
9.4.4 PRODUCT PORTFOLIO
9.4.5 BUSINESS PERFORMANCE
9.4.6 KEY STRATEGIC MOVES AND DEVELOPMENT
9.5. JPMORGAN CHASE & CO.
9.5.1 COMPANY OVERVIEW
9.5.2 COMPANY SNAPSHOT
9.5.3 OPERATING BUSINESS SEGMENTS
9.5.4 PRODUCT PORTFOLIO
9.5.5 BUSINESS PERFORMANCE
9.5.6 KEY STRATEGIC MOVES AND DEVELOPMENT
9.6. KAIKU FINANCE, LLC.
9.6.1 COMPANY OVERVIEW
9.6.2 COMPANY SNAPSHOT
9.6.3 OPERATING BUSINESS SEGMENTS
9.6.4 PRODUCT PORTFOLIO
9.6.5 BUSINESS PERFORMANCE
9.6.6 KEY STRATEGIC MOVES AND DEVELOPMENT
9.7. MANGO FINANCIAL, INC.
9.7.1 COMPANY OVERVIEW
9.7.2 COMPANY SNAPSHOT
9.7.3 OPERATING BUSINESS SEGMENTS
9.7.4 PRODUCT PORTFOLIO
9.7.5 BUSINESS PERFORMANCE
9.7.6 KEY STRATEGIC MOVES AND DEVELOPMENT
9.8. PAYPAL HOLDINGS INC.
9.8.1 COMPANY OVERVIEW
9.8.2 COMPANY SNAPSHOT
9.8.3 OPERATING BUSINESS SEGMENTS
9.8.4 PRODUCT PORTFOLIO
9.8.5 BUSINESS PERFORMANCE
9.8.6 KEY STRATEGIC MOVES AND DEVELOPMENT
9.9. TOTAL SYSTEM SERVICES, INC. (NETSPEND)
9.9.1 COMPANY OVERVIEW
9.9.2 COMPANY SNAPSHOT
9.9.3 OPERATING BUSINESS SEGMENTS
9.9.4 PRODUCT PORTFOLIO
9.9.5 BUSINESS PERFORMANCE
9.9.6 KEY STRATEGIC MOVES AND DEVELOPMENT
9.10. UNIRUSH, LLC
9.10.1 COMPANY OVERVIEW
9.10.2 COMPANY SNAPSHOT
9.10.3 OPERATING BUSINESS SEGMENTS
9.10.4 PRODUCT PORTFOLIO
9.10.5 BUSINESS PERFORMANCE
9.10.6 KEY STRATEGIC MOVES AND DEVELOPMENT