Deodorants in the United Kingdom

 Published On: May, 2017 |    No of Pages: 27 |  Published By: Euromonitor | Format: PDF
Like most beauty and personal care categories, competition in deodorants in 2016 was fought in the mass segment, which accounts for the majority of sales. This took the form of strong promotions throughout the year, notably during May, when retailers focus on health and beauty products. In this climate of fierce competition, brand manufacturers focused on diversification, introducing brands from other categories. There was also fierce competition between different formats, notably compressed and...

Deodorants in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN THE UNITED KINGDOM

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
Table 7 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Estée Lauder Cosmetics Ltd in Beauty and Personal Care (united Kingdom)
Strategic Direction
Key Facts
Summary 1 Estée Lauder Cosmetics Ltd: Key Facts
Competitive Positioning
Summary 2 Estée Lauder Cosmetics Ltd: Competitive Position 2016
L'Oréal (uk) Ltd in Beauty and Personal Care (united Kingdom)
Strategic Direction
Key Facts
Summary 3 L'Oréal (UK) Ltd: Key Facts
Competitive Positioning
Summary 4 L'Oréal Ltd: Competitive Position 2016
Executive Summary
Despite Economic Uncertainty, the "selfie" Trend Helps Drive Market Growth
Consumer Focus on Prevention Boosts Sales of Skin Care in 2016
Anti-pollution Cosmetics Represents An Active Opportunity in A Highly Competitive Marketplace
More Specific Products Are Being Made Solely for Men and With Natural Ingredients
Premium Beauty and Personal Care Will Continue To Be the Most Dynamic Category
Key Trends and Developments
Consumers Adopt A Holistic Approach Across Food, Exercise, Fashion and Beauty
Anti-pollution Beauty Products Provide Great Value for Consumers and An Opportunity for Companies
Individualisation and Targeted Products Act As Growth Drivers
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources

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