Bleach in the United Arab Emirates

 Published On: Jan, 2016 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
Consumers are starting to shift to other specialised products in other categories which meant that bleach saw only limited current value growth over the review period. Consumers are becoming more trusting towards specialised cleaning products like toilet liquids and floor cleaners over traditional bleach. This is mainly due to the marketing and promotional efforts of multinationals which is leading consumers to use these more sophisticated products in the belief that they will give them better...

Euromonitor International's Bleach in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BLEACH IN THE UNITED ARAB EMIRATES

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Emke Group in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 1 Emke Group: Key Facts
Internet Strategy
Company Background
Private Label
Summary 2 Emke Group: Private Label Portfolio
Competitive Positioning
Summary 3 EMKE Group: Competitive Position 2015
Transmed Overseas Inc SA in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 4 Transmed Overseas Inc SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Transmed Overseas Inc: Competitive Position 2015
Executive Summary
Steady Growth Over the Review Period
Consumers Are Shifting To More Specialised Products
Hypermarkets and Supermarkets Dominate Distribution
Multinationals Continue To Dominate the Industry
Aggressive Price-led Competition Over the Review Period
Key Trends and Developments
Population Growth & Economic Growth Positively Influence Sales in 2015
Consumers Are Shifting To More Specialised Home Care Products
Aggressive Price-led Competition Dominating the Industry
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources

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