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ASEAN Water Purifier Market, By Product Type (Under Sink, Counter Top, Faucet Mount & Others {Tankless, Smart Purifiers etc.}), By Sales Channel (Retail, Distributor and Others), By Country (Indonesia, Vietnam, Philippines, Singapore, Myanmar, Cambodia), Competition, Forecast & Opportunities, 2026

ASEAN Water Purifier Market, By Product Type (Under Sink, Counter Top, Faucet Mount & Others {Tankless, Smart Purifiers etc.}), By Sales Channel (Retail, Distributor and Others), By Country (Indonesia, Vietnam, Philippines, Singapore, Myanmar, Cambodia), Competition, Forecast & Opportunities, 2026

ASEAN water purifier market was valued USD 749.84 Million in 2019 and is expected to grow at CAGR of 9.71% during the forecast period. Rapid urbanization, favourable government regulations for safe and portable water and growing industrial developments is expected to drive growth in ASEAN water purifiers market. Furthermore, rising number of waterborne disease and health disorders due to increasing levels of pollutants in groundwater and rivers, increasing level of contaminants in water such as suspended solids, toxins, harmful gases & chemicals coupled with depleting natural water resources is anticipated to fuel the water purifiers market in the region.

According to several reports, water reserves in various countries in the ASEAN region are declining due to numerous episodes of drought and climatic changes, thereby aggravating water management challenges and issues in the country. Nearly all ASEAN countries including Singapore, Malaysia, Vietnam, and others experience water shortage with little action actively being taken to address it. Thus, water purifier sales are anticipated to register strong growth in order to meet the increasing demand for safe drinking water in the region.

ASEAN water purifier market is categorized based on product type, sales channel and country. Based on product type, the market is segmented into under sink, counter top, faucet mount & others. Out of these, under sink segment accounted for 50.45% share of the market in 2019 and the dominance of the segment is forecast to continue in the forthcoming years as these type of water purifiers are compact and require less space.

Based on the country, Vietnam occupied largest share of water purifier in 2019 as the water purifier market in the country is majorily import driven. Besides, supply of bad quality tap water in households across major cities is positively influencing the growth of the market through 2026.
Major players operating in the ASEAN water purifier market are Karofi Group Joint Stock Company, The Kangaroo Group, Unilever PLC, A.O. Smith Corporation, Coway Co. Ltd., Panasonic Corporation, Koninklijke Philips N.V., Xiaomi Corporation, Novita SG Pte Ltd., and Brita GmbH. Due to the ongoing COVID-19 situation across the globe, most of the water purifier manufacturers are increasing their online presence through online support systems such as dedicated product video mapping offering all the details and benefits regarding the product, assigning a product executive who can assist and guide the audience in a more fruitful way, thereby giving all the benefits and experience of retail shopping to customers.
Years considered for this report:
Historical Years: 2015-2018
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2021-2026
-bjective of the Study:
• To analyze and estimate the market size of ASEAN Water Purifier market from 2015- 2025
• To estimate and forecast the market size of ASEAN Water Purifier market from 2015-2025 and growth rate until 2025
• To classify and forecast ASEAN Water Purifier market based on product type,sales channel, company, and country distribution.
• To identify the dominant region or segment in the ASEAN Water Purifier market.
• To identify drivers and challenges for ASEAN Water Purifier market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in ASEAN Water Purifier market.
• To conduct pricing analysis for ASEAN Water Purifier market.
• To identify and analyze the profile of leading players operating in ASEAN Water Purifier market.
• To identify key sustainable strategies adopted by market players in ASEAN Water Purifier market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of Water Purifier manufacturers across ASEAN. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the Water Purifier manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the materials used in manufacturing Water Purifier, distribution channels and presence of all major players across the ASEAN countries.
TechSci Research calculated the market size of ASEAN Water Purifier market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
• Water Purifier manufacturers/ suppliers/ distributors
• Market research and consulting firms
• Government bodies such as regulating authorities and policymakers
• Organizations, forums, and alliances related to Water Purifier
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as Water Purifier manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, ASEAN water purifier market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
• ASEAN Water Purifier Market, By Product Type:
- Under Sink
- Counter Top
- Faucet Mount
- Others (Tankless, Smart Purifiers etc.)
• ASEAN Water Purifier Market, By Sales Channel:
- Retail
- Distributor
- Others
• ASEAN Water Purifier Market, By Countries:
- Indonesia
- Vietnam
- Philippines
- Singapore
- Myanmar
- Cambodia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in ASEAN Water Purifier market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).
Profit Margin Analysis
• Profit margin analysis in case of direct and indirect sales channel.
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Factors Influencing Purchase Decision
4.2. Brand Awareness (Unaided/Aided)
4.3. Product Pricing Satisfaction Level
4.4. Unmet Needs
5. Impact of COVID-19 on ASEAN Water Purifier Market
6. ASEAN Water Purifier Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Product Type (Under Sink, Counter Top, Faucet Mount & Others {Tankless, Smart Purifiers etc.})
6.2.2. By Sales Channel (Retail, Distributor and Others)
6.2.3. By Country
6.2.4. By Company
6.3. Product Market Map
7. Indonesia Water Purifier Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Sales Channel
8. Vietnam Water Purifier Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Sales Channel
9. Philippines Water Purifier Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Sales Channel
10. Singapore Water Purifier Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Sales Channel
11. Myanmar Water Purifier Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value & Volume
11.2. Market Share & Forecast
11.2.1. By Product Type
11.2.2. By Sales Channel
12. Cambodia Water Purifier Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value & Volume
12.2. Market Share & Forecast
12.2.1. By Product Type
12.2.2. By Sales Channel
13. Market Dynamics
13.1. Drivers
13.2. Challenges
14. Market Trends & Developments
15. Competitive Landscape
15.1. Karofi Group Joint Stock Company
15.2. The Kangaroo Group
15.3. Unilever PLC
15.4. A.O. Smith Corporation
15.5. Coway Co. Ltd.
15.6. Panasonic Corporation
15.7. Koninklijke Philips N.V.
15.8. Xiaomi Corporation
15.9. Novita SG Pte Ltd.
15.10. Brita GmbH
16. Strategic Recommendations
17. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

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Report Title: ASEAN Water Purifier Market, By Product Type (Under Sink, Counter Top, Faucet Mount & Others {Tankless, Smart Purifiers etc.}), By Sales Channel (Retail, Distributor and Others), By Country (Indonesia, Vietnam, Philippines, Singapore, Myanmar, Cambodia), Competition, Forecast & Opportunities, 2026


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