Latin America Personal Care Wipes Market Outlook, 2026

Abstract
Personal Care wipes in Latin America are to see growth, despite economic disruptions, yet remaining one of the least contributors to the global market. All countries in the region maintain a positive trend in value and volume sales. Since the year 2015, baby wipes still account for the majority of sales, while the facial wipes segment is likely to gain more growth rate by the end of the forecasted period. The region is expected to enjoy ongoing innovation and product differentiation within personal wipes. Bonafide Research projects a sustained growth of personal care wipes in the region at a rate of over 6%, with a thorough analysis of the market in ‘Latin America Personal Wipes Market Outlook, 2026.

The development in Latin America is following the path of North America and Europe. In terms of market share, Brazil holds almost half of the region’s share, while Colombia is likely to hover within the bracket of less than 10%. The lack of growth in Venezuela can be attributed to an overall decrease in the consumption of non-essential goods within the country. The markets in Uruguay and Peru saw the best performance. Latin American consumers see these wipes as a quality affordable product that can be applied to a variety of tasks. The presence of high-count bulk packages also offers an advantage to consumers, making baby wipes the cheapest option for easy cleaning.

The pharmacies and drug stores have been the to-go outlets for the purchase of personal wipes in the region. Even though it is the market dominator, the segment is likely to show a decline in the market share and reach a value of USD 0.28 Billion by the end of 2026. Retail value share for private labels in personal wipes has been on the rise. Although still small in absolute value, the private label continues to capture consumer attention. Competing on a combination of quality and price, these products appeal to cost-conscious consumers, especially low-income consumers. The online sales channel in the region is to gain a warm welcome in the future and likely to encounter the highest anticipated CAGR of 16.76%.

The growing tendency among consumers towards the purchase of more natural products has resulted in the launch of many products across the region. The marketers are now focusing on advertising the variants of personal wipes that are chemical-free, hypoallergenic, and/or include natural ingredients. Leading players and small brands in the industry have been influenced by the trend, which will continue to remain relevant in future years. Innovation has continued to drive the sales of personal care products in the country. For instance, Johnson & Johnson's Johnson's baby line announced a complete brand renewal. However, the company's packaging has not witnessed prominent changed since 1973.

CONSIDERED IN THE REPORT
• Geography: Latin America
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

REGIONS COVERED:
• Latin America
• Brazil
• Colombia
• Argentina

ASPECTS COVERED IN THE REPORT
• Market Size by Value for the time (2015-2026F)
• Market Share by Type (Baby, Facial, Hand & Body, Flushable & Others)
• Market Share by Sales Channel (Supermarket & Hypermarket, Pharmacies & Drug Stores, Traditional Retail, Online)
• Market Share by Region
• Market Share by Country
• Market Share by Company

This report would help you answer the following questions:

1. What is the market size and forecast of the Latin America Personal Care Wipes Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Latin America Personal Care Wipes Market during the forecast period?

3. Which region outstands in the Latin America Personal Care Wipes Market?

4. Which are the segments to invest in over the forecast period in the Latin America Personal Care Wipes Market?

5. What is the competitive strategic window for opportunities in the Latin America Personal Care Wipes Market?

6. What are the technology trends and regulatory frameworks in the Latin America Personal Care Wipes Market?

7. What are the major company in the Latin America Personal Care Wipes Market?

Content
Table of Content

1. Executive Summary
2. Report Methodology
3. Global Personal Care Wipes Market Outlook
3.1. Market Size by Value
3.2. Market Share
3.2.1. By Product Type
3.2.2. By Sales Channel
3.2.3. By Region
3.2.4. By Country
3.2.5. By Company
4. Latin America Personal Care Wipes Market Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Product Type
4.2.2. By Sales Channel
4.2.3. By Country
4.3. Brazil Personal Care Wipes Market Outlook
4.3.1. Market Size by Value
4.3.2. Market Share by Product Type
4.4. Argentina Personal Care Wipes Market Outlook
4.4.1. Market Size by Value
4.4.2. Market Share by Product Type
4.5. Columbia Personal Care Wipes Market Outlook
4.5.1. Market Size by Value
4.5.2. Market Share by Product Type
5. Manufacturing & Preservation of Personal Care Wipes
6. Market Dynamics
6.1. Market Drivers
6.2. Market Challenges
7. Market Trends & Development
8. Company Profiles
8.1.1. Diamond Wipes International, Inc.
8.1.2. Edgewell Personal Care Company
8.1.3. Hengan International Group Company Limited
8.1.4. Johnson & Johnson
8.1.5. Kimberly-Clark Corporation
8.1.6. La Fresh Group, Inc.
8.1.7. Meridian Industries, Inc.
8.1.8. Nice-Pak Products, Inc.
8.1.9. Pluswipes
8.1.10. Rockline Industries, Inc.
8.1.11. The Honest Company
8.1.12. The Procter & Gamble Company
8.1.13. Unicharm Corporation
9. Strategic Recommendations
10. Disclaimer

LIST OF FIGURES
Figure 1: Global Personal Care Wipes Market Size – By Value 2015 to 2026F (In USD Billion)
Figure 2: Global Personal Care Wipes Market Share – By Type (2015, 2020 & 2026F)
Figure 3: Latin America Personal Care Wipes Market Size – By Value 2015 to 2026F (In USD Billion)
Figure 4: Brazil Personal Care Wipes Market Size – By Value 2015 to 2026F (In USD Billion)
Figure 5: Argentina Personal Care Wipes Market Size – By Value 2015 to 2026F (In USD Billion)
Figure 6: Columbia Personal Care Wipes Market Size – By Value 2015 to 2026F (In USD Billion)

LIST OF TABLES
Table 1: Global Personal Care Wipes Market Share By Sales Channel (2015, 2020 & 2026F)
Table 2: Global Personal Care Wipes Market Share by Region (2015, 2020 & 2026F)
Table 3: Global Personal Care Wipes Market Share by Country (2015, 2020 & 2026F)
Table 4: Global Personal Care Wipes Market Share by Company (2020)
Table 5: Latin America Personal Care Wipes Market Value By Product Type (In USD Billion) (2015, 2020 & 2026F)
Table 6: Latin America Personal Care Wipes Market Share By Product Type (2015, 2020 & 2026F)
Table 7: Latin America Personal Care Wipes Market Growth By Product Type (2015, 2020 & 2026F)
Table 8: Latin America Personal Care Wipes Market Value By Sales Channel (In USD Billion) (2015, 2020 & 2026F)
Table 9: Latin America Personal Care Wipes Market Share By Sales Channel (2015, 2020 & 2026F)
Table 10: Latin America Personal Care Wipes Market Growth By Sales Channel (2015, 2020 & 2026F)
Table 11: Latin America Personal Care Wipes Market Share by Country (2015, 2020 & 2026F)
Table 12: Brazil Personal Care Wipes Market Value By Product Type (In USD Billion) (2015, 2020 & 2026F)
Table 13: Brazil Personal Care Wipes Market Share By Product Type (2015, 2020 & 2026F)
Table 14: Brazil Personal Care Wipes Market Growth By Product Type (2015, 2020 & 2026F)
Table 15: Argentina Personal Care Wipes Market Value By Product Type (In USD Billion) (2015, 2020 & 2026F)
Table 16: Argentina Personal Care Wipes Market Share By Product Type (2015, 2020 & 2026F)
Table 17: Argentina Personal Care Wipes Market Growth By Product Type (2015, 2020 & 2026F)
Table 18: Columbia Personal Care Wipes Market Value By Product Type (In USD Billion) (2015, 2020 & 2026F)
Table 19: Columbia Personal Care Wipes Market Share By Product Type (2015, 2020 & 2026F)
Table 20: Columbia Personal Care Wipes Market Growth By Product Type (2015, 2020 & 2026F)
Table 21: Key Facts of Diamond Wipes International, Inc.
Table 22: Key Facts of Edgewell Personal Care Company
Table 23: Key Facts of Hengan International Group Company Limited
Table 24: Key Facts of Johnson & Johnson
Table 25: Key Facts of Kimberly-Clark Corporation
Table 26: Key Facts of La Fresh Group, Inc.
Table 27: Key Facts of Meridian Industries, Inc.
Table 28: Key Facts of Nice-Pak Products, Inc.
Table 29: Key Facts of Pluswipes
Table 30: Key Facts of Rockline Industries, Inc.
Table 31: Key Facts of The Honest Company
Table 32: Key Facts of The Procter & Gamble Company
Table 33: Key Facts of Unicharm Corporation