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Kombucha Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Kombucha Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The global kombucha market is projected to grow at a CAGR of 17.50% during the forecast period.

During the COVID-19 pandemic, the demand for functional beverages had boosted considerably, which has resulted in the increasing demand for kombucha in the global market, primarily owing to its fibre-rich prebiotics content that aids in boosting immunity. Therefore, this factor promoted its sales during the pandemic.

Global consumption of the kombucha market is driven by the consumer's inclination toward nutritional drinks and started to prefer functional drinks over fruit juices and carbonated drinks. The market is competitive and driven by an increase in the trend of “health and wellness” and the growing consumer demand for all-natural ingredients.

Kombucha Breweries International (KBI) has been catering to the increasing need for the product by providing common resources and testing standards. As the identification of the alcohol content of kombucha is imperative that, companies employed a standardized method to test and control.

The availability of alternatives and regulatory issues associated with kombucha, be it the sugar or alcohol content of the product, is expected to challenge the growth of the market. The presence of nutritionally equivalent alternatives affects consumer behavior and restrains the purchase of kombucha beverages.

Key Market Trends

Increasing Demand for Flavored Kombucha Drinks

The flavored drinks is expected to occupy the major market share in the kombucha market during the forecast period. The segment had experienced tremendous growth from the past 3-4 years, as the companies have developed traditional drinks with added exotic flavors, to attract consumers. Moreover, fruit-flavored drinks are expected to dominate the kombucha market in the coming years, due to their added nutritional profile. GT’s Living Foods announced its new limited-edition offering for springtime, named Bloom, on April 16, 2018. The product portfolio includes a light, crisp, and floral flavor, combining fresh Elderflower, Jasmine, and Violet. The trend for natural, clean-label, and organic beverages is driving the market. However, growing awareness about the kombucha drink and the buzz of kombucha among weight management foods have also strived to an exponential growth rate further.

Asia-Pacific is the Fastest Growing Regions

Asia-Pacific is the fastest-growing region in the kombucha market. China is one of the leading markets for kombucha in the Asia-Pacific region. The popularity of packaged kombucha drinks in China remains attributed to their perceived health benefits. In India, the population suffering from joint health problems, like arthritis, is also seen getting attracted more toward kombucha, which is expected to drive the growth of the kombucha market over the forecast period. Owing to the rise in urbanization in the region, along with the easy availability of kombucha on local retail shelves, especially in countries like Australia, China, Japan, among others are driving the growth of the kombucha market in the region. Predominantly, kombucha drink being a native of Japan, Japanese consumers prefer it to be mild brownish fermented using kelp-based tea, whereas in other countries it is lightly carbonated, sweet fermented tea. Consumers in Japan prefer light tasted with umami flavored kombucha. Japanese kombucha market has begun to gain traction among the consumers due to high product innovation and increasing penetration of brands.

Competitive Landscape

GT Living Foods, Kevita, Brew Dr, Kombucha, Health-Ade, Humm Kombucha LLC, Suja, etc. are some of the prominent players in the kombucha market. The market is fragmented, with the presence of numerous private label brands who have been expanding a variety of kombucha drinks in their product portfolio at a competitive price and attractive packaging, compared to global players. This has intensified the competition among players in the kombucha market. The key strategies that aid the key players holding a prominent market share are new product launches and expansions.

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
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1.1 Study Assumptions and Market Definition
1.2 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Type
5.1.1 Original/Regular
5.1.2 Flavored
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Health Store
5.2.3 Convenience Store
5.2.4 Online Channel
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa South Africa Saudi Arabia Rest of Middle East and Africa

6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 GT's Living Foods
6.3.2 PepsiCo Inc. (Kevita)
6.3.3 Health-Ade
6.3.4 Revive Kombucha
6.3.5 Hain Celestial
6.3.6 Brew Dr. Kombucha
6.3.7 Humm Kombucha LLC
6.3.8 Kombucha Wonder Drink
6.3.9 Makana Beverages Inc.
6.3.10 NessAlla Kombucha



Report Title: Kombucha Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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